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Rini Ratna Nafitasari
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INDONESIA
Jurnal Ekuivalensi
Published by Universitas Kahuripan Kediri
ISSN : 24432903     EISSN : 26153246     DOI : -
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Journal publishes high quality research papers in all fields of finance and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in corporate finance, financial markets and institutions, and investments. Research in real estate, insurance, monetary theory and policy, and industrial organization is also welcomed. Papers that deal with the relation between the financial structure of firms and the industrial structure of the product market are especially encouraged.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 227 Documents
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Pengaruh FOMO (Fear Of Missing Out), Gaya Hidup dan Kontrol Diri terhadap Perilaku Konsumtif Generasi Z di Kota Kediri pada Aplikasi Tiktok Shop Mochammad Saiful Khusnun; Meme Rukmini
JURNAL EKUIVALENSI Vol. 11 No. 2 (2025): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/es7drr90

Abstract

Penelitian ini mengkaji dampak Fear of Missing Out (FOMO), gaya hidup, dan pengendalian diri terhadap perilaku konsumtif Generasi Z di Kota Kediri saat menggunakan TikTok Shop. Di era digital, FOMO semakin membentuk pola konsumsi, terutama di kalangan Generasi Z yang aktif menggunakan media sosial dan platform e-commerce. TikTok Shop yang memadukan jejaring sosial dengan belanja daring menarik minat pengguna muda. Dengan menggunakan pendekatan survei kuantitatif, penelitian ini melibatkan 96 responden Generasi Z di Kota Kediri. Analisis data menggunakan regresi linier berganda untuk menilai pengaruh simultan dan parsial dari variabel independen terhadap perilaku konsumtif. Temuan penelitian menunjukkan bahwa FOMO secara signifikan dan positif memengaruhi perilaku konsumtif, sementara gaya hidup juga berperan penting dalam keputusan pembelian. Sebaliknya, pengendalian diri memiliki efek negatif, artinya pengendalian diri yang lebih tinggi mengurangi kecenderungan konsumtif. Secara keseluruhan, ketiga variabel ini secara signifikan membentuk perilaku belanja Generasi Z di TikTok Shop. Penelitian ini memberikan wawasan bagi bisnis dalam memahami pola konsumsi Generasi Z dan menekankan pentingnya pengendalian diri dalam mengelola tren konsumsi digital yang terus berkembang
Analisis Pengaruh Kualitas Produk, Harga dan Lokasi terhadap Keputusan Pembelian Es Teler di UMKM Rumah Es Teler Simpang Lima Gumul Kediri Nabela Batriska Dewi; Rony Kurniawan
JURNAL EKUIVALENSI Vol. 11 No. 2 (2025): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/gtfk7v03

Abstract

This study aims to analyze the effect of product quality, price, and location on purchasing decisions of es teler at Rumah Es Teler MSME located in Simpang Lima Gumul, Kediri. The research employed a quantitative approach with an explanatory survey design. Data were collected through likert-scale questionnaires distributed to 40 respondents who were customers of Rumah Es Teler, selected using purposive sampling with criteria of being at least 17 years old and having made at least one purchase. The data were analyzed using multiple linear regression with SPSS version 25. The results indicate that product quality, price, and location have a positive and significant effect on purchasing decisions, both partially and simultaneously. The Adjusted R Square value of 0.915 indicates that the independent variables explain 91.5% of the variance in purchasing decisions. These findings suggest that purchasing decisions for es teler are shaped by the combined influence of high product quality, appropriate pricing, and a strategic business location.
From Compliance to Learning: Citizen Feedback in Indonesian Public Service Agung Febri Wibowo S; Muhammad Ngafifi
JURNAL EKUIVALENSI Vol. 11 No. 2 (2025): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/n6yaxv64

Abstract

Citizen satisfaction surveys are widely implemented in public service organisations, yet their contribution to service improvement often remains limited when feedback is treated primarily as a compliance requirement. This study examines how satisfaction survey results are utilised for service improvement by focusing on the organisational processes through which feedback is interpreted and acted upon. Using a mixed-methods analytical case study of the State Asset and Auction Service Office (Kantor Pelayanan Kekayaan Negara dan Lelang – KPKNL) Palu, the study draws on official satisfaction survey data collected in 2023, complemented by internal discussions and documentary analysis. The findings show that satisfaction surveys contribute to organisational change only when feedback is embedded within routine managerial and coordination processes. Rather than generating automatic responsiveness, feedback utilisation unfolds through four interconnected stages: shared awareness of service problems, routinised coordination within internal forums, selective material change in feasible service areas, and outcomes that remain structurally bounded by organisational constraints. Improvements were more readily achieved in tangible and informational aspects of service delivery, while structurally complex issues such as service timeliness proved less responsive to short-term intervention. By foregrounding organisational routines and constraints, this study advances a process-oriented understanding of feedback-driven organisational learning in public service organisations. The findings highlight the importance of shifting attention from the collection of satisfaction data toward the institutionalisation of feedback utilisation as a foundation for incremental, learning-oriented service improvement.
Analisis Pengendalian Persediaan Bahan Baku pada Pabrik Gula X untuk Mengoptimalkan Proses Produksi Rizka Septyaning Putri; Nur Hidayati; Ririn Wahyu Arida
JURNAL EKUIVALENSI Vol. 12 No. 1 (2026): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/nmmm3t54

Abstract

Penelitian ini bertujuan menganalisis kuantitas persediaan bahan baku tebu yang ekonomis per hari produksi, untuk menilai efisiensi biaya persediaan, serta menentukan pengendalian persediaan agar pasokan bahan baku merata selama musim giling di PG X. Permasalahan utama yang dihadapi adalah kekurangan bahan baku saat musim giling sehingga kapasitas pabrik tidak dapat dimanfaatkan optimal. Penelitian ini menggunakan metode kuantitatif deskriptif dengan data yang diperoleh melalui observasi, wawancara, serta analisis dokumen terkait data giling, tebang angkut, produksi, dan biaya produksi. Analisis dilakukan menggunakan metode EPQ (Economic Production Quantity) yang menekankan penentuan jumlah produksi optimal untuk menekan biaya penyimpanan dan produksi. Hasil penelitian menunjukkan bahwa pengendalian persediaan di PG X belum optimal. Hal ini terlihat dari selisih antara kebijakan perusahaan dan perhitungan EPQ, yaitu 18.078,8 ton pada 2023 dan 24.741,2 ton pada 2024. Total biaya produksi berdasarkan kebijakan perusahaan dan metode EPQ masing?masing mencapai Rp 18,8 miliar (2023) dan Rp 23,7 miliar (2024). Perbandingan tersebut menunjukkan bahwa metode EPQ lebih efektif dalam mengoptimalkan persediaan dan menurunkan biaya produksi.
Marketing Mix Factors Influencing Consumer Purchase Decisions of Eco-Friendly Detergent Muhammad Rizqi Yudhistira; Krismi Budi Sienatra
JURNAL EKUIVALENSI Vol. 12 No. 1 (2026): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/3ahmcy58

Abstract

Currently, MSMEs have begun to expand into environmentally friendly products, for example, environmentally friendly detergents that emphasize green products. As a consumer product used daily, detergent purchasing decisions are influenced by various factors, such as price, promotion, and product quality. MSMEs must fulfill these three things to attract customer interest and thus influence their purchasing decisions. This study aims to determine the effect of price, promotion, and product quality on purchasing decisions of Ray Shop consumers. This study uses a quantitative research type. The data collection method used is a questionnaire. The number of samples used is 50 respondents. The data analysis technique used by researchers in this study is multiple linear regression analysis. The results of the study indicate that there is an influence of price, promotion, and product quality on purchasing decisions of eco-friendly detergents.
Peran Kapabilitas Inovasi dalam Keberhasilan Ekspor UMKM: Sintesis Literatur dalam Kerangka Internasionalisasi Bisnis Uki Yonda Asepta; Sudarmiatin; Heri Pratikto
JURNAL EKUIVALENSI Vol. 12 No. 1 (2026): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/e0z2v880

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian dan perdagangan internasional, namun tingkat keberhasilan ekspor UMKM masih relatif rendah dibandingkan perusahaan berskala besar. Literatur menunjukkan bahwa keterbatasan sumber daya internal, kompleksitas pasar global, serta ketidakpastian lingkungan bisnis menjadi tantangan utama dalam proses internasionalisasi UMKM. Dalam konteks tersebut, kapabilitas inovasi semakin dipandang sebagai determinan strategis yang memungkinkan UMKM menciptakan keunggulan bersaing dan meningkatkan kinerja ekspor. Meskipun demikian, temuan penelitian empiris mengenai hubungan antara kapabilitas inovasi dan keberhasilan ekspor UMKM masih menunjukkan hasil yang beragam dan terfragmentasi. Artikel ini bertujuan untuk mensintesis secara konseptual dan teoretis literatur mengenai peran kapabilitas inovasi dalam keberhasilan ekspor UMKM. Penelitian menggunakan pendekatan systematic targeted narrative literature review terhadap artikel jurnal bereputasi yang diperoleh dari basis data Scopus, Web of Science, dan Google Scholar. Analisis dilakukan melalui content analysis dan thematic synthesis untuk mengidentifikasi definisi, dimensi, mekanisme hubungan, serta faktor kontinjensi yang memengaruhi keterkaitan kapabilitas inovasi dan keberhasilan ekspor UMKM. Hasil sintesis literatur menunjukkan bahwa kapabilitas inovasi UMKM bersifat multidimensional, mencakup inovasi produk, proses, pemasaran, dan organisasi, yang secara kolektif memengaruhi keberhasilan ekspor baik secara langsung maupun tidak langsung. Kapabilitas inovasi berfungsi sebagai aset strategis dalam kerangka Resource-Based View dan sebagai kemampuan adaptif dalam perspektif Dynamic Capabilities Theory, yang memungkinkan UMKM merespons dinamika pasar internasional. Selain itu, hubungan kapabilitas inovasi dan keberhasilan ekspor dipengaruhi oleh faktor mediasi dan moderasi seperti keunggulan bersaing, orientasi kewirausahaan, global mindset, kapabilitas digital, serta dukungan institusional.
SWOT Strategy in Strengthening the Economy Based on “Kampung Keren” through the D’Cito Program Titin Trimintarsih; Lana Adi Tania Tania; Nizar Zakaria
JURNAL EKUIVALENSI Vol. 12 No. 1 (2026): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/nwe6cm38

Abstract

The D’Cito Program in Kediri City develops the city’s identity through clustered kampungs, known as Kampung Keren, consisting of 22 kampungs. Out of these, 6 kampungs have advanced, while 16 kampungs remain at the pioneering stage. Data from 2024 show that although the number of tourists continues to increase, the growth rate has declined. The research problem addressed in this study is how to develop the 16 pioneering Kampung Keren so that they can progress, attract more tourists, and improve the local economy. The problem is analyzed using SWOT analysis. The results indicate that the clustered kampungs in Kediri City are in a Progressive position (S-O Strategy), which means there is a need for synergy between the government and the community by focusing on human resource (HR) development and intensifying promotion to ensure the sustainability of Kampung Keren, thereby strengthening business competitiveness and the local economy.

Page 23 of 23 | Total Record : 227

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