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Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis

perspektif
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Published by Universitas Muhammadiyah Jakarta

ISSN : 25490613 EISSN : 26157179 DOI : https://doi.org/10.24853/pk.5.2.178-188

Core Subject : Humanities, Education, Social,

Humanities Languange, Linguistic, Communication & Media Social Sciences

Focus and Scope Perspektif Komunikasi focuses on writings that contains research and contemporary thinking in the field of Communication Studies in various perspectives and angles include: 1. Political Communication, features cutting-edge theory-driven empirical research at the intersection of politics and communication. This could be an analytical viewpoints that advance understanding of the practices, processes, content, effects, and policy implications of political communication. 2. Business Communication, address all areas of business communication including but not limited to business composition and information systems only, but also international business communication, management communication, organizational and corporate communication. 3. Marketing Communication, concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management include integrated marketing communication, advertising, public relations and broadcasting. 4. Development Communication, address the using of communication to facilitate social development, promotes information exchanges to create positive social change via sustainable development.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 180 Documents

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CEBONG DAN KAMPRET DALAM PESPEKTIF KOMUNIKASI POLITIK INDONESIA M. Tazri
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 3, No 1 (2019): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Penelitian ini mengelaborasi fenomena istilah cebong dan kampret dengan perspektif komunikasi politik. Cebong dan kampret adalah dua istilah yang muncul dalam diskursus kontestasi politik menjelang pemilihan presiden tahun 2019 di Indonesia. Dua istilah ini merupakan labelisasi terhadap masing-masing pendukung dua calon presiden. Pada dasarnya dua istilah ini memiliki konotasi negatif pada makna sebenarnya. Oleh karena itu, menjadi penting bagi peneliti untuk melakukan kajian tentang fenomena cebong dan kampret ini sebagai labelisasi yang muncul pada bahasa komunikasi dalam kontestasi politik di Indonesia pada tahun 2019, terlebih permasalahan topik penelitian ini telah memberi efek sosial yang cukup besar dilingkungan masyarakat Indonesia. Tujuan dari penelitian ini adalah untuk mengelaborasi fenomena labelisasi cebong dan kampret yang dianalisis menggunakan perspektif komunikasi politik. Penelitian ini menggunakan pendekatan studi fenomenologi. Metode ini memungkinkan peneliti masuk sebagai partisan dalam sebuah fenomena sehingga keakuratan data bisa diperoleh dengan sempurna. Data akan diambil dengan fokus pada melihat bagaimana obyek (istilah) memproduksi (secara interpretif) bentuk-bentuk yang dianggap fenomena dan nyata. Kajian ini selanjutnya dianalisis dengan perspektif komunikasi politik. Hasil penelitian ini menunjukkan bahwa stereotip yang terbangun dari istilah cebong dan kampret merupakan ekspresi sinisme politik yang berlebihan yang dimunculkan dalam bentuk pelabelan istilah cebong dan kampret. Labelisasi ini juga merupakan bentuk penurunan kualitas bahasa dalam sistem komunikasi politik di Indonesia. Kata kunci: Cebong, Kampret, Sinisme, Komunikasi, Politik

THE STRATEGY OF INDONESIAN MINISTRY OF TOURISM IN WONDERFUL INDONESIA’S BRANDING THROUGH SOCIAL MEDIA Denny Prawibowo; Oktaviana Purnamasari
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 2, No 1 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Currently, the rise of social media with various platforms has experienced a giant leap. The high demands of information accessed quickly by the community through social media becomes a certain concern for the Indonesian Ministry of Tourism to use social media as a tool in promoting and building Indonesian tourism brands. Social media is also seen as having potential benefit to increase tourism sector and strengthen Wonderful Indonesia's branding quickly and precisely. This study aims to determine the strategy of the Ministry of Tourism on Wonderful Indonesia branding through social media, find out the types of social media used and identified Wonderful Indonesia's branding strategies related to planning and positioning, program design, performance and maintaining brand equity in the context of social media. The theory used in this study is Social Media theory and Strategic Brand Management theory by Kevin Keller, including identifying and developing brand plans, designing and implementing brand marketing programs, measuring and interpreting brand performance, and growing and maintaining brand equity. The approach used in this study is qualitative with descriptive method. For data collection techniques, we used depth interviews with key informan of the Ministry of Tourism, and key informan of social media‟s followers. Observations were also made on social media used by the Ministry of Tourism, namely Facebook, Instagram, Twitter, Youtube and Googleplus. Results of this study indicated that tourism's strategy in Wonderful Indonesia's branding through social media was carried out in several stages; the first stage was planning. In 2015, re-branding was conducted with the addition of typography and touches on Wonderful Indonesia‟s logo. Then the second stage was the design of the program by placing the right positioning for each Indonesian tourism destination which includes three elements of tourism products, namely natural, cultural and man-made with marketing strategy programs that are carried out namely BAS (Branding, Advertising and Selling) which refers in major cities of the world such as Berlin, New York, Amsterdam, Madrid and Paris. The third stage was the performance of the Ministry of Tourism, which according to the Central Agency Statistics, foreign tourist arrivals to Indonesia in 2017 increased rapidly to 14.4 million tourists. In addition, another proof of performance was Wonderful Indonesia's physical branding ranked 42nd in 2018 set by the World Economy Forum. The fourth stage was to grow and maintain brand equity. This was achieved by Wonderful Indonesia by gaining 46 awards in 22 countries in 2016. Then in 2017 Wonderful Indonesia received 27 awards in 13 countries, whether in 2018 won "Brand of the Year Indonesia 2018" by Philip Kotler Center for ASEAN Marketing. Moreover, at the end of 2017, the growth number of foreign tourists was recorded at 22%. Keywords: Branding, Social Media, Tourism, Wonderful Indonesia.

JESSICA DAN KONSTRUKSI MEDIA ONLINE (FRAMING BERITA PEMBACAAN VONIS JESSICA KUMALA WONGSO DI DETIK.COM DAN VIVA.CO.ID PERIODE 27 OKTOBER 2016) Indah Suryawati
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 1, No 2 (2017): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

This reseacrh are conducted to gain, first, knowing that Detik.com and Vica.co.id relating to the figure of Jessica Kumala Wongso in the news of her Accusation dated on October 27, 2016. Second, knowing the side of being forwarded or hided from the figure of Jessica in reporting the Accusation of her in both media of Detik.com and Viva.co.id. The third, understanding the analysis of Robert N. Entman‟s Framing... for the news of its accusation in both media. This available research metode to be used is an analysis of Framing from Robert N. Entman. There are two analysis to be done. First, by using the approach of issues selection and aspect selection. Second, by using the approach of four elements; define problem, diagnose causes, make moral judgement, and treatment recommendation. This research result shows up that Detik.com able to transfer the negative judgment in constructing who actually Jessica is. However, Detik.com is more reflecting Jessica as the murder of Wayan Mirna. Thus, the statements of the sources taken by Detik.com have also strengthen the negative constuction of her. Meanwhile, Viva.co.id gives the neutral judgement in reflecting who Jessica is. In one side, this media has also turn up Jessica as the pogrom murder. But in another side, the media which is Viva.co.id feels that this case is weak. It can be seen through the statements of the news sources from the experts that taken by it. As the result, those expert statements are lighten the accusation of Jessica. Keywords: Construction, Framing, News for the Accusation of Jessica

PUBLIC RELATIONS & MESSAGING DEVELOPMENT: PENGEMBANGAN PESAN PARIWISATA HALAL DI INDONESIA MELALUI PERSPEKTIF PUBLIC RELATIONS Tria Patrianti; Rizanto Binol
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 3, No 1 (2019): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Awal tahun 2019, Indonesia menorehkan prestasi menjadi negara di peringkat pertama destinasi wisata halal dunia, versi Global Muslim Travel Index (GMTI) 2019. Prestasi ini tidak terlepas dari upaya Tim Percepatan Pariwisata Halal Kementerian Pariwisata Republik Indonesia (Kemenpar) yang telah mendisain dan membuat strategi pengembangan pariwisata halal untuk menambah perolehan devisa negara. Lima destinasi utama wisata halal di Indonesia yaitu Lombok, Aceh, Sumatera Barat, Jawa Barat dan DKI Jakarta, juga telah berkontribusi pada prestasi Indonesia di kancah internasional dengan upaya komunikasi mereka dengan stakeholder strategis pariwisata halal di masing-masing daerah. Penelitian ini bertujuan mengetahui dan menganalisis komunikasi pemerintah dan menganalisis key messages yang dibuat public relations pemerintah tentang pariwisata halal. Pendekatan penelitian ini adalah metode kualitatif dengan menggunakan teknik wawancara bersama pembina tim pengembangan wisata halal Kemenpar, humas Pemprov DKI Jakarta, pelaku industri pariwisata halal, dan praktisi public relations yang berada di tim pengembangan pariwisata halal di Indonesia. Menggunakan konsep public relations dan messaging development, tulisan ini diharapkan berkontribusi pada perkembangan industri pariwisata di Indonesia melalui perspektif public relations dan pengembangan pesan pariwisata halal. Hasil penelitian ini menyatakan bahwa sebagai regulator untuk pariwisata halal, Kemenpar belum melakukan aktivitas komunikasi dengan pendekatan public relations yang optimal melalui penyampaian pesan pariwisata halal kepada masyarakat Indonesia sendiri. Exposure tentang pariwisata halal di Indonesia belum sepenuhnya dipahami oleh masyarakat dan awareness tentang industri pariwisata halal sebagai bagian dari gaya hidup muslim di Indonesia, belum sampai pada tahap yang menggembirakan dibandingkan dengan negara tetangga Malaysia. Kata Kunci: Messaging Development, Muslim Friendly, Pariwisata Halal, Public Relations

DIGITIZATION AND CULTURE (CASE STUDY ON LOCAL WISDOM-BASED CULTURE DEVELOPMENT THROUGH NEW MEDIA BY SAGANG FOUNDATION) Fitria Mayasari
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 2, No 2 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

The presence of media plays a very important role to the growth and development of a culture, one of which is local culture. New media offers a variety of advantages compared to traditional media, such as users ability to adjust time. The demasification of new media also affects to the results and potential of the use of new media. Because the flow of information that takes place becomes more personal. Existing findings dissected the key ele- ment of successful in using new media as a strategy for political communication, campaigns and social movements. However, these efforts to use successful new media are often adhered by communities or institutions in large cities with adequate infrastructure and management. Therefore, it is interesting to see and analyze the use of new media in the field of cultural development from a non-profit organization. This study uses a case study approach to look at the strategy of developing local wisdom-based culture through new media conducted by the Sagang Foundation. Regarding the results of research and analysis, it is known that the characteristics of individuals, organizations, and the environment contribute to the results of the use of the media carried out by the Sagang Foundation. These characteristics successfully enhanced to the strategic results for organization in utilizing new media.Keywords: Digitization, Cultural, New Media, Sagang Foundation

PENGARUH DESAIN PESAN DUA SISI PADA VIDEO TERHADAP PENGETAHUAN DAN PENILAIAN PETANI PADA GOOD AGRICULTURAL PRACTICES (GAP) BAWANG MERAH DI BANTEN Vina Mahdalena; Pudji Muljono; Cahyono Tri Wibowo
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 1, No 2 (2017): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

The structure of the message has an important role in communication persuasion that can change farmer’s knowledge and their perceived attributes of innovations about Good Agricultural Practices (GAP) of shallot in Banten. Two-sided message design is effective in changing and strengthening one’s attitude according to the purpose of the message content because it has a balanced information between the advantages (positive) and the weaknesses (negative). The purpose of study is to analyze the two-sided message can improve farmer’s knowledge and change their perceived attributes of innovations about GAP of shallot. The method used is experimental model Solomon four-group design because of the highest accuracy. This study was conducted in Gempol Sari Village involving 48 farmers divided into four groups observation. The results showed that there was no interaction between treatment and pretest, it can be ascertain that the changed by treatment. Furthermore, the design of a two-sided message in farmer video has proven to be effective improving their knowledge but has not been proven to change perceived of innovations. This is because farmer’s perceived on the innovations pretest already in the favorable category, so that when given the treatment, their perceived still remain in that category. The conclusion of the study shows that two-sided message video can improve farmer’s knowledge, while the pretest of perceived that originally was in the favorable category reach more higher score on posttest because of the treatment effect. Keywords: GAP, knowledge, perceived attributes of innovations, solomon design, two-sided message

ANALISIS SISTEM KOMUNIKASI PENUNJANG EKONOMI KREATIF BERBASIS POTENSI LOKAL (STUDI KASUS KOMUNITAS BANDUNG CREATIVE CITY FORUM (BCCF)) Dea Christina; Muhammad Zaini Dahlan
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 1, No 1 (2017): PERSPEKTIF KOMUNIKASI
Publisher : Universitas Muhammadiyah Jakarta

Development focus has been evolved. Nowadays, we are in the Age of Creative Economy which mobilized mostly by Creative Industry. However, Indonesia has benefited in terms of developing this sector, since it has 2 acknowledged advantages, such as demographic segmentation and ecosystem buffer and support. Unfortunately, it is not enough to make ideal and successful creative ecosystem. Communication in the system should also be developed. BCCF is a supporting communication system in the level of city, who can be an agent of change and a creative hub between stakeholder and community. Still, it has limitation. To give some recommendation to improve the communication process in this supporting communication system is the purposes of this paper. Blackbox analysis shows there are some elements in the system such as, controllable input, uncontrollable input, management, environment, controllable output and uncontrollable output. We should highlight uncontrollable input like youth motivation, community readiness and stakeholder commitment which are easily up and down. It will influence how the system achievement, gaining expected output or unexpected output. Based on the analysis, the communication strategy should refer to communication managerial. It means communication process must be appropriated with the most user in the system, which is the youth. Keywords: communication system, creative economy, local potential

ANALISIS PEMBERITAAN JOKO WIDODO DI TELEVISI (ANALISIS WACANA KRITIS DI PROGRAM REPORTASE SORE TRANS TV Muhammad Ikhwan
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 3, No 1 (2019): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Gaya kepemimpinan dan penampilannya yang berbeda dengan pejabat kebanyakan, membuat figur Jokowi menjadi fenomenal. Penelitian ini ingin memotret bagaimana Trans TV, melalui Program berita Reportase Sore, mengkonstruksi figur Jokowi sebagai Gubernur DKI Jakarta ke dalam pemberitaannya. Penelitian dilakukan dengan menggunakan Analisis Wacana kritis dengan pendekatan Norman Fairclough. Ada tiga hal yang dianalisis, yakni teks berita, analisis produksi berita di news room dan juga analisis sosial budaya. Diperiode pertama penelitian, terlihat pemberitaan didominasi oleh sentimen positif untuk Jokowi. semua aktivitas dan kebijakan Jokowi diberitakan, sehingga Reportase Sore seakan menjadi humas Jokowi. Sebaliknya, diperiode kedua, redaksi mulai bersikap kritis terhadap Jokowi. Tingginya intensitas pemberitaan Jokowi tidak terlepas dari kepentingan ideologi, dan sistem kerja diruang redaksi, dimana angle dan kebijakan redaksi didominasi dari perspektif Produser dan jajaran lainnya. Sementara dari aspek sosial budaya, masifnya pemberitaan Jokowi terkait dengan sistem penyiaran Indonesia yang cenderung mengarah pada mekanisme pasar (kapitalisme). Kata kunci: Analisis Wacana Kritis, Berita Televisi, Joko Widodo.

STUDY OF ENVIRONMENTAL COMMUNICATION THEORY IN RESEARCH OF NATURAL RESOURCES MANAGEMENT Heldi Yunan Ardian
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 2, No 1 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

The recent environmental issues have become an important area of research for further review, especially on issues related to sustainability aspects that address environmental issues themselves, economic issues and social issues. The use of natural resources, particularly in relation to the field of agriculture, is considered a competition, which raises discourses that emerge beyond state boundaries and becomes a global discussion. Since communication is believed to provide a capable platform of facilitating the process of exchanging information, knowledge and wis- dom, this paper is expected to be the theoretical basis for research related to environmental issues and communica- tion to reach mutual understanding among the stakeholders involved. Theories offered include: environmental com- munication theory and stakeholder theory, supported: critical discourse analysis and stakeholder analysis as an ap- proriate method to answer the reseach question. Keywords: Environmental Communication, Discourse, Sustainability, Stakeholders

PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI POTENSI WISATA BAHARI CILACAP JAWA TENGAH Yuni Tresnawati
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 1, No 2 (2017): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Social networking sites or social media today is already familiar to the public, almost every individual using social media from the young to the old either for bussiness or just to connect with friends. One positive impact is as a communication medium can facilitate the search for information. For example many who use social media search for news that is actual or even looking for a trendy tourist destination through uploads of users of social media. This can indirectly assist the promotion of tourist attractions. Therefore, this study will discuss more deeply about Social Media Utilization in Promotion of Marine Tourism Potential in Cilacap , Central Java . The concepts used are the utilization of social media and marketing communications and 7 C Framework Communication using constructivist paradigm with qualitative descriptive approach. The proper use of social media includes persuasion and emotional attachment to increase trust of followers of the account against the information provided. The development of world tourism is very rapid, making Indonesia be left behind by continuing to improve tourism in this country. Although Indonesia's tourism contribution continues to increase every year, it still needs to be improved so as not to be left behind from other countries whose tourism is also growing. Increased one of them is to attract more tourists (both abroad and archipelago) to Indonesia. The way to go is of course through promotion. Therefore, the improvement of innovation in the field of promotion must continue to be done.Keywords: Digital, Social Media, Promotion, Tourism

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Winda Dwi Astuti Zebua

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perspektifkomunikasi@umj.ac.id

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Dki jakarta

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Winda Dwi Astuti Zebua

Contact Email winda.dwiastuti@umj.ac.id

Phone +6285313877502

Journal Mail Official perspektifkomunikasi@umj.ac.id

Editorial Address https://jurnal.umj.ac.id/index.php/perspektif/about

Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Winda Dwi Astuti Zebua

Contact Email
winda.dwiastuti@umj.ac.id

Phone
+6285313877502

Journal Mail Official
perspektifkomunikasi@umj.ac.id

Editorial Address
https://jurnal.umj.ac.id/index.php/perspektif/about

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA