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Al-Kharaj: Journal of Islamic Economic and Business
Published by Institut Agama Islam Negeri Palopo
ISSN : 2686262X     EISSN : 26859300     DOI : 10.24256/kharaj.v4i2
Core Subject : Economy,
Economics, Econometrics & Finance
Al-Kharaj, Journal of Islamic Economic and Business is peer-reviewed journal published by program studi ekonomi syariah , Institut Agama Islam Negeri (IAIN) Palopo. Al-Kharaj focus on the research of Islamic Economic and Business. The aims of this journal is to explore and develop economic related to Islamic and Business. This Journal welcomes contributions from researchers in related diciplines.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 13 Documents
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Search results for , issue "Vol 4, No 2 (2022)" : 13 Documents clear
Analysis of the Factors Influencing Shopping Decisions inOnline Shop Students in the Management Economics Study Program at Graha Nusantara University Padamgsidimpuan Nirmala Hati Harahap; Nurdelila Nurdelila; Ade Maya Mei Shanty
Al-Kharaj: Journal of Islamic Economic and Business Vol 4, No 2 (2022)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.631 KB) | DOI: 10.24256/kharaj.v4i2.3617

Abstract

The purpose of this study was to find out (1) what factors influenced students in buying at online stores and (2) what factors most dominantly influenced purchasing decisions at online stores by students of the Management Economics Study Program at Graha Nusantara University. This research is a factorial research. The population in this study were all 68 students of the Management Economics Study Program class of 2020 and were analyzed using factor analysis. The results of the study show, (1) there are four factors that influence purchasing decisions at student online shops, namely (1) product quality; (2) convenience; (3) information quality; and (4) consumer trust. The magnitude of the variance explains the successive factors, namely product quality 68.934%, convenience 28.744%, information quality 1.470%, and consumer trust 0.853%. (2) the most dominant factor influencing purchasing decisions at the online shop of 2020 Management Economics Study Program students is product quality with an Explain variance of 68.934%, meaning that the total Explained variance value of product quality is able to explain purchasing decisions at the online shop of students of the Management Economics Study Program batch 2020.
South Garut Banjarwangi District MSME Product Marketing Strategy Wida ningsih; Umi Setyorini; Sri Mulyaningsih Kamaru; Heny Herawati
Al-Kharaj: Journal of Islamic Economic and Business Vol 4, No 2 (2022)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (629.484 KB) | DOI: 10.24256/kharaj.v4i2.3601

Abstract

This study aims to determine the appropriate and competitive marketing strategy used by MSMEs in the Banjarwangi sub-district. The analysis tool used is SWOT with EFAS/IFAS analysis techniques to determine useful access opportunities for company self-development and IFAS/SAP analysis to determine the strategic advantages possessed by the company. The research was conducted using a survey method in the Banjarwangi sub-district. The SMEs studied were working in the food sector. The results of this study are that the potential strengths and weaknesses of MSMEs in Banjarwangi District are very good to be emulated by MSME actors in any region. The strategy for MSME actors in Banjarwangi District is based on their potential, namely the Growth Strategy (Quadrant I), the marketing strategy of MSMEs in Banjarwangi District. by increasing the number of product variations offered, expanding market share, making prices affordable, providing special discounts on certain purchase quantities, especially for regular customers.
Analisis Strategi Digital Marketing dalam Meningkatkan Penghimpunan Dana ZIS di Lembaga Dompet Al-Qur’an Indonesia Mohammad Chilmi Setia Aji; Ahmad Ajib Ridlwan
Al-Kharaj: Journal of Islamic Economic and Business Vol 4, No 2 (2022)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v4i2.3756

Abstract

Technological developments require people to adapt to digitalization in their life activities. The rapid development of digital technology in Indonesia can be seen from the number of internet users. In early 2022 internet users in Indonesia reached 204.7 million. The increase in internet users in Indonesia every year is inseparable from the large population in Indonesia. Indonesia as one of the largest Muslim countries in the world has the potential for zakat, infaq, and alms which have the opportunity to increase the economic welfare of the people. Based on data from the ministry of home affairs (kemendagri), the Muslim population in Indonesia was 237.53 million as of December 31, 2021. The large Muslim population in Indonesia and the growing development of digital technology are a challenge for amil zakat institutions in providing information regarding the importance of implementing zakat, infaq, and alms. This study aims to determine the strategies and strength possessed by Dompet Al-Qur'an Indonesia institution in implementing digital marketing to increase ZIS fundraising. This study uses a descriptive qualitative method using primary and secondary data. Primary data was obtained through interviews and secondary data obtained through institutional report data. The results of the study show that Dompet Al-Qur'an Indonesia uses two collection methods, namely conventional and digital. The good relations with donors and beneficiaries that are created in each program are one of the advantages that can give a sense of trust to the institution. The use of digital technology supported by the Social Media Optimalization method in implementing digital marketing also shows innovation and creativity in optimizing the use of media and reaching a broad target donor. 

Page 2 of 2 | Total Record : 13

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