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Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis
Published by Universitas Muhammadiyah Jakarta
ISSN : 25490613     EISSN : 26157179     DOI : https://doi.org/10.24853/pk.5.2.178-188
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Focus and Scope Perspektif Komunikasi focuses on writings that contains research and contemporary thinking in the field of Communication Studies in various perspectives and angles include: 1. Political Communication, features cutting-edge theory-driven empirical research at the intersection of politics and communication. This could be an analytical viewpoints that advance understanding of the practices, processes, content, effects, and policy implications of political communication. 2. Business Communication, address all areas of business communication including but not limited to business composition and information systems only, but also international business communication, management communication, organizational and corporate communication. 3. Marketing Communication, concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management include integrated marketing communication, advertising, public relations and broadcasting. 4. Development Communication, address the using of communication to facilitate social development, promotes information exchanges to create positive social change via sustainable development.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 180 Documents
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TRAVEL BLOG SEBAGAI MEDIA PROMOSI TEBING KERATON DI BANDUNG Vieka Septilaga; Nani Nurani Muksin
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 1, No 1 (2017): PERSPEKTIF KOMUNIKASI
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1367.477 KB) | DOI: 10.24853/pk.1.1.%p

Abstract

The phenomenon of the emergence of Blogs in addition to being used as a medium of information as well as a media  campaign.  For example,  Travel-blog that promotes the Tebing Keraton so that the readers will be interested to visit the Tebing Keraton in Bandung. This study aims to determine the meaning of content of the Travel-blog Cliff Palace; the  meaning of images or visual content; and typography of Travel-blog as a  media promotion of Tebing Keraton. This research use qualitative approach with semiotics research method from Roland Barthes. Sources of  information in this study are three Travel-blogs are: www.pergidulu.com; www.satyawinnie.com and www.cokysihombing.com. Data taken from the  screenshoot  of  each  Travel-blog. The results of this study indicate that: the meaning of the text content of each Travel-blog is almost entirely the same, ie Tebing Keraton has a natural beauty that can make the visitors amazed. Meanwhile, the visual or image content of each blog confirmed the image of the beauty of the Tebing Keraton by showing the green trees, fog, clouds and radiant rays from the rising sun. The thing that distinguished these three blogs is how to write each story, the use of sentences and language, and the typeface.Keywords:  travel-blog, media, promotion, Tebing Keraton.
IMPLEMENTATION OF BUSINESS COMMUNICATION IN GAY DRAMATURGY Novi Andayani Praptiningsih
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 2, No 2 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.696 KB) | DOI: 10.24853/pk.2.2.%p

Abstract

The existence of gays in Indonesia as a cultured country is difficult to get support from various parties, because the cultural orientation adopted is eastern culture that strongly upholds religious values, norms, morals, and cus- toms. Not all gays are brave and able to do self-disclosure (coming out).  Gay coming out and not fully coming out in Jakarta presents themselves as person's efforts to create specific impressions in front of others through the front and the backstage dramaturgy. The aim of the research was to find out the dramaturgical process and model in presenting themselves on the front stage and the back stage of both gay coming out and gay not fully coming out in Jakarta. The research method uses an interpretive paradigm with a subjective approach, with a type of qual- itative research. Data collection techniques using in-depth  interviews, observation,  FGD, and document review. Data analysis techniques apply interactive models of Miles Huberman.The results showed that Jakarta's gay self presentation on the front stage that had been fully coming out would do self-promotion tactics and even exagger- ate. But in gays  who are not fully coming out,  they  will disclaimer by trying to deny and hide their identity as gay. But on the back stage, gays who have been or have not been fully coming out, both carry out a self promo- tion strategy as a technique of presenting themselves by opening themselves, especially in the gay community. Gay openness in coming out on family, community, and society is preceded by the coming in process, namely the acceptance of himself as gay. Business communication occurs when a gay person interacts with other gays, where the initial meeting is intended for friendship, developing into friendship. And then it can be a lover's relationship or a commercial relationship. This commercial relationship based on business is characterized by cash transac- tions  and  cash  transfers,  referred  to  as  "ngucing",  the  culprit  is  called  "cat".  Research  recommendation  is strengthening religious resilience as well as intimate between family members with more humanist, harmonious relationship as solution for our next generation stay away from LGBT luster. Keywords: Implementation, Bussiness Communication, Dramaturgy, Gay
THE CONTROVERSY OF POLITICAL ADVERTISING IN 2017 DKI JAKARTA REGIONAL ELECTION Ervan Ismail
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 2, No 1 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.525 KB) | DOI: 10.24853/pk.2.1.%p

Abstract

The 2017 DKI regional election which was considered to be on the same level as the Presidential Election implies a need for high capability in its implementation by all relevant stakeholders. The issue of the political contract adver- tisement from the contestants Ahok-Djarot with Djan Faridz’s version of PPP which appeared on television before the campaign period had heated the competition between political parties, the success teams and the 2017 DKI re- gional  election  contestants.  As  there  was  a  complaint  from  Romahurmuziy’s  version  of  PPP  which  supported  the contestants Agus-Sylvi to DKI’s Bawaslu and KPID, this case became a controversy that had been discussed contin- uously in mass media. Thus, it required a solution and regulations’ review on whether the advertisement contained violations on its airing time, its content and messages which can lead to the cancellation of the contestants Ahok- Djarot in the 2017 DKI Regional Election. This study tries to find out the content of the advertising messages from the Djan Faridz’ version of PPP that advertise their political contract to support the contestants Ahok-Djarot in the 2017 DKI DKI Regional Election. The study also aims to find out whether there is a violation and how to handle it. The study type is qualitative descriptive with content analysis method. The elements of that advertisement were in- terpreted and analyzed through the perspective of political  communication and development communication. Fur- thermore, it is analyzed based on the regulatory reviews of  KPU and KPI whether there is a violation. The contro- versy was presented through the news from online media, as well as a literature analysis of why the advertising ap- peared  on  television.  The  results  of  the  study  show  that  the  advertisement  from  Djan  Faridz’  version  of  PPP  is  a form of development communication and also a political advertising which serves to inform the real commitment of the contestants Ahok-Djarot in building a mosque and show them as pro-Muslim leaders. The study concluded that based on the advertising regulation, there is a campaign violation as it contains the elements of program information from the contestants Ahok-Djarot regarding the construction of the mosque and there is also a sign of PPP political party. The advertisement is not placed through KPUD DKI and not in the allowed period time of campaigns through mass media. Bawaslu DKI find it difficult in determining the elements of violation as the campaign advertisement is not placed by the official team and is not recognized as an official activity by the success team of the contestants Ahok-Djarot. KPID DKI then ask TV One and Kompas TV to clarify the advertisement of Djan Faridz's version of PPP while at the same time stopping the advertisement although those two television stations claim that the adver- tisement is an ordinary one. Keywords: Political Advertising, Party Ads, Campaigns, DKI Jakarta Election Keywords: Advocacy, Communication, Social Mobilization 
IKLIM KOMUNIKASI ORGANISASI DAN MOTIVASI KERJA PIMPINAN DALAM MEWUJUDKAN MISI PERUSAHAAN Satria Kusuma
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 1, No 1 (2017): PERSPEKTIF KOMUNIKASI
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.139 KB) | DOI: 10.24853/pk.1.1.%p

Abstract

The  objectives  of  this  research  are  to  observe  and  analyze  climate  organizational  communication  and  leadership motivation  performance  in  achieving  corporate  mission  of  PLN  Inc.  Surakarta.  The  method  used  for  this  research  is descriptive  qualitative.  The  analysis  proves  that  the  communication  climate  in  PLN  Inc  is  supporting  the  leadership motivation performance. Several supporting factors of the finding are trust, support, honesty, and transparency among the  leaders  of  the  top,  middle  and  lower  level.  Humans  are  motivated  by  communication  climate  and  creative  and participative  working  system,  when  someone  has  sense  of  belonging,  automatically,  they  will  support  the  process  of achieving the corporate mission. A satisfying communication climate can be achieved through creating a shared vision to assure the free flow of information and allow subordinates to participate in decision making processes. Meanwhile, the  existing  organizational  climate  is  formed  through  several  factors;  responsibility,  organizational  or  management structure  which  is  tailored  based  on  the  needs  of  companies,  and  working  motivation  from  the  leaders  so  that  every problem can be solved through solid teamwork to achieve the corporate mission. Keywords: organizational communication, communication climate, working motivation
PENGARUH WORD OF MOUTH TERHADAP MINAT PELAJAR STUDI KE JERMAN MELALUI EURO MANAGEMENT Patricia, Bella; Praptiningsih, Novi Andayani
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 3, No 1 (2019): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.467 KB) | DOI: 10.24853/pk.3.1.23-29

Abstract

Euro  Management  adalah  perusahaan  yang  bergerak  di  bidang  jasa  dan  konsultasi  pendidikan  untuk  pelajar Indonesia yang ingin melanjutkan studi ke berbagai perguruan tinggi di negara-negara Eropa, khususnya Jerman. Salah  satu  alternatif  promosi  Euro  Management  antara  lain  melalui  word  of  mouth  yang  dilakukan  oleh konsumen. Word of mouth merupakan salah satu promosi dengan memberitahukan tentang informasi dari satu orang  ke  orang  yang  lain,  dimana  biasa  dilakukan  dengan  cara  oral  communication  atau  bahasa  verbal  berupa bahasa lisanPenelitian ini adalah untuk mengetahui : 1) adakah pengaruh word of mouth terhadap minat pelajar studi ke Jerman melalui Euro Management, dan 2) seberapa besar pengaruh pengaruh word of mouth terhadap minat pelajar studi ke Jerman melalui Euro Management. Penelitian menggunakan metode penelitian kuantitatif dengan pendekatan paradigma klasik/positivis. Sampel yang digunakan dalam penelitian ini berjumlah 30 orang pelajar sebagai konsumen Euro Management. Teknik pengumpulan data yang digunakan adalah data primer dan sekunder. Data primer diperoleh melalui kuesioner dengan dilakukan uji instrument,  yakni uji validitas dan uji reliabilitas. Sedangkan data sekunder bersumber pada studi literatur. Analisis data menggunakan analisis korelasi sederhana  dan  analisis  regresi  linear  sederhana.  Penelitian  menunjukkan  bahwa  Word  of  mouth  berpengaruh positif terhadap minat pelajar studi ke Jerman melalui Euro Management. Berdasarkan hasil analisis uji korelasi, nilai koefisien korelasi antara word of mouth Euro Management terhadap minat pelajar studi ke Jerman adalah sebesar  0,663.  Berdasarkan  kriteria  interpretasi  koefisien  korelasi,  nilai  tersebut  terletak  0,60  sampai  dengan 0,799  dengan  kriteria  kuat.  Maka  dapat  disimpulkan  bahwa  korelasi  variabel  word  of  mouth  terhadap  minat pelajar melanjutkan studi ke Jerman melalui Euro Management kuat.   Kata kunci: Minat, Pelajar, Studi, Word of Mouth
ADVOCACY IMPLEMENTATION, COMMUNICATION, SOCIAL MOBILIZATION IN THE HEALTH DEVELOPMENT PROGRAM. [A THEORETICAL REVIEW] Muh. Zainal S.
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 2, No 1 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.268 KB) | DOI: 10.24853/pk.2.1.%p

Abstract

Health problems become responsibility of all elements of society, not only  government.  Support and involvement from all  stakeholders are crtitical to overcome  many of health problems in the context  of development and social change.  This  article  aims  to  produce  descriptive  theoretical  advocacy,  communication,  social  mobilization  and research findings that are relevant to Advocacy, Communication and Social Mobilization (AKMS). This study used a literature study approach (desk study) by collecting documents and literature relevant  to the topic of the article. Based on literature studies, it can be concluded that advocacy, communication and social mobilization activities are interrelated.  Advocacy  is  an  approach  to  securing  economic  resource  needs  and  policy  changes,  by  influencing stakeholders,  the  private  sector,  community  elements,  including  the  media.  Meanwhile,  communication  seeks  to increase awareness, influence social norms, create changes in the behavior of individuals or a community through communication  channels  both  interpersonal  (counseling),  mass  media  and  the  internet  including  social  media. Furthermore,  social  mobilization  is  concerned  with  efforts  to  gather  social  support  to  change  norms,  improve services, expand community support and solve social problems. Keywords: Advocacy, Communication, Social Mobilization
KREDIBILTAS KOMUNIKATOR POLITIK BASUKI TJAHAYA PURNAMA “AHOK” SEBAGAI GUBERNUR PROVINSI DAERAH KHUSUS IBUKOTA JAKARTA Nani Nurani Muksin
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 1, No 2 (2017): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.145 KB) | DOI: 10.24853/pk.1.2.%p

Abstract

Kredibitas komunikator politik Basuki Tjahaya Purnama atau Ahok, menarik untuk dikaji  mengingat beberapa kontroversi  yang  dilakukan  saat  menjabat  sebagai  Gubernur  Provinsi  DKI  Jakarta.  Tujuan  penelitian:  1. Mendeskripsikan gaya komunikasi politik Ahok secara verbal dan non verbal: 2. Menganalisis etika komunikasi politik  Ahok;  3.  Menjelaskan  kredibilitas  komunikator  politik  Ahok.  Pendekatan  penelitian  ini  Kualitatif, metode  penelitian Deskriptif. Sumber data: mahasiswa MIKOM UMJ. Teknik pengumpulan data dengan FGD. Hasil  penelitian:  1)  Gaya  komunikasi  politik  Ahok  secara  verbal  berbicara  secara  cepat  dan  tegas.  Ahok termasuk kategori komunikator politik dengan gaya retorika “noble self” yaitu orang yang tidak mau mendengar pendapat orang  lain.  Gaya  komunikasi  Ahok  low  context.  Gaya  komunikasi  non  verbal  Ahok  meledak-ledak; secara  kinesik  kerap  menunjuk-nunjuk  dan  menggebrak  meja  untuk  menunjukkan  kekesalannya.  Secara  “eye contact” sering membelalakkan mata  “melotot” saat berbicara secara keras. 2) Berdasarkan etika, Komunikasi Politik Ahok sebagai pejabat Gubernur DKI dinilai kurang mengindahkan norma dan aturan sopan santun meski tujuannya  baik.  3)  Kredibilitas  Ahok  berdasarkan  unsur  expertise  dinilai  mempunyai  kemampuan  dan  cerdas secara  politik,  trustworthiness  dibuktikan  dengan  program  yang  berjalan  baik,  dinilai  bersih  meski  ada kontroversi antara lain kasus RS Sumber Waras dan reklamasi;, attractiveness selalu menarik perhatian karena  berbeda  dari  pejabat  pada  umumnya,  selalu  mengunggah  rapat  dinas  dan  aktivitasnya  melalui  You  Tube, terbuka  menerima  masyarakat  dan  komentarnya  selalu  ditunggu  media;  power  mendapat  dukungan  dari  para pendukung dan relawan yang solid dan dekat dengan penguasa. Kata Kunci: Ahok, Gubernur, Kredibilitas, Komunikator Politik
KOMUNIKASI DALAM PERSPEKTIF IMPERIALISME KEBUDAYAAN Heldi Yunan Ardian
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 1, No 1 (2017): PERSPEKTIF KOMUNIKASI
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.731 KB) | DOI: 10.24853/pk.1.1.%p

Abstract

Globalization  has  removed  the  boundaries  of  communication  systems  between  one  region  and  another  region that is transferred very fast through various media such as television, magazines, and internet. National culture in  a  country  is  rapidly  becoming  a  global  culture  and  becoming  a  capable  industry  in  influencing  national culture  in  other  countries.  Cultural  In  the  era  of  reform,  imperialism  appears  to  be  more  prominent  than  the previous regime era that influenced all the  joints  of economic, political and cultural  life.  Cultural  imperialism today,  not  only  from  the  West  but  also  from  non-Westerners  like  India,  Korea,  China,  Japan  and  Turkey.  In response  to  this,  an  open  cultural  strategy  is  needed  to  take  the  universal  values  in  all  areas  of  science, technology, economics and culture without losing the identity as a sovereign and dignified nation in the midst of other nations. Traditional culture is a valuable national treasure and does not bother the process of development and modernization.Keywords:  globalization, imperialism, identity
Network Broadcasting System (NBS): Implementation and Its Obstacles Amin Shabana
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 2, No 2 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.085 KB) | DOI: 10.24853/pk.2.2.%p

Abstract

The draft revision of Law No.32/2002 on broadcasting currently has entered the stage of legislation body of DPR RI  (Baleg).  The  revision  eliminated  the  obligation  of  the  Network  Broadcasting  System  (NBS)  for  Private Broadcasting  Institutions  (LPS)  considered  have  neglected  the  public  interest  of  the  broadcasting  sector.  For many  groups,  especially  civil  society,  this  new  policy  regarding  SSJ  is  a  step  backward.  The  decentralization spirit of the broadcasting industry is threatened to be continued. While the implementation of the NBS itself has been carried out half-heartedly. The purpose of this study is to know the implementation of NBS carried out by the LPS designated as the central stations and the obstacles faced in managing the implementation of NBS with network stations located in the region. The theory used in this study are broadcasting, mass media and NBS. This study uses a qualitative approach with descriptive method. Data collection techniques: interview with the Central Indonesian Broadcasting Commission, study literature, and documentation; The validity test of the data is through informant  triangulation  to  organization  that  conduct  broadcast  advocacy,  Remotivi.  The  results  of  this  study indicate  that  NBS  implementation  is  still  not  running  optimally.  LPS  still  has  a  reluctance  in  preparing infrastructure facilities to implement NBS. Meanwhile the impact of NBS at the local level is also increasingly complex in various sectors of life. Various obstacles start from regulation, political will of all NBS stakeholders and weak supervision caused NBS still far from expectations. This situation makes the centralistic broadcasting system remain dominant. Keyword: Decentralization, Broadcasting Industry, Network Broadcasting Systems
CREDIBILITY AND POLITICAL COMMUNICATION OF MUHAMMAD SINEN, DEPUTY MAYOR OF TIDORE ISLAND FOR 2015-2020 PERIOD BurhanudiN A. Muhamad; Nani Nurani Muksin
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 2, No 1 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.07 KB) | DOI: 10.24853/pk.2.1.%p

Abstract

This study discussed the selection of mayor and deputy mayor of Tidore Islands for the 2015-2020 period, which was  attended  by  three  candidate  pairs  namel,  number  one  pair  of  Hamid  Muhammad-Abdurahim  Saraha (HARISMA), number two pair of Muhammad Hasan Bay-Mohtar Sangadji (MARASAI), and number three, pair of  Capt.  Ali  Ibrahim-Muhammad  Sinen  (SAFE).  The  theory  used  in  this  study  is  political  communication,  and political  credibility,  objectives  regarding  attitudes  and  regional  head  elections.  Using  a  qualitative  approach with the case study method, this study aims to describe the credibility of political figures related to expertise, and trust in the various abilities of the community during the 2015-2020 election of Tidore Islands deputy mayor. The results  of  the  study  indicated  that  the  credibility  of  political  figures  was  related  to  the  expertise  and  trust  of various  elements  of  society  during  the  2015-2020  election  of  Tidore  Island  deputy  mayor.  In  addition  to describing how the views on the construction of the attitude of political figures in a political event, this study also confirms the credibility of political figures with achievements or successes in political events. Keywords: Political Communication, Political Credibility, Political Figure

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