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INDONESIA
JOURNAL OF RESEARCH IN MANAGEMENT
Published by INDONESIAN RESEARCH SOCIETY
ISSN : 26545365     EISSN : 26545373     DOI : 10.32424
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Research in Management aims to accomodate research articles related to management studies. We invite articles in all functional area of management, which mainly about (but not exclusive to) : 1. Human Resource 2. Marketing 3. Financial 4. Operational 5. Strategic Management Our main purpose is presenting current issues in management fields to wide-ranging readers such as academicians, graduate students, and business practitione
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol 1, No 2 (2018)" : 5 Documents clear
THE INFLUENCE OF SALES PROMOTION AND STORE ATMOSPHERE TOWARDS IMPULSE BUYING WITH SHOPPING EMOTION AS INTERVENING VARIABLE ASRINTA, PRASASTI SEKAR
JOURNAL OF RESEARCH IN MANAGEMENT Vol 1, No 2 (2018)
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i2.27

Abstract

The purpose of this research is to know and analyze the influence of sales promotion andstore atmosphere toward customers shopping emotion, sales promotion, store atmosphere,and shopping emotion toward customers impulse buying, and the influence of salespromotion and store atmosphere toward impulse buying with shopping emotion asintervening variable. The sample in this study there are 125 respondents who areconsumers of Matahari Department Store Purwokerto. Convenience sampling method isused in the determination of this research sample. Data were analyzed using StructuralEquational Modeling (SEM) with SPSS and AMOS statistical software.The results of thisstudy show that, sales promotion and store atmosphere have positive influence on shoppingemotion and impulse buying. Thus, sales promotion and store atmosphere have positiveinfluence on impulse buying with emotion as intervening variable at customers of MatahariDepartment Store Purwokerto.
THE INFLUENCE OF TRUST, SECURITY AND SERVICE QUALITY TOWARD PURCHASE DECISION AT LAZADA PRASETYO, KURNIANTO AJI
JOURNAL OF RESEARCH IN MANAGEMENT Vol 1, No 2 (2018)
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i2.26

Abstract

The purpose of this study is to find out and analyze customer trust, service, and servicequality on purchasing decisions at Lazada.co.id. Sample in this study there are 120respondents who are customers at Lazada.co.id. Convenience sampling method indetermining the sample of this study. Data were analyzed using multiple regression withSPSS version 25 statistical software. The results of this study indicate that, (1) Customertrust in the purchase results at Lazada.co.id. (2) Security of the purchase results atLazada.co.id. (3) Positive service quality for purchasing decisions at Lazada
FACTORS INFLUENCING BRAND SWITCHING BEHAVIOR: ROLE OF VARIETY SEEKING NEED AS MODERATOR VARIABLE FEBIASTUTI, SHEILA; NAWARINI, ALISA TRI
JOURNAL OF RESEARCH IN MANAGEMENT Vol 1, No 2 (2018)
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i2.24

Abstract

The aims of research were to analyze the effect of dissatisfaction as well as characteristic ofproduct category on brand switching, to analyze the moderating role of variety seeking needon the causal relationship between dissatisfaction as well as characteristic of productcategory and brand switching, and so to analyze the direct effect of perceived price as wellas competitors? promotion on brand switching. Type of this research uses survey. Populationof this research was all customers of smartphone in Purbalingga who ever use the Samsungbrand and they switch to another brand of smartphone product which the number isuncertainty. Sampling technique of this study used interval estimate technique and theopinion by Hair et al., so it could be determined that sample size within study was 150respondents. Furthermore, technique data analysis of this study used Structural EquationModel (SEM) analysis. Based on the result of data analysis, it could be concluded thatdissatisfaction as well as characteristics of product category has a positive influence onbrand switching, need of variety seeking no moderates the influence of dissatisfaction aswell as characteristics of product category on brand switching, and perceived price toanother brand as well as competitors? promotion has a positive influence on brand switching.Refers to these conclusions, it could be implied that in order to minimize its customers?brand switching behavior, marketing manager of Samsung smartphone products needs tomake priority on marketing policy to address the customer dissatisfaction, characteristic ofproduct category, need of variety seeking, perceived price and competitors? promotionpolicies. The ways can be done by decrease the several risks are faced by Samsungsmartphone users and always to follow up the customers? complaints related to theproblems or error of the Samsung smartphone product quickly and accurately, create thespecific products of smartphone which cannot be imitated by competitors, apply the productdiversification strategy through modifying existing products or adding the new product basedon price levels and target market segmentation, make the various technological innovationsto improve the quality and usefulness of smartphone products in accordance with thechanging needs, desires and consumers? preferences, set price of Samsung smartphoneproducts that are cheaper than price of competitors? smartphone products with still maintainthe quality and benefits of Samsung smartphone products, and build the brand image of?SAMSUNG?, and always maintain and strengthen the quality of long-term marketingrelationships with its customers to keep them from being influenced by the promotionalprograms of competitors? product or brand.
THE INFLUENCE OF FINANCIAL LITERACY TOWARDS FINANCIAL BEHAVIOR RESWARI, ANGGINA DWI; SUDARTO, SUDARTO; WIDYASTUTI, EKANINGTYAS
JOURNAL OF RESEARCH IN MANAGEMENT Vol 1, No 2 (2018)
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i2.28

Abstract

The ability to manage personal finance has become increasingly important in today?s world.The study about personal finance is challenging to be investigated, due to the rare ofresearch regarding this topic. This research is aim to know the influence of demographicfactors towards financial literacy and its impact towards financial behavior from the membersof SMEs under the guidance of Bank Indonesia in Banyumas. The research methodologythat used in this study is a case study with survey research method. Convenience samplingtechnique derived from non-probability sampling techniques are used for sample selection.The sample of this research are 83 respondents and used the OLS as the model estimation.The results of this study indicate that education significantly influences the financial literacylevel and the financial behavior level. Then, income also significantly affects financialbehavior, but does not affect a person's financial literacy. Surprisingly, the financial literacydoes not affect the financial behavior of the members and other variables such as gender,age, and marital status also do not affect both financial literacy level and financial behaviorlevel. This result could give evidence about the factors affecting financial literacy andfinancial behavior thus it could give the implications to the Bank Indonesia and the SMEs forincreasing the personal financial ability as a whole.
THE EFFECTS OF VLOGGER CREDIBILITY AS MARKETING MEDIA ON BRAND AWARENESS TO CUSTOMER PURCHASE INTENTION NUGRAHA, ANAS; SETYANTO, REFIUS PRADIPTA
JOURNAL OF RESEARCH IN MANAGEMENT Vol 1, No 2 (2018)
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i2.20

Abstract

The purpose of this research is to know and analyze the effect of vlogger credibility as amarketing media on social media youtube on brand awareness to customer purchaseintention study on Traveloka with Arief Muhammad as a vlogger on youtube. The sample inthis study there are 150 respondents who are active on social media youtube. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non- probability sampling techniques are used for sampleselection. Data were analyzed using Structural Equation Modeling (SEM) with SPSS andAMOS statistical software. The results of this study show that, (1) Credibility of vlogger hasa positive effect on brand awareness. (2) Attractiveness of vlogger has a positive effect onbrand awareness. (3) Expertise of vlogger has a positive effect brand awareness. (4) Brandawareness has a positive effect on consumer purchase intention.

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