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Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi
Published by Universitas Pembangunan Nasional Veteran Jakarta
ISSN : -     EISSN : 2656050X     DOI : 10.33822/.v3i1
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Adalah jurnal ilmiah Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta. Terbit secara berkala 1 tahun 2 kali. Mengangkat tulisan hasil penelitian maupun pemikiran ilmiah yang mencakup bidang ilmu komunikasi, komunikasi pembangunan, public relations, periklanan, dan jurnalistik.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 15 Documents
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Search results for , issue "Vol 7 No 1 (2024): January" : 15 Documents clear
Interaktivitas Netizen 24 Jam Pasca Deklarasi Bacapres AMIN Sanjaya, Mochammad Lucky Trita; Nasvian, Moch Fuad
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7169

Abstract

The 2024 election will elect a new president after Jokowi served for two terms. In the 2024 election, the Nasdem and PKB parties are nominating the pair Anies Baswedan - Muhaimin Iskandar as candidates for President and Vice President. The candidacy of AMIN's running mate invited debate. This research analyzes netizen reactions in comments on the content of recorded YouTube broadcasts of four Indonesian news channels - TvOneNews, MerdekaDotCom, METRO TV, and KOMPASTV - on the live broadcast of the declaration of Anies Baswedan and Muhaimin Iskandar as 2024 presidential candidates. The focus of this research data is using comments in the first 24 hours after declaration of couple Anies Baswedan and Muhaimin Iskandar. This research uses thematic analysis and reveals four main themes from the comment analysis are: supporters of other politicians, uninspiring politicians, established politicians, and national pride, which reflects a variety of perspectives. Anonymity on YouTube allows for the explicit expression of opinions, emotions, and socio-political affiliations. This highlights the participatory nature of social media in facilitating political discussions. However, increasing interactivity does not necessarily result in quality discussions. Further analysis of the substance of comments is needed to examine the qualities that shape online political discourse in Indonesia. This study provides an initial mapping of reactions for future researchers to build using sentiment or network analysis. The results of this research also underline the importance of understanding public discourse in a political context considering the widespread use of social media as a campaign tool.
Optimizing Positive e-Word of Mouth: Unveiling the Influence of Brand Personification, Social Presence, and Message Characteristics Kussusanti, Kussusanti; Gunawan, Imsar
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7185

Abstract

Several companies aim to enhance digital marketing communication processes to achieve desired outcomes. Strategies include brand personification, embodying a human persona for the brand, and fostering social presence, perceived through communication activities. The characteristics of the message also play a significant role. However, research on the role of brand personification, social presence, and message characteristics on Instagram remains scarce. This study investigates their influence on positive e-word-of-mouth intention within Indonesia's telecommunication service provider industry.  A quantitative research method is employed, using Structural Equation Modeling (SEM) with the Lisrel program for data analysis from 254 respondents, findings indicate significant effects. Brand personification, social presence, and message characteristics positively impact e-word-of-mouth intention, with respective influences of 0.17, 0.27, and 0.40. The study suggests telecommunication companies leverage these factors to cultivate positive e-word-of-mouth intention among customers, aiding in digital marketing effectiveness.
The Representasi Rekayasa Sosial dalam Film Unlocked (Analisis Semiotika Roland Barthes) Azwar, Azwar; Auliana, Irvanti
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7186

Abstract

This research is about the representation of social engineering in the film "Unlocked" using Roland Barthes' semiotics. This study aims to understand how social engineering is represented in the film "Unlocked." The research employs a descriptive qualitative method. The researcher collected data by analyzing film scenes that exhibit signs of social engineering. Data analysis was conducted using Roland Barthes' semiotic approach, complemented by Stuart Hall's representation theory. The results were drawn through triangulation techniques. The findings of this research indicate that "Unlocked" represents social engineering in the following forms: the denotative meaning of "Unlocked" represents social engineering as a criminal act carried out without a specific motive. The connotative meaning of "Unlocked" represents social engineering as this criminal act is executed through a series of staged patterns, starting from gathering victim information, developing relationships with the victim, exploiting the victim's information, launching an attack on the victim, and requiring professional assistance to complete the process. Victims of this crime are more vulnerable if they have low digital literacy. The mythic meaning in the film "Unlocked" represents social engineering as something that requires a work ethic such as discipline, consistency, and a refusal to back down in achieving its goals.    
Pengaruh Media Sosial dan Komunikasi Publik Gubernur terhadap Opini Publik (Studi Analisis Regresi Pada Kepemimpinan Gubernur Kepulauan Bangka Belitung Periode 2017-2022) Anindita, Listya
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7224

Abstract

This study aims to analyze the influence of social media and public communication of the governor on public opinion, using regression analysis on the leadership of the Governor of Bangka Belitung Islands for the period 2017-2022. The research method used is quantitative with a positivist paradigm. The population of this study is the residents of Bangka Belitung aged 17 years and above, who have the right to vote, amounting to 913,239 people. The multistage cluster sampling technique was used to obtain a sample of 600 respondents. The data analysis technique used is multiple regression analysis. The results of the coefficient of determination test which aims to measure the percentage influence of social media and the governor's public communication on public opinion indicates 19.6%, the remaining 80.4% of the variables in public opinion still cannot be explained by the variables in this research. The correlation coefficient is 0.443. This value shows that there is a positive relationship between social media variables and public communication with a moderate influence on public opinion variables. The results of testing the statistical significance of the variable influence of social media and public communication on public opinion have a positive and significant effect.
The Effort of the Election Supervisory Agency (Bawaslu RI) in Preventing Black Campaign on Digital Media During the 2019 Election Anwar Ilmar; Bahirah, Hilda Indah; Rahmawati, Restu; Yuliandri, Putrawan
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7231

Abstract

This research is motivated by the black campaign phenomenon that has occurred since the 2014 eletion and the 2017 DKI regional election, and has become increasingly widespread in the 2019 election. Bawaslu is a state institution that has the duty to monitoring the implementation of the campaign which is often filled with black campaign practices. In its implementation, Bawaslu often has difficulty to prevent the spread of black campaigns on social media. This research aims to see what makes Bawaslu unable to be optimal in preventing black campaigns on social media. This research uses a qualitative approach and the type of research used is descriptive-analytical. The concepts used are participatory supervision strategies and Michel Foucault's theory of power and knowledge. This research uses data collection techniques through interviews and literature studies in the form of books, news, and previous research journals that are relevant to this research. The results of the research show that there are determinant factors that make Bawaslu not optimal in preventing and supervising black campaigns on social media, such as the weak participatory supervision strategies made by Bawaslu. There is a power relationship that occurs between Bawaslu, social media and hoax. Because the presence and spread of hoax on social media is still stronger than the prevention efforts carried out by Bawaslu. This is because social media platforms have community standards which limit the movement and supervision of Bawaslu in dealing with hoax issues.

Page 2 of 2 | Total Record : 15

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