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SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : -     EISSN : 26859904     DOI : -
Core Subject : Religion, Economy, Science,
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
AIMS AND SCOPE The aim of the Jurnal is to provide high-quality scientific papers covering the current issues within Islamic economics and finance. The journal is designed to provide a platform for researchers, academicians, and practitioners who are interested in new knowledge and discussing ideas, issues, and challenges in the field of Islamic economics and finance. The coverage includes but is not limited to: Islamic finance (Fundamentals, trends and opportunities in Islamic Finance, Islamic banking and financial markets, Risk management, Corporate finance, Investment strategy, Islamic social finance, Financial Planning, Housing finance, Legal and regulatory issues, Islamic microfinance); Islamic management (Corporate governance, Customer relationship management, and service quality, Business ethics and corporate social responsibility, Management styles and strategies in Shariah environments, Labour and welfare economics, Political economy, and such other topics as the Editors may deem appropriate). Articles need to make a significant contribution to the theoretical and /or methodological literature on the subject and contain a strong strategic management component.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "vol. 7 no. 3 (2025)" : 6 Documents clear
Halal certification strategies in minority Muslim regions: A Case study of Doloksanggul, Humbang Hasundutan Masdinar Sihite; Rahmi Syahriza; Juliana Nasution
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol. 7 No. 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i3.1697

Abstract

This study examines strategies for implementing halal certification for MSMEs in Doloksanggul, Humbang Hasundutan Regency, North Sumatra, where Muslims are a minority. Halal certification is vital for catering to Muslim consumers, but its adoption is low—only 0.5% of 288 culinary businesses are certified. Challenges include perceptions of unnecessary certification, limited information, and a lack of awareness about its economic benefits. Despite some government outreach improving awareness, more consistent education and collaboration are needed. The study recommends strategies that consider local cultural dynamics and emphasize enhancing infrastructure, access, and training to boost MSME competitiveness and market reach. Public interest statement: This study is significant for MSMEs in Doloksanggul as it raises awareness about halal certification in areas with minority Muslim populations. It enhances competitiveness, draws in Muslim customers, and offers suggestions for successful government initiatives, ultimately aiding local economic development and community well-being around the Lake Toba tourism area.
The effect of distribution channels and menu variations on increasing sales: A case of halal food Indah Sahima Hsb; Kusmilawaty Kusmilawaty; Tri Inda Fadhila Rahma
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol. 7 No. 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i3.1714

Abstract

This study aims to examine the impact of distribution channels and menu variety on sales growth in a halal food bread store. Utilizing an associative quantitative approach and a total sampling technique, 70 active resellers were selected as respondents. Data was collected through a questionnaire, and the results were analyzed using SPSS 25 with multiple linear regression. The findings of the study indicate that both menu variety and distribution methods significantly and positively influence sales growth to a certain extent. These results highlight the importance of integrated marketing strategies that combine expanding distribution and menu innovation to enhance competitiveness and foster business growth. This research is intended to serve as a reference for developing marketing strategies for small and medium-sized enterprises (SMEs) in the food sector. Public Interest Statement: This study is highly relevant for society, especially MSMEs in the food sector. Understanding the influence of distribution channels and menu variety on sales can help MSMEs optimise marketing strategies, improve efficiency and innovation, support local economic growth, enhance competitiveness, and provide consumers with more diverse and higher-quality products.
Public perception of the performance of the Medan City government: The role of public services, community participation, accountability, and transparency from a Sharia perspective Novi Purnama Sari; Sri Ramadhani; Andri Soemitra
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol. 7 No. 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i3.1685

Abstract

This study examines the influence of public services, community participation, transparency, and accountability on public perceptions of the performance of the Medan City Government from a Sharia perspective. Using purposive sampling, several respondents were selected to participate in a survey. The results of the analysis show that public services and transparency have a positive and significant influence on public perceptions. Meanwhile, community participation and accountability do not show a significant impact. This research model explains most of the variation in public perception. The Sharia approach reinforces ethical and fairness aspects in government administration. This study recommends improving the quality of public services and transparency as key factors in enhancing public perception and building the City of Medan's government legitimacy sustainably. Public interest statements This research is important to improve governance in Medan City through enhanced public services and transparency, by Sharia principles, in order to increase public trust and welfare fairly and sustainably.
Transformation of marketing strategies in the retail sector through social media: An Islamic values perspective Ita Ayu Anggina Telaumbanua; Muhammad Syukri Albani Nasution; Atika Atika
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol. 7 No. 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i3.1721

Abstract

Digital transformation is pushing retail businesses to adapt their marketing strategies through social media. This study analyzes the integration of social media by SMB MMTC and identifies the opportunities and challenges faced. Using a qualitative case study approach, data was collected through interviews, observations, and documentation at the supermarket located in Medan City. The results show that Instagram, TikTok, and Facebook play a strategic role in expanding market reach, increasing engagement, and strengthening local branding. Challenges include limited human resources, algorithm changes, restricted promotional budgets, and a lack of data-driven evaluation. From an Islamic economic perspective, business practices align with Sharia principles, including transparency, honesty, and freedom from usury and uncertainty. This study concludes that social media functions as both a promotional tool and an interactive platform, with the success of transformation determined by internal readiness, content innovation, and support from a sustainable digital ecosystem. Public Interest Statement: This research is important for the public because it provides insights into how local retail businesses, such as SMB MMTC, can effectively utilize social media to expand their market, increase interaction with consumers, and implement marketing strategies that are in line with Islamic economic principles in the era of digital transformation.
Generation Z Preferences in Financial Risk Management (A Comparative Study of Emergency Funds and Sharia Insurance) Annisa Ayu Kusuma; Tuti Anggraini; Andri Soemitra
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol. 7 No. 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i3.1759

Abstract

This study aims to examine Generation Z's preferences in choosing financial risk management strategies, with a focus on comparing the use of emergency funds and Islamic insurance. Generation Z, known for their adaptability to technology and information, faces complex financial challenges amidst global economic uncertainty. Using a descriptive qualitative approach, data were obtained from in-depth interviews with a number of Generation Z respondents in urban areas. The results show that although the majority of respondents understand the importance of emergency funds as a form of short-term protection, there is increasing interest in Islamic insurance as an alternative that is considered more systematic and in line with religious values. The main factors influencing this preference include the level of financial literacy, trust in Islamic financial institutions, and perceptions of long-term benefits. These findings are expected to contribute to the development of more relevant financial education strategies for the younger generation. In Press, Journal Pre-proof. Journal pre-proofs are Articles in Press that have been peer reviewed and accepted for publication by the Editorial Board of this publication. They have undergone enhancements after acceptance, such as the addition of a cover page and metadata, and formatting for readability, but are not yet definitive versions of record. These versions will undergo additional copyediting, typesetting, and review, and may not yet have full functionality. For example, supplementary files may still need to be added, links to references may not resolve yet, etc. The text could still change before final publication. Although journal preprints do not yet include all bibliographic details, they can be cited using the year of online publication and the DOI, as follows: author(s), article title, Publication (year), DOI. Please consult the journal’s reference style for the exact appearance of these elements, abbreviation of journal names, and use of punctuation. When the final article is assigned to a volume/issue of the publication, the Article in Press version will be removed, and the final version will appear in the associated published volumes/issues of the publication. The date the article was first made available online will be carried over.
No pork, no lard, no trust? examining halal literacy, brand trust, and religiosity in Indonesia's halal market Santi Retno Sari; Hendryadi Hendryadi; Amelia Oktrivina; Eddy Setyanto; Swarmilah Hariani
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol. 7 No. 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i3.1837

Abstract

Purpose – This study examines the mediating role of brand trust in the relationship between halal certified literacy and purchase intention, and the moderating role of religiosity among university students in Jakarta. Methodology – A quantitative causal-explanatory design was used. Data were collected from 101 university students across four universities in Jakarta. Hypotheses were tested using PLS-SEM with bootstrapping. Findings – Halal certified literacy positively affects both brand trust and purchase intention. Brand trust also positively influences purchase intention and fully mediates the relationship between halal literacy and purchase intention. Religiosity significantly moderates the relationship between halal literacy and brand trust, and strengthens the indirect effect of halal literacy on purchase intention through brand trust. All six hypotheses were accepted. Originality/Value – This study extends the Theory of Planned Behavior by positioning halal certified literacy as an antecedent of brand trust and introducing religiosity as a boundary condition that amplifies the effect of halal literacy on trust. It also provides empirical evidence from an under-researched context: Muslim university students in Indonesia who face informal halal claims like "no pork, no lard, no mirin." The findings offer practical insights for businesses, certification bodies, and policymakers.

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