VCD (Journal of Visual Communication Design)
VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design
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<![CDATA[A Visual Identity Design of Trio Jaya Bidaran & Ciput Cake in Blitar City ]]>
<![CDATA[Qurrota Ayun]]>;
<![CDATA[Aileena Solicitor Costa Rica El Chidtian]]>;
<![CDATA[Sri Wulandari]]>
<![CDATA[ VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v9i1.4237
<![CDATA[The UMKM that we chose is the business of making Bidaran and Ciput cakes "Bidaran & Ciput Trio Jaya Cake" located in Pakunden Village, Kec. Sukorejo, Blitar City. This Bidaran & Ciput Trio Jaya cake has a prominent uniqueness, namely many flavors, but the development of this business is constrained by not having a brand that is the hallmark of the business and lack of knowledge about digital marketing. The solution is to make innovations in product Visual Identity to make it more attractive and to carry out marketing development by creating social media accounts so that these UMKM can be widely known so that they can help business development.]]>
<![CDATA[Designing an Alternative Typeface to Reflect the Identity of the ITS Campus ]]>
<![CDATA[Naufan Noordyanto]]>;
<![CDATA[Sayatman]]>
<![CDATA[ VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v9i1.4241
<![CDATA[This research aims to design a new typeface that reflects the characteristics of the Institut Teknologi Sepuluh Nopember (ITS) campus and can be used in a variety of contexts. The new typeface, ITS-Artistech, was created by synthesizing key features into the anatomy of Latin letters, which were extracted from the key characteristics and images of the ITS campus. The typeface is intended to be one of several typographic options that reflect ITS and to pioneer typeface production at ITS, contributing to the theoretical and practical body of knowledge on designing typefaces that reflect campus identity. The research method involved collecting data on the use of typefaces in the ITS environment and ITS profile, conducting perceptual studies to know how people perceive the images and characteristics of the ITS campus, and developing the typeface through a series of iterative refinement steps. The new typeface is a valuable resource for the ITS community, as it helps to promote the university's brand, foster a sense of community, and support the creative process and the research of typeface design. It is also a unique and distinctive typeface that is not based on any preexisting letters. The typeface is available as a digital letterform (font) that can be installed and used for a variety of purposes, including digital and print promotional materials.]]>
<![CDATA[Visual Storytelling: A Contemporary Approach to Online Journalism for the Millennial Generation ]]>
<![CDATA[Yunda Presti Ardilla]]>;
<![CDATA[Devi Nur Aini]]>;
<![CDATA[Bima Aditya Kusuma]]>;
<![CDATA[Aurelia Lintang P.H.]]>
<![CDATA[ VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v9i1.4246
<![CDATA[This case study examines the topic of digital visual content, information dissemination, art, and culture for local Indonesian products on the Instagram account Folkative. Folkative is a company targeting a young audience, primarily millennials. Founded to inspire, inform, and represent the diverse creative culture of Indonesian youth, Folkative accomplishes this through the creation of content and interactive online events aimed at the youth of today. The communication style of the Folkative Instagram account has a significant impact on online activities and the evolution of millennial communication patterns. This research employs a qualitative approach using the case study method. The researcher conducted in-depth interviews with 5 informants selected through purposive sampling criteria. The results of this study indicate that the form of content, quality perception, and reader attitudes support the dissemination of content through the Instagram account Folkative. Visual design, which presents the power of images, has become a suitable medium for storytelling, and it is favored by the millennial generation, particularly in the context of journalism. This transformation has shifted the style of journalism from traditional audio and text-based formats to visual art that narrates current and meaningful information for the audience, thus enhancing the literacy interests of the digital native generation.]]>
<![CDATA[Designing 'Aku yang Bersinar' Illustration Book as an Educational Media for Teenage Self-Confidence ]]>
<![CDATA[Harin Atraba]]>;
<![CDATA[Aris Sutejo]]>
<![CDATA[ VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v9i1.4343
<![CDATA[Adolescence is a transitional period from childhood to adulthood. Due to this condition, adolescent development is also followed by other developmental tasks. If adolescents fail to carry out their developmental tasks, it will have negative consequences in social life in the following phases. The role of parental care is very influential on the nature and behavior of adolescents, good parenting forms traits that are confident, take initiative, have ambition, have normal emotions, are responsible, and are able to carry out positive interpersonal ties. The lack of full parenting in the Child Social Welfare Institution (LKSA) or orphanage makes adolescents have a negative self-concept, one of which is the low character of self-confidence. This design aims to create learning media in the form of illustration books that provide education on self-confidence in adolescents, learning to know the strengths and weaknesses of individuals so as to prepare orphanage adolescents to become part of society. The methods used in this design are quantitative and qualitative. The result of the design is a printed book entitled 'Aku yang Bersinar'.]]>
<![CDATA[The Relationship Between Slogan Prints on Apparel and Consumer Self-Expression ]]>
<![CDATA[Rachel Audrey Effendi]]>;
<![CDATA[Boyeun Kim]]>
<![CDATA[ VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v9i1.4420
<![CDATA[Besides serving a purpose as clothing, slogan apparel is also a form of communication for self-expression. This paper researches consumers’ awareness and intention of self-expression through slogan apparel and consumers’ comfort levels with various types of slogans written on the apparel they wear. This research was conducted with a quantitative methodology which includes an online survey on Gen Z and millennials who wear slogan apparel from several countries. The result shows that consumers who wear slogan apparel are aware of self-expression through slogan apparel, but contradictingly their intention of self-expression through slogan apparel is low. Moreover, consumers’ comfort level with wearing slogan apparel varies on the type of slogan written on the apparel.]]>
<![CDATA[Exploring TikTok's Effectiveness for Local Brand Promotion: A Case Study of Conseva in Indonesia ]]>
<![CDATA[Paulina Tjandrawibawa]]>
<![CDATA[ VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v9i1.4555
<![CDATA[This study looks into the efficiency of TikTok as a promotional tool for Conseva, an Indonesian company that specialises in fashion accessories and stationery. With an emphasis on reaching a bigger audience, particularly Indonesian women aged 25-34, the study uses a mixed-methods approach to evaluate TikTok's influence on brand awareness, audience engagement, and consumer behaviour. The study examined four different types of films for the Conseva Arctic collection, showing the difficulty of properly engaging the audience and driving customer behaviour through TikTok content. The findings highlight the importance of storytelling and hashtag strategies in digital marketing, emphasising the need for a more nuanced understanding of hashtag success on TikTok. The study's findings add to the expanding conversation about digital marketing by providing insights into the obstacles and opportunities connected with using TikTok as a promotional medium for local brands. However, the study's shortcomings, such as the inability to measure long-term impact and the emphasis on specific material types, should be taken into account when interpreting the results. Future research may address these limitations and expand our understanding of TikTok as a promotional tool for local brands.]]>
<![CDATA[The Design of Picture Book "Petualangan Onding" Containing Bugis Values for Early Childhood Character Education ]]>
<![CDATA[Andi Feninda Amalia Syahbani]]>
<![CDATA[ VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v9i1.4670
<![CDATA[The rise of moral degradation caused by the waning of knowledge and application of human values contained in Bugis culture (Sipakatau, Sipakakainge’, Sipakalebbi) continues to increase. Seeing this condition, the design of picture storybooks as a medium for visual communication and introduction of cultural values as educational materials were carried out with characters and increasing segmented visual literacy for early children. The title of the picture storybook is "Petualangan Onding". Contains 14 pages and tells the story of a Bugis child named Onding and a monkey endemic to South Sulawesi named Upe who invites readers on an adventure to get to know the three ancestral values of the Bugis tribe: Sipakatau, Sipakainge', and Sipakalebbi. The work creation method is carried out in stages from data collection to the execution process. Data was collected by obtaining primary data from people closely related to the book "Petualangan Onding", and then secondary data from literature studies. The book design process uses visual elements such as colors with a refreshing color mood, typography from the font named “Amalia”, and the concept of flat design illustrations. These elements are mixed in such a way as to create a culture-based visual communication medium for early childhood learning and character education.]]>
<![CDATA[Paradigmatic-Syntagmatic Structure Relation in the Narrative of Animated Music Video “Sabda Alam” as a Campaign Design for Endemic Birds in Indonesia ]]>
<![CDATA[Winny Gunarti Widya Wardani]]>;
<![CDATA[Syahid Syahid]]>;
<![CDATA[Taufiq Akbar]]>
<![CDATA[ VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v9i1.4675
<![CDATA[There are many media campaign models, one of which is an animated music video. In 2021, an animated music video entitled “Sabda Alam” by students of SMK Raden Umar Said (RUS) Kudus won appreciation from national and international filmmakers at the Balinale International Film Festival 2021. As an audio visual-based campaign design, “Sabda Alam” has become one of the creative economic product models produced by vocational high school students. This video presents a narrative about the life of endemic birds in Indonesia that are threatened with extinction. The urgency of the issue of endangered species underlies the importance of this study to analyze the structure of visual narratives in animated music video designs that is able to carry campaign messages in ways that attract attention. This research uses a combination method, namely qualitative and quantitative analysis using a paradigmatic and syntagmatic structural approach in semiotic theory. Qualitatively, examines the visual narrative of animated music videos based on three storyline structures, namely the beginning, middle, and ending storyline. In each part of the storyline, analysis refers to the visualization of visual signs of the subject, event, and setting in the scene. While quantitatively, this study formulates the audience's level of understanding of the campaign message in the animated music video. The results of the analysis of the structure of the visual narrative show that there are paradigmatic associations from the scenes that link the existence of interest as a message clue. While syntagmatically, analysis refers to the existence of a function in the scene about something. The two are interrelated to produce a campaign message about the importance of protecting endemic birds in Indonesia. This study can be an academic reference, both in vocational high schools and universities, in developing inspiring campaign media designs in the creative industry.]]>
<![CDATA[Beyond the Lantern Festival: Designing Fantasy Illustrations Inspired by Lontong Cap Go Meh and Kelenteng Hok An Kiong ]]>
<![CDATA[Shienny Megawati Sutanto]]>;
<![CDATA[I Wayan Mudra]]>;
<![CDATA[A. A. Gde Bagus Udayana]]>;
<![CDATA[I Nyoman Suardina]]>
<![CDATA[ VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v9i1.4697
<![CDATA[This study examines the creative process behind the illustrations of the fantasy novel "Warisan Dua Dunia" inspired by the Lontong Cap Go Meh tradition in Hok An Kiong Temple, Surabaya. This tradition is an interesting example of Indonesian and Chinese cultural acculturation. A qualitative descriptive method with observation, interview, and documentation techniques was used in this study. The theoretical framework used includes Visual Language (Tabrani) and The Big Triangle (Mc Cloud). The results showed that the creative process of the novel illustration began with observation and reflection on the Lontong Cap Go Meh tradition. The researcher combined the results of observation and reflection with personal experience to form a personal interpretation visualized in a manga style. Imaginative and realistic visualizations inspired by Chinese culture enrich the work's aesthetics and transport the reader into an imaginary world full of meaning. This study shows that the combination of contemplation, personal interpretation, and manga visual style produces a work that is not only relevant to the younger generation but also opens up new interpretation towards tradisi Lontong Cap Go Meh di Kelenteng Hok An Kiong.]]>
<![CDATA[Visual Language of Angling Dharma Relief at Jago Temple ]]>
<![CDATA[Marina Wardaya]]>;
<![CDATA[I Wayan Mudra]]>;
<![CDATA[A. A. Gde Bagus Udayana]]>;
<![CDATA[I Nyoman Suardina]]>
<![CDATA[ VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v9i1.4717
<![CDATA[The relief panels depicting the Angling Dharma story on the Jago Temple offer a valuable resource for researchers, similar to the Kresnayana story reliefs in Prambanan. These reliefs serve as visual narratives, conveying the Angling Dharma epic. The sculptors meticulously selected key scenes from the text, translating them into captivating visuals and arranging them within individual panels. These panels, when assembled, form a cohesive narrative of the Angling Dharma story. In a modern context, this sequence of panels resembles a movie, unfolding the story through a series of images. To encompass the entirety of the narrative within the confines of the relief's surface, the sculptors employed a distinct drawing method known as the "space-time-flat" system. This approach differs significantly from modern Western artistic conventions. The unfamiliar style can pose challenges in interpreting the depicted scenes. This research proposes a descriptive and qualitative analysis of the "space-time-flat" method used in the Angling Dharma reliefs. By delving into this unique drawing system, the study aims to glean valuable insights that can be applied in the creation of various visual media. The analysis can shed light on artistic practices that predate the arrival of Western drawing techniques with their emphasis on naturalism, perspective, and single-moment depiction.]]>
