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Avant Garde
Published by Universitas Budi Luhur Jakarta
ISSN : 2338431X     EISSN : 2657151X     DOI : -
Core Subject : Social,
Social Sciences
Avant Garde : Jurnal Ilmu Komunikasi is scientific journal published by the Communication Studies Program, Univ. Budi Luhur, twice a year on Juni & December. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 7 Documents
 1 
Search results for , issue "Vol 8, No 1 (2020): Avant Garde" : 7 Documents clear
Strategi Hubungan Masyarakat Kementerian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia Dalam Menyosialisasikan Program Kredit Usaha Rakyat Melalui Media Sosial Wenny Maya Arlena
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.1014

Abstract

The Ministry of of the Republic of Indonesia is a ministry the Government of Indonesia in charge of Koperasi dan Usaha Kecil Menengah. The Ministry of Koperasi dan Usaha Kecil Menengah has 9 (nine) excellent programs, one of which is the Kredit Usaha Rakyat (KUR) program. The Kredit Usaha Rakyat program aims to accelerate the development of the Real Sector and Empowerment of Micro, Small, Medium Enterprises and Cooperatives (UMKMK), and Koperasi to Lembaga Keuangan and Cooperatives to Financial Institutions, as an effort to reduce/reduce poverty and expand employment opportunities, especially for workers small and medium enterprises. Social media contains information that is needed by UMKM to always get the latest information from the central government about UMKM in Indonesia. In socializing this KUR program, the Public Relations Ministry of Cooperatives and SMEs of the Republic of Indonesia socialized it through social media such as Facebook, Twitter and Instagram. But of the three existing social media, Facebook is the focus in socializing the KUR program, because Facebook as social media has many features. The theory used is the POAC theory, using a qualitative descriptive approach and methods through interviews to obtain primary data. The paradigm used is Post-Positivism.
Rekonstruksi Maskulinitas dalam Kerangka Kapitalisme Yuhdi Fahrimal; Asmaul Husna
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.971

Abstract

The meaning of masculinity changes along with the development of technology, media growth, and social change in society. This has become a factor influencing the increasingly deep grip of global capitalism. Within the framework of global capitalism masculinity is commodified into a consumptive lifestyle. The purpose of this study is to understand the reconstruction of male body masculinity that is influenced by global capitalism. The proposed research design is a desk study method where researchers use various concepts related to (1) male body construction; (2) capitalism and the reconstruction of the male body; (3) media frame and male body image; (4) reconstruction of masculinity; and (5) gender construction in the media frame. The results of the document review show that in global capitalism, the concept of masculinity shifts to consumption which is intervened through the media. The shift in meaning and indicators of masculinity ultimately force men to change their lifestyle by consuming certain symbols, signs and values. The most extreme form of masculinity reconstruction is hyper-masculinity.
Memori Reformasi dalam Film Dokumenter “Mosi Tidak Percaya” (2019) Aswan Zanynu
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.1027

Abstract

After two decades have passed, the word “reformation” reappeared and was used as the name of a student demonstration in September 2019. The Corrupted Reformation Movement that occurred in almost all major cities in Indonesia was then packaged in the form of a documentary film entitled “Vote of No Confidence” (2019) in two episodes. In plain view, the action field has similarities with those that happened in 1998. By using the Entman's framing analysis method, this study intends to find the reformation memory framed in the film's content. It refers to everything in film's content (audio and visual) that bring back the issue in 1998 when the student action demanded reformation in Indonesia. The findings show that memory is implicitly displayed in speeches, interviews, and demands made by students. The House of Representatives and the Government are positioned as the cause of the demonstration. They were described as martyrs who fought for more democratic Indonesia. The memory relation between the Corrupted Reformation Movement in 2019 and the Reformation movement in 1998, was told by using reflective mode in this documentary. On the one hand, the approach succeeded in giving strong emphasis to the Corrupted Reform Movement as a very important event. But on the other hand, the absence of narrator or text to explain the footage makes it difficult to emerge memory explicitly in film content. It takes public experience and knowledge on the 1998 Reformation issue, to be able to uncover the memory connection with the 2019 Corrupted Reformation Movement in this documentary.
Identitas Visual Milenial Dalam Merek Minuman Bubble Tea di Tangerang Selatan Arief Ruslan
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.983

Abstract

This article investigates the visual identity of “newest” soft drink businesses that target milennial communities in the South Tangerang region. The “kekinian” drinks, popular as millennial drinks and make this business blooming and compete with one another. Appending from some form of visual identity from within "branding" by business man, the discourse on milennial identity is indirectly built on several visual principles. Visual identity becomes the main channel as a communication tool and determines identity as social identity. This research focuses on "bubble drink" soft drink business people, or often called bobba drinks, who build their identity with logos as milennial identity. Using a qualitative method with observation and study of literature, this study took the visual identity (logoS) of 17 boba drink businesses in the South Tangerang area. With this logo, the researcher identifies the concept of communication in a visual form, which then unravels the signs that are present in the visual metaphore element, namely shape, color, and typography. The findings in this study are, a) The visual order presented by business people in building milennial children's identity is presented with flexible shapes, dominant colors that are contrast, and promotes the role of words combined with typographic forms. b) visual style that is built not only as a form of simplicity, but also as the identity “kekinian” society.
Computer Mediated Communication Dalam Perencanaan Pembangunan Daerah Provinsi Sulawesi Barat Arianto Arianto; Tuti Bahfiarti; Erik Kalalembang
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.973

Abstract

Computer Mediated Communication (CMC) is a form of communication activities through the use of computer media with internet networks. The use of CMC for digital development planning is to use e-planning applications as innovations from information media in the preparation of electronic-based regional development planning documents. The West Sulawesi Provincial Government as part of the provinces in Indonesia has used this information technology media. The research objective is to provide an overview of the use of e-planning website based Computer Mediated Communication (CMC) in compiling and setting regional planning priorities. The research method used refers to the type of descriptive qualitative research refers to the type of case study research. The type of data used is primary and secondary data from various sources. Data were collected using the main instruments in-depth interviews and observations to a number of research informants obtained based on purposive sampling techniques. Furthermore, the data collected has been analyzed qualitatively for inductive inference. The results of the study found that Computer Mediated Communication (CMC) in regional development planning in West Sulawesi Province uses website-based eplanning. The use of e-planning applications in the form of features is used for the input of RPJMD, Renstra, Pokir, and Musrembang documents. Furthermore, there are monitoring and control features, integrated in the determination of the budgeting program. Finally, the means to provide information for the process of finalizing the decision making is the priority of the implementation of regional development planning based on public interests.
PESAN DALAM PROGRAM KOTA KREATIF DAN SIKAP FOLLOWERS TERHADAP PENGEMBANGAN EKONOMI KREATIF Adzkia Kirana Dipa; Hanny Hafiar; Anwar Sani
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.969

Abstract

Kota Kreatif Program is a program that is followed by selected cities in Indonesia to support the development of the creative economyThe aim of this study is to acknowledge the correlation between the message in the Message in the Program Kota Kreatif on instagram @kominfopadangpanjang account with behavior of followers toward economy creative develpoment. This study used AISAS and correlation method with descriptive and inferential statistical analysis. The amount of samples was 93 people which was obtained by simple random sampling technique. The data was obtained by questionnaire, interview, and literature review. The result of this study was that there was strong correlation between Message in the Program Kota Kreatif with behavior of followers toward economy creative develpoment. The conclusions of this study was that there was strong relationship between the campaign message Program Kota Kreatif with attentio aspect, and a significant relationship between the campaign message Program Kota Kreatif with interest aspects, search aspect, action aspect and share aspects. Based on these conclusions, the researcher suggests that the target is young women and college student. with complete information message and improvement on visualization quality, and message on video format.
Crowdfunding sebagai Bentuk Budaya Partisipatif pada Era Konvergensi Media: Kampanye #BersamaLawanCorona (Kitabisa.com) Dhyayi Warapsari
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.985

Abstract

The internet and digital technology provide convenience for humans to carry out various activities that were originally carried out manually, face-to-face, and with time and distance limitations. With new technologies in the digital age connected to the internet, people can easily connect to each other even though separated by distance. However, all of these technologies are meaningless without humans as users. The existence and usefulness of technology depends on the institution and culture that enable the technology to survive so that it is important to study the participatory culture that surrounds the technology. There are four forms of participatory culture that can be studied, namely affiliations, expressions, collaborative problem-solving, and circulations. One of the problems being faced by Indonesia in 2020 is the Covid-19 pandemic issue. The increasing number of people diagnosed positive for Covid-19 and the death toll has caused panic among the people so that many people buy medical devices, such as masks and hand sanitizers, for prevention. It causes a shortage of stocks and a sharp increase in prices for medical devices, whereas medical personnel who directly deal with patients urgently need it. In the midst of financial difficulties to prevent and overcome the spread of Covid-19, a #BersamaLawanCorona fundraising campaign was launched by the crowdfunding platform Kitabisa.com in collaboration with several partners. This paper is a conceptual paper with a qualitative literature review method that attempts to build an argument for a logical relationship between the concepts of crowdfunding, participatory culture, and media convergence in the context of #BersamaLawanCorona fundraising campaign organized by Kitabisa (Kitabisa.com) that help resolve the Covid-19 pandemic problem in Indonesia.

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