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Ath Thariq Jurnal Dakwah dan Komunikasi
Published by Institut Agama Islam Negeri Metro Lampung
ISSN : 25801651     EISSN : 26148439     DOI : -
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences
Ath-Thariq Jurnal Dakwah dan Komunikasi adalah jurnal penelitian yang khusus mempublikasikan naskah hasil penelitian tentang dakwah dan komunikasi yang belum dipublikasikan. Diterbitkan oleh Fakultas Ushuluddin Adab dan Dakwah IAIN Metro. Terbit dua kali setahun pada bulan Mei dan November. Ath-Thariq Jurnal Dakwah dan Komunikasi merupakan terbitan berkala yang memuat artikel-artikel tentang penelitian ilmiah dengan berbagai pendekatan yang diterbitkan dalam bentuk cetak dan online.
Arjuna Subject : -
Articles 132 Documents
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Between Sacredness and Entertainment: Exploring the Intentionality of Consuming Islamic Content on Tiktok Daswin
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 9 No 1 (2025): Ath-Thariq: Jurnal Dakwah dan Komunikasi
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/ath-thariq.v9i1/w6xmbw60

Abstract

This article discusses the consumption patterns of digital Islamic preaching content among the younger generation by emphasizing two main aspects: intentionality and religious meaning. Through a descriptive qualitative approach, this study explores the practice of scrolling and interacting with Islamic preaching content on social media, involving five respondents aged 20–28 years who actively use the TikTok platform. The findings show that the consumption of Islamic preaching content is more often incidental, that is, it appears unintentionally in the daily scrolling activity that has become part of their digital habitus. Within Pierre Bourdieu's theoretical framework, this activity reflects a social disposition formed from the digital cultural environment, rather than from planned spiritual awareness. Furthermore, this study found that da'wah content is not always interpreted as a means of spiritual transformation, but rather as a form of symbolic consumption. The act of liking, saving, or watching short da'wah is often intended to strengthen religious identity symbolically, without having to be accompanied by changes in religious behavior. Digital da'wah has thus experienced a shift in function: from sacred practice to representation of identity in the entertainment landscape and attention economy. This conclusion emphasizes the importance of reading the dynamics of digital religiosity in a more contextual and interdisciplinary manner, especially in contemporary Islamic studies.
Da’wah and Environmental Conservation: An Analysis on Instagram Risqi, Amadea; Risqy, Mukhammad; Ramadhani, Oktaviana; Imam Satrio, Diky
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 9 No 1 (2025): Ath-Thariq: Jurnal Dakwah dan Komunikasi
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332//ath-thariq.v9i1/ade3km56

Abstract

Environmental issues are becoming increasingly complex global challenges, especially due to human actions that ignore the balance of nature. Environmental preaching in the context of digital media is important to see how Islamic values about ecology are communicated, accepted, and influence public awareness so that a flexible, innovative, and information technology-based approach strategy is needed to overcome the challenges of the current environmental crisis. This study aims to analyse the ecological preaching strategy carried out by the social media account @ecomasjid.id as an example of a religion-based communication strategy to increase social ecological awareness. The method used in this study is qualitative with a case study approach and literature study. Data were taken and collected from the content uploads of the Instagram account @ecomasjid.id such as captions, images, and video clips. The results of the study indicate that the environmental preaching strategy implemented by the Instagram account @ecomasjid.id is effective because it is in accordance with the theory of contemporary preaching strategies, namely that effective preaching must meet three main elements, namely the relevance of the social context, media that is in accordance with the characteristics of man, and a persuasive and aesthetic delivery style.

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