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Prof. Dr. H. Jufriadif Na`am, S.Kom, M.Kom
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Jurnal Informatika Ekonomi Bisnis
Published by Universitas Putra Indonesia YPTK Padang
ISSN : 27148491     EISSN : -     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan. Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 22 Documents
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Search results for , issue "Vol. 7, No. 4 (December 2025)" : 22 Documents clear
Exploring the Impact of Digital Transformation on Brand Loyalty in Emerging Markets Rahmayeni, Zulwida; Khairi, Awalul; Susanti, Erna
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1338

Abstract

This study examines the impact of digital transformation on brand loyalty in emerging markets, where digital adoption is expanding but remains uneven across consumer segments. The research aims to analyze whether digital transformation initiatives contribute to stronger brand loyalty by enhancing consumer experiences and long-term engagement. A quantitative research design is employed using a cross-sectional survey of consumers who interact with brands implementing digital platforms, mobile applications, and online engagement tools. Data are collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed relationship. The results indicate that digital transformation has a positive and statistically significant effect on brand loyalty, demonstrating that higher levels of perceived digital integration and responsiveness are associated with stronger consumer commitment and repeat purchase intentions. The findings highlight that digital transformation functions not only as an operational improvement but also as a strategic instrument for strengthening brand–consumer relationships. This study provides practical insights for firms in emerging markets to position digital transformation as a core branding strategy and contributes empirically to the limited literature on digital transformation and brand loyalty within emerging market contexts.
HR 5.0: Digital Transformation of Human Resources in the Age of Artificial Intelligence Rahmatullah, Reska; Novrianto, Andry; Iskandar, Silvia
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1346

Abstract

This study examines the transformation of Human Resource Management toward the Human Resources 5.0 paradigm in the context of artificial intelligence adoption. The paper aims to analyze how AI-driven technologies reshape HR functions, managerial practices, and economic value creation while maintaining a human-centered orientation. Using a qualitative conceptual research design, the study relies on secondary data derived from peer-reviewed journal articles, scholarly books, and institutional reports related to artificial intelligence, digital HRM, and organizational performance. The collected data are analyzed through thematic analysis to identify recurring patterns concerning HR performance outcomes, managerial and economic implications, ethical challenges, and strategic alignment. The results indicate that artificial intelligence enhances HR efficiency, decision accuracy, and strategic workforce alignment when integrated within HR 5.0 principles. AI adoption also contributes to cost efficiency and optimized human capital utilization, while introducing challenges related to data privacy, algorithmic bias, and organizational readiness. The study concludes that HR 5.0 represents a holistic transformation that requires balancing technological innovation with ethical governance, managerial capability, and human-centered management. These findings provide conceptual insights for organizations seeking sustainable and responsible HR transformation in the digital era.

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