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JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi
Published by Universitas Kadiri
ISSN : -     EISSN : 26212374     DOI : -
Jurnal Ilmiah Mahasiswa Ekonomi (JIMEK) merupakan jurnal ilmiah yang berisi publikasi beberapa skripsi dan hasil penelitian mahasiswa Fakultas Ekonomi Universitas Kadiri yang berdasar dari teori Manajemen dan Ekonomi Pembangunan. JIMEK terbit setahun dua kali yaitu pada bulan Juli dan Desember.
Arjuna Subject : -
Articles 159 Documents
PENGARUH LITERASI KEUANGAN DAN SIKAP KEUANGAN PADA KEPUTUSAN INVESTASI PELAKU UMKM DI PESISIR MADURA Moh. Zaki Kurniawan; Audrey Raradwinury Arifni
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol 5, No 2 (2022): JIMEK VOLUME 5 NO 2 2022 (DESEMBER)
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.077 KB) | DOI: 10.30737/jimek.v5i2.3681

Abstract

Penelitian memiliki maksud untuk melihat literasi keuangan dan sikap keuangan dalam mempengaruhi keputusan investasi pada UMKM di Pesisir Madura. Metode purpose sampling digunakan untuk pengambilan responden sejumlah 55 orang pelaku UMKM pesisir Madura. Hasil penelitian menunjukkan bahwa adanya pengaruh literasi keuangan pada keputusan investasi.Namun dari sisi  sikap keuangan tidak ada pengaruh pada keputusan investasi. Secara keseluruhan literasi keungan dan sikap keuangan memberikan pengaruh pada keputusan investasi bagi pelaku UMKM di pesisir Madura.
Pengaruh Pengembangan Karyawan terhadap Kinerja Karyawan dengan Kompetensi sebagai variabel intervening pada KSP Duta Mandiri Makmur Kediri Sulistien Sulistien; IGG Heru Marwanto; Budi Rahayu; Nur Laely
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol 5, No 2 (2022): JIMEK VOLUME 5 NO 2 2022 (DESEMBER)
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1104.163 KB) | DOI: 10.30737/jimek.v5i2.4047

Abstract

The success of a company's performance is determined by the quality of employee performance. Employees as the main asset that determines the success or failure of the company are required to achieve the company's vision and mission by improving performance as an indicator in achieving company success, therefore the company seeks to improve competence according to job requirements in achieving good performance. The research objective was to identify and analyze the effect of employee development on employee performance at KSP Duta Mandiri Makmur Kediri. Makmur Kediri, to find out and analyze the effect of employee development on employee performance through competence as an intervening variable at KSP Duta Mandiri Makmur Kediri. The type of research is quantitative, the approach used is a survey approach, the nature of the research is explanatory research. This research was conducted at KSP Duta Mandiri Makmur with the address Jl. gg. Slamet No. 08 Pare District, Kediri Regency. The results obtained are career development has no effect on performance, career development has an effect on employee competence, awareness that with fast developments, competence has an effect on performance, 4. Competence mediates the effect of career development on employee performance.
PERAN MEDIASI CITRA MEREK ANTARA ELECTRONIC WORD OF MOUTH (E-WOM) DAN MINAT BELI KONSUMEN PRODUK KOSMETIK DI TOKOPEDIA Wella Novianti Novianti; wan laura Hardilawati; Hichmaed Tachta Hinggo S
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol 5, No 2 (2022): JIMEK VOLUME 5 NO 2 2022 (DESEMBER)
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (794.293 KB) | DOI: 10.30737/jimek.v5i2.3731

Abstract

This study aims to determine and analyze the Mediating Role of Brand Image Between Electronic Word Of Mouth (E-Wom) and Consumer Purchase Interest of Cosmetic Products at Tokopedia. This research is a quantitative research with a research sampling method, namely the Nonprobability sampling method. The sample used is 100 who have made a purchase of cosmetics at Tokopedia. The results showed that e-wom had a positive and significant effect on buying interest. The brand image variable has a positive but not significant effect. The results of this study that e-wom has a significant and significant effect on brand image, while the mediation regression test concludes that e-wom mediates brand image on buying interest. These results mean that when consumers get positive information about a cosmetic product from other consumers who have used a product before on the internet. Consumers believe that they choose the right product, so that consumer interest in making purchases is getting bigger.
Pengaruh Citra Merek, Persepsi Harga Dan Lokasi Terhadap Keputusan Menginap Kembali (Studi Pada Konsumen Hotel Kriyad Arra Amandaru Cepu, Jawa Tengah) Handrianto, Budi; Vildayanti, Rina Ayu; Noermijati; Aisjah, Siti; Ananda Sabil Hussein
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4175

Abstract

The purpose of this study was to determine the effect of brand image, perceived price, and location on the decision to stay again. The sample in this study was 96 consumers from the Kyriad Arra Amandaru Cepu Hotel, Central Java, calculated using the Slovin Formula, with the method used being non-probability sampling by distributing questionnaires using the simple random sampling technique. The research instrument is a questionnaire with a Likert scale. The results of the respondents' answers to the questionnaire given were then processed using SPSS software version 25. The researchers found that the brand image variable partially affected the purchase decision variable, and the price perception and location variables had an effect on the decision variable to stay again.
Increasing The Effectiveness And Efficiency Of Supply Chain Management In Increasing Customer Loyalty B21 Digital Printing Annan Putri, Perdana Argi; Raden Johny Hadi Raharjo; Nurul Hasanah
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4373

Abstract

Supply Chain Management (SCM) has been implemented in various industries, one of which is B21 Digital Printing, a digital and textile printing facility in Gresik Regency. Supply Chain Management (SCM) is a process and production activity starting from obtaining raw materials and the production process to distributing goods to customers. The obstacle here is the lack of adequate suppliers in accepting requests for raw materials, and this is the primary goal of the research, namely how to increase the effectiveness and efficiency of supply chain management in achieving customer loyalty. The method used in this research is descriptive qualitative research. Research subjects are informants who provide research data through interview sessions. Based on the results of qualitative research using interview and observation techniques as well as data collected by the authors, it can be concluded that developing a structured supply chain management model can maintain and increase customer loyalty.
PENGARUH PENGALAMAN PEMASARAN TERHADAP PEMBELIAN ULANG YANG DI MEDIASI OLEH KEPUASAN PELANGGAN DI UD SINAR HARAPAN KEDIRI Nur Hidayati; Nurali Agus Najibul Z; Prasetya, Hendri Eka
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4396

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antaravariabel Pengalaman Pemasaran (X) terhadap Pembelian Ulang(Y) yang dimediasi oleh Kepuasan Pelanggan (Z) di UD SinarHarapan Kediri. Pemilihan sampel menggunakan metodesampling jenuh, jumlah sampel dalam penelitian diperoleh 34responden pada UD Sinar Harapan Kediri. Berdasarkan hasilpenelitian ini menunjukkan bahwa variabel PengalamanPemasaran terhadap pembelian ulang memiliki nilai t-statistik1.595 <1.96, dan nilai p-values 0.111 <0.05. Variabel PengalamanPemasaran terhadap Kepuasan Pelanggan memiliki nilai t-statistik3.043 >1.96, dan nilai p-values 0.002 <0.05. Variabel KepuasanPelanggan terhadap Pembelian Ulang memiliki nilai t-statistik5.106 >1.96, dan nilai p-values 0.000 <0.05. Variabel PengalamanPemasaran terhadap Pembelian Ulang yang dimediasi olehKepuasan Pelanggan jika dilihat dari hasil pengujianbootstrapping memiliki nilai Indirect Effect 0.021 <0.05. Hal inimenunjukkan bahwa variabel Kepuasan Pelanggan (Z) mampumemediasi variabel Pengalaman Pemasaran (X) terhadapPembelian Ulang (Y)
Dampak Akses dan Infrastruktur, Penggunaan, dan Keahlian Teknologi Informasi dan Komunikasi terhadap Konsumsi Telekomunikasi Rumah Tangga Priambodo, Aji
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4453

Abstract

This study aims to determine the effect of access and infrastructure, use, and expertise of information and communication technology on the average household telecommunication consumption. By using the panel data regression analysis method and the selected model is the Fixed Effect Model (FEM), in this study it was found that access and information and communication technology infrastructure had a positive but not significant effect, the use of information and communication information technology had a positive and significant influence, and Information and communication technology expertise has a positive and significant impact on household telecommunication consumption in 34 provinces in Indonesia in the 2017-2021 period.
Pengaruh Siaran Langsung Dan Konten Promosi Terhadap Minat Beli Mahasiswa Bisnis Digital UPI Di TikTok Shop -, Atthaya Layla Zhafira Hilwana; Adam Pratama Yudha Putra; Muhammad Fadhli Al Multazim; Muhammad Zhafran Hafiz; Syti Sarah Maesaroh
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4600

Abstract

The increasingly intense business competition at the TikTok Shop makes sellers have to carry out promotional strategies that can attract consumers' buying interest in their products. Therefore, this study aims to find out how live broadcasts and promotional content influence the buying interest of UPI Digital Business students in the TikTok Shop. By using the associative quantitative research method, it can be seen how the relationship between live broadcast variables and promotional content variables as independent variables with buying interest as the dependent variable. From the total population, 33 UPI Digital Business students were sampled in this study based on the minimum sample size. The data collected through questionnaires were then analyzed using multiple regression analysis on SPSS version 27. Then from the results of the study, it was found that partially live broadcasts did not have a significant effect on purchase intention. Conversely, promotional content partially has a significant influence on buying interest and simultaneously, live broadcasts and promotional content can significantly influence UPI Digital Business students' buying interest in the TikTok Shop.
KUPAS TUNTAS PERAN DIGITALISASI PERPAJAKAN Farras Mufidah, Imtiyaz; Anisaul Hasanah
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4717

Abstract

This research focuses on thoroughly examining the modernization of taxation with all-electronic tax applications. The era of taxation digitalization has affected taxpayer services to fulfill their tax obligations to be easier, faster and more accurate. This study uses a qualitative method with a comprehensive and thorough Focused Discussion Group (FDG) technique. The participants in this study were FEB students at Universitas Selamat Sri. Based on the results of the study, it shows the important role of taxes, namely, tax digitalization in Indonesia's development which must continue. Students as the younger generation or Gen-Z have an important role in the development and progress of Indonesia. The role of higher education institutions is also very important as the prime mover for creating tax awareness, both in tax digitization such as e-registration, e-SPT, e-Faktur, e-Form, e-Billing, and e-Filling
CORPORATE SOCIAL RESPONCIBILITY DIPENGARUHI OLEH UKURAN PERUSAHAAN, PROFITABILITAS, DAN LEVERAGE Anisaul Hasanah; Imtiyaz Farras Mufidah
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4718

Abstract

This study aims to determine and analyze corporate social responcibility is influenced by company size, profitability, and leverage in Food and Beverages companies listed on the Indonesia Stock Exchange (IDX) during the period 2016 – 2020. The results of this study are expected to be used by companies as material evaluation in order to increase the disclosure of Corporate Social Responsibility. Research method : This study uses a quantitative approach. The method used is the method of multiple linear regression analysis, by testing classical assumptions, testing hypotheses and coefficients of determination. The population of this study were 30 food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the period 2016 – 2020. Based on the purposive sampling method, a sample of 11 companies was obtained. The data analysis technique used in this research is multiple linear regression. Findings : The results obtained partially, Corporate Social Responsibility has a significant effect on Firm Size, Corporate Social Responsibility has a significant effect on Profitability,and Corporate Social Responsibility has no and no significant effect on Leverage. Meanwhile, simultaneously, Corporate Social Responsibility have a significant effect on Company Size, Profitability, and Leverage.

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