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Mediakom : Jurnal Ilmu Komunikasi
Published by Universitas Gunadarma
ISSN : 25979841     EISSN : 2686469X     DOI : http://dx.doi.org/10.35760/mkm
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Jurnal ini diterbitkan secara berkala dua kali dalam setahun, Juni dan Desember. Jurnal memuat artikel ilmiah hasil penelitian di bidang komunikasi secara luas, yang ditulis dalam bahasa Indonesia maupun bahasa Inggris. Jurnal ini diterbitkan oleh Bagian Publikasi Universitas Gunadarma
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 149 Documents
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Peran Integrated Marketing Communication Terhadap Minat Kunjungan Wisatawan Beach Forest Kabupaten Situbondo Putri Nur Harizah; Juariyah
Mediakom : Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2026.v10i1.517

Abstract

This study aims to analyze the role of Integrated Marketing Communication (IMC) in building tourist interest in Beach Forest Situbondo and identify barriers to its implementation. The study used a qualitative descriptive approach and was conducted at Beach Forest Situbondo, Situbondo Regency, East Java. The results showed that IMC was implemented through advertising, sales promotions, public relations, digital marketing, direct marketing, and word-of-mouth. Digital marketing through TikTok was the most prominent element in building tourist interest in the destination through engaging visual content. Sales promotions, collaboration with communities and influencers, direct marketing through WhatsApp Business and word-of-mouth communication complemented each other in building tourist interest, destination image, and trust. However, the implementation of IMC still faces obstacles such as limited digital promotion costs and a mismatch between promotional messages and field conditions, particularly regarding cleanliness. Therefore, a more integrated, consistent, and sustainable marketing communication strategy is needed to strengthen the destination's image and sustainable marketing communication.
Pengaruh Komunikasi Inovasi dan Kualitas Pesan Instagram @genbestid terhadap Minat Orang Tua Balita dalam Mengadopsi Praktik Pencegahan Stunting Maharani Imran
Mediakom : Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2026.v10i1.529

Abstract

Stunting masih menjadi permasalahan kesehatan masyarakat di Indonesia. Berdasarkan Survei Status Gizi Indonesia (SSGI) tahun 2022, prevalensi stunting pada balita mencapai 21,6%, melebihi ambang batas yang direkomendasikan oleh World Health Organization (WHO), yaitu 20%. Kondisi ini menunjukkan pentingnya strategi komunikasi inovasi yang efektif untuk meningkatkan minat orang tua dalam mengadopsi praktik pencegahan stunting. Penelitian ini bertujuan menganalisis pengaruh komunikasi inovasi berdasarkan Teori Difusi Inovasi dan kualitas pesan Instagram @genbestid terhadap minat orang tua balita berusia 12–59 bulan dalam mengadopsi praktik pencegahan stunting. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang dipilih secara purposive. Data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa komunikasi inovasi dan kualitas pesan berpengaruh positif dan signifikan terhadap minat adopsi praktik pencegahan stunting. Kedua variabel secara simultan menjelaskan 54,8% variasi minat adopsi (R² = 0,548). Keunggulan relatif merupakan dimensi komunikasi inovasi yang paling dominan, sedangkan kredibilitas sumber pesan menjadi dimensi kualitas pesan yang paling berpengaruh. Temuan ini menunjukkan bahwa komunikasi inovasi yang didukung pesan berkualitas dari sumber yang kredibel mampu meningkatkan minat orang tua dalam mengadopsi praktik pencegahan stunting melalui media sosial.
Strategi Komunikasi Internasional Berbasis Klusterisasi Perdagangan Dan Ketahanan Pangan Fahmi Tarumanegara; Dinda Rakhma Fitriani; Indra Ardiyanto
Mediakom : Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2026.v10i1.531

Abstract

Perdagangan pangan internasional tidak hanya merupakan aktivitas ekonomi, tetapi juga menjadi ruang komunikasi antarnegara melalui diplomasi, negosiasi, pertukaran informasi, dan pembangunan kepercayaan dalam menjaga stabilitas sistem pangan global. Perbedaan kapasitas perdagangan dan tingkat ketahanan pangan menunjukkan bahwa strategi komunikasi internasional perlu disesuaikan dengan karakteristik masing-masing negara. Penelitian ini bertujuan menganalisis pengaruh perdagangan komoditas pangan terhadap ketahanan pangan, mengelompokkan negara berdasarkan karakteristik perdagangan dan ketahanan pangannya, serta merumuskan strategi komunikasi internasional bagi setiap kluster. Penelitian menggunakan pendekatan kuantitatif dengan data perdagangan pangan dari International Trade Centre (ITC) dan Global Food Security Index (GFSI) pada 105 negara. Analisis dilakukan menggunakan regresi linear berganda dan K-Means Cluster. Hasil penelitian menunjukkan bahwa negara-negara dunia terbagi ke dalam empat kluster dengan karakteristik perdagangan dan ketahanan pangan yang berbeda. Setiap kluster memerlukan strategi komunikasi internasional yang berbeda, meliputi kepemimpinan global, perluasan perdagangan, penguatan sinergi perdagangan, dan pembangunan kapasitas domestik. Temuan ini menghasilkan kerangka strategi komunikasi internasional berbasis kluster yang lebih adaptif untuk mendukung perdagangan pangan dan memperkuat ketahanan pangan global.
Mediatisasi Ekologi Urban: Analisis Terhadap Praktik Digital Mothering Pada Komunitas Kwt Sekar Arum Yogyakarta Hidayaturahmi; Hamidah Rosidanti Susilatun; Eddy Kurponco; Bintang Akira Cahyarini
Mediakom : Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2026.v10i1.534

Abstract

Fenomena digital mothering merepresentasikan sebuah pergeseran paradigma di mana pengelolaan lingkungan domestik berkaitan dengan teknologi media digital. Studi ini menganalisa bagaimana para ibu di perkotaan memanfaatkan media digital untuk membangun mekanisme tata kelola ekologis informal di lingkungan metropolitan. Dengan menggunakan teori Digital Divide dari Jan van Dijk, studi ini menganalisa empat tahapan sekuensial dari akses teknologi—motivasi, fisik, keterampilan digital, dan penggunaan—di antara anggota Kelompok Wanita Tani (KWT) Sekar Arum di Yogyakarta. Studi ini menggunakan sequential explanatory mixed-methods design, dimana data survei kuantitatif dari para ibu yang aktif di bidang lingkungan digabungkan dengan wawancara kualitatif mendalam bersama para pemimpin komunitas, Dinas Pemberdayaan Perempuan, serta Dinas Komunikasi dan Informasi. Hasil studi menunjukkan bahwa meskipun aksesibilitas, motivasi dan fisik sangat umum terjadi (melebihi 93%), namun kesenjangan literasi digital yang signifikan masih terjadi pada kelompok usia yang lebih tua. Namun, navigasi terpusat yang strategis oleh para pengurus komunitas berhasil mengatasi gap yang terjadi. Studi ini menegaskan bahwa gaya hidup hijau yang termediatisasi dan digital mothering bertindak sebagai infrastruktur komunikatif dari bawah ke atas (bottom-up) yang krusial dalam memberdayakan perempuan sebagai agen ekologis digital, mengubah rutinitas domestik menjadi ketahanan ekologis berbasis komunitas.
Merawat Marwah Pesantren di Ruang Digital: Strategi Pengelolaan Instagram @daarelhuda dalam Mempertahankan Citra Lembaga Pendidikan Islam Siti Zulzilah; Alyanda Juliyanti; Christiana Wulandari
Mediakom : Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2026.v10i1.563

Abstract

Islamic boarding schools face increasingly complex reputational challenges in the digital era, as public issues can rapidly shape social perception through social media. This study aims to analyze the management of Instagram @daarelhuda as a digital public relations strategy in maintaining the image and institutional dignity of Pondok Pesantren Daar El Huda. This research employs a qualitative approach with a case study method and constructivist paradigm. Data were collected through in-depth interviews with pesantren public relations officers and media team members, observation of Instagram content, and digital documentation consisting of posts, captions, Reels, stories, comments, and supporting insight data. The analysis is guided by Corporate Image Theory, The Circular Model of Social Media, and Facework Theory to examine institutional image construction, social media management, and reputation protection in digital interactions. The findings show that @daarelhuda is managed through planned content distribution, optimization of Reels and visual storytelling, selective content management aligned with pesantren values, and responsive audience engagement. Instagram functions not only as a publication medium but also as a strategic space for representing religiosity, discipline, creativity, openness, and public trust. The account also performs preventive and restorative facework through consistent positive content, polite clarification, and ethical responses to public comments.
Strategi Edukasi Kesehatan pada Instagram @dolewak: Analisis Naratif Berdasarkan Teori Empat Pilar Media Sosial Eka Septiani; Ocvita Ardhiani
Mediakom : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i2.280

Abstract

Health is a crucial aspect of life as it serves as the foundation for daily activities. However, many people ignore health due to various factors, one of which is lack of education. Along with the development of technology, health education can now be accessed through social media that presents information in various interesting forms. This study aims to determine the health education strategy in the Instagram account content scene @dolewak with a qualitative approach, Tzvetan Todorov's Narrative Analysis method where there are three stages, namely initial balance, disturbance and new balance, and using the Four Pillars of Social Media Strategy theory from Safko and Brake, which consists of communication, collaboration, education, and entertainment. The results of the study show that the content of the @Dolewak account consistently builds a narrative flow that attracts attention through health disorders or problems, then provides informative but easy-to-understand solutions, accompanied by entertaining visuals. This strategy has proven successful in conveying educational messages to followers in a light and interesting way, structured narratives and integrated social media strategies play an important role in strengthening the function of health education on digital platforms, as evidenced by the enthusiasm of followers in the comments column, so that engagement is created between the account and followers and is expected to make changes to a healthy lifestyle for followers.
Kompetensi Komunikasi Antarbudaya Dalam Kolektivitas Termediatisasi Reza Praditya Yudha; Gita Aprinta E. Betseba
Mediakom : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i2.449

Abstract

The growing process of deep mediatization has transformed intercultural encounters from predominantly interpersonal interactions into communicative practices embedded within digitally connected collectivities. This article aims to reconceptualize intercultural communication competence by situating it within the context of mediatized collectivities. Employing a qualitative approach with a conceptual desk study design, the study synthesizes contemporary scholarship on intercultural communication, mediatization, media practice, and digital ethnography through thematic and integrative analysis. The findings indicate that conventional approaches to intercultural communication competence, which primarily emphasize cognitive, affective, and behavioral dimensions, are insufficient to explain communication practices occurring within collectivities constituted through media environments. The study demonstrates that media-related practices play a constitutive role in shaping collective identities, social relations, and shared meanings. Accordingly, this article proposes a conceptual framework of intercultural communication competence consisting of cognitive, affective, behavioral, and collective dimensions. The framework offers a theoretical bridge between intercultural communication studies and mediatization research and provides a foundation for future investigations of communication in increasingly mediatized societies.
Komunikasi Pemasaran Influencer pada Industri Klinik Kecantikan: Pengaruh Kredibilitas Sumber terhadap Brand Awareness dan Customer Trust Dhia Damarisa Qariru; Hapsari Setyowardhani
Mediakom : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i2.484

Abstract

The rapid growth of Indonesia's beauty clinic industry has intensified competition among brands, encouraging companies to adopt influencer-based marketing communication strategies. This study examines how influencer credibility and message value contribute to the development of brand awareness and customer trust among beauty clinic consumers in Indonesia. Drawing upon Source Credibility Theory, the study investigates the effects of informative value, entertainment value, expertise, trustworthiness, attractiveness, and similarity on brand awareness, as well as the subsequent influence of brand awareness on customer trust and intention to visit. A quantitative approach was employed using a survey of 312 active social media users in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that similarity, informative value, entertainment value, and attractiveness significantly influence brand awareness, while expertise and trustworthiness do not show significant effects. Brand awareness was found to significantly strengthen customer trust and encourage consumers’ intention to visit beauty clinics. The study highlights the importance of influencer communication strategies that emphasize audience relevance, informative content, and emotional engagement in building effective marketing communication outcomes.
Pembangunan Berkelanjutan Melalui Komunikasi Relawan Kelas Inspirasi Pontianak dalam Memaknai Gerakan Sosial Denys Rahma Santoso; Anggita Dwi Maharani; Angela Febriana Primaneysa; Louisa Elmerilia; Joshua Fernando
Mediakom : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i2.491

Abstract

The Sustainable Development Goals (SDGs) emphasize quality education and social partnerships as essential components of sustainable development. In this context, volunteer-based social movements represent a form of community participation that contributes to achieving the SDGs, particularly through non-formal educational activities. This study aims to examine the communication experiences of Kelas Inspirasi Pontianak volunteers in interpreting their involvement as part of a social movement in the field of education. Employing a qualitative method with a phenomenological approach, the research explores the subjective meanings constructed by volunteers through their communicative experiences during the program. Data were collected through in-depth interviews, observations, and documentation involving six volunteers selected through purposive sampling. The findings reveal that volunteers perceive their involvement not only as a contribution to sustainable education but also as a space for self-reflection, social value formation, and the strengthening of collective awareness. The study also identifies a dynamic relationship between volunteers’ personal interests and the collective goals of the social movement. These findings highlight the importance of sustainable communication strategies in strengthening volunteer engagement and supporting the achievement of SDGs in the education sector.

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