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INDONESIA
Communications
Published by Universitas Negeri Jakarta
ISSN : -     EISSN : 26848392     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communications publishes research articles from various topics in communication sciences. The journal is an interdisciplinary space that accommodates this research related to communication science; which includes, but is not limited to, interpersonal communication, mass communication, advertising, communication business, media studies, and beyond. Communications strives to serve as a major vehicle for the exchange of ideas and research among communication scholars.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol. 8 No. 1 (2026): COMMUNICATIONS" : 5 Documents clear
Penerapan Model of Persuasion dalam Digital Marketing Coffee Shop Tempat Ngupi Istiqfarha Sojapani; Oktaviana Purnamasari
Communications Vol. 8 No. 1 (2026): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009.coms8.1.4

Abstract

Industri coffee shop di Indonesia berkembang pesat, dengan Indonesia menjadi pemimpin pasar kopi modern di Asia Tenggara pada 2023. Di tengah persaingan pasar yang ketat, Tempat Ngupi memanfaatkan digital marketing dengan penerapan teknik persuasi untuk menarik konsumen. Penelitian ini bertujuan mengkaji penerapan model of persuasion dalam digital marketing yang diterapkan pada coffee shop Tempat Ngupi. Teori yang digunakan dalam penelitian ini adalah Model of Persuasion yang menjelaskan proses pembentukan sikap konsumen, yang terdiri dari message argument dan peripheral cues. Pendekatan dari penelitian ini adalah deskriptif kualitatif. Teknik analisis data yang digunakan ialah in-depth interview, dengan mewawanca owner dan digital marketer dari Tempat Ngupi, serta konsumen tetap dan konsumen baru. Hasil penelitian ini membuktikan bahwa Tempat Ngupi mengintegrasikan jalur central dan peripheral dalam Model of Persuasion untuk menciptakan pengalaman pelanggan yang holistik. Dengan memadukan tema unik, pengalaman emosional, dan komunikasi personal, Tempat Ngupi berhasil mendorong loyalitas pelanggan sekaligus menawarkan pendekatan baru bagi bisnis coffee shop lain.
Komunikasi Gethok Tular dan Kemitraan sebagai Kekuatan Branding Ginastel dalam Memberdayakan UMKM Indarwati, Zeny; Suryono, Joko; Widodo, Yoto; Setyo, Bono; Hariyanto, Hariyanto
Communications Vol. 8 No. 1 (2026): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009.coms8.1.1

Abstract

The objectives of this research are 1) Attempt to reveal the strengths, criteria and uniqueness of the Ginastel brand; 2) secondly, what marketing communication patterns are used in establishing partnerships between Ginastel tea management and Ginastel partners, as well as in targeting consumers; 3) Describe community empowerment efforts through partnership patterns carried out by Ginastel tea. This research method uses a qualitative descriptive research type. Research subjects included key informants, main informants and supporting informants consisting of management, partners and consumers of Ginastel tea. The location of this research is in Sukoharjo Regency. Data collection techniques use in-depth interview techniques and direct role observation and listening on social media. Data analysis techniques use Miles and Huberman's interactive inductive logic model. Validity testing uses method triangulation and source triangulation techniques. The results of this research are: 1) The Ginastel tea brand has a unique and prominent strength from the substance of the words Ginastel, legi, hot, sepet, kenthel and the delicious taste of tea that the Javanese people like and enjoy. Ginastel's branding strength is based on local Javanese cultural wisdom; 2) Ginastel tea marketing communication patterns in establishing collaborative partnerships with the community and targeting consumer targets using social media TikTok, Instagram and Gethok tular communication media. The synergy between contemporary marketing communication media and infectious disease communication media is considered interesting because they both strengthen each other; 3) The strength of the Ginastel tea brand is being able to empower the community through a partnership system. The strength of the Ginastel tea brand has developed into a brand that can become a franchise business which has an impact on expansion and job creation.
Systematic Literature Review: Pengaruh Pemasaran Digital Terhadap Keputusan Pembelian Konsumen Imran; Moehammad Iqbal Sultan; Muh. Akbar
Communications Vol. 8 No. 1 (2026): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009.coms8.1.2

Abstract

The purpose of this study was to answer the question of how digital marketing influences consumer purchasing decisions. The research method uses a systematic literature review. Based on the results of the literature review, researchers found 200 articles using the publish or perish (PoP) application with a narrowed article search from 2019 to 2020, which were then filtered into 10 articles that were analysed in depth. The findings show that some digital marketing has a positive and significant influence on consumer purchasing decisions. Most of the studies analysed show that optimising internet media through digital marketing strategies involving platforms such as social media can increase consumer interaction and can influence purchasing decisions. Tujuan penelitian ini adalah untuk menjawab pertanyaan tentang bagaimana pengaruh pemasaran digital terhadap keputusan pembelian konsumen. Metode penelitian menggunakan systematic literature review. Berdasarkan hasil tinjauan literatur, penelti menemukan 200 artikel dengan menggunakan aplikasi publish or perish (PoP) dengan pencarian artikel dipersempit dari tahun 2019 hingga 2020, yang kemudian disaring menjadi 10 artikel yang dianalisis secara mendalam. Temuan menunjukkan bahwa pemasaran digital mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Sebagian besar penelitian yang dianalisis menunjukkan bahwa optimalisasi media internet melalui strategi pemasaran digital dengan melibatkan platform seperti media sosial dapat meningkatkan interaksi konsumen dan dapat mempengaruhi keputusan pembelian.
Manajemen Komunikasi dalam Mengatasi Hambatan Komunikasi Transmigran Jawa di Daerah Tujuan Akbar, M Fikri
Communications Vol. 8 No. 1 (2026): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009.coms8.1.3

Abstract

This study aims to analyze the role of communication management in overcoming communication barriers experienced by Javanese transmigrants in destination areas, particularly in Lampung Province. The identified barriers are multidimensional, including language differences, cultural gaps, limited access to information, and psychological factors. These barriers have the potential to hinder social integration and the success of the transmigration program if not managed systematically. The research employs a qualitative approach with a phenomenological method to explore the subjective experiences of transmigrants. Data were collected through in-depth interviews, participatory observation, and document analysis, and then analyzed using thematic techniques. The findings reveal that communication management, which includes planning, organizing, implementing, and controlling stages, effectively reduces communication barriers. Strategies applied involve designing messages based on local wisdom, forming social groups as interaction media, implementing participatory communication through village forums and digital platforms, and controlling through monitoring and evaluation. These strategies positively impact increased transmigrant participation, reduced social conflicts, strengthened economic cooperation, and improved self-confidence among transmigrants. This study contributes scientifically to the development of communication for development and intercultural communication, offering a communication management model based on local wisdom that can be adapted to other transmigration areas. The findings are expected to serve as a reference for policymakers and communication practitioners in designing inclusive and sustainable communication strategies.
The Impact of Face Filter Use on Self-Image and Narcissistic Communication on TikTok Daud, Rosy Febriani; Rohmah, Siti; Nur, Muhammad
Communications Vol. 8 No. 1 (2026): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009.coms8.1.5

Abstract

This research is motivated by the widespread use of face filters on the Tiktok platform, which significantly influences how individuals construct their self-image and present themselves through visual communication. The research questions are: (1) how the use of face filters influences the formation of self-image among Tiktok users, and (2) how the use of face filters encourages the emergence of narcissistic communication among users. The purpose of this research is to analyze the impact of face filter use on self-perception and narcissistic communication patterns, and to explain the relationship between digital identity construction and self-presentation practices reinforced by the Tiktok algorithm. This research uses a descriptive qualitative method with data collection techniques in the form of content observation, visual analysis of face filter use, and semi-structured interviews with active Tiktok users aged 18–25 who utilize face filters in content creation. Data are analyzed using the Media Effects theory approach and the concept of narcissistic communication to gain a deeper understanding of the phenomenon. The study's findings suggest that the use of face filters triggers the formation of an unrealistic idealized self-image, increases dependence on public validation, and fosters narcissistic communication tendencies such as self-promotion, attention-seeking, and excessive identity curation. Furthermore, TikTok, through its visual features and algorithmic mechanisms, reinforces narcissistic culture by rewarding filtered content with likes, comments, and increased exposure. This research confirms that face filters function not only as aesthetic tools but also as technologies that shape users' digital identities and communication dynamics.

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