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INDONESIA
Jurnal Manajemen dan Bisnis (Performa)
Published by Universitas Islam Bandung
ISSN : 18298680     EISSN : 25990039     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Performa Journal publishes articles and brief communication with management theme (marketing, human resources, financial, operations, startegy), Islamic ecomy general economy, islamic and general approches development study, business in islamic and general basis.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 15, No 2 (2018)" : 12 Documents clear
Pengaruh SMS Broadcast terhadap Brand Image Indosat Cabang Bandung Firly Firmansyah Sumpena; Mochamad Malik Akbar Rohandi; Dheka Dwi Agustiningsih; Cici Cintyawati; Herlianty Pragnadhiya
Jurnal Manajemen Bisnis Performa Vol 15, No 2 (2018)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i0.4150

Abstract

ABSTRACT The purpose of this study is to determine the extent of the effectiveness of the Broadcast SMS program on Brand Image. The method used is descriptive and experimental survey. The population in this study is the users of prepaid INDOSAT products with an average credit usage above Rp. 500,000 in the city of Bandung totaling approximately 1,180,000 customers. Sampling is done by Convenience Sampling. As for testing the reliability of a measuring instrument in this study used the alpha conbach method. The results of this study are: 1) Promotion through Indosat Broadcast SMS is very ineffective for increasing sales; 2) Brand Image of PT. Indosat Tbk. Bandung based on company recognition, company reputation, affinity, domain, and other assets shows that respondents have a fairly good rating; 3) there is a positive influence from Broadcast SMS on Brand Image of PT. Indosat Tbk. Bandung significantly by 26.7% while the other 73.3% is influenced by other factors. ABSTRAK  Tujuan penelitian ini adalah untuk mengetahui sejauh mana tingkat efektifitas dari program SMS Broadcast terhadap Brand Image. Metode yang digunakan adalah deskriptif dan survey ekspalantori. Populasi dalam penelitian ini adalah pengguna produk INDOSAT prabayar dengan rata – rata pemakaian pulsa diatas Rp. 500.000 di kota Bandung berjumlah kurang lebih 1.180.000 pelanggan. Pengambilan sampel dilakukan dengan cara Convenience Sampling. Adapun untuk menguji keandalan suatu alat ukur pada penelitian ini digunakan metode alpha conbach. Hasil dari penelitian ini yaitu: 1) Promosi melalui SMS Broadcast Indosat sangat tidak efektif untuk meningkatkan penjualan; 2) Brand Image PT. Indosat Tbk. Bandung berdasarkan company recognition, company reputation, affinity, domain, dan aset lainnya menunjukkan bahwa responden memiliki penilaian yang cukup baik.; 3) terdapat pengaruh positif dari SMS Broadcast terhadap Brand Image PT. Indosat Tbk. Bandung secara signifikan sebesar 26,7% sedangkan 73,3% lainya dipengaruhi oleh faktor lain.
Kajian Brand Equity dan City Branding terhadap Keputusan Mengunjungi Objek Wisata Terra Saptina Maulani; Mohamad Hadi Prasetyo
Jurnal Manajemen Bisnis Performa Vol 15, No 2 (2018)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i0.4425

Abstract

ABSTRACT The tourism sector can drive the region's economy in addition to the industrial sector. Tourism potential in Indonesia has a lot of diversity in each region due to geographical and demographic factors. Government policy strongly supports the development of tourism in different regions to encourage economic growth and welfare of the people. One area in West Java province which has the potential of natural and cultural attractions are Karawang. In an effort to increase the number of visits, it requires a strategy to build a tourism object and city brand. The object of this research is natural and cultural tourism destinations in Kawarang. The research method in this study is descriptive verification, with data collection tools in the form of questionnaires. The sample in this study were 400 respondents which national and international tourist.  City Branding simultaneously on the decision to visit natural and cultural tourism objects in Karawang by 53.1% ABSTRAK  Sektor pariwisata dapat menggerakkan perekonomian daerah di samping sektor industri. Potensi pariwisata di Indonesia memiliki banyak keanekaragaman di setiap wilayah karena faktor geografis dan demografi. Kebijakan pemerintah sangat mendukung pengembangan pariwisata di berbagai daerah untuk mendorong pertumbuhan ekonomi dan kesejahteraan masyarakat. Salah satu daerah di provinsi Jawa Barat yang memiliki potensi wisata alam dan budaya adalah Karawang. Dalam upaya meningkatkan jumlah kunjungan, diperlukan strategi untuk membangun objek wisata dan merek kota. Objek penelitian ini adalah destinasi wisata alam dan budaya di Karawang. Metode penelitian dalam penelitian ini adalah verifikasi deskriptif, dengan alat pengumpulan data berupa kuesioner. Sampel dalam penelitian ini adalah 400 responden yang merupakan wisatawan nasional dan internasional. City Branding secara bersamaan mempengaruhi tentang keputusan untuk mengunjungi objek wisata alam dan budaya di Karawang sebesar 53,1%.

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