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VCD (Journal of Visual Communication Design)
Published by Universitas Ciputra Surabaya
ISSN : 25485342     EISSN : 25485350     DOI : https://doi.org/10.37715/vcd
Core Subject : Art, Social,
Arts Social Sciences
VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 107 Documents
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Sanders Pierce’s Semiotic Study: Aqua Life Pack 1100 ml Junaidi Wirawan
VCD Vol. 7 No. 2 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i2.3418

Abstract

Almost all fast-moving consumer goods (FMCG) use plastic-based packaging because it is easy to shape, can be colored, and raw materials are easy and cheap. Aqua bottle packaging uses PET (Polyethylene Terephthalate) plastic, the problem occurs when the disposable packaging becomes waste, difficult to decompose, complex recycling process resulting in environmental pollution and even become one of the factors of climate crisis. Aqua presents Aqua Life products which are interesting to study semiotically what messages are contained in them. The method used in this research is qualitative, with a netnography approach, the instruments used are visual observations, news articles, and supporting data from various agencies and literature studies which are described and analyzed using Sanders Pierce’s semiotic theory. In this study, it can be concluded that…. the results of this research are expected to add insight in terms of visual design and appreciation of the campaign to recycle plastic waste into new forms of packaging in Indonesia. Keywords: plastic, packaging, recycling
Comparative Study of Jepara Carving Design in the Era of Islamic Kingdom and Colonialism Era Abdulloh Eizzi Irsyada
VCD Vol. 7 No. 2 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i2.3419

Abstract

Jepara carving experienced the transition of three major cultures, namely Hindu-Buddhist-Javanese to Islam and Islam to the Dutch colonial period. This research uses case studies in the form of artifacts created in each of these periods. In the Demak Kingdom era, the Bledeg Door carving design was used in the Kalinyamat Kingdom era, the Kalinyamat Mosque wall ornament carving design was used. In the Islamic Mataram Kingdom era, the Gong Senen carving was used, while in the colonial era or Kartini era, the Kartini Jewelry Box carving design was used. This research hopes to provide answers and analye whether during these cultural transitions there were significant changes to Jepara carvings, then whether these 3 major cultures had an influence on changes in Jepara carvings and what factors influenced the changes in Jepara carvings. One of the conclusions of this research is that the artifacts made during the golden age of the Islamic Kingdom of Mataram (Gong Senen) do not reflect Islamic culture at all, but instead the principles of Islamic teachings are present in the overall symbolic value of each motif. Keywords: comparative, design, Jepara carving, Islamic Kingdom, colonial
Visual Rhetoric Analysis of “A Photo of a COVID-19 Victim in Indonesia Trigger Fear and Denial” by Joshua Irwandi Moch. Rizky Satrio Rudhyni
VCD Vol. 7 No. 2 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i2.3420

Abstract

Photojournalism by Joshua Irwandi uploaded on social media Instagram caused various responses among netizens. The photo showed the figure of a human body which was the corpse of a person who died from Covid-19 placed on a bed. This figure looked stiff and was wrapped in a shroud with plastic coated all over their body. The purpose of this research is to find out the visual rhetoric and elements of message arrangement in Joshua Irwandi’s photo work. This research uses a qualitative approach with Sonja K. Foss’ visual rhetoric analysis. The results of the analysis show that persuasive visual rhetoric will have an effect on the audience, if the visual symbols presented are familiar and close to the audience and are currently happening. Keywords: Visual rhetoric, photography, Joshua Irwandi, Covid-19
Method of Creating Generation Z’s Preferences in Choosing Streetwear Brands Senon Theodore
VCD Vol. 7 No. 2 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i2.3421

Abstract

The main fashion trend, namely streetwear, which is developing in various parts of the world, including Indonesia, is attracting a lot of attention, especially for generation Z. In local streetwear, there are problems found and cited through the Innovation Development Design worksheet (2022), namely: not being a creator so that fake products are mushrooming, interest in young people who buy outdoor streetwear products make the dollar rise, lack of concept development. The solution, through a case study of the preferences of generation Z, can be used as an idea in building the right preferences for targets and developing a Unique Selling Proposition (USP) for streetwear brands in the future. This study is intended to determine the preferences of generation Z to support streetwear brands in the idea development process. To get the maximum study results, in this study a descriptive method with a qualitative and quantitative approach was used. The results of these findings state three preferences from generation Z when choosing streetwear clothing, namely: streetwear clothing preferences based on quality and originality, streetwear clothing preferences based on experience in choosing, and using the latest streetwear clothing preferences on counterfeit products. Through all these preferences, in order to achieve the preferences of generation Z on making new streetwear, it is through design, namely the creation of concepts in designs and messages conveyed because they are teenagers. The output of this journal is expected to be an inspiration for new streetwear brands to create original and growing clothing concept designs. Keywords: Streetwear, Preference, Design, Concept
THE DESIGN OF THE VISUAL ASSET OF JOURNALING BOOK EXPLORE MYSELF FOR MENTAL HEALTH IN GENERATION Z ANGELICA FAYOLA AYU PARAMITA; Paulina Tjandrawibawa
VCD Vol. 7 No. 2 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i2.3422

Abstract

This research chose designing the visual asset of Explore Myself journaling book for mental health which aims to invite and help the Z generation to take care and learn about mental health. From this journaling book, they are expected to know themselves and become a safe place to express their feelings. The research methods that are used are primary data through interviews with expert users and extreme users and also surveys with target audience. And secondary data from literature studies from books and journals. The results of the research proved that the visual asset of a journaling book can be designed with a fun and calm design to attract the Z generation and need to do more promotion on social media to build brand awareness. Keywords: Journaling Book, Z Generation, Mental Health, Visual Asset
Visual Identity for Gong Production Malang Muhammad Wildan Gunawan; Handry Rochmad Dwi Happy
VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i1.2641

Abstract

Amidst of nowadays hustle and bustle society, organizing and managing an event is such a tiresome work. Not everyone are able to organize and manage their own events. Then there comes an event organizer service. But the event organizer services are also increasingly widespread, so there must be a identity as differentiator in order to be known in the public. An example is a visual Identity. Gong Production Malang as agency that recently established an event organizer service from traditional dance studio requires visual identity. These visual identities are logo, stationery kits, publication media in the such as banner, x-banner and Instagram feeds, uniform t-shirts and key chain accessories. Aside from being a differentiator, the existence of a visual identity also makes Gong production Malang looks professional and considerable by most people.. It was proven by validation results that shows percentage of 82,58%, which means it was quite successful.
T-shirt Illustration for Griya Baca's Street Children as an Awareness Campaign Media Indra Gunawan; Elfa Olivia Verdiana
VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i1.2645

Abstract

Street children are a social problem that is an interesting phenomenon in social life. Quoting from street children who are cared for by Griya Baca Malang, here there are a lot of children who do not get an education like ordinary children, due to their circumstances which require them to live on the streets, even earn money by busking/begging, their background is mostly from economic pressure. , from this problem it is important for the community to care more about them because after all they are the nation's generation, after research on the problem, the solution for this is to hold a awareness campaign through t-shirt illustrations. The purpose of designing this t-shirt illustration is as a form of public awareness to be more concerned with street children. Illustrations will make it easier to convey messages and have their own charm so that messages from the campaign can be conveyed properly. Product effectiveness testing was carried out on February 16, 2022, showing that the results of the assessment of this t-shirt illustration obtained a fairly high positive percentage, namely 29 out of 30 respondents. This book received a positive response from respondents based on the results obtained from this test. Keywords: Street children, illustration, campaign
Resin Coaster Business Innovation Through Design Thinking Connie Wijaya Utomo; Marina Wardaya
VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i1.2713

Abstract

The purpose of this study is to establish innovations for an arts & crafts business in the form of resin coasters through solving a common problem from the target users, which is work stress. This research used a design thinking method to yield solutions and the innovations for the product. The research method used in this study is both qualitative and quantitative method through questionnaires with Google Form. The questions given were answered using a scaling system called Likert scale (1 - 5). For the qualitative data, literature review and opinions from respondents were asked through the questionnaire. Questionnaires were done twice, for empathize and testing steps, and both have passed validity and reliability tests. This study used the technique of purposive sampling, with a total of 30 respondents having certain criterias (not required to pass all) such as: Indonesian people, 18-40 years old, coffee/tea/other drinkers, office/desk-job workers, or students. The result of the design thinking method suggested that innovations by adding motivational quotes and adding unique designs/color (thermochromic) is suitable for developing the resin coaster product. It concludes that the prototype made has met the wants and needs of the target users, although there is still some room for improvements as mentioned by the respondents. Further research in looping the design thinking method from step 1 to 5 is needed to create the best version of the prototype that is ready to be sold to the market.
The Importance of Using Visual in Delivering Information Lintang Ruhil Hidayah
VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i1.2720

Abstract

The difficulty of absorbing information without a visual form is a problem for some people regardless of age, but students experience this difficulty the most because of the daily learning process. The purpose of this study was to determine whether conveying information visually can support a person's learning process. The research method used is quantitative using questionnaires and literature studies from previous research as supporting data. The object of this research is male and female students, aged 17-24 years old. The results obtained are the use of visuals has a positive and significant effect on the delivery of information and can be a medium to support learning.
Design and Website Design for Vivree Photography Jonathan Jami'an Eliezer
VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i1.2834

Abstract

Vivree Photography is a wedding photography service domiciled in Surabaya with a target market of millennials aged 22 - 30 years. Vivree Photography has been established since 2019 and has been running a photography business that focuses on wedding photography and has met many consumers. After evaluating this professional impression, the website is felt to be very important because it is an image and also to be trusted in the field of business that is involved by looking at other competitors. The website as a professional image also enables competitors to create marketing to increase customer engagement. This research uses a literature study in the form of a literature review using national and international journals and books that discuss websites for business, UI / UX on websites and customer engagement. In addition, the literature review method is also carried out using quantitative methods with expert users who are competent in technology and photography, extreme users who have used the services of Vivree Photography, and a discussion group forum by 15 people aged 22-30 years to review the results of websites that have been published. create and provide further suggestions for the Vivree Photograph website. Therefore, from the results of the research, it can be concluded that website design and UI / UX design which has a monochrome minimalist design style and has a warm tone and emphasis on writing and features on the website are very important for a business website, especially a service business in order to improve marketing and also customers. engagement Vivree Photography. Keywords: Professional, Design, Website, Promotional Media, Consumer

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