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Marina Wardaya
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VCD (Journal of Visual Communication Design)
Published by Universitas Ciputra Surabaya
ISSN : 25485342     EISSN : 25485350     DOI : https://doi.org/10.37715/vcd
Core Subject : Art, Social,
Arts Social Sciences
VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD" : 10 Documents clear
Re-Design and Development of Cirebon City MSME Digital Promotion Media as Implementation of Project-Based Learning MBKM Consultation Project Nanang Ganda Prawira; Aditya Aditama Putri Hikmatyar; Fathia Salma Ramadhani
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4236

Abstract

The lack of visual branding and visual promotion development has resulted in MSMEs in Cirebon City experiencing stagnation in business. Based on interviews and initial observations on several samples of Cirebon City MSMEs, branding re-design, packaging re-design, and digital promotion development are needed. As a partner of the Cirebon City Government, the UPI Visual Communication Design Study Program has become a Design Consultant Team to develop and strengthen the visual promotion of MSMEs through monitoring Consultancy Project lectures. Research and design development methods are carried out using design thinking. This research uses the design thinking method to present the visual branding of two MSMEs. Starting from understanding the needs of MSMEs (empathy), identifying problems (define), solutions through academic ideas or conceptual ideas (ideate), visual solutions (prototype), and trials (test). The research output is a selected design that will be presented and exhibited to the public, especially MSME clients in Cirebon City. Implementing the MBKM program has significantly influenced the skills of Visual Communication Design, Faculty of Arts and Design Education, Universitas Pendidikan Indonesia’s students, including improving critical and creative thinking skills, training leadership skills, and collaboration skills, fostering a good work ethic and culture, and forming professionalism in students.
Scene Continuity in Building The Message of The Song in “Jiwa Yang Bersedih” Music Video William Sanjaya
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4295

Abstract

A music video is a short film used to accompany a song. "Jiwa Yang Bersedih" is a music video that tells the story of a woman's struggle with sadness and her vulnerability in seeking happiness. "Jiwa Yang Bersedih" music video has the application of continuity of content, movement, position, and time in each series of images. These continuities help show the message in the story through each scene shown. This research was conducted to discuss the application of continuity in each shot in building the message of the song in "Jiwa Yang Bersedih" music video. The research method used is qualitative. Meanwhile, the approach used is purposive sampling, namely by taking samples as a description of the research material. The theory used for discussion is continuity theory explained by Blain Brown. From the research that has been carried out, it is concluded that there is application of continuity of content, position, and time throughout the scene. Meanwhile, continuity of movement only applies to scenes 1, 4, 5, 10 and 11. On the other hand, discontinuity in content, position, and time occurs in several scenes. These discontinuities disrupt the storyline, causing an acceleration in the character's actions in a scene. Furthermore, a discontinuity that is not consistent between shots in each scene could mislead the viewers from the original storyline. Meanwhile, continuity shows the storyline about Ghea's struggle to find happiness through her shadow.
Product Photography of Uniqlo Indonesia As A Promotion Medium On Instagram Social Media Martinus Eko Prasetyo; Kresnawan Budiargo
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4568

Abstract

This research discusses the role of product photography in the UNIQLO Indonesia brand as a promotional medium on the Instagram social media platform, where social media is one of the most important tools for brand promotion activities. With the rapid growth of Instagram users in Indonesia, UNIQLO has successfully utilized visual and narrative strengths to build a strong brand image, communicate brand values, and increase awareness and consumer interest in its products. This research analyzes how UNIQLO uses product photography to capture the essence of its unique collections, showcase functional designs, and convey brand messages. The study is conducted qualitatively with a case study on Instagram posts on the UNIQLO Indonesia account. Through this exploration, insights are gained into product photography techniques, shooting angles, display, and lighting techniques. The research highlights the importance of product photography in the activities of the UNIQLO brand, as evidenced by storytelling, brand images and aesthetic impressions, user engagement, promotion, and sales.
Brand Image in Cosmetic Packaging Design with a Visual Appeal Approach (Case Study: MS Glow) Ni Made Chandra Oktavia Devi; I Nyoman Larry Julianto; I Wayan Swandi
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4580

Abstract

The study identified the brand image of the cosmetic packaging moisturizer MS Glow. MS Glows is a local cosmetics brand in Indonesia, one of its best products is Moisturizers which won the first championship as the best local moisturizer of the year 2022. Qualitative descriptive methods with observation techniques, literature, and documentation are used in this research. The theoretical framework used included a visual appeal approach (Kotler and Amstrong) and brand image (Keller). The results showed that the moisturizer packaging of three variants (yuzu, watermelon, cactus, and grape seed) consists of primary, secondary, and tertiary packaging. Practical shapes, lightweight materials, colors in harmony with product variants, a combination of serif and sans serif letters, illustrations highlighting the main materials, and an asymmetrical layout. Three brand image components, namely the strength of the brand association, the benefits of its association, and the uniqueness of brand associations evaluate the ideal and accurate design of the MS Glow moisturizer packaging so that products spread across the market can be trusted. This study shows that an ideal visual appeal can build relevant packaging and open up opportunities for MS Glow to create products with their distinctive image.
Character Design for Educational Illustration Books in Knowing Visual Communication Design Diani Seftina; Restu Ismoyo Aji; Diana Aqidatun Nisa
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4628

Abstract

This research discusses the design of character designs in illustration books getting to know DKV for SMA/MA/SMK teenagers. Teenagers need knowledge and information in making plans for the future, one of which starts with preparing to choose the right major in college. This aims to minimize cases of students feeling like they have entered the wrong major. Apart from that, the existence of the DKV sector is still underestimated by some people due to a lack of knowledge about DKV. The method used in this design is a quantitative descriptive and qualitative descriptive data analysis method through interview data, FGD (Focus Group Discussion), observation, questionnaires, and literature study which culminated in the keyword "Deep understanding DKV with the present" and obtained results in the form of 3 design characters representing 2 DKV students and 1 SMA/MA/SMK teenager. Each character is designed with a contemporary design approach in a contemporary form using a flat design drawing style.
Environmental Visual Concept of Hybrid Animated Film ‘Si Dulang’ For Fine Dining Projection Mapping Dila Febriyana Rahmi; Christine Mersiana Lukmanto; Siti Adlina Rahmiaty
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4646

Abstract

Technology and animation are the combinations that complete each other. It would be interesting to see how culinary cuisine comes into play in between. The research journey on how to enhance the immersive experience in fine dining with a projection mapping on a table by using a video projector to map hybrid animation has broadened the cutting-edge digital art and industrial area. In creating an immersive environment that complements Indonesian food and is tailored to the themes, ideas, and concepts, this research objective is focused on the environmental visualization concept of an animated film called ‘Si Dulang’, which is heavily impacted by Bali cultural aspects and based on famous attractions in Bali. Literature studies and observations of various projection mappings will be used as a research method to achieve a prototype of the animated film and environmental visual concept. The result is following the concept designed from the beginning although there are improvements in the composition arrangement. Therefore, it takes several tries to find the appropriate size of the object projected from the projector.
Embracing Minimalism: A Guide to Modern Graphic Design Practices Felix Onaiwu Osaigbovo
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4663

Abstract

Over time, the practice of graphic design has been undergoing progressive changes so much so that various authorities have come up with various specifications. There are various types of graphic designs amongst which are web design, user interface and user experience design, advertising and marketing design, game design, motion graphics, cartoons and animations, illustrations and typography, and publication design to mention but a few. This topic extrapolates the nuances of a minimalist approach to modern graphic design and in this essay; the word “graphics” has been used as a generic term that encapsulates corporate designs of items such as news magazines, journals, annual reports, calendars, book cover designs and such like. The objective of this research is to bring to the fore and compartmentalize the various stages of the minimalist approach to creating a cutting-edge modest design. The research methodology employed for this study is studio-based and practice-led, the survey and quasi-ethnographic study with some touch of literature review. Discussion exclusively centered on the antecedents of minimalism and steps to be taken in achieving a catchy design using the simplest techniques possible while it was concluded that it is more advantageous to adopt the minimalist approach to graphic designs with reasons rightly highlighted and expatiated on.
An Overview of Selected Visual Illustrations in Elementary Literatures of Globalight Book Publishers, Ibadan, Nigeria Adesile Mercy Funmilayo
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4674

Abstract

Improving elementary education is no doubt, key to attaining and sustaining a meaningful learned, and egalitarian society. Its fundamentals are embedded in the affective domain with a thrust in visual cognition, significantly in early childhood education. Affective illustrations particularly in pictures are argued to speak more than a thousand words. Interestingly, this assertion is presumably responsible for why Nigerian elementary books were proliferated with illustrational pictures in contemporary times. A development that is not only welcoming but has come to stay in Nigerian elementary education, owing to its value in terms of pupils' comprehension and illumination. As such, this paper examines selected books published by Globalight, Ibadan. The method adopted is bibliographical, shortlisting six of its plethora of publications to critical visualization; particularly from external, internal, topographical, and illustrational standpoints using design principles. The finding revealed adequacy of design elements, through some improvement, will go a long way in stimulating pupils’ learning potentials and tendencies.
Beyond Monopoly: Enhancing SME Branding Knowledge through Board Game Experiences Christian Anggrianto; Helena Sidharta
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.5088

Abstract

In the era of rapid technological advancements and ever-changing consumer behaviors, small and medium enterprises (SMEs) face the challenge of keeping up with the complexities of branding in the competitive market landscape. This study delves into the innovative use of board games as an educational tool to enhance SMEs' understanding of branding concepts, mainly targeting entrepreneurs with limited formal education. Drawing on experiential learning and gamification principles, the research investigates the impact of board games designed specifically for SMEs. These games, tailored to address businesses’ unique challenges with limited educational resources, provide entrepreneurs with a dynamic and interactive platform to explore branding strategies, brand identity development, and customer engagement techniques. Through workshops and in-depth case studies, the research assesses the effectiveness of board games in facilitating active learning and knowledge retention among SME owners and managers. Preliminary findings reveal that the immersive and engaging nature simplifies complex branding concepts and fosters a collaborative learning environment, enabling participants to experiment with diverse strategies in a risk-free setting. This research advocates integrating gamified learning strategies into formal and informal SME training programs. The findings underscore the potential of innovative, interactive methods in democratizing access to branding knowledge and nurturing the growth of SMEs in competitive markets. By bridging the gap between theoretical knowledge and practical application, board games emerge as a promising instrument for enhancing the branding capabilities of SMEs, thereby promoting their sustainable growth and competitiveness in the market.
Utilization of Website and Interface to Help Raise the Brand Identity of Micro, Small and Medium Enterprises Owners Bryan Nicholas
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.5302

Abstract

In today's modern era, a website serves as a key aspect of a brand's identity, with ownership often signifying credibility for a business. However, many individuals still struggle to market their brand through a website, often due to complex website designs or limited accessibility. With numerous businesses emerging every year, a brand's identity and uniqueness are essential in standing out from competitors. To address this challenge, a solution has been developed, which is a website builder company that enhances brand identity. This research aims to explore the importance of websites for MSMEs (Micro, Small, and Medium Enterprises) and identify how they can be designed to be effective, focusing on simple interfaces and clear communication of essential information. The data was gathered through quantitative interviews with expert, extreme, and non-expert users. The findings suggest that owning a website is crucial for MSMEs, significantly influencing consumer behavior and that the design should be well-organized, visually appealing, and engaging.

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