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UPAYA MENUMBUHKAN JIWA KEWIRAUSAHAAN BAGI WARGA DESA PONCO KRESNO KABUPATEN PESAWARAN Niwayan Putri Despitasari; Afitra Kuntum Rahma Ari Prawita; Heny Herawati; Husna Purnama; Suwandi Suwandi
JURNAL ABDI MASYARAKAT SABURAI Vol 3, No 01 (2022): JURNAL ABDI MASYARAKAT SABURAI
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jams.v3i01.1651

Warga desa Ponco Kresno Kec. Negeri Katon Kab. Pesawaran adalah salah satu desa yang mayoritas masyarakatnya adalah petani. Bukan hanya padi yang ditanam, namun singkong dan sayur mayur lainnya jadi komoditi di desa tersebut. Agar mempunyai nilai tambah dan penghasilan untuk setiap keluarga terhadap produk tani yang dihasilkan, hasil pertanian tersebut diolah menjadi cemilan oleh warga desa setempat. Pengabdian kepada masyarakat yang dilakukan ini bertujuan untuk menumbuhkan jiwa wirausaha masyarakat di desa Ponco Kresno sehingga pendapatan keluarga maupun pendapatan daerah dapat meningkat. Metode pelaksanaan ynag dilakukan adalah dengan pemaparan dan diskusi per kelompok, tujuannya agar peserta lebih mudah dalam berinteraksi dengan Tim. Kegiatan ini berlangsung sangat baik, terlihat dari diskusi yang berjalan sangat lancar dan didapati bahwa seluruh peserta yang berjumlah 15 orang dapat memahami mengenai bagaimana memulai wirausaha dan menambah kegiatan mereka selain bertani.

South Garut Banjarwangi District MSME Product Marketing Strategy Wida ningsih; Umi Setyorini; Sri Mulyaningsih Kamaru; Heny Herawati
Al-Kharaj: Journal of Islamic Economic and Business Vol 4, No 2 (2022)
Publisher : IAIN Palopo

This study aims to determine the appropriate and competitive marketing strategy used by MSMEs in the Banjarwangi sub-district. The analysis tool used is SWOT with EFAS/IFAS analysis techniques to determine useful access opportunities for company self-development and IFAS/SAP analysis to determine the strategic advantages possessed by the company. The research was conducted using a survey method in the Banjarwangi sub-district. The SMEs studied were working in the food sector. The results of this study are that the potential strengths and weaknesses of MSMEs in Banjarwangi District are very good to be emulated by MSME actors in any region. The strategy for MSME actors in Banjarwangi District is based on their potential, namely the Growth Strategy (Quadrant I), the marketing strategy of MSMEs in Banjarwangi District. by increasing the number of product variations offered, expanding market share, making prices affordable, providing special discounts on certain purchase quantities, especially for regular customers.

The Influence Of Group Conformity, Consumer Attitude And Lifestyle On The Purchase Decision Counterfeit Fashion Products Zunan Setiawan; Heny Herawati; Ratnawita Ratnawita; Syamsu Rijal; Ratih Pratiwi
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.6109

This study was conducted to determine the effect of attitude, lifestyle and group conformity to the decision buying fashion products imitation. The hypothesis in this study is whether there is a significant influence of the dimensions of attitude (cognitif, affective, conative), dimensions of lifestyle (activity, interest, opini) and dimensions of group conformity (normative influence and informational influence) to the decision buying fashion products imitation. The population in this study were 887 men and women with classification age (18-25) years old and 350 samples were taken using a non-probability sampling techniques called convenience sampling. To measure, researchers adapted from Tricomponent Attitude Model Scale, AIO methods, and Peer Conformity Inventory (PCI). CFA (Confirmatory Factor Analysis) is used to test the validity of measuring instruments and Logistic Regression Analysis was used to test the research hypoteses. All testing technique performed using SPSS software 16.0 and LISREL 8.70. The result showed that there was a significant effect of attitude, lifestyle and group conformity on purchase decisions fashion products imitation. Minor hypothesis test results showed that the interest and informational influencem have a significant influence on the decision to buy fashion products imitation. Meanwhile, cognitif, affective, conative, activity, opini and normative influence didnâ€™t have a significant influence on the decision buying fashion products imitation. The results also showed the proportion of the variance of the decision of buying a fashion products imitation described by all the independent variables was 18.7%, while 81.3% is influenced by other variables outside of this research. Researcher hope implication of this research will be more examined by adding some independent variabel. Example, demografic factors.

The Influence Of Capital Structure, Size, Profitability And Liquidity On The Value Of Manufacturing Companies On The Indonesian Stock Exchange For The Period 2018-2022 Dede Hertina; Amiruddin Amiruddin; Heny Herawati; Alfiana Alfiana; Sri Hastutik
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.4830

This research was conducted as a way to analyze the effect of capital structure, size, profitability and liquidity on the value of manufacturing companies listed on the Indonesia Stock Exchange. The population in this study is from 2018 to 2022 using around 200 data taken from around 76 manufacturing companies. This study will show that profitability and capital structure have a significant positive effect on the value of the company. While liquidity does not have a negative significant effect on the value of the manufacturing company. Then for company size, it has a negative significant effect on the value of the manufacturing company. The four variables are subjected to regression testing and also the Fixed Effect Model method or model to obtain the correlation and influence between the independent variables consisting of profitability, capital structure, liquidity and also company size and also the dependent variable, namely company value in this study. From this test, the results are obtained whether or not the results of the analysis and tests are in accordance with the hypotheses of this study.

Pengaruh Promosi Dan Shariah Governance Terhadap Keputusan Pembelian Jasa Tengku Kespandiar; Faizatul Fajariah; Esti Nur Wakhidah; Heny Herawati; I Wayan Gede Antok Setiawan Jodi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 1 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i1.7032

Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Promosi Dan Shariah Governance Terhadap Keputusan Pembelian Jasa Madani Tour. Metode dalam penelitian ini adalah penelitian survey dengan pendekatan kuantitatif, penilaian berdasarkan angka dengan menggunakan hitungan statistik, dengan menggunakan tehnik simple random sampling dan tehnik pengumpul data dalam penelitain ini menggunakan riset kepustakaan, riset lapangan, observasi, dan kuesioner. Dalam penelitian ini menggunakan sampel sebanyak 100 konsumen Madan Tour. Data diolah menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa 1) Promosi tidak berpengaruh terhadap keputusan pembelian jasa Madani Tour, dengan diperoleh nilai t-statistic sebesar 0,742 > t tabel 1,984 dengan nilai (sig) 0,460 > 0,05. 2) Shariah governance berpengaruh positif signifikan terhadap keputusan pembelian jasa Madani Tour, diperoleh nilai t- statistic sebesar 2,323 > t tabel 1,984 dan nilai (sig) 0,022 < 0,05. 3). Promosi dan shariah governance secara simultan berpengaruh positif signifikan terhadap keputusan pembelian jasa Madani Tour. diperoleh nilai t- statistic sebesar 7,359 > 3,09 dan signifikan < 0,05 (0,001 < 0,05). Besarnya coefficient of determination (adjust R Square) sebesar 0,144 atau 14,4% yang berarti variabel-variabel bebas terdiri dari promosi dan shariah governance dapat memberikan kontribusi pengaruh sebesar 14,4% dan sisanya 85,6% dipengaruhi oleh faktor-faktor lain.

PENGARUH PROMOSI DAN SHARIAH GOVERNANCE TERHADAP KEPUTUSAN PEMBELIAN JASA Tengku Kespandiar; Faizatul Fajariah; Esti Nur Wakhidah; Heny Herawati; I Wayan Gede Antok Setiawan Jodi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14013

Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Promosi Dan Shariah Governance Terhadap Keputusan Pembelian Jasa Madani Tour. Metode dalam penelitian ini adalah penelitian survey dengan pendekatan kuantitatif, penilaian berdasarkan angka dengan menggunakan hitungan statistik, dengan menggunakan tehnik simple random sampling dan tehnik pengumpul data dalam penelitain ini menggunakan riset kepustakaan, riset lapangan, observasi, dan kuesioner. Dalam penelitian ini menggunakan sampel sebanyak 100 konsumen Madan Tour. Data diolah menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa 1) Promosi tidak berpengaruh terhadap keputusan pembelian jasa Madani Tour, dengan diperoleh nilai t-statistic sebesar 0,742 > t tabel 1,984 dengan nilai (sig) 0,460 > 0,05. 2) Shariah governance berpengaruh positif signifikan terhadap keputusan pembelian jasa Madani Tour, diperoleh nilai t- statistic sebesar 2,323 > t tabel 1,984 dan nilai (sig) 0,022 < 0,05. 3). Promosi dan shariah governance secara simultan berpengaruh positif signifikan terhadap keputusan pembelian jasa Madani Tour. diperoleh nilai t- statistic sebesar 7,359 > 3,09 dan signifikan < 0,05 (0,001 < 0,05). Besarnya coefficient of determination (adjust R Square) sebesar 0,144 atau 14,4% yang berarti variabel-variabel bebas terdiri dari promosi dan shariah governance dapat memberikan kontribusi pengaruh sebesar 14,4% dan sisanya 85,6% dipengaruhi oleh faktor-faktor lain.

ANALISIS PENGARUH MOTIVASI KERJA DAN KERJASAMA TIM TERHADAP KINERJA DIVISI PEMASARAN PT. SARANA BHUANA JAYA BANDUNG Rasty Yulia; Heny Herawati
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 2 No. 3 (2022): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v2i3.361

This research was conducted to determine the effect of work motivation and teamwork on the performance of the marketing division of PT. Facilities Bhuana Jaya Bandung. In this study, questionnaires were distributed to 20 respondents. This research was conducted at PT. Sarana Bhuana Jaya Jl. Northern Mars III No. 36 Bandung. The research method used is the census method and the analytical tool used is quantitative analysis (multiple regression) using the SPSS version 26.0 program. The results of this study indicate that the magnitude of the simultaneous influence between work motivation and teamwork on the performance of the marketing division of PT. Sarana Bhuana Jaya Bandung This research is expected to provide benefits to the management of PT. Sarana Bhuana Jaya Bandung to keep implementing teamwork, and trying to generate initiative in each team member in carrying out their duties by giving them the freedom to take initiative, to be innovative and to be rewarded.

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