Jurnal Manajemen Bisnis dan Kewirausahaan
Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.
Articles
958 Documents
<![CDATA[Pengaruh Market Value, Leverage dan Assets Management Terhadap Firm Value dengan Kebijakan Dividen Sebagai Variabel Moderasi ]]>
<![CDATA[Fanny Fanny]]>;
<![CDATA[Indra Widjaja]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 5 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jmbk.v4i5.9237
<![CDATA[An established company has two goals, short term and long term goals. In the long term goals, the company will try to maximize the value of the company. Maximizing firm value is essential for company because it means increasing the wealth of shareholders as well. This study examines the effect of market values, leverages, and management asset into the firm’s value with dividend policy as a moderating variable. For this purpose, the firms in the sub-sector chemical listed in Indonesia Stock Exchange during the period of 2009 - 2018 are examined. The sampling method was done by using purposive sampling. Secondary data collection methods were taken from IDX published financial statements. This research used multiple regression analysis with fixed effect method to test their hypothesis using Eviews 9.0. The results show that earning per share has a negative significant effect to firm value in which is measured by price to book the value, while leverage and management assets have a positive significant impact to the firm’ value. F-test result shows that all independent variables in this research simultaneously has a significant effect to firm’s value with dividend policy as a moderating variable in sub sector chemical estate listed in Indonesia Stock Exchange. In the test of Adjusted R2, the analysis results showed that 43.41% firm’s value was influenced by the independent variables of this research while the remaining is influenced by other factors which are not studied.]]>
<![CDATA[Pengaruh Brand Awareness dan Perceived Quality Terhadap Purchase Intention: Brand Loyalty Sebagai Variabel Mediasi ]]>
<![CDATA[Alexandra Fenetta]]>;
<![CDATA[Keni Keni]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 6 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jmbk.v4i6.9792
<![CDATA[The aim of this study are: first, to explore the effects of brand awareness, perceived quality and brand loyalty on purchase intention. Second, to explore the effects of brand awareness and perceived quality on brand loyalty. Third, to find out the effects of brand awareness and perceived quality on purchase intention if mediated by brand loyalty. The samples that are used in the research are 150 respondents in Jakarta conducted by convenience sampling. The data techniques are processed using structural equation modelling on software SmartPLS 3.2.8. The results of this research are: first, brand awareness and perceived quality do not have a positive impact on purchase intention, yet brand loyalty has a positive impact on purchase intention. Second, brand awareness and perceived quality have a positive on brand loyalty. Third, brand awareness and perceived quality have a positive impact on purchase intention if mediated by brand loyalty.]]>
<![CDATA[Pengaruh Persepsi Harga, Promosi dan Kualitas Layanan terhadap Keputusan Pembelian (Studi pada Perusahaan Ritel di Jakarta) ]]>
<![CDATA[Steven Ferdyanto]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 3 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jmbk.v5i3.11863
<![CDATA[The purpose of this research is to get empirical evidence about the influences of perceived price, promotion, and service quality on purchase decision. The method used was multiple regression method with SPSS version 22 program. Sample size was 200 people at the one of Hypermarket as respondents. Data was collected by using non probability sampling method. The instrument used in the form of a structured questionnaire of 35 questions arranged based on indicator and dimensions derived from each variable. The result showed that perceived price, promotion, and service quality had positive and significant influence to purchase decision. Tujuan dari penelitian ini adalah untuk mendapatkan bukti empiris tentang pengaruh persepsi harga, promosi, dan kualitas layanan terhadap keputusan pembelian pada perusahaan ritel di Jakarta. Penelitian ini menggunakan metode regresi berganda dengan program SPSS versi 22. Ukuran sampel adalah 200 orang pada salah satu Hypermarket sebagai responden. Data dikumpulkan dengan menggunakan metode non probability sampling. Instrumen yang digunakan berupa kuesioner terstruktur terdiri dari 35 pertanyaan yang disusun berdasarkan indikator dan dimensi yang berasal dari masing-masing variabel. Hasil penelitian ini bahwa persepsi harga, promosi, dan kualitas layanan berpengaruh positif dan signifikan terhadap keputusan pembelian.]]>
<![CDATA[Pengaruh Online Booking & Offline Booking Terhadap Peningkatan Occupancy pada Marc Hotel Passer Baroe ]]>
<![CDATA[Agata Claudia Mawarni]]>;
<![CDATA[Eko Harry Susanto]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 6 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jmbk.v4i6.9797
<![CDATA[ifestyle is a piece of human life nowadays. People do many things to express their desire, and also to try new experience. One of such things is traveling. The technology growth has enabled simplicity and ease of access to all necessity, such as transportation, equipment, and more importantly, lodgings such as hotels and inns.Based on the improvement of facility, people now can easily book hotels using only a few gestures. Online travel agency industry is growing, and partnership between hotels and the agency is getting thicker. Booking via apps or site only takes a few seconds to do, yet some people still prefer booking directly through phone or reception desk staff. Based on that thought, a goal is set to look deeper on both online and offline booking effects on hotel’s occupancy rate.The data used for making this research is from Marc Hotel Passer Baroe. The data was taken from the company monthly statistics report from January to October 2019. The conclusion was that the online booking partially affects the occupancy rate negatively, and offline booking partially affects the positively. Both variables simultaneously affect the positively. Thus, the company should focus on better promotion on offline booking programs, encouraging patron to book directly to them instead of 3rd party.]]>
<![CDATA[Pengaruh Manajemen Modal Kerja terhadap Gross Operating Profit Perusahaan Manufaktur di Bursa Efek Indonesia Tahun 2014-2018 ]]>
<![CDATA[Tommy Tommy]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 3 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jmbk.v5i3.11869
<![CDATA[The purpose of this study was to analyze the Effect of Working Capital Management on Gross Operating Profit in Manufacturing Companies in the Indonesia Stock Exchange in 2014-2018. This study uses a quantitative approach with an associative method to determine whether there is an influence from account receivable period, account payable period, account inventory period, cash conversion cycle to gross operating profit with financial debt ratio and sales growth as proxies and verification method that is testing the hypotheses perform based on data. This study uses a sample of 33 manufacturing companies on the stock exchange as panel data. The results of this study indicate that partially and simultaneously the account receivable period, account inventory period, account inventory period, cash conversion cycle with financial debt ratio and sales growth as proxies has a positive and significant effect on gross operating profit on manufacturing companies listed on the Indonesia Stock Exchange during the 2014-2018 research period. Tujuan penelitian ini adalah untuk menganalisis Pengaruh Manajemen Modal Kerja Terhadap Gross Operating Profit pada Perusahaan Manufaktur di Bursa Efek Indonesia Tahun 2014-2018. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif untuk mengetahui ada tidaknya pengaruh dari account receivable period, account payable period, account inventory period, cash conversion cycle terhadap gross operating profit dengan proksi finansial debt ratio dan sales growth dan menggunakan metode verifikatif yaitu menguji kinerja hipotesa berdasarkan data. Penelitian ini menggunakan sampel 33 perusahaan manufaktur di bursa efek sebagai data panel. Hasil penelitian ini menunjukkan secara parsial dan simultan account receivable period, account inventory period, account inventory period, cash conversion cycle dengan proksi financial debt ratio dan sales growth berpengaruh positif dan signifikan terhadap gross operating profit pada perusahaan manufaktur yang tercatat di Bursa Efek Indonesia selama periode penelitian 2014-2018. ]]>
<![CDATA[Pengaruh Kondisi Fasilitas dan Pengaruh Sosial Terhadap Konstruk Technology Acceptance Model pada Mahasiswa Konsumen GoPay dan OVO di Jakarta ]]>
<![CDATA[Alfa Gratia Pelupessy]]>;
<![CDATA[Yanuar Yanuar]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 6 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jmbk.v4i6.9835
<![CDATA[The research conducted aims to examine the effect of facility conditions and social influences on the technology acceptance model (TAM) construct consisting of perceived usefulness, perceived ease of use, attitude toward using, behavioral intentions to use, and actual use to GoPay and OVO consumers. This research was conducted on students who are actively studying at Tarumanagara University, Trisakti University, and Atmajaya University who are also GoPay and OVO users in April 2019. The sampling technique used is based on the Slovin formula. Source of research data is the result of the distribution of questionnaire instruments, where the assessment of the response of each sample is measured using a Likert scale. The results of data collection are then analyzed using the structural equation model. The results of the study prove that the condition of the facility and social influence as an external variable in the TAM model under study has a positive effect on perceived ease and perceived benefits. The results of this study explain that the better the facilities, which include facilities and infrastructure in the use of GoPay and OVO as e-money, as well as the more people who use GoPay and OVO will tend to have an impact on the formation of perceptions of convenience and perceptions of benefits that are increasingly positive so as to encourage individuals to have a positive attitude and greater interest to use GoPay and OVO to help with the activities or activities undertaken.]]>
<![CDATA[Which Variables could Enhance Indonesian Consumers’ Intention in Adopting e-Payment as Consumers’ Main Payment Method? ]]>
<![CDATA[Nicholas Wilson]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 6 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jmbk.v5i6.11365
<![CDATA[This study was commenced to fully understand the impact that was given by both Security Risk and Perceived Usefulness in strengthening or enhancing Consumers' Intention to adopt or use E-Payment services as their main payment method every time consumers are conducting any buying or transactional activities toward any stores (either online stores or offline store) which they've visited. Implementing survey method, questionnaires were chosen and implemented as the main tools to collect and gather all of the required data from the respondents. A total of 200 respondents participated in this study, which, all of the respondents who participated in this study are those who've chosen and used E-Payment as their main payment method when they're conducting any transactional buying activities on any stores at least 5 times for the past 1 year. All of these data then were further analyzed, in which author would like to conclude that all of these data were valid, reliable, and usable to be further processed in this study. Using PLS-SEM as the main method in analyzing and processing all of the data gathered in this study, the author would like to conclude that both Security Risk and Perceived Usefulness have a significant impact on Indonesian Consumers' Intention to adopt E-Payment services as their main payment method for any transactional activities conducted by the consumers. Studi ini dilakukan guna mengetahui bagaimana pengaruh yang diberikan oleh Security Risk dan Perceived Usefulness terhadap Intensi Konsumen Indonesia di dalam mengadopsi serta menggunakan E-Payment sebagai metode pembayaran yang dipilih setiap kali konsumen melakukan transaksi pembelian produk ataupun jasa pada suatu toko tertentu. Adapun dengan menggunakan ataupun mengimplementasikan metode survei, penelitian ini menggunakan Kuesioner sebagai alat yang akan digunakan untuk mengumpulkan seluruh data yang diperlukan dari seluruh responden yang berpartisipasi pada studi ini. Sebanyak 200 responden berpartisipasi pada studi ini, yang dimana, seluruh responden merupakan Konsumen Indonesia yang pernah menggunakan E-Payment sebagai metode utama mereka di dalam melakukan berbagai aktivitas pembayaran atas transaksi yang dilakukan paling sedikit 5 kali dalam kurun waktu 1 tahun terakhir. Adapun setelah melakukan pengecekan secara menyeluruh terhadap seluruh data yang terkumpul, peneliti dapat menyimpulkan bahwa seluruh data yang terkumpul pada penelitian ini merupakan data yang valid, reliable serta dapat diproses secara lebih lanjut pada studi ini. Dengan menggunakan PLS-SEM sebagai metode pengolahan data yang dipilih pada studi ini, peneliti dapat menyimpulkan bahwa kedua variabel, yaitu Security Risk serta Perceived Usefulness berpengaruh signifikan terhadap Intensi Konsumen Indonesia di dalam mengadopsi serta menggunakan sistem E-Payment sebagai metode pembayaran utama yang dipilih ketika konsumen melakukan transaksi pembelian.]]>
<![CDATA[The Impact of Discount Frame and Type of Product on Purchase Intention ]]>
<![CDATA[Reliano Aldoreno]]>;
<![CDATA[Chairy Chairy]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 1 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jmbk.v5i1.10229
<![CDATA[In this modern era, shifting the type of product from physical to digital has been popular. As an example, a textbook that been used by students in university may be acquired in the digital form which is an e-book. Marketing promotion is not only for a textbook, yet e-book should be treated the same. Online seller in Indonesia does promotion which is price discount to attract customer. Accordingly, there are two types of price discount frames which are % form or absolute form. Both may attract customers differently. Therefore this research aimed to find the impact of discount frame and type of product on customer purchase intention. The sample number is 92 students who take management Master's Degree at Tarumanagara University and the object of this research is purchase intention. This research used experimental design 2x2 factorial. SPSS program is used to do an ANOVA analysis. The first independent variable is the discount frame with two sub-factorials which are % discount and Rp discount. The second independent variable is the type of product with two sub-factors which are textbooks and e-book. The result showed that type of product has a significant effect on customer purchase intention. There is no significant effect of the discount frame on purchase intention. The research result also showed that type of product does not moderate the relationship between discount frame and customer purchase intention. Pada zaman modern saat ini, perkembang bentuk produk dari bentuk fisik menjadi digital semakin banyak. Sebagai contoh, textbook yang dapat diakses digital dan dikenal dengan istilah e-book. Promosi marketing tidak hanya berlaku untuk textbook, melainkan e-book juga. Penjual online di Indonesia melakukan promosi yaitu diskon harga untuk menarik perhatian konsumen. Terdapat dua jenis discount frame yaitu diskon % atau potongan harga dimana dapat menarik perhatian konsumen secara berbeda. Maka dari itu, penelitian ini bertujuan untuk mengetahui pengaruh discount frame dan type of product terhadap minat beli konsumen. Jumlah sampel adalah 92 siswa yang mengambil gelar Magister Manajemen di Universitas Tarumanagara dan objeknya adalah minat beli konsumen. Penelitian ini menggunakan desain faktorial 2x2. Program SPSS digunakan untuk melakukan analisis ANOVA. Variabel independen pertama adalah discount frame dengan dua sub-faktorial yaitu diskon % dan diskon Rupiah. Variabel independen kedua adalah type of product dengan dua sub-faktor yaitu buku textbook dan e-book. Hasil analisa menunjukkan bahwa type of product memiliki efek yang siginifikan terhadap purchase intention. Tidak ada pengaruh yang signifikan antara discount frame dan purchase intention. Hasil analisa juga menunjukan bahwa type of product tidak memoderasi hubungan antara discount frame dan purchase intention.]]>
<![CDATA[Pengaruh Brand Awareness, Brand Image, dan Brand Trust terhadap Keputusan Pembelian pada Produk Pocari Sweat di Jakarta ]]>
<![CDATA[Yusi Intan Junia]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 4 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jmbk.v5i4.12792
<![CDATA[The purpose of this study is to look at the factors that influence the decision of purchasing products in Indonesia. The researcher uses the Pocari Sweat brand as a model for the use of body fluids. This study uses a questionnaire method. Data from 231 respondents who used Pocari Sweat products were processed using SPSS version 24.0. The result is brand awareness, and brand trust towards positive product purchasing decisions. The partially perceived quality has no positive effect. Brand awareness, perceived quality and brand trust. This research provides input to academics and beverage beverage companies along with ionic drinks in Indonesia. Tujuan penelitian ini adalah untuk melihat faktor yang mempengaruhi terhadap kepuasan pembelian produk pada produk minuman ion di Indonesia. Peneliti menggunakan merk Pocari Sweat sebagai model pengganti cairan tubuh. Penelitian ini menggunakan metode kuesioner. Data dari 231 responden yang mengkonsumsi produk Pocari Sweat diolah menggunakan SPSS versi 24.0. Hasilnya adalah brand awareness, dan brand trust secara parsial mempunyai pengaruh positif terhadap keputusan pembelian terhadap produk. Perceived quality secara parsial tidak mempunyai pengaruh positif terhadap keputusan pembelian produk. Brand awareness, perceived quality dan brand trust secara simultan mempunyai pengaruh positif terhadap keputusn pembelian. Penelitian ini memberikan masukan kepada akademisi dan perusahaan minuman kemasan sekaligus minuman ion bagaimana meningkatkan keputusan pembelian produk minuman kemasan ion di Indonesia.]]>
<![CDATA[Analisa Perbedaan Tipe Post, Periode Post dan Promosi terhadap Online Engagement di Instagram Little Stu ]]>
<![CDATA[Ferdy Mahendra]]>;
<![CDATA[Suwinto Johan]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 4 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jmbk.v5i4.12798
<![CDATA[This study aims to analyze differences in post types, post periods, and promotions on online engagement on Little Stu's Instagram account. The design in this study is a descriptive research design with historical data types carried out during the period July 2020 - September 2020. The data collection method is from the insta story screen shot uploaded by Little Stu's Instagram account then recorded manually in a periodic time. The population in this study were Little Stu's Instagram account followers who saw the insta story as a viewer and gave comments on the insta story's content. The number of insta story samples selected was 906 posts. The data analysis technique used in this study is the Kruskal-Wallis test or commonly referred to as the non-parametric one-way ANOVA test where the Kruskal-Wallis test is a ranking-based test that can be used to see any statistically significant differences between two or more groups that have characteristics continuous or ordinal processed using SPSS. The results showed that there were significant differences between the types of posts on the number of viewers and comments, there was a significant difference between the period of posts on the number of viewers and comments, there was no significant difference between promotions on the number of viewers but there was a significant difference between promotions and the number of comments. Penelitian ini bertujuan untuk menganalisis perbedaan tipe post, periode post, dan promosi terhadap online engagement di akun Instagram Little Stu. Desain dalam penelitian ini adalah desain penelitian deskriptif dengan jenis data historis yang dilakukan selama periode Juli 2020 – September 2020. Cara pengumpulan datanya adalah dari screen shot insta story yang diunggah akun Instagram Little Stu kemudian dicatat secara manual dalam waktu berkala. Populasi dalam penelitian ini adalah followers akun Instagram Little Stu yang melihat insta story sebagai viewer dan memberikan komentar atas konten insta story tersebut. Jumlah sampel insta story yang dipilih adalah sebanyak 906 post. Teknik analisis data yang digunakan dalam penelitian ini adalah uji Kruskal -Wallis atau biasa disebut dengan uji ANOVA satu arah non parametrik dimana uji Kruskal-Wallis adalah uji berbasis peringkat yang dapat digunakan untuk melihat adanya perbedaan signifikan secara statistik antara dua kelompok atau lebih yang memiliki sifat kontinu atau ordinal yang diolah menggunakan SPSS. Hasil penelitian menunjukkan bahwa terdapat perbedaan yang signifikan antara tipe post terhadap jumlah viewer dan komentar, terdapat perbedaan yang signifikan antara periode post terhadap jumlah viewer dan komentasr, tidak ada perbedaan yang signifikan antara promosi terhadap jumlah viewer tetapi ada perbedaan yang signifikan antara promosi terhadap jumlah komentar.]]>
