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Dr. Wiwiek Mardawiyah Daryanto, SE-Ak., MM
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International Journal of Business Studies
Published by Sekolah Tinggi Manajemen IPMI
ISSN : 25800132     EISSN : 26224585     DOI : https://doi.org/10.32924/ijbs
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Business Studies (IJBS) is an international open access and peer-reviewed journal published tri-annually in February, June, and October by IPMI Research Center, Sekolah Tinggi Manajemen IPMI. IJBS aimed to provide research articles in order to have a significant implication on the world of business management studies. In addition, IJBS’s primary objective is to bridge the gap between theory and practice in business management. The journal covers a variety of business management topics and original researchers in the following areas such as: Business Economics, Business Ethics, Marketing Management, Finance Management, Operation Management, Strategic Management, Entrepreneurship, Innovation and Competitiveness, Sustainable Development, Human Resource Management, Leadership, Organizational Behavior, Change Management, Risk Management, e-Business, International Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, and Supply Chain Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 5 No 2 (2021): International Journal of Business Studies (IJBS)" : 6 Documents clear
Marketing Research Trends: Issues and Research Direction Linus Osuagwu
International Journal of Business Studies Vol 5 No 2 (2021): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v5i2.163

Abstract

Marketing research is the systematic and objective conceptualization of a marketing problem, and the consequent collection, analysis, interpretation and reporting of data and information in order to clarify the marketing problem and/or solve it. It has both theoretical and practical forms of importance, with varying trends in issues, methods and practices. This paper examines salient marketing research trend issues and proposes a research direction in business organizations which will help to provide relevant theoretical and practical insights and opportunities.
The Effectiveness of Implementation of Online Lectures on Student Satisfaction in Higher Education Institutions (Case Study of the President University) Yeni Fajrin; Adhi Setyo Santoso
International Journal of Business Studies Vol 5 No 2 (2021): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v5i2.172

Abstract

This study aims to identify and obtain information about the effectiveness of the implementation of online lectures during the COVID-19 pandemic at Higher Education Institutions, especially President University. Data was collected by looking at the results of student satisfaction assessments of lecturers during the teaching and learning process, namely in the PUIS (President University Information System) system in the "Lecturing Evaluation" menu. The research used quantitative methods and data analysis used SPSS version 21 software. After the data were analyzed, the researchers conducted online interviews with 12 (twelve) lecturers. The results of this study are that there is a significant difference in satisfaction between offline and online lectures, namely, when offline class students can get knowledge directly without any technical constraints and face-to-face teaching and learning process there are values ​​that can be taken such as the process of social, cultural, ethical maturity. and morals that can only be found in the area of ​​education. In contrast to online lectures, apart from technical problems such as the unsupported internet, online classes also make students lose motivation to study because no chemistry can be built. There are different characteristics in each faculty, this is a challenge for lecturers to explore their abilities and provide new knowledge, and of course, it can be well accepted by students. Online classes will run more effectively if both lecturers and students live it with a sense of responsibility.
Buyer’ Black Box Model Change in COVID-19 Pandemic Daniel Hermawan
International Journal of Business Studies Vol 5 No 2 (2021): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v5i2.173

Abstract

The COVID-19 pandemic has changed the structure of human life globally, starting from the social, economic, political, health aspects, and so on. This study attempts to map the impact of changes in Generation Z consumer behavior in the period before and after the COVID-19 pandemic took place with the black box model in 3 stages, namely stimuli, transformers, and responses. The study was conducted on 186 undergraduate students with an age range of 17-24 years in measuring changes in 3 aspects, namely consumption patterns, entertainment, and basic necessities. The research model uses mixed methods with concurrent models, through the type of concurrent triangulation strategy. The results showed that there was a significant change in consumption and entertainment patterns in terms of the selection of purchasing methods and processes. Surprisingly, the pattern of shopping for basic necessities tends to not experience significant changes and contrasts with the media coverage of panic buying.
The Art of Luxury: Sealy Brand Personality Identification Rudy Prilto Lesmana; Margaretha Margawati van Eymeren; Ferdinand Fransiscus Tanuwidjaja
International Journal of Business Studies Vol 5 No 2 (2021): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v5i2.183

Abstract

Sealy is one of luxury mattress brands in the global market that since 2013 strives to have a successful business in the Indonesia luxury mattress market. In Indonesia, Sealy competes directly with many top collection models from several other international mattress brands. To face the competition, Sealy needs brand personality. This research aims to identify Sealy's brand personality, which can be used as a guideline for the company when setting up its marketing communication plan. This research's methods are qualitative, and as desk research, the unit analysis are both product-related and non-product-related characteristics of Sealy that called drivers. This research constructs a category based on 42 traits, 15 facets, and 5 dimensions of Aaker’s brand personality framework to analyze Sealy's specific brand drivers. The result is that Sealy main personalities are leader and upper class from competence and sophistication dimensions.
Evaluating the Economic Impact of the E-Government Project, Analytical Study on the E-Government Initiative in Syria Ahmad Juratli
International Journal of Business Studies Vol 5 No 2 (2021): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v5i2.186

Abstract

This study aimed to introduce the importance of implementing the e-government project in general and in Syria in particular, in addition to clarifying the economic impact on the implementation of this strategic project, and thus clarifying the necessity of the financing and directing this project. Accordingly, the study used the most important recent periodic government reports issued by the government regarding the implementation of this project. This paper relied on an analytical approach whereby the economic impact of e-government was analyzed in general, and then the same effect was studied on the Syrian side, and the study took into account the analysis of the return on the basis of value. The study showed that e-government initiatives improve labor productivity in the public sector, provide meaningful services, save costs, and achieve growth in GDP. Where the study confirmed that the application of e-government has a positive impact on the Syrian economy by studying the return, whether on the government as an implementing agency or on the citizen as a beneficiary. Syria is currently going through a transitional phase and economic progress and is striving for success. This requires re-engineering the infrastructure and managing all official bodies that deal with beneficiaries through the application of e-government in most of its institutions, and based on the results of this study, future analytical studies must be conducted. About statistical analysis to know the impact of implementing the e-government project inside the institutions on the beneficiary citizens and on the performance of employees. Accordingly, this study provides a methodology for analyzing the financial and economic benefits of projects within the e-government strategy, it can be said: This paper helps shed light on the goals of e-government and spread public awareness as a result of implementing this project and show its economic impact. Also, this study may serve the researchers as input for future research.
Diffusing Entrepreneurial Innovation and Tourism: An Empirical Evidence of Permaculture Umeh Azubuike Lucky; Leilani I. De Guzman; Stephen Ayoade Fadare
International Journal of Business Studies Vol 5 No 2 (2021): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v5i2.197

Abstract

Entrepreneurial innovation and tourism are essential factors in the economic growth of a rural agrarian area. This paper's concept is from Schumpeterian creative destructions' philosophical idea to shift rural communities' mentality from the product-based economy to diverse tourism entrepreneurship. In achieving and sustaining the development of permaculture as a platform for rural agritourism, the social capital theory of collectivism was employed to foster the development that would deliver socio-cultural, environmental, and economic benefits to all stakeholders in the community. This paper employed a descriptive research design to analyze the diffusion of entrepreneurial innovation and tourism systematically; also, to interpret the community's attitude towards the diffusion of permaculture for agritourism. Furthermore, interviews were conducted with the key informant group among the women organization. The paper subjected its participants’ through a non-probability sampling method using cluster sampling in the three barangays of the municipality of Bokod, Province of Benguet. The study results show that the respondents were willing to accept the permaculture for tourism and were willing to commit time to develop and manage the Permaculture project. They were motivated to accept and to participate in the project because they knew the values and benefits that permaculture would bring to the community. Also, while answering contingency valuation questions, the respondent thought about the value and benefits the project would bring. This study will enable communities to develop agritourism through permaculture landscapes in the rural community and, help policymakers in planning sustainable projects to support the community in entrepreneurial innovation.

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