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Achmad Nurdany
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EkBis: Jurnal Ekonomi dan Bisnis
Published by Universitas Islam Negeri Sunan Kalijaga Yogyakarta
ISSN : 25494988     EISSN : 25501267     DOI : https://doi.org/10.14421/EkBis
Core Subject : Economy,
Economics, Econometrics & Finance
EkBis: Jurnal Ekonomi dan Bisnis is an open access, peer reviewed journal, published by Fakultas Ekonomi dan Bisnis Islam, UIN Sunan Kalijaga Yogyakarta. EkBis invites researchers, academics, and practitioners to publish their original, conceptual, theoritical, and empirical research regarding the ideas, issues and challenges of economics and business. The focus and scope of EkBis: Jurnal Ekonomi dan Bisnis will include but are not limited to: Economics: Islamic Economics; Behavioral Economics; Public Economics; Monetary Economics, Finance, and Banking; International Economics; Economic Development; Regional Economy; etc. Business: Islamic Business; Business Ethics; Business Activity; Business Behavior; Financial Technology, etc. Management: Islamic Business Management; Financial Management; Human Resource Management; International Business; Entrepreneurship; etc. Accounting: Islamic Accounting; Managerial Accounting; Accounting Information System; Taxation and Public Sector Accounting; Auditing; Financial Accounting; Behavioral accounting; etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 105 Documents
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Digital Marketing Strategies for Enhancing Sales and Empowering MSMEs: A Sharia Economic Perspective Okta Supriyaningsih; Diah Mukminatul Hasimi; Fernandes Tesar Bramtheo
EkBis: Jurnal Ekonomi dan Bisnis Vol. 9 No. 2 (2025): EkBis: Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Islam, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/EkBis.2025.9.2.2776

Abstract

In the digital era, information technology has fundamentally changed the marketing patterns of SMEs. Conventional marketing has transformed into digital marketing, enabling real-time global transactions. Although SMEs play a strategic role in the national economy (absorbing labor and increasing community income), digital market penetration among SMEs remains low; for example, only around 19% of SMEs actively utilized digital marketing in 2022. This study used a descriptive qualitative approach based on a literature review. The findings indicate that digital marketing strategies that integrate Islamic economic principles (such as fairness, transparency, and halal certification) can increase sales and empower SMEs. For example, strategic actions such as improving product quality according to SNI standards, attractive packaging, utilizing marketplaces and social media, developing digital brands, and implementing halal labels have provcen effective. Furthermore, attention must be paid to Sharia ethics in online marketing to avoid practices such as ghabn (excessive mark-ups), fraud, or data security risks. The synergy between digitalization and Sharia principles can ultimately create sustainable, ethical, and highly competitive SMEs.
Does Digital Finance Reduce Cash Holdings? Evidence on Money Demand in ASEAN Nala Syifa Dewanti; Cinta Laura Nurhan; Alfaina Zia Inayati
EkBis: Jurnal Ekonomi dan Bisnis Vol. 9 No. 2 (2025): EkBis: Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Islam, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/EkBis.2025.9.2.2813

Abstract

This study investigates the impact of digital finance, alongside globalization and exchange rates, on money demand in six ASEAN countries (Indonesia, Malaysia, Singapore, Thailand, Philippines, and Vietnam) from 2015-2023. The primary purpose is to analyze how digital financial transformation influences cash holdings and monetary stability in a developing regional context, an area with limited empirical evidence. Utilizing a panel data regression approach with fixed effects model estimation, the research employs indicators suc as ATM density, mobile subscriptions, internet penetration, the KOF Globalization index, and official exchange rates. The main findings remain dominant drivers: ATM access and globalization have positive effects on broad money demand. However, a composite Digital Financial Inclusion Index consolidating digital variables exhibits a strong positive significant effect, digital advancements holistically strengthen financial deepening. The study contributes to monetary economics by highlighting the complex, evolving nexus between digitalization and money demand in emerging economies.
Digital Marketing Strategy and Purchase Decisions on TikTok Shop: E-Trust as a Mediator Reni Fitriningrum Reni; Mulyana
EkBis: Jurnal Ekonomi dan Bisnis Vol. 9 No. 2 (2025): EkBis: Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Islam, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/EkBis.2025.9.2.2804

Abstract

This study aims to examine and analyze the influence of live streaming selling, affiliate marketing, and social media influencers on purchasing decisions on the TikTok Shop e- commerce platform in Semarang City, with E-Trust as a mediating variable. This phenomenon is driven by the increasing trend of e- commerce transactions in Indonesia and the significant development of online sales features, which triggers a shift in consumer behavior. The approach used is quantitative with an explanatory research method, where data was collected through questionnaires from 385 respondents who are TikTok Shop users in Semarang. The data analysis technique involves Outer Model and Inner Model tests using SmartPLS 4.0 to evaluate the mediating role of E-Trust. The results of the hypothesis analysis prove that live streaming selling, affiliate marketing, and social media influencers are all proven to have a positive and significant effect on E-Trust. Furthermore, E-Trust is also proven to have a positive and significant effect on Purchasing Decisions. specifically, E-Trust is proven to be able to mediate the relationship between live streaming selling and social media influencers on Purchasing Decisions. These findings are expected to provide theoretical contributions to the development of digital marketing science and offer practical implications for business actors in designing more effective promotional strategies on e- commerce platforms.
Digital Transformation and Islamic Banks’ Financial Stability: The Role of Sustainable Economic Growth in Indonesia Amila Zamzabila Putri; M. Yusril Hafidz Nur Izza
EkBis: Jurnal Ekonomi dan Bisnis Vol. 9 No. 2 (2025): EkBis: Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Islam, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/EkBis.2025.9.2.3017

Abstract

This study aims to examine the relationship between digital transformation and the financial stability of Islamic banking in Indonesia, while analyzing the role of sustainable economic growth in moderating this relationship. Using static panel data regression with a sample of five Islamic banks in Indonesia from 2020 to 2024, the study measures bank stability through the Z-score indicator. The findings indicate that digital transformation, specifically through the number of ATMs and mobile banking usage (MU), has a significant impact on Islamic banking stability by enhancing operational efficiency and reducing transaction costs. Furthermore, Gross Domestic Product (GDP) serves as a significant interaction variable that strengthens the resilience of the Islamic banking system when combined with digital infrastructure like ATMs and commercial branches. The implications suggest that Islamic banks should leverage digital transformation to strengthen credit scoring systems and mitigate risks to ensure stability amidst macroeconomic dynamics. This study contributes to the literature by incorporating non-cash electronic financial service variables and evaluating the interaction effect of GDP on digitalization’s effectiveness within the Indonesian Sharia banking sector.
Macroeconomic Drivers of Inflation in Ethiopia: Evidence from ARDL Modeling Betselot Adisu Ayal; Mekuanent Alemu Amanu; Kassa Yirga Bekalu; Mullugeta Molla Ayenalem
EkBis: Jurnal Ekonomi dan Bisnis Vol. 9 No. 2 (2025): EkBis: Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Islam, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/EkBis.2025.9.2.2307

Abstract

Despite ongoing macroeconomic reform and liberalization measures, inflation remains a critical and persistent problem in Ethiopia. Persistent inflation poses a grave threat to the country's status and economic stability. Thus, this study aimed to investigate the macroeconomic factors driving inflation in Ethiopia employing the ARDL model using annual data for the period 2012–2023. The NBE, EEA, IMF, and WB provided the macroeconomic variable data. The unit root test was employed to determine the variables’ order of integration and ADF and PP tests revealed that all series are non-stationary while stationary at the first difference. The study's findings indicated that money supply growth, import value to GDP ratio, budget deficit, and public expenditure all have a positive and statistically significant impact on inflation in both the long and short run. Lending interest rates, which are inflationary in the short run, have a deflationary effect in the long run. On the other hand, the external debt to GDP ratio, official exchange rate, and growth rate of real GDP are found to have significant negative effects on inflation in the long run. In the short run, the external debt-to-GDP ratio has a negative but insignificant impact on the determinates of inflation. Meanwhile, the real domestic product's growth rate significantly lowers inflation in the short run. The study recommends that a broad money supply is to be controlled and gross national saving is to be encouraged to reduce inflation in the country.

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