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Marina Wardaya
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VCD (Journal of Visual Communication Design)
Published by Universitas Ciputra Surabaya
ISSN : 25485342     EISSN : 25485350     DOI : https://doi.org/10.37715/vcd
Core Subject : Art, Social,
Arts Social Sciences
VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 107 Documents
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Adapting Flat Design Concept in Digital Graphics to Wayfinding Signage Development: Redirecting Movement and Recreating the Environment Afeez Babatunde Siyanbola; Johnson O. Oladesu; Benjamin Eni-itan F. Afolabi; Festus O. Uzzi
VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i1.3207

Abstract

People visiting built environments are desirous of accomplishing their aim of visiting such place within the shortest possible time, devoid of negative feelings/ spatial anxiety. Meanwhile, some environment such as hospital, academic setting among others are known for complex structures whereby navigation can become daunting especially when characterised by poor wayfinding system. This therefore necessitated a study on development of wayfinding signage adapting flat design which ordinarily was a design concept invented for digital screens. Innovatively, the wayfinding system was printed for Fine and Applied Arts Building, Olabisi Onabanjo University, Ibogun Campus, relying also on colour psychology, typography, shape and user experience. Research method adopted for the study was mixed method: experimental and survey. User perception of the wayfinding system was sampled using questionnaire administered to 313 respondents. After thorough analysis, results indicated there is consistency in the interior and exterior signage colours, signage textual information are bold and descriptive. The wayfinding system with its shapes added better aesthetic to the environment. This study succeeded in demonstrating how creativity can be put into practise. Thus, recommended that Visual designers (especially in Africa) should be open to new and diverse design concepts for effective visual solution.
Story Analysis in Documentary “The Waste On The Hills” Nicholaus Wayong Kabelen
VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i1.3530

Abstract

The purpose of this research is to analyze the story of the daily routine of TPA Piyungan Yogyakarta in the documentary film The Waste On The Hills by Himawan Pratista. Social and environmental problems are clearly visible, where this TPA has actually exceeded its capacity. piyungan landfill has been operation since 1995, and it has to be stopped using in 2016, but until now, it still in use the height of the garbage dump from the ground has reached more than a 20 fibors building. Low public awareness in environmental management can be a cause of environmental pollution. Then efforts to manage waste that are not effective will result in health problems for humans and livestock around the landfill. In the middle of the pile of garbage there are lots of scavengers looking for trash to sell again. The results of writing this article aim to analyze and describe or explain the factors that cause and impact caused by piles of garbage. The writing of this article also uses a qualitative descriptive approach method opinion raising starting from 01:00 to 06:00 then the climax begins to appear at 09:15 on 3 quarters of the duration of the film.
Designing Bakgor Bobo Cen Brand Campaign to Increase Brand Awareness on Instagram Shannen Shannen; Paulina Tjandrawibawa
VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i1.3903

Abstract

To be able to have branding that is able to maintain brand performance in this industry 4.0, the right branding strategy is needed in strengthening branding, one of which is also to increase brand awareness. Branding is something that differentiates a brand from other similar competitors. The purpose of this research journal is to guide the author's literature study review on the right branding strategy that can be executed by the Bakgor Bobo Cen brand, so as to increase brand awareness in the brand's target audience. By using the literature study review method on several national and international journals and books with the theme of tips and strategies in branding. The results showed that designing a brand campaign on Instagram can be a solution for Bakgor Bobo Cen in increasing brand awareness. In this study, the Bakgor Bobo Cen brand will use Instagram as a medium to increase awareness in the target market by utilising relevant features on Instagram with the needs of potential customers. So that if the concept of branding strategy with brand campaigns in this study can be used as direction and guidance by the Bakgor Bobo Cen brand to increase awareness of the Bakgor Bobo Cen target audience.
Character Design of Mahapatih Gajah Mada Based on Visual References from Bima and Brajanata/Kertala Statues Hutomo Setia Budi; I Wayan Adnyana; I Wayan Swandi; I Nyoman Suardina
VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i1.3956

Abstract

Mahapatih Gajah Mada was a great figure who united the archipelago in his time, but no statues have been found that depict the figure. Archaeologists disagree on the accuracy of the human head statue artifact referenced by Mr. Muhammad Yamin, as it does not have any markers that indicate it is a statue of Mahapatih Gajah Mada. To design an accurate visualization of the character design of Mahapatih Gajah Mada, this design is divided into 2 stages: data mining and character design. Data mining involves a data search related to Mahapatih Gajah Mada and culture during the Majapahit Kingdom Era. Character design involves designing the character design of Gajah Mada using data from the references that have been obtained. Data searches have revealed that Mahapatih Gajah Mada is likely to be the Brajanata/ Kertala character in the Panji story and the Bima character in the Mahabarata story. The character has a large, tall body, strapping, crossed mustache, and wavy curls, using a headdress in the form of a foreheadband with carvings, upper arm bands made with snake motifs, a belt with a Kala head patterned buckle, and an upawita (caste rope) that crosses from the left shoulder to the right waist depicting Gajah Mada's caste. For weapons, Gajah Mada carries a keris with a cundrik type (not notched) and an oval mace, which means that Gajah Mada is one of Lord Vishnu's attendants who has a guardian nature. The design of the oval mace takes reference from door guard statues. Keywords: Character Design, Gajah Mada, Majapahit kingdom
Reading the Spiritual Message Behind Javanese Traditional Wedding Procession Abdulloh Eizzi Irsyada
VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i1.3961

Abstract

This research using qualitative research methods and a descriptive and semotic approach aims to analyze the values and symbolism contained in Javanese traditional wedding processions. With the development of technology and the influence of globalization, the younger generation in Java, Indonesia, tend to leave the traditional Javanese procession in their marriage. This threatens the sustainability and preservation of the cultural heritage. Data was collected through direct observation, interviews and literature study. The series of procedures for traditional Javanese wedding processions and the values contained in each procession are analyzed in depth. The results of the study show that each Javanese traditional wedding procession contains various symbols that reflect the social, religious and cultural values inherent in Javanese society. These symbols have a deep philosophical meaning and are a reflection of the relationship between the bride and groom, family and society. Although it is not an obligation, the use of Javanese traditional ritual processions in marriage for couples with Javanese ethnicity does not have a significant effect on the wedding ceremony or the days afterward, but some couples choose to do it as a form of respect for their ancestors and inherited values, and hope that life their marriage was filled with goodness and blessings passed down by the ancestors.
DESIGNING THE COVER OF THE FANTASY NOVEL ‘ALPHERATZ CHRONICLE: GUIDE TO AN UPRISING’ TO FIT THE MARKET Atita Sashita Rahmadiva; Shienny Sutanto
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.3887

Abstract

The illustrations in the book or the cover in the book have the intention to explain the contents of the book. Popular fantasy novels like The Little Prince by Antoine de Saint-Exupéry, have illustrations from book covers to book contents. The novel 'Alpheratz Chronicle: Guide to an Uprising' is one of the novels inspired by popular fantasy novels. But 'Alpheratz Chronicle: Guide to an Uprising' does not yet have a visual for the book to be marketable. Therefore, in order for the original novel 'Alpheratz Chronicle: Guide to an Uprising' to be more acceptable and attractive in the eyes of readers, a visualization design for the cover and contents of the novel 'Alpheratz Chronicle: Guide to an Uprising' was made using art style that determined by research over the topic. This study uses questionnaires and interviews with expert users who are proficient in this field and extreme users who frequently consume the product. The results of the questionnaires and interviews will determine what artstyle makes the original fantasy novel more interesting and whether the resulting prototype from the design meets the criteria to be a marketable book or not. Therefore, it is hoped that the results of the visualization design of the original novel 'Alpheratz Chronicle: Guide to an Uprising' are expected.
Quarter Life Crisis Card Game Design Based on The Purpose Venn Diagram and IPE Ciputra Concept Alexandra Ruth Santoso; Hanna Agustin
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.3910

Abstract

As individuals transition towards emerging adulthood, the younger generation often experiences what is commonly referred to as a quarter-life crisis. Anxiety in choosing a profession and the future is a problem that needs to be solved. In order to be able to achieve a life balance with the principles of The Purpose Venn Diagram and to have a personality with values of integrity, professionalism, entrepreneurship, and creativity, this study designed an interactive card game design as a communication medium for sharing stories with peers. A qualitative approach utilizing the design thinking method has been implemented to observe the psychological shifts in students following the use of this game card. According to the study findings, this playing card has the potential to serve as both a communication facilitator and an engaging form of entertainment for college students.
Elemen Visual Sebagai Promosi Libong Coffee Pada Media Instagram I Gusti Ayu Agung Aristi Putri; I Nyoman Larry Julianto
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.3983

Abstract

Promosi merupakan suatu upaya dalam memperkenalkan dan mengajak konsumen dengan tujuan menarik pelanggan untuk membeli produk yang ditawarkan. Bentuk promosi yang lumrah dilakukan adalah promosi dengan memanfaatkan media sosial. Salah satu bisnis yang memanfaatkan media sosial sebagai media untuk mengenalkan produknya adalah Libong Coffee. Libong Coffee merupakan kedai kopi di daerah Senen Raya, Jakarta Pusat. Libong Coffee memanfaatkan instagram sebagai media promosi produk dari kopinya dengan mengunggah konten instagram dalam bentuk foto maupun video. Namun kekurangan dari konten instagram yang dibagikan oleh Libong Coffee yaitu dari segi tampilan instagram yang kurang memiliki estetika dan ciri khas tersendiri. Hal ini dilihat dari pengaplikasian elemen visual dan konten visual instagram yang masih minimal. Tujuan penelitian ini adalah untuk mengetahui peran elemen visual terhadap konten instagram Libong Coffee. Penelitian ini merupakan penelitian kualitatif dengan data primer yang diperoleh melalui observasi dan wawancara dengan pemilik Libong Coffee sebagai informan kunci. Data sekunder yang digunakan untuk memperoleh informasi dari berbagai sumber berupa buku, jurnal ilmiah, laporan penelitian dan sumber kepustakaan lainnya. Hasil penelitian ini menunjukkan bahwa penerapan elemen visual pada konten instagram Libong Coffee masih terbatas. Pengaplikasian elemen visual pada konten visual yang digunakan antara lain ilustrasi, warna, tipografi dan layout. Selain itu, konten visual yang ditampilkan juga belum memanfaatkan fitur-fitur instagram secara maksimal. Konten visual yang dterapkan oleh Libong Coffee antara lain kesatuan konsep, produk dan testimoni.
VISUAL COMPOSITION IN BUILDING DRAMATIZATION OF SONG LYRICS IN THE MUSIC VIDEO “MELAWAN RESTU”: KOMPOSISI VISUAL DALAM MEMBANGUN DRAMATISASI LIRIK LAGU PADA VIDEO MUSIK “MELAWAN RESTU” William Sanjaya
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.4007

Abstract

Cinematography is about combining and capturing images to form a series of images that tell a story. In practice, cinematography has several compositions, such as the rule of thirds, visual composition, and camera angles. "Melawan Restu" is a music video that applies visual composition to highlight the theme of romance. Unlike other music videos, many visual compositions emphasize the meaning of each song’s lyrics. This study aims to show the visual composition that builds dramatization of the song lyrics in the music video "Melawan Restu". The method used is qualitative by using a purposive sampling technique. This study uses Gustavo Mercado's theory which discusses visual composition in cinematography. The results of this study indicate that visual composition not only provides aesthetics but also the meaning of each shot so that it can be understood by the audience. In the music video for "Melawan Restu", there is an application of the visual composition showing serenity which connotes the lyrics of the song. While several other visual compositions show sadness, powerless, and turmoil in the bad situations experienced by the female characters in the story.
Place Branding through Establishing IP Mascot to Increase Economy in Indonesia using Pentahelix Model Inne Chaysalina
VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.4099

Abstract

Indonesia has a diversity of cultures, each of which has its uniqueness. The characteristics of a region can be the basis for forming an Intellectual Property (IP) in the form of a mascot. The presence of an IP Mascot can improve the branding performance of the region. This research uses a descriptive qualitative method with a literature review comparing several case study areas are discussed. This research will specifically discuss the benefits of IP Mascots as a means of communication in a region based on the case studies raised. Based on the results, an attractive mascot design can build a region's branding image because an attractive mascot will be easier for the public to remember. Mascots can also increase consumer appeal and familiarity with a region. This research will also discuss the form of recommendations for the participation of various parties using the Pentahelix Model. It refers to coordination and collaboration towards the synergy of Pentahelix Actors to implement the role of it at tourism locations that use IP Mascot as a form of promotional media.

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