cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Maria
Contact Email
-
Phone
+628161961710
Journal Mail Official
jmbkmm@untar.ac.id
Editorial Address
Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14 Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Jurnal Manajemen Bisnis dan Kewirausahaan
Published by Universitas Tarumanagara
ISSN : -     EISSN : 25980289     DOI : http://dx.doi.org/10.24912/jmbk
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 958 Documents
 38   39   40   41   42 
Pengaruh Metode Economic Value Added (EVA), Return On Asset (ROA), Return On Equity (ROE), dan Debt To Equity Ratio (DER) Terhadap Return Saham Monica Faulina Fernandus; Indra Widjaja
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 5 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i5.9233

Abstract

Performance measurement can be used to measure company's success in a certain period of time and can be used as input for improvement of the company in the future. In measuring company performance, investors usually see financial performance reflected in various ratios. Managerial work measurements rarely use value added calculation approach to the cost of invested capital. Because of the limitations and weaknesses of the ratio, EVA method emerged as a measure of company performance.This study aims to determine whether LQ45 companies in Indonesia have succeeded in adding value, so their performance is positive and which is the most significant performance evaluation methods: EVA, ROA, ROE, or DER. The research period is within 2016-2018 using Eviews 9.The results showed that although the companies are listed in the LQ45 category, the use of capital structure policies are not optimal and random effect method states DER as the most significant method for measuring company performance.
Pengaruh Perceived Ease of Use, Perceived Usefulness, Attitude toward Using dan Sales Promotion terhadap Repurchase Intention Tiket Bioskop Pengguna Aplikasi TIX-ID Haris Kristanto; Carunia Mulya Firdausy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 3 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i3.11854

Abstract

The purpose of this study is to examine the influence of perceived ease of use, perception usefulness, attitude towards using, and sales promotion on repurchase intention Cinema 21 tickets through the TIX-ID application. This research is limited to consumers who have used the TIX-ID application to purchase cinema tickets. The sampling method used was non-probability sampling method with convenience sampling techniques, and with 103 respondents. The data was analysed by using PLS-SEM and estimated by using SmartPLS 3.2.9 as software. The results showed that perceived ease of use and perceived usefulness significantly affect attitude toward using. Sales promotion did not have any significant effect on repurchase intention, while attitude toward using significantly affected the repurchase intention of consumers towards Cinema 21 tickets through the TIX-ID application. Tujuan penelitian ini yaitu untuk menguji pengaruh dari perceived ease of use, perceived usefulness, attitude toward using, serta sales promotion terhadap repurchase intention tiket bioskop 21 melalui aplikasi TIX-ID. Penelitian ini dibatasi pada konsumen yang sudah pernah menggunakan aplikasi TIX-ID untuk melakukan pembelian tiket bioskop. Metode sampling yang digunakan adalah non-probability sampling dengan teknik convenience sampling, dan dengan 103 responden. Pengolahan data menggunakan PLS-SEM dan diestimasi menggunakan software SmartPLS 3.2.9. Hasil penelitian menunjukan bahwa perceived ease of use dan perceived usefulness berpengaruh signifikan terhadap attitude toward using. Sales promotion tidak memiliki pengaruh yang signifikan terhadap repurchase intention, sedangkan attitude toward using berpengaruh secara signifikan terhadap repurchase intention tiket bioskop oleh konsumen melalui aplikasi TIX-ID.
Analisis Pengaruh Return on Assets, Debt to Equity Ratio dan Return on Equity terhadap Earnings Per Share (Studi Empiris pada Perusahaan Sektor Industri Dasar dan Kimia yang Terdaftar di BEI Periode 2014-2018) Sanny Sanny
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 3 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i3.11859

Abstract

This study aims to analyze the effect of return on assets, debt to equity ratio, and return on equity to earnings per share. This study took as many as 41 companies in the basic and chemical industry sectors listed on the Indonesia Stock Exchange in the 2014-2018 period determined by purposive sampling technique. Data analysis was performed using the robust least square (RLS) method. The results of the study prove that partially return on assets and return on equity have a significant effect on earnings per share, but the debt to equity ratio has not been able to provide a significant effect on earnings per share. This finding also proves that simultaneous return on assets, debt to equity ratio and return on equity have a significant effect on earnings per share. Penelitian ini bertujuan untuk menganalisis pengaruh return on assets, debt to equity ratio, dan return on equity terhadap earnings per share. Penelitian ini mengambil subjek yaitu sebanyak 41 perusahaan sektor industri dasar dan kimia yang terdaftar di Bursa Efek Indonesia dalam periode 2014-2018 yang ditentukan dengan teknik purposive sampling. Analisis data dilakukan dengan metode robust least square (RLS). Hasil penelitian membuktikan bahwa secara parsial return on assets dan return on equity berpengaruh signifikan terhadap earning per share, namun debt to equity ratio belum mampu memberikan pengaruh yang signifikan terhadan earnings per share. Temuan ini juga membuktikan bahwa secara simultan return on assets, debt to equity ratio dan return on equity berpengaruh signifikan terhadap earning per share.
Jurnal Manajemen Bisnis dan Kewirausahaan Admin Magister Manajemen
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 5 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i5.9247

Abstract

Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 5 - Edisi September 2020
Analisa SWOT dan Strategi Pemasaran yang Diterapkan PT Panen Mas Indonesia dan Dampaknya terhadap Kepuasan dan Kesetiaan Pelanggan Reyner Perdana
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 3 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i3.11865

Abstract

Business activity is an activity carried out with the aim of getting profit. Types of business activities are divided into two, seen from the products produced by these business activities, namely goods and services. One of the businesses in the service sector is the business carried out by PT Panen Mas Indonesia, a company engaged in the rental of event contracting equipment. The contracting equipment leased by PT Panen Mas Indonesia includes 3 types of equipment, namely: generator set, air conditioner, tent. Applying the right marketing strategy becomes important in an effort to achieve maximum customer satisfaction and loyalty, and can increase the number of company customers, the purpose of this study is to find out whether the SWOT factor, and the marketing strategies applied by the company have an impact on customer loyalty and satisfaction. This research is a qualitative study, by conducting in-depth interviews with company owners, and the company's administration and Focus Group Discussion (FGD) with a total of 10 customers of PT Panen Mas Indonesia customer in the Greater Jakarta area which are divided into two groups. Where the first group is customers who use the company's services above three times, and the second group of customers who use the company's services below or equal to three times. The research data was validated by the triangulation method. From the research results it is known that SWOT and marketing strategies applied are Word of Mouth, and promotion. The company also participates in business fairs, but it has not been done routinely so that it has not gotten maximum results, from the research results it is known that the company does not have an official office, and does not yet have a marketing division. Kegiatan usaha merupakan suatu kegiatan yang dilakukan dengan tujuan mendapatkan keuntungan. Jenis kegiatan usaha dibagi menjadi dua dilihat dari produk yang dihasilkan oleh kegiatan usaha tersebut, yaitu barang dan jasa. Salah satu usaha di bidang jasa adalah usaha yang di lakukan PT Panen Mas Indonesia (exhibition contractor), merupakan perusahaan yang bergerak di bidang jasa penyewaan alat kontraktor acara. Alat kontraktor yang di sewakan oleh PT Panen Mas Indonesia meliputi 3 jenis alat, yaitu: genset, air conditioner, tenda. Penerapan strategi pemasaran yang tepat menjadi penting dalam upaya untuk mencapai kepuasan dan kesetiaan pelanggan yang maksimal, serta dapat meningkatkan jumlah pelanggan perusahaan maka tujuan penelitian ini adalah untuk mengetahui apakah faktor SWOT, dan strategi pemasaran yang di terapkan perusahaan berdampak kepada kesetiaan dan kepuasan pelanggan. Penelitian ini merupakan penelitian kualitatif, dengan melakukan in-depth interview kepada pemilik perusahaan, dan bagian administrasi perusahaan dan Focus Group Discussion (FGD) dengan total 10 pelanggan pengguna jasa PT Panen Mas Indonesia di wilayah JABODETABEK yang di bagi menjadi dua kelompok. Dimana kelompok pertama merupakan pelanggan yang menggunakan jasa perusahaan diatas tiga kali, dan kelompok kedua pelanggan yang menggunakan jasa perusahaan di bawah atau sama dengan tiga kali. Adapun data penelitian ini divalidasi dengan metode triangulasi. Dari hasil penelitian diketahui SWOT dan strategi pemasaran yang diterapkan adalah Word of Mouth, dan promosi. Perusahaan juga mengikuti pameran usaha namun masih belum di lakukan secara rutin sehingga belum mendapatkan hasil yang maksimal, dari hasil penelitian diketahui bahwa perusahaan belum memiliki kantor yang resmi, dan belum memiliki divisi pemasaran.
Brand Image dan Country of Origin untuk Memprediksi Purchase Decision Konsumen : Variabel Perceived Quality Sebagai Variabel Mediasi I Made Genta Wedangga; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 6 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i6.9793

Abstract

The purpose of this research is to examine whether 1) brand image and country of origin can predict purchase decision 2) brand image can predict perceived quality 3) perceived quality can predict purchase decision and 4) perceived quality can mediate the effect of brand image on purchase decision. Sample was selected using convenience sampling method amounted to 200 respondents at Jakarta and Tangerang. Data processing techniques using structural equation modeling what helped by SmartPLS.3.2.8 program. The result of this study shows that 1) brand image and country of origin have significant effect to predict purchase decision 2) brand image have significant effect to predict perceived quality 3) perceived quality have significant effect to predict purchase decision and 4) perceived quality can mediate the effet of brand image on purchase decision.
Pengaruh Citra Toko dan Kualitas Pelayanan terhadap Intensi Pelanggan Untuk Membeli Kembali Produk pada Toko Subur Makmur di Cirebon Evi Marlina
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 3 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i3.11870

Abstract

This study aims to analyze the influence of store image and service quality on customer intentions to repurchase Subur Makmur store products in Cirebon. The design in this research is descriptive research design. While the descriptive research approach in this study is a cross-sectional approach. The research period was conducted during the period 2019 and 2020. The data source in this study uses primary data. Data were collected by distributing questionnaires to Subur Makmur store customers in Cirebon. The population in this study are all customers who have bought at the prosperous Subur Makmur store. In connection with the number of customers who have bought at the Subur Makmur Store, this research was conducted with a non-probability sampling method using Convenience sampling technique. The number of samples selected was 70 customers. The data analysis technique used in the study was multiple regression analysis processed using the SPSS program. Hypothesis testing used in this study is the F-Test, T-Test, and R-Square (R²). The results showed that store image has a positive effect on intention to repurchase and service quality has a positive effect on intention to repurchase. Penelitian ini bertujuan untuk menganalisis pengaruh citra toko dan kualitas layanan terhadap intensi pelanggan untuk membeli kembali produk Toko Subur Makmur di Cirebon. Desain dalam penelitian ini adalah desainpenelitian deskriptif. Sementara pendekatan penelitian deskriptif dalam penelitian ini adalah pendekatan cross-sectional. Periode penelitian dilakukan selama periode tahun 2019 dan 2020. Sumber data pada penelitian ini menggunakan data primer. Data dikumpulkan dengan penyebaran kuesioner kepada pelanggan Toko Subur Makmur di Cirebon. Populasi dalam penelitian ini adalah seluruh pelanggan yang telah membeli di Toko Subur makmur. Sehubungan dengan banyaknya pelanggan yang telah membeli di Toko Subur Makmur, maka penelitian ini dilakukan dengan metode pengambilan sampel secara tidak acak (Non-Probability sampling) menggunakan teknik Convenience sampling. Jumlah sampel yang dipilih adalah 70 pelanggan. Teknik analisis data yang digunakan dalam penelitian adalah analisis regresi ganda diolah menggunakan program SPSS. Pengujian hipotesis yang digunakan dalam penelitian ini adalah Uji-F, Uji-t, dan R-Square (R²). Hasil penelitian menunjukkan bahwa Citra toko berpengaruh positif terhadap intensi pelanggan untuk membeli kembali dan Kualitas layanan berpengaruh positif terhadap niat untuk membeli kembali.
Faktor-Faktor yang Mempengaruhi Pembelian Apartemen Mewah, The Stature Jakarta Anastasia Inesencia
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 6 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i6.9831

Abstract

The need for a home is one of the basic human needs. Currently home ownership is not only intended for the fulfillment of basic needs only, but has become an interesting investment alternative in Jakarta, one of the centers of economic growth with the rate of population increase is quite high in Indonesia. Population growth that occurs either naturally or through the process of urbanization led to a growth in demand for residential houses. It is boosting the development of the city of Jakarta Property in good simple house to luxury Property. The research result is consumer property in the city of Jakarta, in buying luxury property prefers factors.
Cover JMBK Vol. 5 No. 3 Sekretariat Magister Manajemen
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 3 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i3.11937

Abstract

JMBK Vol. 5 No. 3 - Mei 2021
Analisis Pengaruh Service Quality dan Corporate Image Terhadap Customer Satisfaction Serta Implikasinya Terhadap Customer Loyalty pada Konsumen Restoran Meradelima di Jakarta Selatan Senja Dara Fika Saputri
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 6 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i6.9836

Abstract

This study aims to determine whether or not the influence of service quality, corporate image and customer satisfaction on purchasing decisions at Meradelim RestaurantBrand image and brand trust are factors that can influence consumer purchasing decisions. A good service quality will have a positive impact on the company which will ultimately benefit the company through increased consumer purchases of products or services.This study uses a sample and a population of 110 respondents who are cutomer at Meradelima Restaurant, using purposive sampling method. The results showed that service quality, corporate image and customer satisfaction had a positive and significant effect on purchasing decisions.

Page 40 of 96 | Total Record : 958

 38   39   40   41   42 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol 9 No 5 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 4 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 3 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 2 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 1 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 6 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 5 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 4 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 3 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 2 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 1 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 6 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 5 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 4 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 3 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 2 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 1 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 6 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 5 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 4 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6, No 3 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6, No 2 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6, No 1 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 6 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 5 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 4 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 3 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 2 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 1 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 6 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 5 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 4 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 3 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 2 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 1 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 5 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 4 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan Vol 3, No 3 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan Vol 3 No 1 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan Vol 3, No 1 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan Vol 2, No 6 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan Vol 2, No 5 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan Vol 2, No 4 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan Vol 2, No 3 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan Vol 1, No 2 (2017): Jurnal Manajemen Bisnis Dan Kewirausahaan Vol 2 No 6 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan Vol 2 No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan More Issue