Jurnal Informatika Ekonomi Bisnis
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan.
Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
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<![CDATA[Pengaruh Inovasi Teknologi, Struktur Modal dan Struktur Kepemilikan terhadap Pengungkapan Laporan Keberlanjutan ]]>
<![CDATA[Riska Prastyawan]]>;
<![CDATA[Christina Dwi Astuti]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v5i2.203
<![CDATA[This study aims to examine the effect of Technology Innovation, Capital Structure, Ownership Structure on Sustainability Report Disclosure. The population in this study are Primary Consumer companies listed on the Indonesia Stock Exchange (IDX) in the 2019-2021 period. The data used is secondary data obtained from the company’s financial statements through the website www.idx.co.id or the websites of each company. The study used a purposive sampling methode with several criteria and the results obtained as many as 161 sample data. Data analysis method using descriptive test, classical assumption test and multiple linear regressions test using SPSS Software 26. The results show that Technology Innovation, Capital Structure, Institutional Ownership, have positive effect on Sustainability Report Disclosure. Foreign Ownership and Managerial Ownership doesn’t have effect on Sustainability Report Disclosure.]]>
<![CDATA[Pengaruh Emotional Marketing dan Perceived Ease of Use terhadap Donation Intention melalui Digital Payment ]]>
<![CDATA[Siti Nurjannah]]>;
<![CDATA[Suryana Hendrawan]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023) ]]>
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DOI: 10.37034/infeb.v5i2.223
<![CDATA[LAZISMU is one of the zakat institutions that manages donations from all over Indonesia and implements donations through digital payments. This study aims to examine how Emotional marketing and Perceived ease of use affect Donation intention through Digital payment at LAZISMU. This study uses a quantitative method with data collection using the Likert scale method and primary data from respondents collected by distributing questionnaires to respondents via google form. The population of this study are donors who intend to make donations at LAZISMU Yogyakarta area through digital payment. Using purposive sampling method, this study used 100 donors as a sample of respondents. Data analysis techniques through the IBM SPSS statistical 26 programme using the Coefficient of Determination test, multiple regression test and hypothesis testing. The results of this study indicate that first, Emotional marketing has a positive and significant effect on donation intention with a coefficient value of 0.115 and a significance of 0.010 which is smaller than 0.05. Second, Perceived ease of use is proven to have an effect on donation intention at LAZISMU, as evidenced by the coefficient value of 0.565 and a significance of 0.000 which is smaller than 0.05 and this study emotional marketing and Perceived ease of use, are able to explain 49.7% of the influence on the dependent variable, namely donation intention. So from the results of multiple regression tests and hypothesis testing it can be seen that the results of this study indicate that emotional marketing and Perceived ease of use have a significant effect on donation intention.]]>
<![CDATA[Pengaruh Social Media Marketing Tiktok dan Kualitas Produk terhadap Keputusan Pembelian Produk Camille Beauty ]]>
<![CDATA[Aulia Nur Indah Permatasari]]>;
<![CDATA[Agus Maolana Hidayat]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023) ]]>
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DOI: 10.37034/infeb.v5i2.250
<![CDATA[Currently, the trend of the Indonesian cosmetic industry is growing quite rapidly, especially in the skin care sector, so that competition in the skincare sector is becoming very tight. continue to increase. Camille Beauty is a beauty production company founded in 2018 and is one of the recommended products. Using Tiktok as a social media marketing platform to promote products sold to attract consumers to decide to buy Camille Beauty products. The purpose of this research was to find out and analyze how Tiktok's Social Media Marketing and Camille Beauty's Product Quality, to find out the Purchase Decision on Camille Beauty's Products, and to find out the Effect of Tiktok's Social Media and Product Quality on Camille Beauty's Purchase Decisions. This type of research is a quantitative method and uses descriptive data analysis. Sampling using non-probability sampling method. A total of 100 respondents. The data analysis technique used in this study is multiple linear regression analysis using IBM SPSS Statistics 26 software. The results obtained based on this research are that the social media marketing platform TikTok has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, and social media marketing on the tiktok platform and product quality have a significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Environmental Regulation terhadap Environmental Performance Melalui Mediasi Corporate Social Responsibility ]]>
<![CDATA[Ryanda Luthfi Zaim]]>;
<![CDATA[Syukri Lukman]]>;
<![CDATA[Syafrizal]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023) ]]>
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DOI: 10.37034/infeb.v5i2.257
<![CDATA[Efforts to realize a sustainable palm oil industry from upstream to downstream encourage companies to implement environmental regulations and corporate social responsibility that are carried out by multiple parties in the palm oil industry sector. This study aims to prove the effect of environmental regulation and corporate social responsibility on environmental performance, as well as to provide a mediating effect of corporate social responsibility on the relationship between environmental regulation and environmental performance. Data collection is done through the sustainability report of each company. Based on the results of testing the hypothesis found that environmental regulations have a positive but not significant effect on environmental performance, environmental regulations have a positive and significant effect on corporate social responsibility, corporate social responsibility has a positive and significant effect on environmental performance, and corporate social responsibility mediates the relationship between environmental regulations with environmental performance in oil palm plantation companies in Indonesia.]]>
<![CDATA[The effect of Ease of Use, Seller Reputation, and Perceived Usefulness On Brand Loyalty with Satisfaction as a Mediating Variable ]]>
<![CDATA[Dilan Raihan]]>;
<![CDATA[Soepatini]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023) ]]>
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DOI: 10.37034/infeb.v5i2.282
<![CDATA[This study is to determine the effect of customer satisfaction in building brand loyalty through customer satisfaction, ease of use, seller reputation, and perceived usefulness. The population of this study, which employs quantitative research techniques, consists of Surakrarta-based customers of online marketplaces. Purpose Sampling was the method of sampling employed in this investigation. They employed 127 respondents. The information used in this study came through the distribution of questionnaires. Partial Least Square (PLS) data analysis using SMARTPLS software is the method used in this study. According to the findings of this study, Brand Loyalty is not positively and significantly impacted by Seller Reputation, Perceived Usefulness, or Ease of Use. A favorable and considerable impact on satisfaction is provided by the ease of use, seller reputation, and perceived usefulness. Brand Loyalty is positively and significantly impacted by satisfaction. Ease of Use, Seller Reputation, and Perceived Usefulness cannot be mediated by satisfaction in determining brand loyalty.This research contributes to increasing knowledge in the sector of selling used products through online platforms, because one of the challenges faced by the MSME industry is the use of technology in its business processes. The use of technology can facilitate business activities such as, means of promotion and facilitate transactions because this convenience is used by umkm industry business actors and consumers in the use of technology.]]>
<![CDATA[Analisis Faktor yang Mempengaruhi Minat Beli pada Marketplace Online di Kota Batam ]]>
<![CDATA[Indah Novitasari]]>;
<![CDATA[Fendy Cuandra]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023) ]]>
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DOI: 10.37034/infeb.v5i2.248
<![CDATA[This study aims to determine the factors that influence consumer purchase intention in the online marketplace in Batam City. The independent variables proposed in this study include trust, convenience, customer service, hedonic motives, and usefulness motive, which are mediated by the attitude towards online shopping and moderated by trust in website. The research methodology used is quantitative. The data used is primary data from the results of a survey using an online questionnaire with 300 respondents. The analytical method used is the Structural Equation Model method using SmartPLS 3 software. The results of this study found that trust and convenience did not have a significant positive effect on attitudes toward online shopping. Consumer service, hedonic motives, and usefulness motives have a significant positive influence on attitude toward online shopping. Attitude toward online shopping affects purchase intention. Trust in website does not provide a moderating effect between attitudes toward online shopping and purchase intention. From the results of our research, it can be seen that consumer service, hedonic motives, and usefulness motives have a role in shaping consumer attitudes toward online shopping. Then the attitude will determine the purchase intention for products sold in online marketplaces.]]>
<![CDATA[Strategi Aliansi Bank Nagari dalam Menghadapi Disrupsi Teknologi Fintech ]]>
<![CDATA[Anggi Puspita Mayasari]]>;
<![CDATA[Vera Pujani]]>;
<![CDATA[Masyhuri Hamidi]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023) ]]>
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DOI: 10.37034/infeb.v5i2.279
<![CDATA[The purpose of this study was to determine Bank Nagari's leading business segment, the type of Fintech and the collaboration model most suitable for Bank Nagari. This type of research is a case study with a descriptive qualitative approach. Research respondents are strategists or decision makers at Bank Nagari. This study uses primary data obtained from respondents' answers in the form of filling out questionnaires and interviews, namely data obtained directly from the object of research. The data analysis technique uses the Quantitative Strategic Planning Matrix (QSPM) to select alternative strategies which include Internal Factor Evaluation (IFE) matrix analysis, External Factor Evaluation (EFE) matrix analysis, weighting, rating determination and multiplication of weights with ratings. The results showed that the value of selecting the bank's business segments, namely MSME and Commercial, was the most attractive alternative strategy or had the highest average TAS score of the other alternative strategies (5.784), the value of choosing the type of Fintech P2P Lending was the most attractive alternative strategy or had a total score The highest average TAS of the other strategic alternatives (5.310), the value of selecting the Channeling as collaboration model is the most attractive strategic alternative or has the highest average Total TAS score of the other strategic alternatives (5.199).]]>
<![CDATA[Pengaruh Citra Merk dan Inovasi Produk terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Konsumen Indomie di Surakarta ]]>
<![CDATA[Muhammad Aldilo Ihza Pradana]]>;
<![CDATA[Nur Achmad]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023) ]]>
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DOI: 10.37034/infeb.v5i2.539
<![CDATA[In the current era of rapid development, it has an impact on the development of increasingly developed and competitive business types, which requires companies to always strive to increase market share and reach consumers. This study aims to determine the effect of brand image and product innovation on customer loyalty with customer satisfaction as a mediating variable for Indomie consumers in Surakarta. Respondents in this study were 140 respondents who were conducted through online surveys with Google forms. The sampling technique used purposive sampling technique. Test the validity and reliability using smart PLS analysis on the outer model. Hypothesis testing uses the smartPLS inner model. The results of the analysis show that customer satisfaction partially mediates the relationship between brand image and product innovation on customer loyalty.]]>
<![CDATA[Pengaruh Pertumbuhan Kredit terhadap Kinerja Keuangan Bank yang Terdaftar di Bursa Efek Indonesia 2019-2021 ]]>
<![CDATA[Ika Eli Nurjanah]]>;
<![CDATA[Imronudin]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023) ]]>
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DOI: 10.37034/infeb.v5i2.557
<![CDATA[The macroeconomic situation greatly affects the performance of most industries including the banking sector. The covid-19 pandemic is very influential on banking performance because when the real sector experiences a decline, lending will also be affected. The decline in lending will ultimately reduce the financial performance of the banking industry. This study aims to analyse the effect of credit growth on bank financial performance. The population of this study are national banks listed on the IDX. The sampling technique used purposive sampling. Based on the criteria set, there were 23 banks that became the sample of this study. The observation period was carried out from 2019 to 2021. The collected data were analysed using multiple regression. The results of this study indicate that non-performing loans (NPL) have a negative and significant effect on return on assets (ROA). Capital adequacy ratio (CAR) and size variables partially have a positive and significant effect on ROA. However, two other variables namely Loan to deposit ratio (LDR) and loan growth have no significant effect on financial performance.]]>
<![CDATA[Pengaruh Pemasaran Digital dan E-Commerce terhadap Performance Marketing dan Keberlanjutan Bisnis Pada Usaha Oleh-Oleh Khas Kota Solo ]]>
<![CDATA[Firdaus Putra Wardana]]>;
<![CDATA[Wafiatun Mukharomah]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023) ]]>
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DOI: 10.37034/infeb.v5i2.558
<![CDATA[This study aims to analyze digital marketing and e- ecommerce on performance marketing and business sustainability in the typical souvenir business of Solo city. The population and sample of this study are SMEs who have a business in the field of souvenirs typical of Solo City as many as 100 respondents. The type of data used in this study is primary data. Data collection methods using questionnaires and processed using Partial Least Square (PLS) analysis tools. The results showed that E-commerce has a positive effect on business sustainability, digital marketing has a positive effect on business sustainability, performance marketing has a positive effect on business sustainability, E-commerce has a positive effect on performance marketing, digital marketing has a positive effect on performance marketing, performance marketing mediates the effect of E-commerce on business sustainability, performance marketing mediates the effect of digital marketing on business sustainability.]]>
