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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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Kota medan,
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PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,186 Documents
 61   62   63   64   65 
Dampak Game Online Mobile Legends: Bang Bang terhadap Mahasiswa Devita Rani; Effiati Juliana Hasibuan; Rehia K. Isabela Barus
PERSPEKTIF Vol. 7 No. 1 (2018): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v7i1.2520

Abstract

Mobile   Legends   Online   Games:   Bang   Bang   is   one   manifestation   of   technological development in new media. The purpose of this study was to find out how the positive and negative impact of playing Mobile Legends: Bang Bang online games to FISIP UMA students who play games. The theory used in this study is communication, new media, positive and negative online games. The method used is a qualitative method. Where the informants fifth in FISIP UMA students. Data collection techniques are carried out by means of participatory observation, in-depth interviews and documentary evidence. The result of the study show that the impact of playing Mobile Legends is influenced by the attitude of the players, indifferent to the social environment, wasteful in terms of time and economy, can get new friends in cyberspace from other countries so as not to limit interaction, add insight and experience about technology.  
Peranan Dinas Pengendalian Penduduk dan Keluarga Berencana dalam Pengendalian Pertumbuhan Penduduk Larasati Larasati; Indra Muda; Beby Masitho Batubara; Agung Suharyanto
PERSPEKTIF Vol. 7 No. 1 (2018): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v7i1.2521

Abstract

This study aims to find out how the role of the Family Planning Population Control Office, the determination of policies and programs in controlling the population growth rate in Medan City, besides that the author also wants to know the factors that prevent the Population and Family Planning Control Office from controlling growth residents in Medan City. The research technique used is a qualitative research method with interviews and observations. The research subject taking technique is using purposive and snowball techniques. From this technique, informants obtained, consisting of the Head of the Population and Family Planning Control Office, Head of the Family Planning Division, Head of Extension and Penggerak, Head of Resilience, Head of Population Control, Family Planning Field Extension, and the community who participated in the Family program. Planning or those who do not take part in the Family Planning program. Based on the research conducted, it was found several findings that the Office of Population and Family Planning Control has a role in suppressing population growth which includes coordination with government, community and private institutions in family planning activities, conducting family planning counseling, installing contraceptives and post-installation contraception. Obstacles in controlling population growth, namely the lack of skilled technical personnel, inadequate infrastructure, the influence of culture and the level of education of the community also become obstacles to DP2KB in carrying out their duties and functions. 
Implementasi Kebijakan Pajak Progresif Bagi Kendaraan Bermotor Lidya Octafiani Br Sinulingga; Muhammad Husni Thamrin Nasution; Beby Masitho Batubara
PERSPEKTIF Vol. 7 No. 1 (2018): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v7i1.2522

Abstract

Public policy has two main functions: budget and regulation. Similarly, the Progressive Tax Policy of Motor Vehicles regulated in the Regional Regulation of North Sumatra Province No. 1 of 2011 which began in force in 2012. This researcher uses descriptive qualitative research method. The data collection procedure used by interview, observation, documentation. Data analysis is done by data reduction, data presentation and conclusion. The results of this study indicate that the implementation of policies on the implementation of motor vehicle progressive taxes, including communication, human resources, executor attitude, and bureaucracy has been well implemented by Upt Samsat South Medan, namely: (1) Communication carried out externally by publishing a progressive tax to the public or taxpayer using print media and electronic media. (2) Human resources shall be carried out by preparing the personnel of the progressive tax service personnel of the vehicles in accordance with their respective fields of work and supported by adequate facilities and infrastructure of public services. (3) The executing attitude is carried out by Samsat employee by giving good service attitude to the taxpayers who pay the progressive tax in accordance with the operational standard of the established procedure; (4) Bureaucracy implemented implemented by simplifying the bureaucracy of vehicle tax payment service by forming working group, so taxpayers become easier in obtaining progressive tax service in Upt Samsat South Medan. 
Peran Humas Dalam Membangun Citra Pemerintahan Sumatera Utara Pada Kantor Biro Humas Gubernur Dolly Indra Syahputra; Yan Hendra; Taufik Wal Hidayat
PERSPEKTIF Vol. 7 No. 1 (2018): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v7i1.2523

Abstract

Thisresearchismotivatedbytheimportance ofpublic relationsroleinbuildingthe imageofgovernment.Thepurposeofthisstudy istoexplaintheroleof publicrelationsin buildingtheimageofthegovernmentofNorthSumatra.Theoriesusedinthisstudyinclude the theoryofcommunication,public relationsandthe theory ofimage. The type ofthis research isqualitative research usingqualitativedecriptive method,Researchdatacollected byinterviewing someresource. Resourcepersonsofthisresearcharepersonnelinpublic relationsdepartmentof North  Sumatera  such  as  public  relations  sub-chairman  and  four  public  relations  staff, researchresultshowsthatpublicrelationsrole inbuildingimageofNorthSumateraisseen frompublic relationsrole asexpertadvisor,public relationsroleasproblem solver,public relationsrole ascommunicationfacilitator.Overallitcanbeexplainedthatthe public relationsof NorthSumatragovernmenthasdoneitsrolein building theimageofNorth Sumatera government. 
Hubungan Antara Pelayanan Pengurusan Sertifikasi Tanah dan Tingkat Kepuasan Masyarakat M.Vindy Roulfan Damanik; Muhammad Husni Thamrin Nasution; Walid Mustafa Sembiring
PERSPEKTIF Vol. 7 No. 1 (2018): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v7i1.2524

Abstract

This observation is backgrounded on the condition where the departement of land still found many problems such as unqualified administrative requirements and many other problems have been passed by public in handling the land certificate. This things happened due to unsatisfaction services such as the duration of file handling and also measurements. 6 months is required due to many procedure needed and the long duration of file handling. The theories used in this observation is includes many description in customer relation, the element of service, the service's standard, bureaucracy, and public's satisfaction. The object in this observation is people who taking care on their Land certificate as many as 40 people. The methods in this observation is quantitative method. The result of the research is that according to the analysis and evaluation, found a result that t test is 4,3504 (tcount>ttable) have a positive and significant relation between the service and the satisfaction. the coefficient determination is 33,24%. So we can conclude, that public's satisfaction is affected by the services as many as 33,24% while 66,76% is affected by other factors. 
Proses Komunikasi Organisasi dalam Koordinasi Pelaksanaan Operasi Pencarian dan Pertolongan oleh Kantor Search And Rescue Medan Sariman Sutrisno Sitorus; Yan Hendra; Bahrum Jamil
PERSPEKTIF Vol. 6 No. 2 (2017): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v6i2.2527

Abstract

Communication process is a process that describes the inter-human communication activities that are interactive, relational, and transactional where communicators send messages to the communicant through a certain media with a specific purpose and purpose. The operation of SAR is related to saving human life when disaster occurs. Organizational communication and coordination seen in SAR operations handling sinking case of KM.  Kumala Endah where the distance of the location of the event far enough from the SAR Medan office, while the communication must continue to run during the SAR operation process takes place. This research uses qualitative approach with descriptive data analysis method. This approach was chosen because the researchers wanted to obtain how the process of organizational communication in coordinating the implementation of SAR operations conducted SAR Medan office. Data collection techniques used interviews, observation and documentation studies. The results showed that organizational communication and coordination conducted by the head of Medan SAR office and rescuer team SAR Medan office during the operation handling case sinking of KM. Kumala Endah has gone well. Constraints faced by SAR team when handling KM.Kumala Endah sinking case is a big wave problem, dirty sea water that reduces the divers's visibility when dive searching for victims and disruption  of  reception  signal  via  HT  (HandyTalk)  but  everything  can  be overcome well. 
Efektivitas Pelayanan Perangkat Desa oleh Kepemimpinan Kepala Desa (Datuk Penghulu) Muhammad Hardiansyah; Muhammad Arif Nasution; Armansyah Matondang
PERSPEKTIF Vol. 8 No. 1 (2019): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v8i1.2538

Abstract

This study aims to determine the extent of the Leadership of the Village Head (Datuk Penghulu) on the Effectiveness of Village Service Services in the Community of Aceh Tamiang District Health Village in 2017. Leaders can influence morale, job satisfaction, security, work quality and especially the level of achievement of an organization.  The ability and skills in direction are important factors for the effectiveness of an organization. By looking at several aspects to determine the effect of Leadership and Measurement of Service Effectiveness in the Health Village of Karang Baru Subdistrict, Aceh Tamiang Regency, namely: loyalty, Decision Making Communication, Responsibility and Obedience of leaders to regulations. in this study using a qualitative descriptive method, the location of the study was conducted in the Health Village of Karang Baru sub-district, Aceh Tamiang Regency. Data collection techniques are interviews, observation and documentation, it can be concluded that the Leadership of the Village Head (Datuk Penghulu) Against the Effectiveness of Service of Village Devices in the Community of Aceh Tamiang District Health Village in 2017 has been good. 
STRATEGI KOMUNIKASI PEMASARAN PT. OPPO INDONESIA DALAM MENINGKATKAN CITRA SMARTPHONE OPPO Windo Chandra Siahaan; Yan Hendra; Armansyah Matondang
PERSPEKTIF Vol. 6 No. 1 (2017): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v6i1.2539

Abstract

Background of this research by sales information smartphone OPPO Year 2017. According to IDC (International Data Corporation) with counterpoint.com, smartphone OPPO was ranked as the second smartphone best-selling in Indonesia, a phenomenon that a major reason researchers. The purpose of this study to determine how the marketing communication strategy PT. INDONESIA OPPO in improving the smartphone OPPO image, and the contributing factorsimage smartphone OPPO is not significantly increased. Researchers used Promotion Mix theory is supported by Diffusion of Innovations. The method I use in this research is descriptive qualitative. Researchers chose Trainer smartphone OPPO as a key informant, and supported by five additional informants to strengthen the validity of a study. The results of the present study, researchers found that the tagline "Selfie Expert and Leader", After Sales, Training Personality, comparison with smartphones otheras well as a "Selfi" with friends, managed to change the negative image into a positive image.
Implementasi Peraturan Daerah Kota Medan Nomor 10 Tahun 2012 Tentang Retribusi Pelayanan Kebersihan Irin Hanafiah Siregar; Abdul Kadir; Indra Muda
PERSPEKTIF Vol. 8 No. 1 (2019): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v8i1.2540

Abstract

This study aims to determine the application and process of implementing regional regulation number 10 of 2012 concerning levies on cleaning services in Medan Tembung Subdistrict, Medan City. This study used descriptive qualitative method. Data collection techniques carried out were interviews, observation and documentation. Implementation of Regional Regulation Number 10 of 2012 concerning cleaning service levies in Medan Tembung Subdistrict (Medan City) has been running quite well in terms of the application of performance in the field and the readiness of the workforce to implement the regulation has been quite good. The constraints faced are infrastructure resource factors that have not been sufficiently adequate in implementing the performance carried out such as typper cars and motorized becak (Betor), which are still lacking in the needs needed.
Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan Muhammad Wahyu Effendi; Yan Hendra; Armansyah Matondang
PERSPEKTIF Vol. 8 No. 1 (2019): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v8i1.2541

Abstract

This research is based on the social media account of Instagram @humas_pemkomedan which contains the image of Medan City Government. The purpose of this study to determine the public perception about the image of Medan City Government through social media accounts Instagram. Theories used in this study include the theoretical description of communication, perception, society, image, social media, Instagram. The research method used is qualitative descriptive method. Selection of informants here is the people of Medan City who follow social media accounts Instagram @humas_pemkomedan and informants in this study following the principle of saturation where if the data needed is still less will be done addition of informants to get new information until the data obtained reach saturation point that if from the source is the same, then the data collection through the interview is stopped. Data collection   techniques  were  conducted   by  semi-structured interviews to all informants, and the results of this study showed that where the perception of the image is described into the first two aspects through Instagram profile and the second is the content of Instagram @humas_pemkomedan consisting of 6 categories of uploads are as follows: The activities of Medan city administration, news reports on work, information and appeal, congratulations, videos, figures, then Public Perceptions About Government Image Medan City Through Social Media Account Instagram is tend to be positive.

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