cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
dianru
Contact Email
dianru@unik-kediri.ac.id
Phone
-
Journal Mail Official
jimek@unik-kediri.ac.id
Editorial Address
-
Location
Kota kediri,
Jawa timur
INDONESIA
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi
Published by Universitas Kadiri
ISSN : -     EISSN : 26212374     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Mahasiswa Ekonomi (JIMEK) merupakan jurnal ilmiah yang berisi publikasi beberapa skripsi dan hasil penelitian mahasiswa Fakultas Ekonomi Universitas Kadiri yang berdasar dari teori Manajemen dan Ekonomi Pembangunan. JIMEK terbit setahun dua kali yaitu pada bulan Juli dan Desember.
Arjuna Subject : -
Articles 159 Documents
 10   11   12   13   14 
ANALISIS PEMASARAN; BERSAING DI PASAR GLOBAL Pratama, Mochammad Nova Rizqi Ade; Manafe, Leonard Adrie; Lestari, Sri
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4729

Abstract

Companies in running their own business are certainly inseparable from how the strategy is implemented so that they are able to sell their products globally and thoroughly. Marketing strategy is important and influential for businesses and companies. The purpose of this study was conducted to analyze the marketing of raffia rope products in competing in the global market at UD. Jaya Abadi (JA). The research was conducted using qualitative methods by means of literature studies and interviews with five informants. The results of the research show that JA in competing in the global market implements Segmentation, Targeting, Positioning strategies, and distributes locally and internationally. The data shows that raffia rope products have adequate strength and are resistant to physical damage. In addition, raffia rope can also be recycled and has lower carbon content compared to conventional packaging materials. This study also considers the economic aspect, by analyzing the production costs and potential benefits associated with the use of raffia rope. The use of raffia rope as a packaging material can be a sustainable and environmentally friendly alternative. Taking into account the environmental and economic benefits, the use of raffia contributes to reducing the negative impact of the packaging industry on the environment. Further studies can be conducted to explore the practical application and global market potential of raffia as a sustainable packaging material.
IMPLEMENTASI STRATEGI PEMASARAN MELALUI WEBSITE DENGAN METODE SWOT SEBAGAI UPAYA PENINGKATAN PENJUALAN Putri, Anisa Meliantika; Manafe, Leonard Adrie; Wahyudi, Agus
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4730

Abstract

This research was conducted with the aim of knowing the increase in sales with a marketing strategy through the website at PT. Roda Hammerindo Jaya (RHJ). This research was investigated based on increasingly advanced internet technology at this time. The author in analyzing this study the approach used is a qualitative approach with descriptive analysis. To measure strengths, weaknesses, opportunities and threats, the SWOT analysis method (Strengths, Weaknesses, Opportunities, Threats) is used. Data techniques collected by researchers through interviews, observation and documentation. The resulting research is the strength that RHJ has, namely competitive prices by offering a variety of products. There is a weakness that is often the occurrence of empty stock items. The opportunity that RHJ has of selling through the website is one way to reach consumers broadly and to increase sales volume. The threat that is currently being faced is many business competitors selling similar products. So that it can be illustrated that the online marketing strategy through the website carried out by RHJ has strengths and opportunities that can be used optimally in promoting products online.
A ANALISIS KINERJA KEUANGAN DENGAN PENDEKATAN VALUE FOR MONEY PADA DINAS SOSIAL KABUPATEN TAPANULI SELATAN: ANALISIS KINERJA KEUANGAN DENGAN PENDEKATAN VALUE FOR MONEY PADA DINAS SOSIAL KABUPATEN TAPANULI SELATAN Alviana Sahrini Nasution; Fauzi Arif Lubis; Rahmat Daim Harahap
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4754

Abstract

Finance at the Social Service of the South Tapanuli Regency in the Institutional Empowerment and Social Welfare Program in 2019-2021 using the Value for Money concept. The research method used in this research is descriptive qualitative method. Sources of data used are primary data and secondary data. Data collection techniques used are observation/observation, interviews and documentation. The Value for Money approach is seen from three aspects, namely the economic level, the efficiency level and the level of effectiveness. Measurement of economic value is based on a comparison of the budget with budget realization. The measurement of efficiency value is based on a comparison of output and input, where the output is obtained from the performance achievements of the South Tapanuli Regency Social Service. While the value of effectiveness is based on a comparison of outcomes with outputs, where outcomes are targets to be achieved, while outputs are performance achievements of the South Tapanuli Regency Social Service. The results of this study indicate that the financial performance of the Social Services Office of South Tapanuli Regency in the Institutional Empowerment and Social Welfare Program in 2019-2021 in terms of the economic level, namely 71.66% is in the fairly economical category, 89.40% is included in the economic category and 97 .77% fall into the very economical category. Judging from the level of efficiency that is equal to 97.68%, 91.72% and 94.09% fall into the very efficient category. Judging from the level of effectiveness, namely 70% is included in the quite effective category, 82% is included in the effective category and 92% is included in the very effective category.
Analisis lingkungan kerja dan penempatan terhadap kepuasan kerja pada karyawan klinik dr.metz skincare kota sukabumi El hanifa, Zia Farhana; Acep Samsudin; Kokom Komariah
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 02 (2023): JIMEK
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i02.1758

Abstract

Tujuan penelitian ini untuk mengukur pengaruh lingkungan kerja dan penempatan terhadap kepuasan kerja pada karyawan Klinik Dr.Metz Skincare Kota Sukabumi. Penelitian ini menggunakan metode deskriptif dan asosiatif dengan menggunakan jenis sampling jenuh dengan melakukan penyebaran kuesioner sebanyak 30 kepada seluruh karyawan yang ada pada Klinik Dr.Metz Skincare Kota Sukabumi. Teknik analisa data yang digunakan adalah uji validitas, uji reliabilitas, analisis linier berganda, termasuk uji koefisien korelasi ganda, uji koefisien determinasi, dan pengujian hipotesis menggunakan uji F dan uji T. Hasil penelitian uji koefisien determinasi (R2) sebesar 0,546 dapat diartikan bahwa pengaruh lingkungan kerja dan penempatan terhadap kepuasan kerja sebesar 54,6% sisanya sebesar 45,4%. Berdasarkan uji koefisien korelasi ganda dilihat dari nilai R sebesar 0,739 menunjukan bahwa terjadi hubungan yang kuat antara lingkungan kerja dan penempatan dengan kepuasan kerja. Hasil Uji F menunjukan bahwa adanya pengaruh secara bersama-sama secara signifikan dari lingkungan kerja dan penempatam terhadap kepuasan kerja dengan tingkat estimasi variabel sebesar 0,546 atau 54,6 % dan 45,4 % nya adalah factor yang tidak diteliti dalam penelitian ini. Sedangkan uji hipotesis (uji T) menunjukan bahwa aadanya pengaruh secara positif dan signifikan dari lingkungan kerja terhadap kepuasan kerja. Dan tidak adanya pengaruh yang signifikan dari penempatan terhadap kepuasan kerja.Keyword : lingkungan kerja, penempatan, kepuasan kerja 
Pengaruh Influencer Terhadap Brand Awareness dari Produk Skincare Anthony, Nicholas; Prabaseno, Ignatius Wisnu; Hellyani, Catharina Aprilia
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 02 (2023): JIMEK
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i02.4768

Abstract

This journal discusses the development of the cosmetic world which is now starting to use various ways to carry out promotions, one of which is by using the help of influencers. With the help of influencers, it is hoped that brand awareness will be created among consumers. This research examines whether influencers can increase brand awareness for consumers.This study uses the literature review method which contains previous research that has conducted empirical and literature tests on the relationship of influencers to company brand awareness.The results of the literature review state that influencers can increase brand awareness of a product if it is accompanied by the experience and original character of the influencer. In addition, the level of entertainment in influencer content has no significant effect on building brand awareness. Based on previous research, it can be concluded that influencers are able to build brand awareness from consumers of cosmetic brands.
P PENGARUH PROMOSI, PERSEPSI HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI SHOPEE: Promosi mempengaruhi keputusan pembelian, Persepsi Harga mempengaruhi keputusan pembelian, Kepercayaan mempengaruhi keputusan pembelian Rina Ayu Vildayanti; ADAWIYAH, ROBIYATUL
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.4967

Abstract

The purpose of this study is to determine the influence of Promotion, Price Perception and Trust on Purchasing Decisions. This research is a quantitative research by distributing questionnaires to 100 respondents from students of the Faculty of Economics and Business, Budi Luhur University Jakarta, calculated using the accidental sampling method. The research instrument is in the form of a questionnaire with Likert Scale. The results of respondents' answers to the questionnaire given were then processed using SPSS Software version 21. The results showed that promotion, price recession and trust variables had a significant influence on purchasing decisions.
the effect of brand equity and UGC on purchasing decisions that have an impact on the repurchased Intention of MSME superior products in Pasuruan Regency: the effect of brand equity and UGC on purchasing decisions that have an impact on the repurchased Intention of MSME superior products in Pasuruan Regency Hasanah, Uswatun; Miftahul Huda
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 02 (2023): JIMEK
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i02.4993

Abstract

Increasingly intense business competition through content requires MSME actors to keep abreast of existing technological developments. Therefore, this study was conducted to analyze the effect of brand equity and UGC (user generated content) on purchasing decisions and their impact on repurchase intention. This type of explanatory research with a quantitative approach can be seen how the relationship between brand equity and UGC variables as independent variables with purchase and repurchase decisions intention as the dependent variable. With a population of 116 SME consumer respondents, the superior products of Pasuruan Regency. By collecting data through a questionnaire that was analyzed using SPSS 22. The results of this study partially brand equity and UGC have a positive and significant effect on purchasing decisions, partially brand equity and UGC have a positive and significant effect on repurchase intention, purchasing decisions have a significant positive effect on repurchase intention, and partially brand equity and UGC through purchasing decisions have no effect on repurchase intention
PENGARUH INKLUSI KEUANGAN, FINANCIAL TECHNOLOGY DAN PENGELOLAAN KEUANGAN TERHADAP KINERJA UMKM PEDESAAN DI MADURA Rozalinda; Moh. Zaki Kurniawan
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 02 (2023): JIMEK
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i02.4996

Abstract

The reason for this study is to decide the impact of financial inclusion, financial technology, and financial management on the performance of rural MSMEs in Madura. The population of this study consists of rural MSMEs in Madura. In taking respondents, there were 100 people who were addressed to MSME entertainers by distributing questionnaires, this study utilizes the purposive sampling method in deciding the example. The study findings indicate that there is an impact of financial inclusion and financial management on MSME performance, however financial technology has no impact on the performance of MSMEs.
Pengaruh Kepuasan Kerja, Komitmen Organisasi Dan Budaya Organisasi Terhadap Organizational Citizenship Behavior (OCB) Fahim Mubarok, Fahim Mubarok; Lailatus Sa’adah; Ahmad Taqiyuddin
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 02 (2023): JIMEK
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i02.5040

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana budaya organisasi, komitmen organisasi, dan kepuasan kerja mempengaruhi Organizational Citizenship Behavior (OCB) di MTs. Jombang Bahrul Ulum Tambakberas. Dengan pendekatan asosiatif kausal, metodologi penelitian yang diterapkan adalah kuantitatif. Para pengajar dan personel di MTs merupakan demografi yang menjadi fokus penelitian ini. Jombang Bahrul Ulum Tambakberas. Dengan menggunakan strategi sampel jenuh, dilakukan pengambilan sampel non-probabilitas. Sampel yang digunakan dalam penyelidikan ini adalah 30 responden. Survei online yang melewati pemeriksaan validitas dan reliabilitas yang ketat digunakan untuk mengumpulkan data. Analisis data digunakan analisis regresi berganda, koefisien determinasi R2, uji T, dan uji F. 1) Tidak terdapat hubungan yang signifikan antara kepuasan kerja dengan OCB pada penelitian MTs, sesuai temuan penelitian. Jombang Bahrul Ulum Tambakberas. 2) Pada penelitian di MTs, tidak ditemukan hubungan nyata antara komitmen organisasi dengan OCB. Jombang Bahrul Ulum Tambakberas. 3) Pada penelitian di MTs, budaya organisasi mempunyai pengaruh yang baik dan besar terhadap OCB. Jombang Bahrul Ulum Tambakberas. 4) Pada penelitian di MTs, komitmen organisasi, kebahagiaan kerja, dan budaya organisasi semuanya berpengaruh terhadap OCB. Jombang Bahrul Ulum Tambakberas. Nilai R2 sebesar 0,529 yang artinya diperoleh sebesar 52,9% variabel Organizational Citizenship Behavior (OCB) dipengaruhi oleh variabel kepuasan kerja, komitmen organisasi dan budaya organisasi
PENGARUH PENGETAHUAN KEUANGAN, SIKAP KEUANGAN, INKLUSI KEUANGAN DAN FINANCIAL TECHNOLOGY TERHADAP PERSONAL FINANCE UMKM DI MADURA Siti Sundari; Moh. Zaki Kurniawan; Bambang Sudarsono
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify the impact of financial knowledge, financial attitudes, financial inclusion, and Financial Technology on Personal Finance in Micro, Small and Medium Enterprises (MSMEs) in the Madura region. The subject of this study is MSME actors in Madura. As many as 100 MSME actors in Madura became respondents in this study through the distribution of questionnaires. The method used in this research is purposive sampling. The results of the study indicate that there is a positive impact of financial attitudes on the personal finance of MSMEs in Madura. However, financial knowledge, financial inclusion, and financial technology did not have a significant impact on MSME personal finance in Madura.

Page 12 of 16 | Total Record : 159

 10   11   12   13   14 

Filter by Year

2018 2025


Reset
Filter By Issues
All Issue Vol. 8 No. 02 (2025): JIMEK Vol 08 No 02 2025 Vol. 8 No. 1 (2025): JIMEK VOL 08 NO 01 2025 Vol. 7 No. 02 (2024): JIMEK VOLUME 7 NO 2 2024 Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024 Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023 Vol. 6 No. 02 (2023): JIMEK Vol 5, No 2 (2022): JIMEK VOLUME 5 NO 2 2022 (DESEMBER) Vol 5, No 1 (2022): JIMEK VOLUME 5 NO 1 2022 (JULI) Vol 4, No 2 (2021): JIMEK Desember 2021 Vol 4, No 1 (2021): JIMEK Volume 4 No 1 Vol 3, No 2 (2020): JIMEK Volume 3 No 2 Vol 3, No 1 (2020) Vol 2, No 2 (2019) Vol 2, No 1 (2019) Vol 1, No 2 (2018): Desember 2018 Vol 1, No 1 (2018) More Issue