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INDONESIA
Jurnal Riset Bisnis dan Manajemen
Published by Universitas Pasundan
ISSN : 19790600     EISSN : 25809539     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 14 No. 1 (2021): February Edition" : 6 Documents clear
CUSTOMER RELATIONSHIP MANAGEMENT IN PROMOTING A ROOM AT SHEO RESORT HOTEL BANDUNG Nova Maulidian Hidayat
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 1 (2021): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.2200

Abstract

Service marketing by taking advantage of marketing communication can form a good relation with the consumer. This research aims to find out the program, process, communication media of Customer Relationship Management (CRM) implementation in promoting a room at Sheo Resort Hotel Bandung. The method used in this research is qualitative method with a case study approach based on symbolic interaction theory, and constructivist paradigm with key informants of hotel managers, marketing division and three customer informants of Sheo Resort Hotel Bandung. The result showed that the CRM program in promoting the room was by using continuity marketing, individual marketing (one to one marketing) and partner relation (partnering program) by providing and giving discount, voucher, special facility and membership card which include room discount. The CRM implementation needed a customer service and employee support at maximum, as well as program development to maintain customer’s loyality.
INTERNAL AND EXTERNAL FACTOR ON NON-PERFORMING LOANS AND ITS IMPLICATIONS TOWARDS PROFITABILITY Aditya Sovana; Tb. Hasanuddin; Ellen Rusliati
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 1 (2021): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i1.4262

Abstract

Non-performing loans will effect to the bank losses due to non-receipt of the funds that have been distributed along with the interest income. This research aims to find out and analyze the impact of internal and external factors on non-performing loans distributed to the Small and Medium-sized Enterprises and its implications towards profitability of Bank BJB. The method used in this research is descriptive and verifiative, while data collection was carried out through interview, observation, and documentation. The sample was also collected by purposive sampling, by analyzing and using path analysis. The result showed that the internal and external factor did give impact to the non-performing loans, both simultaneously and partially. The loans also gave impact to the profitability of Bank BJB.
MARKETING SRATEGY AT MANGO DAY BY USING SWOT ANALYSIS METHOD Dila Sari Annisa; Irfan Ardiansah; Totok Pujianto
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 1 (2021): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.2420

Abstract

Mango Day is small medium industry that echoes a healthy lifestyle as one of their visions with fruit strip as their product made from dried mangoes. The purpose of this research is to get the best marketing strategy for the Mango Day business. This research is a qualitative research with data collection techniques for instance, interviews, observations, and documentation with analytic descriptive results. The SWOT analysis technique is used to process data to obtain alternative strategies. There are four alternative strategies that can be used by companies as the company’s latest marketing strategy. SO strategy: maintaining product quality and creating new product variants, ST strategy: intensifying marketing on social media and other E-commerce is inserted with knowledge of products to be affordable to all groups and to expand the spread of products offline. WO Strategy: improve the quality of packaging and WT strategy: improve production processes to industrial scale
CUSTOMER SWITCHING BEHAVIOUR OF AIRY ROOMS USERS USING PUSH-PULL-MOORING APPROACH Ferania Ulva Amelia; Farah Oktafani
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 1 (2021): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.2935

Abstract

There are data that show a decrease in occupancy rates of star-rated hotels and rise of budget hotels in Indonesia. Supported by customer reviews which explain their reasons for choosing budget hotels over star hotels, this switching behavior may reduce the demand of star hotel services. This study aims to determine the Push-Pull-Mooring (PPM) factors on the intention and behavior of hotel service users. This study uses PPM with quantitative method using 400 samples. The samples were determined using Non-Probability Sampling, analyzed with SEM research analysis method and processed using SmartPLS. The results showed that PPM factors significantly affected the Switching Intention as well as Switching Behavior. However, Mooring factor does not have a significant effect on intensing switching either a significant influence on the Push and Pull factors of Switching Intention.
INSTANT SHOPPING – MILLENNIAL USER IN BATAM CITY DURING COVID-19 PANDEMIC SERVICES Edy Yulianto Putra
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 1 (2021): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.3558

Abstract

Online shopping has been really familiar for both public and smarthone users. Recent phenomenon has showed us a much-helpful simple way in providing customers’ needs and consumption during Covid-19 pandemic. The limited space caused by the condition has made consumers shift towards instant online shopping. The customers’ changing behaviour forces business sector to adjust and fulfil customer’s need and desires. This research is implemented by using judgemental sampling method, which includes millennial generation as users on instant shopping. The amount of population is unknown, while the sample calculation is 1:10 of each questionnaire statement. Partial least square is also used in this research as analysis method, by also using SmartPLS 3.0. The result gave an analysis and found a slight change of customer’s behaviour, especially in using Instagram account as an instant shopping alternative which supports recent situation. This could also be next suggestion for further development after Covid-19 pandemic.
PRICES AND TESTIMONIALS IN DECISIONS MAKING TO USE SERVICES Andri Tri Nugroho; Odang Kusmayadi
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 1 (2021): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.3440

Abstract

This research aims to determine customer perceptions about prices, testimonials and service user decisions at PT. Kampung Marketerindo Berdaya. The population were about 218 with the sample of 118 customers by an accidental sampling technique. while the data analysis is path analysis. In general, the results of this research indicated that price is in the good category as well as testimonials and service user decisions. The results of T Test showed that the prices partially has a significant effect on decision making for using services. Morever, testimonals partially has a significant effect on the decision to use services and the result of F test showed that the prices and testimonials simultaneously have a significant effect on the decision making to use services.

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