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Journal of Enterprise and Development (JED)
Published by Universitas Islam Negeri Mataram
ISSN : 27153118     EISSN : 26858258     DOI : https://doi.org/10.20414/jed
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Enterprise and Development (JED) (p-ISSN: 2715-3118/ e-ISSN: 2685-8258) is an international peer-reviewed journal that publishes high-quality research in economics, finance, management, entrepreneurship, and tourism, with a particular focus on enterprise development, innovation, public policy, and sustainable economic development. The journal promotes theoretically grounded, methodologically rigorous, and policy-relevant scholarship that contributes to academic debate and practical understanding of development issues in both emerging and developed economies.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 261 Documents
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Antecedents of Electronic Word-of-Mouth (e-WOM) and Purchase Intention: The Moderating Role of Consumer Involvement Miranti Setiawardani; Afrima Widanti
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.12873

Abstract

Purpose: This research aims to investigate the antecedents of electronic word-of-mouth (e-WOM), specifically source credibility and information accuracy, as well as the influence of e-WOM on purchase intention. Additionally, the study examines the role of consumer involvement as a moderating variable between e-WOM and purchase intention among Shopee e-commerce users.Method: The research employs a quantitative method, collecting primary data through a questionnaire distributed via social media platforms across Indonesia. The participants included 214 Shopee users interested in beauty products serving as the unit of analysis. The data were analyzed using Structural Equation Modeling (SEM) with AMOS version 23.Result: The findings indicate that source credibility positively and significantly impacts e-WOM, establishing it as an antecedent factor. In contrast, information accuracy does not significantly affect e-WOM, suggesting it is not an antecedent factor. Furthermore, e-WOM positively and significantly influences purchase intention. While consumer involvement affects purchase intention, it does not directly moderate the relationship between e-WOM and purchase intention.Practical Implications for Economic Growth and Development: This study offers strategic insights for e-commerce companies to enhance their quality and underscores the importance of credibility and reviews in marketing to boost product sales. Consequently, it presents a novel strategy within the digital marketing landscape that supports economic growth.
What Drives Generation Z’s Financial Behaviors? The Influence of Financial Literacy, Financial Socialization, and Self-Control Agnifa Isna Hafizha; Zaenal Arifin
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.12892

Abstract

Purpose: This study aims to examine the influence of financial literacy, financial socialization, and self-control on the financial behaviors of Generation Z.Method: This research employs a quantitative approach, utilizing an online questionnaire distributed through Google Forms to university students. The sample was selected using a purposive sampling technique, resulting in 185 respondents. The collected data was analyzed using multiple linear regression and t-test, with the assistance of SPSS software version 2.6.Result: The findings indicate that financial socialization and self-control significantly positively affect the financial behaviors of Generation Z. In contrast, financial literacy does not have a significant impact on these behaviors among university students. This suggests that external influences, such as parental guidance or peer discussions, and personal traits like self-discipline, play a more dominant role in financial decision-making than mere financial knowledge.Practical Implications for Economic Growth and Development: This study contributes by fostering better financial behaviors among Generation Z, who will soon enter the workforce and drive economic activities. By highlighting the importance of financial socialization and self-control, the research provides insights for policymakers and educators to design targeted financial education programs that enhance financial decision-making. In the long run, improved financial behaviors can lead to higher savings rates, reduced debt burdens, and more sustainable economic participation, ultimately strengthening financial stability and economic resilience.
Live-Stream Shopping: Impact of Social Attraction, Social Presence, Parasocial Interaction, and Positive Emotion on Purchase Intention Wensi Febtiana; Afrima Widanti
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.12943

Abstract

Purpose: The increasing popularity of live-stream shopping underscores its growing significance in the e-commerce landscape. However, research on the formation of purchase intention within this context remains limited. This study investigates the influence of social attractiveness and social presence on purchase intention, with parasocial interaction as a mediating variable and positive emotions as a moderating variable among Shopee Live users.Method: This study adopts a quantitative research approach, employing purposive sampling targetting Shopee Live users in Indonesia. Data were collected through an online questionnaire administered via Google Forms and disseminated through social media platforms, including Facebook, Instagram, Telegram, and WhatsApp. A total of 324 valid responses were analyzed using Structural Equation Modeling (SEM) with AMOS 23.Result: The findings indicate that social attraction does not exert a significant influence on either parasocial interaction or purchase intention. Conversely, social presence positively affects both parasocial interaction and purchase intention. Furthermore, parasocial interaction positively influences purchase intention but does not mediate the relationship between social attractiveness and purchase intention. Instead, it functions as a positive mediator between social presence and purchase intention. Additionally, positive emotions do not moderate the relationship between parasocial interaction and purchase intention.Practical Implications for Economic Growth and Development: The findings suggest that e-commerce platforms should enhance social presence and parasocial interactions in live-stream shopping to stimulate purchase intention, drive digital transactions, strengthen business competitiveness, foster consumer spending, and support the sustainable growth of the digital economy.
Examining the Impact of Gamification and Customer Experience on Customer Loyalty in E-commerce: Mediating Role of Customer Satisfaction Alma Dwi Rachmadanty; Aprillia Audiayani Muhtar; Agustina Agustina
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.12995

Abstract

Purpose: This study investigates the impact of gamification and customer experience on customer loyalty with customer satisfaction acting as an intervening variable.Method: This study adopts a quantitative research approach, employing a sample of 174 respondents who are users of the Shopee platform in the Cirebon region. The sampling technique utilized is non-probability sampling, chosen to ensure the representativeness of the sample. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationships between the variables.Result: The findings indicate a strong and statistically significant influence of gamification and user experience (UX) on customer loyalty. This relationship occurs both directly and indirectly through the mediating role of customer satisfaction. The study highlights the crucial role of customer satisfaction in establishing a connection between gamification, user experience, and customer loyalty.Practical Implications for Economic Growth and Development: The implementation of gamification and UX strategies contributes to economic growth by enhancing customer satisfaction and loyalty. Mechanisms such as rewards and challenge-based interactions foster greater customer engagement and retention, thereby increasing business competitiveness. High customer loyalty not only encourages repeat transactions but also generates positive word-of-mouth, ultimately promoting sustainable growth within the digital economy.
Do Shopping Lifestyle, Price Discount, and Positive Emotion Influence Impulse Buying? An Empirical Analysis of the Indonesian Fashion Industry Fikrul Umam Zein; Effed Darta Hadi
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.13032

Abstract

Purpose: This study aims to examine the effect of shopping lifestyle, price discount, and positive emotion on impulse buying, as well as the mediating role of positive emotion in the relationship between shopping lifestyle and price discount on impulse buying in the Indonesian fashion industry.Method: This research employs a quantitative approach by collecting primary data through questionnaires distributed via Google Forms. The study involved 350 Erigo customers who had made impulsive purchases of Erigo products, selected using the incidental sampling method. The collected data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach, utilizing SmartPLS 3 software.Result: The findings of this study indicate that shopping lifestyle and positive emotion have a direct, positive, and significant impact on impulse buying. However, price discount does not directly influence impulse buying. Nevertheless, positive emotion successfully mediates the effect of price discount on impulse buying and also mediates the effect of shopping lifestyle on impulse buying positively and significantly.Practical Implications for Economic Growth and Development: The results of this study provide strategic insights for fashion brands, particularly local fashion brands, to enhance sales by leveraging internal factors such as positive emotion and shopping lifestyle, as well as external factors like price discounts. These strategies can increase consumer purchases and, in turn, contribute to economic growth.
Investigating E-Wallet Adoption Among Gen Z Students: Determinants of Behavioral Intention and Actual Use Siti Nikhlatus Salma; Ditya Permatasari
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.13106

Abstract

Purpose: The primary objective of this study is to examine the determinants influencing individuals’ intentions to adopt digital financial technology, specifically within the context of e-wallet systems.Method: This research employs a quantitative approach, utilizing the Structural Equation Modeling (SEM) framework. A purposive sampling technique was applied to select 216 Generation Z students residing in Malang City as the representative sample.Result: The findings indicate that the behavioral intention to use e-wallets among Generation Z students is significantly shaped by four key factors: perceived usefulness, perceived ease of use, perceived trust, and perceived security. These factors exhibit a synergistic effect in shaping individuals' decisions to adopt e-wallets as digital transaction tools. Furthermore, these factors substantially influence the actual use of e-wallet systems, reflecting the extent to which this technology has been accepted and integrated into the daily lives of Generation Z students.Practical Implications for Economic Growth and Development: This study contributes to economic growth by promoting financial inclusion, enhancing transaction efficiency, and supporting the digitalization of micro, small, and medium-sized enterprises (MSMEs) through the adoption of e-wallets by Generation Z students. Additionally, the increasing utilization of digital payment systems fosters investment opportunities within the fintech sector, thereby encouraging innovation and sustainable economic development.
Drivers of Mobile Game Addiction and Its Impact on Game Loyalty and In-App Purchase Intention Among Gen-Z in Indonesia Miftah Mahardhika Airlangga; Lizar Alfansi
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13120

Abstract

Purpose: This study aims to analyze the influence of flow experience, escapism, and playfulness on mobile game addiction, and to examine how mobile game addiction affects game loyalty and in-app purchase intention among Generation Z in Indonesia.Method: A quantitative research design was employed. Data were collected through an online questionnaire distributed to 210 respondents. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4 software.Result: The results show that flow experience and escapism significantly and positively influence game addiction. In contrast, playfulness has a significant negative effect, suggesting that enjoyment alone does not necessarily lead to addictive behavior. Game addiction positively influences both game Loyalty and in-app purchase intention. However, game loyalty does not have a significant effect on in-app purchase intention.Practical Implications for Economic Growth and Development: These findings offer valuable insights for mobile game developers seeking to enhance user engagement and revenue. By leveraging flow experience and escapism, developers can increase both addiction tendencies and in-app spending. This approach contributes to the growth of Indonesia’s digital economy through strategic monetization.Originality/Value: This study adds to the limited body of research examining psychological drivers of game addiction and their economic implications within the context of Generation Z in a developing digital market.
Scroll, Click, Checkout: Does Visual Appeal Take Women's Attention to Buy Impulsively? Emirah Hayati; Muhartini Salim
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13159

Abstract

Purpose: This study investigates how visual appeal in e-commerce influences impulse buying among women, with browsing behavior as a mediating factor. It explores how the appearance of e-commerce applications facilitates both hedonic and utilitarian browsing, which may lead to impulse buying.Method: This study used a quantitative approach by distributing online questionnaires via Google Forms through social media. The sample included 170 Gen Z and Millennial women aged 17–44 years who use Shopee in Indonesia. We analyzed the data using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) method in SmartPLS4.Result: The results show that visual appeal significantly influences both hedonic and utilitarian browsing. Only hedonic browsing directly drives impulse buying. Visual appeal and utilitarian browsing do not significantly affect impulse buying. Moreover, hedonic browsing fully mediates the effect of visual appeal on impulse buying, while utilitarian browsing does not act as a significant mediator.Practical Implications for Economic Growth and Development: This study emphasizes the importance of visual design in e-commerce platforms. Appealing visuals enhance users' enjoyment during hedonic browsing, increasing the chance of impulse buying. By creating engaging visual experiences, developers and sellers can foster user satisfaction, loyalty, and sales growth.Originality/Value: This study offers new insights by focusing on Gen Z and Millennial women in Indonesia—an underrepresented group in e-commerce research. It also clarifies the distinct mediating roles of hedonic and utilitarian browsing in the relationship between visual appeal and impulse buying.
Nexus between Financial Performance and Stock Prices during the COVID-19: Evidence from Indonesian Islamic Banks Naili Rahmawati; Rusman Azizoma; Muhammad Muhajir Aminy; Bintang Pratiwi; Mohamed Saleem Ahamed Riyad Rooly
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13166

Abstract

Purpose: This study analyzes the impact of Return on Assets (ROA), Return on Equity (ROE), and Earnings Per Share (EPS) on the stock prices of Islamic banking companies listed on the Indonesian Stock Exchange during the COVID-19 pandemic (2020–2021), aiming to understand how key financial metrics influence stock valuations during economic uncertainty.Method: Using a quantitative approach, panel data regression analysis was conducted on a purposively selected sample of Islamic banking companies. The study assessed both individual and joint effects of ROA, ROE, and EPS on stock prices.Result: The results reveal that ROA, ROE, and EPS significantly affect stock prices, both individually and collectively. This indicates that profitability and earnings performance remain critical to market valuation even during crisis periods.Practical Implications for Economic Growth and Development: Findings offer practical value for investors and analysts using financial ratios to guide investment decisions. Bank managers can enhance shareholder value by improving these indicators, while policymakers may use the results to support the resilience of Islamic banking during economic disruptions.Originality/Value: This study contributes to the limited research on Islamic banking performance in crisis contexts by highlighting the continued relevance of fundamental financial indicators in influencing stock prices during the COVID-19 pandemic in an emerging market setting.
Do Green Marketing and Perceived Value Impact Cosmetics Purchase Decisions? The Role of Brand Image as a Mediator Salsa Jihan Fadilah; Muhartini Salim
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13176

Abstract

Purpose: This study analyzes how the cosmetic industry in Indonesia applies green marketing strategies responsibly. It also investigates how brand image mediates the relationship between green marketing, perceived value, and purchase decisions.Method: We employed a quantitative research methodology, using purposive sampling to recruit 200 participants who were familiar with Avoskin products. Data were collected through online questionnaires distributed via social media platforms. To analyze the relationships among the study variables, we applied SEM-PLS approach.Result: Our findings indicate that both green marketing and perceived value exert significant and positive influences on consumers' purchase decisions. Furthermore, we found that brand image functions as a mediating variable, enhancing the effects of green marketing and perceived value on purchasing behavior. A strong brand image amplifies the impact of environmentally friendly marketing efforts and consumers' value perceptions, thereby reinforcing their likelihood of making a purchase.Practical Implications for Economic Growth and Development: This research shows that environmentally friendly marketing strategies in the cosmetics sector can drive sustainable economic development by boosting product competitiveness, fostering green innovation, and aligning with consumer preferences.Originality/Value: The originality of our research lies in the inclusion of perceived value as a critical yet underexplored factor in the context of green marketing. By highlighting its role—alongside brand image—in shaping purchase decisions, this study offers novel insights into consumer behavior in the Indonesian cosmetics market.

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