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Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen

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Published by Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

ISSN : 23553197 EISSN : 23553804 DOI : -

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen menerbitkan naskah hasil penelitian yang relevan dengan bidang ilmu komunikasi, bisnis dan manajemen.

Arjuna Subject : -

Articles 7 Documents

Search results for , issue "Vol 6, No 2 (2019)" : 7 Documents clear

PENGARUH TEMPAT DAN PROMOSI TERHADAP PEMBELIAN PADA UKHUWAHMART BANJARMASIN Rahmat Hilmi; Anthonius J. Karsudjon
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 6, No 2 (2019)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

The purpose of this study was to determine the effect of the independent variable place and promotion both simultaneously and partially on the dependent variable of purchasing decisions on the Ukhuwah Mart Banjarmasin. And want to know the dominant variables that influence purchasing decisions on the Ukhuwah Mart Banjarmasin. The data used is the result of distributing questionnaires to respondents who shop at the purchase decision on the Ukhuwah Mart Banjarmasin. The sample selection technique is Accindental Sampling with a total of 89 consumers. Data processing techniques using SPSS (Statistical Package for the Social Sciences). The results showed that the overall place and promotion variables simultaneously influence the purchasing decision variables on the Ukhuwah Mart Banjarmasin of 35,161. The influence of place and promotion variables partially on purchasing decisions on Ukhuwah Mart Banjarmasin, namely 5,947/0.000 place and 2,962/0.004 promotion. Promotional variables have a dominant influence on purchasing decisions at Ukhuwah Mart Banjarmasin. This means that according to consumers' perception of promotion factors become something that is considered important in efforts to create purchasing decisions on the Ukhuwah Mart. Referring to the terminated Coefficient (R Square) of 0.450, the purchase decision on the Ukhuwah Mart 45% is influenced by place and promotion variables. While the remaining 55% of purchasing decisions are influenced by other variables not included in this study.

PENERAPAN PRINSIP 5C TERHADAP PENGAMBILAN KEPUTUSAN KREDIT PADA PT. BRI UNIT HANDIL BAKTI BARITO KUAL Siti Raesa Rizki P; Akhmad Samhudi
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 6, No 2 (2019)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

PT. BRI Unit Handil Bakti is a bank company engaged in the field of savings and loans, so far in lending has not been optimal in analyzing lending to customers. The lack of attention of the company in channeling credit activities, especially related to corporate credit decision making, has an adverse impact on bad loans for the company. To apply the 5C principle in making credit decisions, it can take several steps including: assessing prospective customers, knowing the seriousness of prospective customers, tightening the selection of prospective customers and also companies need to train the relevant analysis team in it and coordinate all parts of the loan on an ongoing basis to support the results distribution of company credit products. PT. BRI Handil Bakti Unit is less optimal in implementing prudential principles in making credit decisions, so that it impacts on operational activities and lending. The company needs to have good planning to maximize lending activities so that the company is more selective in assessing prospective customers so as to suppress problem loans / suppress the NPL level to a minimum.

ANALISIS KINERJA KEUANGAN PERUSAHAAN TERHADAP RETURN SAHAM PADA PERUSAHAAN KATEGORI INDEKS LQ-45 DI BURSA EFEK INDONESIA JAKARTA Lite Lite
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 6, No 2 (2019)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Investors who invest in the company would have analyzed the condition of the company. One way to find out the condition of the company is that investors can see from the company's financial performance and investors can also know the size of the financial ratios related to the level of stock returns to be received by investors. This study aims to determine the effect of financial performance of the stock return on LQ45 companies listed on stock exchanges of Indonesia. The test used in this study is the Multiple Linear Regression (Multiple Regresion).as to test the effect of independent variables on the dependent variable.F test used to test whether all the variables used in all this study simultaneously has a significant effect, where as the T test is used to test whether partial variables have a significant effect on stock returns. This study employs three variables as indicators of financial performance; ratio of PER, ROE, EPS. These results shows that EPS variables simultaneously have a significant effect on stock returns, partially showing that the only variable EPS has a significant effect (with a significant degree the level of 5%) of stock return, while Variabel PER, ROE does not have a significant effect on return shares.

ANALISIS MOTIVASI EKSTRINSIK TERHADAP PENINGKATAN PRODUKTIVITAS KERJA KARYAWAN PADA BANK RAKYAT INDONESIA (BRI) CABANG PALANGKA RAYA Mahrawati Mahrawati
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 6, No 2 (2019)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Increasingly rapid competition leads to organizational awareness on importance of having qualified, integrated and high committed human resources with ability to support organizational performance in general. Thus, it is necessary for organization to look for any factors that can improve employee work motivation, one of which is by improvement on employee work productivity. From the above description, the author tries to study the influences of extrinsic motivation on the improvement on employee work productivity in Bank Rakyat Indonesia (BRI) Branch of Palangka Raya. The research aims to find out description of work motivation influences on employee productivity. In this study, the method used is descriptive method with survey method approach. Data collection techniques used by the author are library research to obtain secondary data, and field research in order to obtain primary data by interview technique. From results of this study, it indicates that the influences of extrinsic motivation has significant influences on improving employee work productivity with the calculation results of the analysis show that the determination value is 0.90, which means the level of incentives on work motivation has 100% positive influences, which means the hypothesis can be accepted.

ANALISIS DISCOUNT PRICE TERHADAP OCCUPANCY RATE PADA HOTEL LAMPANG PALANGKA RAYA Sri Hartini
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 6, No 2 (2019)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

This research aims to determine the influences of Discount Price on Occupancy Rate applied by Lampang Hotel Palangka Raya city. It is used research method by Comperative method and Simple Regression analysis in order to determine the influences of Discount Price strategy on Occupancy Rate whether it can increase or decrease on Lampang Hotel Palangka Raya City.Results of the Discount Price strategy on Occupancy Rate are seen as the strategy that can be used by the Hotel Management to determine comparison of each room type to be rented by guests. Therefore, it indicates percentage of room renting realization on Sahid Hotel namely for standard rooms, there is 100% renting realization, for standard room, there is 99,97%.And for business, the rental realization is 99.94% so that the application of Discount Price can increase the Occupancy Rate in Lampang Hotel Palangka Raya City with an increase in percentage for STD, DLX, and BIS types on average is above 50%.From results of these calculations, it can be obtained simple regression as follows: Y = -0,258 + -1,628x. This shows that Discount Price or X is directly proportional to Occupancy Rate or Y. If the Discount Price increases, the Occupancy Rate also increases, otherwise, if the Discount Price decreases the Occupancy Rate will also decrease.

ANALISIS KEMAMPUAN KOMUNIKASI DAN BUDAYA ORGANISASI TERHADAP EFEKTIVITAS KERJA KARYAWAN PADA PT. PEGADAIAN PALANGKA RAYA Robert Fransiska
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 6, No 2 (2019)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Human resources will determine on the success of company activity implementation. There is an increasing urgent need for companies to obtain, develop and maintain qualified human resources in accordance with always changing environmental dynamic. This research aims to (1). To determine the influences of communication and leadership ability on the effectiveness of employees at PT. Pegadaian (Persero) Branch of Palangka Raya (2).To find out the variable with the most dominant influence on employee effectiveness at PT. Pegadaian (Persero) Branch of Palalangka Raya. This research was conducted at the Office of PT. Pegadaian Branch of Palangka Raya on A. Yani Street as the research objects are the employees who work at PT. Pegadaian Branch of Palangkaraya. Based on the partial test conducted on the variables included in the analysis model, it can be seen that both research variables, namely Communication variable (X1) of 0.377, and organizational culture (X2) of 0.363, which simultaneously have influence and significance on the effectiveness of employee working at PT. Pegadaian Branch of Palangkaraya. Similarly, if seen partially, it is known that both variables have positive and significant influences. The communication ability performed by the employees serves as the most dominant variable on the work effectiveness of employees of PT. Pegadaian Branch of Palangkaraya which could be seen from the amount of influence namely by 37.7%.

ANALISIS EKSISTENSI LAYANAN GO-FOOD DALAM MENINGKATKAN PENJUALAN PADA RUMAH MAKAN DI BANJARMASIN Muhammad Hasan; Dwi Wahyu Artiningsih; Teguh Wicaksono
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 6, No 2 (2019)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

This study aims to examine: (1) Knowing the extent to which the existence of online transportation (Go-food) in increasing sales of restaurants in Banjarmasin. (2) Knowing the economic and social impacts of restaurant business people in Banjarmasin after cooperating with Go-food. This study used a descriptive qualitative research design with observation, interviews and documentation. The sample in this study was a restaurant in Banjarmasin that had collaborated with Go-food with a focus on five restaurants in Banjarmasin. The results showed (1) that the existence of online transportation (Gofood) in increasing sales of restaurants in Banjarmasin, this identified the existence of online transportation (Go-food) to five restaurants experienced a significant increase in sales, which affected the increase in income. (2) after cooperating with Go-food, restaurant businesses in Banjarmasin have a positive impact on social and economic influences such as the addition of employees and an increase in annual income

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Aris Setia Noor, SE.,M.Si

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Home Page

OAI Link

Editorial Team

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Contact Name Aris Setia Noor, SE.,M.Si

Contact Email arissetianoor@gmail.com

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Location Kota banjarmasin, Kalimantan selatan INDONESIA

Abstract

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Abstract

Contact Name
Aris Setia Noor, SE.,M.Si

Contact Email
arissetianoor@gmail.com

Phone
-

Journal Mail Official
arissetianoor@gmail.com

Editorial Address
-

Location
Kota banjarmasin,

Kalimantan selatan

INDONESIA