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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4,036 Documents
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Brand Image and Purchase Decision: The Mediating Role of Product Quality and Social Media Engagement Naili Rahma Yuliani; Sisno Riyoko; Mohamad Rifqy Roosdhani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10320

Abstract

This study examines the influence of brand image on purchase decision among Generation Z consumers who have purchased products at Corner Nyonya, with product quality and social media engagement as mediating variables. The background of the study is the growing importance of brand meaning, consumption experience, and digital interaction in shaping purchase decisions among young consumers. The objective of this research is to analyze both the direct and indirect effects of brand image on purchase decision. A quantitative explanatory approach was applied using a cross-sectional survey. Data were collected from 120 Generation Z respondents through a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that brand image has a positive and significant direct effect on purchase decision. In addition, brand image significantly influences product quality and social media engagement, both of which also have significant effects on purchase decision. The mediation analysis indicates that product quality and social media engagement partially mediate the relationship between brand image and purchase decision, with social media engagement showing a stronger mediating role. The study concludes that brand image is translated into purchase decisions through experiential and digital pathways. Practically, culinary businesses targeting Generation Z should strengthen brand image, maintain consistent product quality, and optimize engagement-oriented social media strategies.
Quality Ready to wear fashion with QR Code Technology Innovation Using the Mandala Batik Technique Modification Della Nurfadhilah; Irmayanti Irmayanti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10322

Abstract

The development of digital technology encourages innovation in the fashion industry, especially in ready-to-wear clothing, which involves not only aesthetic aspects but also functional values. This study aims to examine the quality of ready-to-wear clothing incorporating QR Code technology and contemporary batik with the Teknika Mandala motif. The Research method used is the method of creation of works with a design approach, which includes the stages of exploration, design, and embodiment. The resulting clothing products are then tested for quality using descriptive percentages based on assessments from expert panelists and trained panelists. The assessment indicators for product quality include design, size, aesthetics, sewing techniques, clothing performance, and product features. The results show that ready-to-wear clothing with QR Code technology innovation and Teknika Mandala batik modifications obtained an average score of 85% and is included in the very decent category. The sewing technique and product features received the highest scores, while the size aspect received the lowest score, although it is still in the decent category. These results indicate that applying QR Code technology to contemporary batik-based ready-to-wear clothing can improve product quality and provide functional and innovative value relevant to the development of digital technology.
Pengaruh Return On Asset, Debt To Equity Ratio, dan Earning Per Share Annual Terhadap Harga Saham Syariah Perusahaan Tambang pada Jakarta Islamic Index Periode 2019-2024 Tommy Setiawan; Nasrun Julyarman; Hasbiyanto Baharuddin
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10324

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kinerja keuangan fundamental yang diproksikan dengan Return on Assets (ROA), Debt to Equity Ratio (DER), dan Earning Per Share (EPS) terhadap Harga Saham pada perusahaan sektor pertambangan yang terdaftar di Jakarta Islamic Index (JII). Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif. Teknik pengambilan sampel menggunakan purposive sampling, sehingga diperoleh 5 perusahaan sampel yang konsisten terdaftar di JII, dengan total 30 data observasi (data panel). Data yang digunakan adalah data sekunder berupa laporan keuangan tahunan yang dipublikasikan di Bursa Efek Indonesia. Teknik analisis data menggunakan Analisis Regresi Linier Berganda yang meliputi uji asumsi klasik dan uji hipotesis (uji t dan uji F) dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa secara simultan, variabel ROA, DER, dan EPS berpengaruh signifikan terhadap Harga Saham dengan kontribusi pengaruh (Adjusted R-Square) sebesar 84,7%, sedangkan sisanya sebesar 15,3% dipengaruhi oleh faktor lain di luar model penelitian. Secara parsial, hasil penelitian menyimpulkan bahwa: (1) Return on Assets (ROA) berpengaruh negatif terhadap Harga Saham, yang mengindikasikan adanya preferensi investor terhadap nominal laba dibandingkan rasio efisiensi aset pada periode commodity boom; (2) Debt to Equity Ratio (DER) tidak berpengaruh signifikan terhadap Harga Saham, dan (3) Earning Per Share (EPS) berpengaruh positif dan signifikan terhadap Harga Saham, sekaligus menjadi variabel determinan yang paling dominan mempengaruhi keputusan investor.
Pengaruh Price Fairness Terhadap Repurchase Intention Melalui Brand Trust dengan Eco-friendly Packaging Sebagai Variabel Moderasi Belinda Amelia; Fredella Colline
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10326

Abstract

Industri fashion yang semakin kompetitif menuntut perusahaan untuk menjaga persepsi harga yang wajar, membangun kepercayaan merek, serta menunjukkan komitmen terhadap keberlanjutan lingkungan. Industri fashion yang semakin kompetitif menuntut perusahaan untuk menjaga persepsi harga yang wajar, membangun kepercayaan merek, serta menunjukkan komitmen terhadap keberlanjutan lingkungan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 160 responden yang merupakan konsumen H&M di wilayah DKI Jakarta. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data yang terkumpul dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS 3. Hasil penelitian menunjukkan bahwa price fairness berpengaruh positif terhadap brand trust dan repurchase intention. Selain itu, brand trust terbukti berpengaruh positif terhadap repurchase intention serta mampu memediasi pengaruh price fairness terhadap repurchase intention. Selanjutnya, hasil pengujian moderasi menunjukkan bahwa eco-friendly packaging memperkuat pengaruh price fairness terhadap brand trust. Temuan ini mengindikasikan bahwa persepsi harga yang wajar yang didukung oleh kepercayaan merek dan kemasan ramah lingkungan berperan penting dalam meningkatkan niat beli ulang konsumen. Penelitian ini diharapkan dapat memberikan kontribusi teoritis dan praktis bagi pengembangan strategi pemasaran berkelanjutan di industri fashion.
Big Data’s Role in Personalizing Marketing to Improve Customer Experience Putu Saroyini Piatrini; PA Andiena Nindya Putri
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10331

Abstract

Big Data plays a crucial role in enabling marketing personalization by allowing firms to collect and analyze extensive customer-related data from diverse sources. Transactional data, online browsing behavior, social media interactions, geolocation data, and customer feedback provide rich insights into individual consumption patterns and decision-making processes. This study employs a literature review method to systematically examine the role of Big Data in personalizing marketing strategies and its implications for improving customer experience. This study provides a comprehensive understanding of the role of Big Data in enabling personalized marketing strategies and its implications for improving customer experience through a systematic literature review. The findings indicate that Big Data analytics serves as a critical enabler of marketing personalization by allowing organizations to collect, process, and analyze extensive customer data from diverse sources.
Pengaruh Budaya Asing, Aplikasi Video Tiktok Dan Game Online Terhadap Perilaku Sosial Generasi Z Di Kota Pekanbaru Sitti Rahmah; Virna Museliza; Candra Jhon Asmara
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.10332

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh budaya asing, aplikasi video TikTok, dan permainan daring terhadap perilaku sosial Generasi Z di kota Pekanbaru. Penelitian ini menggunakan metode penelitian deskriptif kuantitatif, yang memberikan penjelasan tentang posisi variabel yang diteliti dan hubungan antar variabel. Responden penelitian ini berusia 15 hingga 18 tahun yang bersekolah di SMA Negeri 12 Pekanbaru, SMA Negeri 5 Pekanbaru, SMA An Namiroh Pekanbaru, dan SMA Muhamdyah Pekanbaru. Hasil penelitian menunjukkan bahwa budaya asing berpengaruh terhadap perilaku sosial Generasi Z. Hasil ini ditunjukkan dengan nilai t-hitung lebih besar dari t-tabel (4,903 > 1,96), dan nilai p < 0,000 (< 0,05). Kesimpulannya, hipotesis 1 diterima. Selanjutnya, berdasarkan tabel, nilai t untuk aplikasi video TikTok memiliki nilai t-hitung sebesar 7,886. Dengan demikian, dapat disimpulkan bahwa hipotesis 2 diterima atau bahwa aplikasi video TikTok berpengaruh terhadap perilaku sosial Generasi Z. Hasil ini ditunjukkan oleh nilai t-hitung yang lebih besar dari nilai t-tabel (7,886 > 1,96), dan nilai p < 0,05 (0,000 < 0,05). Permainan daring memiliki nilai t sebesar 13,869, sehingga dapat disimpulkan bahwa Hipotesis 3 diterima. Permainan daring berpengaruh terhadap perilaku sosial Generasi Z. Hasil ini ditunjukkan oleh nilai t yang lebih besar dari nilai t-tabel (13,869 > 1,96) dan nilai p < 0,05 (0,000 < 0,05).
Analisis Pengaruh Integritas Terhadap Kinerja Pemeriksaan Pajak Fera Firyal Thahir
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10333

Abstract

Kinerja pemeriksaan pajak berperan penting dalam menjaga kepatuhan Wajib Pajak dan mendukung penerimaan negara. Namun, dalam praktiknya masih dijumpai capaian penyelesaian pemeriksaan yang belum optimal serta isu kepercayaan publik yang menuntut penguatan aspek perilaku aparatur, terutama integritas. Penelitian ini bertujuan menganalisis pengaruh integritas terhadap kinerja pemeriksaan pajak serta menjelaskan mekanisme pengaruh tersebut melalui pendekatan mix method. Penelitian menggunakan desain explanatory sequential mixed methods. Tahap kuantitatif dilakukan melalui survei kepada pemeriksa pajak dengan pengukuran variabel integritas dan kinerja pemeriksaan. Tahap kualitatif dilakukan melalui wawancara semi-terstruktur untuk memperdalam pemahaman mengenai bagaimana integritas memengaruhi kualitas keputusan, konsistensi penerapan aturan, dan ketahanan terhadap tekanan dalam proses pemeriksaan. Hasil analisis kuantitatif menunjukkan bahwa integritas berpengaruh positif dan signifikan terhadap kinerja pemeriksaan pajak. Penelitian ini menyimpulkan bahwa penguatan integritas aparatur pemeriksa merupakan faktor kunci untuk meningkatkan kinerja pemeriksaan pajak dan memperkuat legitimasi administrasi perpajakan.
Analisis Faktor-Faktor yang Memengaruhi Impulsive Buying dalam E-Commerce Live Streaming: Perspektif S-O-R pada Shopee Live Kellyn Su; Julius Sutrisno
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10342

Abstract

Perkembangan fitur live streaming pada E-Commerce, khususnya Shopee Live, telah mengubah pola interaksi antara penjual dan konsumen serta mendorong munculnya perilaku pembelian impulsif. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi Impulsive Buying melalui pendekatan Stimulus–Organism–Response (S-O-R) dengan Perceived Enjoyment sebagai variabel organism. Variabel stimulus pada penelitian ini meliputi Demand, Convenience, Interactivity, dan Playfulness. Penelitian dilakukan menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada Generasi Z yang berdomisili di Jabodetabek dan pernah berbelanja melalui Shopee Live. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa seluruh variabel stimulus, yaitu Demand, Convenience, Interactivity, dan Playfulness, berpengaruh positif terhadap Perceived Enjoyment. Temuan ini menunjukkan bahwa semakin tinggi kebutuhan, kemudahan, interaktivitas, serta kesenangan yang dirasakan pengguna selama live streaming, semakin tinggi pula tingkat kenikmatan mereka. Selain itu, Perceived Enjoyment terbukti berpengaruh positif dan signifikan terhadap Impulsive Buying, sehingga kenikmatan dalam mengikuti live streaming mendorong konsumen untuk melakukan pembelian secara spontan. Penelitian ini memberikan kontribusi teoretis terkait pengembangan model S-O-R pada konteks live streaming e-commerce serta memberikan implikasi praktis bagi pelaku bisnis untuk mengoptimalkan strategi konten Shopee Live guna meningkatkan pengalaman dan keputusan pembelian konsumen.
Pengaruh Work Life Balance dan Kompensasi Terhadap Intensi Keluar Melalui Kepuasan Kerja Muhammad Naufal Ramadhan; Sri Padmantyo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10345

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance dan kompensasi terhadap intensi keluar karyawan dengan kepuasan kerja sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan data primer yang dikumpulkan melalui kuesioner tertutup berskala Likert lima poin. Responden penelitian adalah karyawan generasi milenial dan generasi Z yang bekerja di Kota Surakarta. Variabel yang diteliti meliputi work-life balance, kompensasi, kepuasan kerja, dan intensi keluar. Analisis data dilakukan menggunakan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa work-life balance berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan, demikian pula kompensasi yang terbukti berpengaruh positif dan signifikan terhadap kepuasan kerja. Namun, kepuasan kerja tidak berpengaruh signifikan terhadap intensi keluar, sehingga tidak mampu memediasi pengaruh work-life balance dan kompensasi terhadap intensi keluar. Temuan ini mengindikasikan bahwa meskipun keseimbangan kehidupan kerja dan kompensasi dapat meningkatkan kepuasan kerja, keputusan karyawan untuk meninggalkan organisasi dipengaruhi oleh faktor lain di luar kepuasan kerja, seperti peluang pengembangan karier, keamanan kerja, dan kondisi lingkungan kerja.
Pengaruh Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Perangkat Desa Dengan Komitmen Organisasi Sebagai Variabel Mediasi Di Ranah Batahan Kabupaten Pasaman Barat Kiki Sarianti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i1.10350

Abstract

This study aims to determine the influence of leadership and work motivation on the performance of village apparatus mediated by organizational commitment as a mediating variable in Ranah Batahan District, West Pasaman Regency. The method used in this study is to use multiple linear regression analysis and path analysis. The results of the research obtained based on the Partial Test (t-test) model 1 were obtained: (a) there was no positive and significant influence of leadership on organizational commitment, as evidenced by the t-calculated value for the leadership variable (X1) 1.642 < t-table 1.661. (b) There is a positive and significant influence of work motivation on organizational commitment, as evidenced by the t-calculated value of the work motivation variable (X2) 54,497 > t-table 1,661. The results of the research obtained based on the Partial Test (t-test) model 2 were obtained: (a) There is a significant influence of leadership on employee performance, as evidenced by the t-calculated value for the leadership variable (X1) 2.979 > t-table 1.661.(b) There is a significant influence of work motivation on employee performance as evidenced by the t-calculated value for the work motivation variable (X2) 2.478 > t-table 1.661. (c) There is a positive and significant influence of organizational commitment on employee performance, as evidenced by the t-calculated value for the organizational commitment variable (Z) 3.081 > t-table 1.661. Thus, the influence of leadership and work motivation on employee performance Mediated by organizational commitment as an intervening variable in Ranah Batahan District, West Pasaman Regency is feasible and correct. And based on the Determination coefficient (R2) test of model 1, the value is 0.490 or 49%, this shows that the percentage of contribution of independent variables of leadership and work motivation is 0.490 or 49%. While the remaining 51% was influenced by other variables outside this study. And based on the Determination coefficient (R2) test of model II, the value is 0.525 or 52.5%, this shows that the percentage of contributions of independent variables of leadership, work motivation and organizational commitment to employee performance is 0.525 or 52.5%, while the remaining 47.5 is influenced by other variables outside of this study.

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