cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Henny Indarwaty
Contact Email
henykhair@ub.ac.id
Phone
-
Journal Mail Official
alphabet@ub.ac.id
Editorial Address
Faculty of Cultural Studies, Universitas Brawijaya, Jl. Veteran, Kota Malang, 65145
Location
Kota malang,
Jawa timur
INDONESIA
AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies
Published by Universitas Brawijaya
ISSN : 2615630X     EISSN : 26156296     DOI : 10.21776/ub.alphabet
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Alphabet is an open-access, biannual journal aimed at advancing and disseminating the state-of-the-art knowledge on language, literary and cultural studies. It instills the etymological spirit of the word alphabetos which means learning or lore acquired through reading. Reading, in this context, shall be understood as a process of critically examining or questioning the existing ideas and issues so as to offer alternative answers. In choosing articles for publication, Alphabet prefers manuscripts that present new ideas in the disciplines, originated from empirical, theoretical, and methodological research within both a single discipline and those that sub- or multi-disciplines. It encourages a high standard of scholarship, written in clear and straightforward organization without requiring that authors alter their analytical style and writing voice.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 6 Documents
 1 
Search results for , issue "Vol. 7 No. 2 (2024)" : 6 Documents clear
Stereotype Gender Equality Through Representative Speech Acts "Declare" in Podcasts Eti Setiawati; Teddy Afriansyah
Alphabet Vol. 7 No. 2 (2024)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2024.07.02.03

Abstract

The issue of gender equality has become a public concern with various perspectives and stereotypes emerging. By relating to the representative speech act of "declaring", makes this study interesting. By looking at these problems, the purposes of this study are (1) to explain the meaning of representative speech acts "declare" in the three podcasts about gender equality issues and (2) to explain stereotypes that arise against gender equality issues in the three podcasts. The method used in this study is qualitative descriptive using a sociocultural communication approach. The data in this study is in the form of verbal data. The data collection method uses free listening techniques, recording techniques, and literature studies. Data analysis techniques used refer to Miles & Hubberman. The results of the study found that there were 21 meanings of representative speech acts "declare" by grouping into several aspects of gender equality stereotypes in the three podcasts, namely 1) Education/career, 2) Social and cultural, and 3) Law. The findings from the podcast analysis have substantial implications for creators and policymakers on gender equality. Gender equality through representative speech acts "declare" becomes a lesson to be able to understand various stereotypes that arise. Keywords: Gender Equality; Representative Speech Acts; Podcast
Ancient India's Classical Alphabetical System Innovates, Evaluates, and Expands the History of Brahmi Scripts: Proofs, Prospects and Authenticity Islam, Md Amirul; Khatun, Baly
Alphabet Vol. 7 No. 2 (2024)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2024.07.02.02

Abstract

This study was an attempt to prove the Brahmi origin, evolution, expansion of history, significance, relationship with other writing systems, and alphabetical cultural heritage. This paper was aimed at clarifying the queries about Brahmi scripts using all current data. This study used qualitative, quantitative, statistical and past manuscripts and thinking methods. This study shows differences between northern and southern Brahmi in such things as language, country, people, vowels, and consonants: 25, 11, 1.06E+09, 233, and 677; but in next, 24, 11, 5.15E+08, 262, and 554respectively. Finally, this paper proves that the Brahmi script is well expanded in the northern scripts.
Analysis of Swear Words in Kohei Horikoshi's Anime Boku no Hero Academia Season 2 : (Pragmatics Study) Indrowaty, Sri Aju -; Styasari, Ava Silvi
Alphabet Vol. 7 No. 2 (2024)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2024.07.02.01

Abstract

Japan is a country that is often talked about by various other countries. Things that do not escape the conversation of people from various countries about Japan are the development of technology and culture. One of the Japanese cultures that has successfully entered Indonesia is Anime. According to Napier (2005, p. 4), Anime is a term used to refer to animated films originating from Japan. Anime is an abbreviation of the word animation in English. The pronunciation of animation in Japanese turns into animation and from that mention, it is then shortened to the word anime. The purpose of this study is to describe the function and form of swear words found in Anime Boku no Hero Academia season 2. The method used in this research is a descriptive qualitative method with note-taking technique. From the research conducted, it was found that the Expletive function was 26 words, the Abusive function was 78 words, the Humorous function was 5 words, and the Auxiliary function was 4 words. With the form of circumstances as many as 71 words, animals as many as 3 words, subtle creatures 1 word, objects 8 words, body parts 6 words, kinship 7 words, activities 13 words, and professions as many as 4 words. This research is expected to add to scientific references, especially in the field of pragmatic linguistics.
The Use of Celestial Bodies to Build Self-esteem in Your Soul is a River Parwoto, Endah Triwigati; Itsna Syahadatud Dinurriyah, MA
Alphabet Vol. 7 No. 2 (2024)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2024.07.02.04

Abstract

This research aims to show the use of celestial bodies to build self-esteem, specifically within the chapter The Cosmos from the poetry book Your Soul is a River. The poems discussed are You Are the Sun; You Matter; Who You Are, What You Are Not; Beautiful and Terrible Things, which are considered as the research objects, appropriate to the objective of this research. This group of research object has the same theme, that is celestial bodies. In analyzing these poems, this study employs Wolfgang Iser's implied reader, which focuses on the reading process, emphasizing the understanding and interpretation of the celestial bodies in the poems to build self-esteem. This study uses a qualitative descriptive research method, which includes content analysis of the textual material. This research discusses the interpretation of celestial bodies in the poems and the influence of celestial bodies to build self-esteem. The study finds that each celestial object in the poems mainly carries meaning relating to self-confidence, self-acceptance, personal growth, and human experience, serving as a powerful source of inspiration for positive self-reflection and personal growth, which helps someone feel better about their self-esteem.
The Influential Bonds of Womanness in Greta Gerwig’s Barbie Kartiningsih, Rindrah; Rengganis, Dewi Ayu; Pasopati, Rommel Utungga; Wijaya, Kusuma; Hariyono, Hariyono
Alphabet Vol. 7 No. 2 (2024)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2024.07.02.05

Abstract

Greta Gerwig's 2023 movie Barbie offers a compelling exploration of the bonds of womanness within a fictional matriarchal society. This journal examines how these bonds are portrayed in the movie, analyzing their influence on the characters and narrative. By focusing on the concept of feminist sisterhood as stated by Bell Hooks, the paper explores how the movie’s depiction of solidarity and mutual support among women reflects and contributes to feminist discourse. Through qualitative method and explorative approach, the analysis considers how the bonds of womanness in Barbie Land not only shape the characters' experiences but also serve as a commentary on real-world gender dynamics. In conclusion, womanness shapes such influential bonds of shared experience and achievements among women, especially in the movie of Barbie.
Textual and Contextual Meaning Analysis in Perfume Advertisement Discourse Wardoyo, Hadi; Jati, Muhammad Suluh
Alphabet Vol. 7 No. 2 (2024)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2024.07.02.06

Abstract

This research explores the discourse of men's perfume advertisements in Oriflame products through Guy Cook's advertisement discourse theory. The study aims to analyze the textual and contextual meaning constructions embedded within these advertising texts. Employing a qualitative critical discourse analysis approach, the research focuses on linguistic structures, visual elements, and the sociocultural context surrounding the advertisements. Cook's theoretical framework is utilized to deconstruct the dimensions of text, context, and interaction in advertising discourse. The analysis concentrates on textual aspects, including language structure, word choice, and communication style, alongside contextual elements that encompass social, cultural, and ideological backgrounds represented in the advertisements. The research investigates how masculinity, self-image, and symbolic values are constructed through strategic communication mechanisms. Findings reveal that Oriflame's perfume advertisements employ complex representational strategies in constructing contemporary masculine identity. The meaning-making process occurs through intricate interactions between verbal text, visual imagery, and dynamic social contexts, creating persuasive narratives about male identity and lifestyle. All of these aspects is made to make a perception about the true masculinity should the man have. The study contributes to understanding the sophisticated discourse mechanisms employed in contemporary marketing communication, particularly in gendered product advertising.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 8 No. 1 (2025) Vol. 7 No. 2 (2024) Vol. 7 No. 1 (2024) Vol. 6 No. 2 (2023) Vol 6, No 1 (2023) Vol 5, No 2 (2022) Vol 5, No 1 (2022) Vol 4, No 2 (2021) Vol 4, No 1 (2021) Vol 3, No 2 (2020) Vol 3, No 1 (2020) Vol 2, No 2 (2019) Vol 2, No 1 (2019) Vol 1, No 2 (2018) Vol 1, No 1 (2018) More Issue