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Communication
Published by Universitas Budi Luhur Jakarta
ISSN : 20865708     EISSN : 24427535     DOI : -
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Social Sciences
Jurnal Communication published by the Communication Studies Program, Univ. Budi Luhur, twice a year. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Search results for , issue "Vol 9, No 1 (2018): COMMUNICATION" : 8 Documents clear
Strategi Manajemen Krisis Public Relations PT Blue Bird Group Suryani, Ita; Sagiyanto, Asriyani
Communication Vol 9, No 1 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.513 KB) | DOI: 10.36080/comm.v9i1.624

Abstract

ABSTRACTOne of the activities of Public Relations is to perfom a communication function in deveoping institutional communication with the public to realize goodwill and mutual understanding. In a crisis situation, Public Relations plays a vital role. The profession demands the ability to design, to protect, and to maintain the company's reputation in the public challenge. Blue Bird's commitment to change is one of the strategies of management crisis known as the "reimagining Blue Bird" program. This program voiced through the "Blue Bird Changing To Change" campaign ad on YouTube. The purpose of this study is to know the strategies of Crisis Management of the Public Relations PT Blue Bird Group (Case Study at PT Blue Bird Group Post Demonstration Riot & Anarchist, March 22, 2016). The method used in this research is a case study method. It uses various data sources that can be used to research, describe and explain comprehensively the various aspects of individuals, groups, programs, organizations or events systematically. The conclusion shows that the Blue Bird "reimagining" campaign program voiced through the "Blue Bird Changing To Change" campaign ad on YouTube has attracted attention and gained sympathy from the public, which in turn can build positive public opinion and impact on Blue Bird's reputation.Keyword: Public Relations Strategies, Crisis ManagementABSTRAKSalah satu kegiatan dari seorang public relations yakni sebagai fungsi komunikasi untuk mengembangkan komunikasi institusi dengan publik agar berjalan dengan baik untuk mewujudkan goodwill dan mutual understanding terhadap publik. Di dalam situasi krisis, Public Relations berperan vital. Profesi tersebut dituntut kemampuan mendesain untuk melindungi dan mempertahankan reputasi perusahaan dalam menghadapi tantangan publik. Komitmen Blue Bird untuk berubah merupakan salah satu strategi manajemen krisis yang dilakukan melalui program “reimagining Blue Bird.” Program ini disuarakan melalui iklan kampanye Blue Bird “Berbenah Untuk Berubah” di YouTube. Tujuan penelitian ini yaitu ingin mengetahui bagaimana Strategi Manajemen Krisis Public Relations PT Blue Bird Group (Studi Kasus Pada PT Blue Bird Group Pasca Demonstrasi Rusuh & Anarkis, 22 Maret 2016). Metode yang digunakan dalam penelitian ini yaitu metode studi kasus yaitu metode riset yang menggunakan berbagai sumber data yang bisa digunakan untuk meneliti, menguraikan dan menjelaskan secara komprehensif berbagai aspek individu, kelompok, suatu program, organisasi atau peristiwa secara sistematis. Kesimpulan menunjukkan bahwa program kampanye “reimagining Blue Bird” yang disuarakan melalui iklan kampanye “Berbenah Untuk Berubah” di YouTube berhasil menarik perhatian dan mendapatkan simpati dari publik, sehingga pada akhirnya dapat membangun opini publik positif dan berdampak terhadap reputasi Blue Bird.Kata kunci : Strategi Public Relations, Manajemen Krisis.
Konstruksi Keindonesiaan Dalam Film Tjokroaminoto Ahmad Toni
Communication Vol 9, No 1 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v9i1.613

Abstract

ABSTRACT This study uses critical discourse analysis method that aims to reveal the meaning of Indonesian keynthones in Tjokroaminoto Guru Bangsa film. The results show that the representation of meaning at Indonesian level at the text level is a representation of the dominance of ethnic or racial tribes of Europe and Arabia and subordinan tribes or races of Javanese, Chinese, Sundanese and do not have citizenship. At the messo level the purpose of the film production system is the goal of Tjokroaminoto's historical reconstruction based on the spirit of Islam as the basis for the struggle. At the macro level shows the construction of national leadership is a rational effort in order to fulfill party politics based on the spirit of keindonesiaan. Keindonesiaan is the essence of the teachings of cultural Islam that upholds human values in order to realize the concept of hijra or civil society in Indonesia. Key Words: Representation of Meaning of Indonesianness, Film of Tjokroaminoto Guru BangsaABSTRAKPenelitian ini menggunakan metode analisis wacana kritis yang bertujuan untuk mengungkapkan konstruki makna keindonesiaan di dalam film Tjokroaminoto Guru Bangsa. Hasil penelitian menunjukkan bahwa representasi makna keindonesiaan pada level teks merupakan representasi dominasi suku atau ras Eropa dan Arab dan subordinan suku atau ras Jawa, Tionghoa, Sunda, dan tidak mempunyai kewarganegaraan. Pada level messo tujuan sistem produksi film merupakan tujuan rekonstruksi sejarah Tjokroaminoto yang didasari oleh semangat Islam sebagai dasar perjuangan. Pada level makro menunjukkan konstruksi kepemimpinan nasional merupakan usaha rasional dalam rangka pemenuhan politik kepartaian yang didasari semangat keindonesiaan. Keindonesiaan merupakan hakikat ajaran Islam Kultural yang menjunjung tinggi nilai kemanusiaan guna mewujudkan konsep hijrah atau masyarakat madani di Indonesia.Kata Kunci: Representasi Makna Keindonesiaan, Film Tjokroaminoto Guru Bangsa
Perempuan Dalam Pandangan Media: Labelisasi Perempuan Sebagai “Agent Of Problem” Pada Koran Merapi Ayu Usada Rengkaningtias
Communication Vol 9, No 1 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.396 KB) | DOI: 10.36080/comm.v9i1.615

Abstract

ABSTRACTMass media has a big role in constructing discourse, including creating the labeling and embedding a person's character/personality. In fact, the mass media does not yet have gender sensitivity in reporting issues concerning women. Even, the labels of women as the cause of the problem (agent of problem) reconstructed mass media through messages that appear in the form of news texts. Merapi, in this study is one of the media that still do not have gender sensitivity and gender equality. The text represents women as a secondary person after men. This paper has a concern on how the Merapi Koran represents the female figure as an agent of problem (women as the cause of the problem), from their reporting issue in the edition 9-10 November 2017. The analysis was conducted using critical discourse analysis (CDA) method, Sara Mills model with two research instruments, the position of the subject-object and the position of the author-reader. As a result, Merapi represents women as weak, powerless, causes of problems and worthy of take the blame of the problem. Merapi also makes the position of women increasingly marginalized by embedding label as agent of problem.Keywords: women, mass media, Merapi, marginalization, CDAABSTRAKMedia massa memiliki peran yang besar dalam mengonstruksi wacana, termasu k menciptakan labelisasi dan penyematan karakter/sosok seseorang. Pada kenyataannya, media massa belum memiliki sensitivitas gender dalam memberitakan isu-isu yang menyangkut perempuan. Label berupa perempuan sebagai penyebab masalah (agent of problem) direkonstruksikan media massa melalui pesan yang muncul dalam bentuk teks-teks berita. Merapi, dalam penelitian ini merupakan salah satu media yang masih belum memiliki sensitivitas gender dan keadilan gender. Berita di Merapi merepresentasikan perempuan sebagai secondary person (makhluk nomor dua) setelah laki-laki. Tulisan ini memiliki concern pada bagaimana Koran Merapi merepresentasikan sosok perempuan sebagai agent of problem (penyebab masalah), dalam pemberitaannya edisi 9-10 November 2017. Analisis dilakukan menggunakan metode critical discourse analysis (CDA), model Sara Mills dengan dua instrumen penelitian, yakni posisi subjek-objek dan posisi penulis-pembaca. Hasilnya, Merapi merepresentasikan perempuan sebagai makhluk lemah, tidak berdaya, penyebab masalah, dan patut disalahkan atas terjadinya masalah. Merapi juga menjadikan posisi perempuan semakin termarginalisasi dengan penyematan label agent of problem.Kata kunci: perempuan, media massa, Merapi, marginalisasi, CDA
Fenomenologi Kampanye Politik Pada Pilkada Jawa Timur Fatmawati .
Communication Vol 9, No 1 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.731 KB) | DOI: 10.36080/comm.v9i1.617

Abstract

ABSTRACTPurpose of research to explain political campaign of experience’s KarSa Success Team in East Java election for twice period. East Java election to be one of election with interested to studied, because of this election have to more specially, about candidate and competition to be winner with political campaign. KarSa’s Winning were result of exploration to political campaign’s concept approach local wisdom to be done in firts period and second period. This study uses qualitative research with phenomenological approach. Phenomenologically of research was an approach interpretif subjective wich to exploration’s experiences This Research are explores the subjective experience’s team success in conducting political campaigns in the Eastjava election. There are five Informants, were selected using purposive. Data were analyzed using the phenomenological analysis techniques to find important themes and make models of the research. The results of this study that the experience’s political campaign by Success Team KarSa used to 5M of local wisdom concept. 5M of concept practice to “Sambang Desa” programm. It’s consist of 3M (to eye, to ear, and to feel) for each problem in village. After 3M, continued with 2M (to arrange and to practice). Meaning of 5M by Team Succsess’s experiences in East Java Election as politics education, demokratic practice and persuasive behaviour to society.Keyword : Political Campaign, East Java and Phenomenology.ABSTRAKPenelitian ini bertujuan mengeksplorasi pengalaman kampanye politik Tim Sukses KarSa pada Pilkada Jatim selama dua periode kemenangan. Pilkada Jawa Timur menjadi salah satu momen pilkada yang menarik untuk diteliti, karena kontestasi ini memiliki beragam keunikan, baik dari peserta pilkada maupun persaingan memperebutkan kursi Jatim I melalui kampanye politik. Kemenangan KarSa adalah hasil eksplorasi konsep kampanye politik local wisdom yang konsisten dilakukan, baik pada periode pertama maupun kedua. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Penelitian fenomenologi adalah pendekatan penelitian subyektif interpretif yang diperoleh dari pengalaman langsung subyek informan. Dalam penelitian ini, informan terdiri dari lima orang narasumber yang ditentukan secara purposive sampling. Hasil penelitian mengungkapkan bahwa pengalaman kampanye politik yang dilakukan oleh tim sukses KarSa adalah konsep kampanye politik 5M sebagai konsep local wisdom. Konsep 5M dilakukan melalui program “Sambang Desa”. Sambang desa terdiri dari 3M (melihat, mendengar dan merasakan) setiap permasalahan yang muncul di desa-desa. Setelah 3M, Tim KarSa melanjutkan program 2M yakni (menyusun dan melaksanakan). Makna kampanye politik 5M yang dilakukan oleh Tim Sukses KarSa pada Pilkada Jatim adalah sebagai bentuk pendidikan politik, perwujudan demokrasi, dan tindakan persuasi kepada masyarakat.Kata Kunci : Kampanye Politik, Pilkada dan Fenomenologi
Hubungan Pengetahuan Wartawan Dengan Pemberitaan LGBT di Koran Sindo Dudi Iskandar; Muhamad Isnaini
Communication Vol 9, No 1 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.609 KB) | DOI: 10.36080/comm.v9i1.619

Abstract

ABSTRACTThis study focuses on the relationship of religious knowledge and news about LGBT (Lesbian, Gay, Bisexual, and Transgender) in Koran Sindo newspaper. This research based on LGBT as reality which increasingly rampant in everyday. This research used survey method to editor of Koran Sindo by spreading questioner. Editors are the ones who process and authorize to bring down a story, including about LGBT. Based on the research that has been done, it can be drawn conclusion. Firstly, the religious knowledge of the respondents was not influenced by previous religious education, religious routines and understanding of the meaning of reading the Qur'an. Secondly, respondents have a high knowledge of religious knowledge aspect. This is evident from the average score of 26 item of questions that is able to pass the standard weight of 75. Thirdly, respondents also have a higher attitude to objective on the news about LGBT, by high score completeness news, namely 82.5 and writing placement, amounting to 69,6. Fourthly, there is a positive correlation of religious knowledge of the respondents with the news on LGBT. This is proven by hypothesis which statistically reject Ho and accept Ha.Keywords : Journalistic, LGBT, Religion, NewsABSTRAKPenelitian ini fokus pada hubungan pengetahuan agama dan pemberitaan tentang LGBT (Lesbian, Gay, Bisexual, and Transgender) di Koran Sindo. Penelitian ini berangkat dari realitas LGBT yang kian marak di kehidupan keseharian dan kemudian diangkat menjadi berita oleh media massa, termasuk Koran Sindo. Penelitian ini menggunakan metode survei terhadap redaktur Koran Sindo dengan cara menyebar kuesioner. Redaktur adalah yang mengolah dan berwenang menurunkan sebuah berita, termasuk tentang LGBT. Berdasarkan penelitian yang telah dilakukan, maka dapat ditarik simpulan sebagai berikut. Pertama, pengetahun agama para responden ternyata tidak dipengaruhi oleh pendidikan agama sebelumnya (pesantren/madrasah) rutinitas mengikuti pengajian/taklim, dan pemahaman atas makna bacaan Alquran. Kedua, responden mempunyai pengetahuan yang tinggi menyangkut aspek pengetahuan agama. Hal ini terbukti dari rata-rata skor 26 item pertanyaan yang mampu melewati bobot standar 75. Ketiga, responden juga punya sikap yang lebih tinggi untuk objektif atas pemberitaan tentang LGBT, yang dibuktinya dari tingginya skor kelengkapan berita, yakni 82,5 dan penempatan tulisan, sebesar 69,6. Keempat, terdapat hubungan/korelasi yang positif pengetahuan agama para responden dengan pemberitaan mengenai LGBT. Hal ini terbukti dengan uji hipotesis yang secara statistik menolak Ho dan menerima Ha.Kata Kunci : Jurnalistik, LGBT, Agama, Berita
KOMUNIKASI PERSUASIF IKLAN LAYANAN MASYARAKAT DI TELEVISI TENTANG EDUKASI KANKER Daniel Handoko; Velda Ardia; Oktaviana Purnamasari
Communication Vol 9, No 1 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v9i1.596

Abstract

Cancer is the one of the highest killers in the world. In Indonesia, the prevalence of this diseaseis increasing from year to year. To reduce the number of cancer patients, the Ministry of Healthhas a variety of efforts, such as education to the public through Public Service Announcement(PSA) on television. PSA is needed primarily to mobilize the community to change behavior toa more positive direction as desired by the communicator. It takes proper persuasivecommunication so that the PSA can perform its function to influence people to change theirbehavior in a positive direction. This persuasive effort becomes interesting to be studiedconsidering persuasive communication is related to various aspects, such as attitude, behaviorand knowledge of target audience.In the context of cancer education, persuasive communication is needed to convince people tobe more concerned about cancer by implementing a healthy lifestyle so that cancer can beprevented. This study aims to find how persuasive communication in cancer education PSAcould support behavior change in society. The research method used is case study usingqualitative descriptive, trough data collection procedure of FGD (Focus Group Discussion).The research was conducted in Cirendeu, Ciputat. Data survey was obtained from the studentsof the University of Muhammadiyah Jakarta who became informers. The data is analyzedqualitatively which is then interpreted and presented in the form of a description or narrativefollowed by conducted theoretical interpretation to give meaning to the result of the researchthat has been done.Result of this study indicates that behavior of the target audience towards the PSA is quitepositive. Some of informants like the storyline and animation aproach, but the weakness is theinformation in the PSAis less detailed. Information in persuasive communication of PSA seeksto change the pattern of community to be healthier where early examination or detection isneeded as a form of prevention. Through PSA, public awareness of cancer can be increased topersuade people to be willing to prevent cancer.Keywords: Persuasive Communication, Public Service Ads, Cancer Education
Strategi Komunikasi Pemasaran Terpadu Bandung Makuta Cake Dengan Menggunakan IMC Model Dwi Sapta Anjelin, Clarista; Wahyuni, Itca Istia
Communication Vol 9, No 1 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.159 KB) | DOI: 10.36080/comm.v9i1.622

Abstract

ABSTRACT This study was conducted to describe integrated marketing communication strategy Bandung Makuta Cake with the guidance of IMC Model belongs to Adji Watono and Maya Watono (2011: 34-35) that consisting of discovery circle, intent circle, and strategy circle which formulates the basic principles that are key factors of strategic success in a comprehensive and systematic model. This research uses descriptive qualitative research method with post positivistic paradigm. Data collected through in-depth interviews with Top Marketing Manager Bandung Makuta Cake. The results of this research that the analysis on discovery circle can be done by involving the research agency so that the information obtained will be more detailed, and in analyzing the intent circle needs to pay attention to the brand development in the community both positive and negative issues so that it can become brand development. Then in making strategy circle, see the results of the analysis of the two previous stages that have been done and integrate the elements that exist in it to be applied to some marketing communication mix.Keywords: Integrated Marketing Communication Strategy, Bandung Makuta Cake, discovery cirlce, intent circle, strategy circle.ABSTRAKTujuan penelitian ini untuk mendeskripsikan strategi komunikasi pemasaran terpadu Bandung Makuta Cake dengan suatu pedoman Model IMC milik Adji Watono dan Maya Watono (2011: 34–35) yaitu terdiri dari discovery circle, intent circle, dan strategy circle yang merumuskan prinsip-prinsip dasar yang menjadi faktor kunci kesuksesan strategi dalam sebuah model yang komprehensif dan sistematis. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan paradigma post-positivistik. Pengumpulan data dengan wawancara mendalam bersama Top Marketing Manager Bandung Makuta Cake. Hasil dalam penelitian ini bahwa analisis pada discovery circle dapat dilakukan dengan melibatkan research agency sehingga informasi yang didapatkan akan lebih detail, dan dalam menganalisis intent circle perlu memperhatikan perkembangan merek di masyarakat baik isu positif maupun isu negatif sehingga dapat menjadi pengembangan merek. Kemudian dalam pembuatan strategy circle, melihat hasil analisis dari kedua tahapan sebelumnya yang telah dilakukan serta mengintegrasikan elemen-elemen yang ada didalamnnya untuk diaplikasikan pada beberapa bauran komunikasi pemasaran.Kata kunci: Strategi Komunikasi Pemasaran Terpadu, Bandung Makuta Cake, Discovery cirlce, Intent circle, Strategy circle
Gerakan 30 September: Narasi “Dewan Jenderal” Di Situs Berita Utama Indonesia Tahun 2017 Zanynu, Muhammad Aswan
Communication Vol 9, No 1 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v9i1.608

Abstract

ABSTRACTThe 30th September Movement (G30S) in 1965 is one of the important milestones of Indonesian political history. Historiography shows that the testimony of the G30S executor acknowledged that what they did was meant to precede the Council of Generals that plan to coup d'etat against President Soekarno. After more than five decades, it is important to know how new media (especially news website) pass on the memory of this Council of Generals especially for the new generation in Indonesia. The objective is to reveal, 1) the Council of Generals and the position of the Indonesia Communist Party or PKI in the G30S narration on the Indonesian news website, and 2) the argument used in the framing both the issues: Council of Generals and PKI. The study was conducted on three main news sites in Indonesia (Detik.com, Tribunnews.com, Liputan6.com) using framing analysis method to probe news from September to October 2017. This study found that the news about the Council of Generals was not presented in a way that meets the standard of rationality narrative as required by Walter Fisher's Narrative Paradigm theory. Nevertheless, the depiction of the Council of Generals and its members in the patriot/hero category was confirmed in the framing of the major Indonesian news sites. The PKI (still) remained positioned as a mastermind of G30S. Media does not provide any other version that can open the public's insight to better understand this incident. The tendency to report the moment of kidnapping and murder of the generals give emphasis more to the dramatic value than political aspect of the events. The media tend to present the Council of Generals and G30S as an issue of human interest rather than the significance of this tragedy in Indonesian history.Keywords: Council of Generals, 30th September movement, journalism, narrative ABSTRAKGerakan 30 September (G30S) 1965 merupakan salah satu tonggak penting sejarah politik Indonesia. Historiografi menunjukkan bahwa kesaksian eksekutor G30S mengakui bahwa apa yang mereka lakukan dimaksudkan untuk mendahului rencana Dewan Jenderal yang disinyalir akan melakukan kudeta kepada Presiden Soekarno. Setelah lebih dari lima dekade, menjadi penting untuk mengetahui cara media baru (khususnya situs berita) mewariskan memori terkait Dewan Jenderal ini kepada generasi baru di Indonesia. Tujuannya untuk mengungkap, 1) perihal Dewan Jenderal dan posisi Partai Komunis Indonesia atau PKI dalam narasi G30S di situs berita Indonesia; dan 2) argumentasi yang digunakan dalam pembingkaian keduanya: Dewan Jenderal dan PKI. Penelitian dilakuan pada tiga situs berita utama di Indonesia (Detik.com, Tribunnews.com, Liputan6.com) dengan menggunakan metode analisis framing atas pemberitaan bulan September-Oktober 2017. Studi menemukan bahwa artikel Dewan Jenderal belum tersaji dengan cara yang memenuhi standar rasionalitas narasi sebagaimana disyaratkan teori Paradigma Naratif yang dikemukakan Walter Fisher. Meski demikian, penggambaran Dewan Jenderal dan anggotanya dalam kategori patriot/pahlawan, terkonfirmasi dalam pembingkaian yang dilakukan situs berita utama Indonesia. Dalam konteks G30S, PKI tetap diposisikan sebagai dalang. Media tidak memberikan versi lain yang dapat membuka wawasan publik untuk memahami lebih baik tentang peristiwa ini. Kecenderungan untuk menyajikan momen penculikan dan pembunuhan, menggiring pembingkaian lebih pada aspek dramatis ketimbang politis yang melatarbelakangi keseluruhan peristiwa. Media tampak ingin menghadirkan Dewan Jenderal dan G30S sebagai sebuah isu dan peristiwa yang menonjolkan nilai human interest ketimbang nilai penting peristiwa tersebut dalam sejarah Indonesia.Kata kunci: Dewan Jenderal, G30S, jurnalisme, narasi 

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