Article Per Year (5 Year)
p-Index From 2020 - 2025
1.756
P-Index
This Author published in this journals
All Journal PRofesi Humas Wacana: Jurnal Ilmiah Ilmu Komunikasi Minda Baharu Coverage: Journal of Strategic Communication Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Indonesian Journal for Social Responsibility Jurnal Al Azhar Indonesia Seri Ilmu Sosial Calathu: Jurnal Ilmu Komunikasi Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS)
Kussusanti Santi
Universitas Al Azhar Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
Monitoring Komunikasi Program MBKM pada Mahasiswa Universitas Al Azhar Indonesia Imsar Gunawan; Manik Sunuantari; Kussusanti Santi; Soraya Soraya; Safira Hasna; Nurul Robbi Sepang
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 3, No 1 (2022): Februari 2022
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v3i1.994

Abstract

Merdeka Belajar Kampus Merdeka (MBKM) program aims to prepare students to achieve careers in the future according to their aspirations. With MBKM, students have the opportunity to be independent in building their competencies by learning directly from practical experience in the industry in synergy with the campus academic system. This study aims to measure the quality of communication in the MBKM program, using the concepts of comprehension, conviction, and satisfaction. The research method used is descriptive quantitative, with 65 respondents participating in the MBKM Universitas Al Azhar Indonesia in 2021. The results show that students understand well the information about MBKM delivered by the supervisor and the organizing committee. They believe that the information is appropriate, clear, and correct, and have satisfaction with the MBKM information they receive.Keyword: MBKM; Monitoring; Communication quality; Communication satisfaction
STRATEGI KOMUNIKASI PERSUASI ONLINE DALAM RELATIONSHIP MARKETING : (STUDI KASUS PADA BISNIS NETWORK MARKETING PT HARMONI DINAMIK INDONESIA) Qisty Amanda Deviacita; Susanti Kussusanti
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 2 (2023): Mei
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i2.4904

Abstract

Kemunculan platform digital membawa perubahan signifikan dalam aktivitas komunikasi pemasaran, di mana pelaku bisnis semakin mudah menjangkau target pasarnya. Namun, di samping penggunaan teknologi digital ini, diperlukan upaya menjalin hubungan yang baik dengan para pemangku kepentingan. Salah satu bisnis yang menerapkan relationship marketing ini adalah bisnis network marketing. Pada dasarnya, bisnis ini merupakan bisnis yang di lakukan secara door to door. Namun kondisi COVID-19 membuat pelaku network marketing saat ini bertransformasi menjalankan fungsi komunikasi pemasarannya pada basis online. Riset tentang network marketing umumnya membahas mengenai motivasi dan strategi pemasaran yang digunakan dalam memasarkan bisnisnya. Namun, belum ditemukan riset yang secara khusus meneliti bagaimana komunikasi persuasi dalam relationship marketing menjadi suatu strategi komunikasi pemasaran dalam pemasaran jaringan. Oleh karena itu, penelitian ini bertujuan untuk mengetahui strategi komunikasi persuasi dalam relationship marketing yang dilakukan oleh pelaku bisnis network marketing di dalam memasarkan bisnis di masa pandemi Covid-19. Penelitian ini menggunakan metode studi kasus pada bisnis network marketing PT Harmoni Dinamik Indonesia. Hasilnya menunjukkan bahwa relationship marketing dan taktik persuasif memiliki peran dalam menyebarkan informasi yang dapat membangun kedekatan serta memotivasi para member dalam bisnis network marketing. Enterpriser melakukan pemasaran melalui media sosial Instagram dengan pendekatan yang lebih soft melalui sharing, membangun bonding dan personal branding dengan memperlihatkan komunitas positif, serta mempersuasi dengan menggali ketakutan positif. Pemasaran melalui media sosial Instagram mempermudah percepatan bisnis dan menjangkau member.
The Influence of Islamic Content on Instagram Through Product Attractiveness Towards Corporate Image Ruvira Arindita; Kussusanti Kussusanti; Nursalsa Arifah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.2677

Abstract

Moslem fashion trend followed by the advancement of information technology in the past years have enabled hijab online business to flourish. Persuasive communication with followers via Instagram is crucial. Moreover, competition among hijab online shops encouraged brands to build corporate image so that they look good for the public. The article aimed to know the influence of persuasive communication on the Islamic content of Hijab Online Shop’s Instagram account influence corporate image with moderation of product attractiveness. This study uses quantitative method with positivism paradigm. The theory used is functional theory, product attractiveness and corporate image. The population of this research is followers of the three hijab online shops that are the most active in terms of posting the Islamic content: @vanillahijab, @alezalabel and @hijup. The sampling method was conducted purposively, with the total sample 100 people. The result indicates that there is influence of persuasive communication in Islamic content of hijab online shop’s Instagram account towards the corporate image and the influence increases as product attractiveness increases. Knowledge as part of persuasive communication is the most influential aspect among other persuasive communication elements. Other than that, product attractiveness remained as supportive factor in building corporate image.
Komunikasi Kesehatan Mental untuk Menciptakan Kepuasan Pengguna Telemedicine Diva Khautsar Dipraja; Kussusanti Kussusanti
Calathu: Jurnal Ilmu Komunikasi Vol. 6 No. 1 (2024): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v6i1.4023

Abstract

Communication through mobile apps is still looking for a better form, how to be carried out effectively, and how to be well received by the audience. One of the mobile apps widely used by the public today is telemedicine, which offers the integration of various health services. In health communications, the message sent by the doctor is proven to affect patient satisfaction. However, no studies on user satisfaction with telemedicine regarding mental health have been found. One telemedicine service in Indonesia is Halodoc, which provides psychological consultation and mental health articles. This study seeks to prove whether the quality of psychological consultation messages and mental health articles affects Halodoc user satisfaction. Concepts used are health communication, communication psychology, interpersonal communication, message quality, and customer satisfaction. With the quantitative method, this research sampling technique was purposive sampling. Questionnaires were distributed through Google Docs to 100 male and female respondents over 17 years old who had psychological consultations and read mental health articles through Halodoc in the last six months. With all the significant values being 0,000, this study finds out the effect of message in psychological consultation (0,461), mental health articles (0,469), and both together (0,560) on telemedicine user satisfaction.
Pemberdayaan Ibu-Ibu Santri Yatim dalam Menjalankan UMKM Toko Online Melalui Media Digital Kussusanti, Kussusanti; Hasna, Safira; Nur Ayu, Meta
Indonesian Journal for Social Responsibility Vol. 6 No. 01 (2024): June 2024
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v6i01.227

Abstract

One of the members of the community who needs empowerment is the mothers of orphaned students. As single parents, they find it challenging to financially support their children, especially considering their low level of education and skills. If finding employment in a company is difficult, one solution that can be pursued is to start a Micro, Small, and Medium-sized Enterprise (MSME). With the advancements in current technology, one feasible option is to establish an online store. However, their skills in online business are still quite limited. Therefore, training in this field is essential, covering marketing strategies, marketing management, food photography, and online selling techniques. This community service program aimed at one of the foundations that support orphaned students and foster children, as well as nurture their mothers, namely the Orphanage Foundation of Pejaten (YYPP). The method used involves face-to-face offline training, workshops for direct practice, monitoring and mentoring, until the participants are capable of running an online store proficiently. The pre-test and post-test results show that participants' knowledge about social media changed from 77% to 100%, knowledge about product branding changed from 8% to 85%, knowledge about photography changed from 31% to 92%, and knowledge about online sales changed from 23% to 85%. The participants expressed satisfaction, especially in terms of delivering content. 85% of participants stated that they strongly agreed that program was presented effectively by the speakers.
Optimizing Positive e-Word of Mouth: Unveiling the Influence of Brand Personification, Social Presence, and Message Characteristics Kussusanti, Kussusanti; Gunawan, Imsar
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): Januari
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7185

Abstract

Several companies aim to enhance digital marketing communication processes to achieve desired outcomes. Strategies include brand personification, embodying a human persona for the brand, and fostering social presence, perceived through communication activities. The characteristics of the message also play a significant role. However, research on the role of brand personification, social presence, and message characteristics on Instagram remains scarce. This study investigates their influence on positive e-word-of-mouth intention within Indonesia's telecommunication service provider industry.  A quantitative research method is employed, using Structural Equation Modeling (SEM) with the Lisrel program for data analysis from 254 respondents, findings indicate significant effects. Brand personification, social presence, and message characteristics positively impact e-word-of-mouth intention, with respective influences of 0.17, 0.27, and 0.40. The study suggests telecommunication companies leverage these factors to cultivate positive e-word-of-mouth intention among customers, aiding in digital marketing effectiveness.
Strategi Corporate Communication dalam Implementasi Budaya Perusahaan di PT Kimia Farma Apotek Valentina, Novia; Kussusanti, Kussusanti
Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) Vol 4, No 1 (2024): Desember 2024
Publisher : UniversitasAl Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/psn.v4i1.3515

Abstract

PT Kimia Farma Apotek (KFA), sebagai anggota BUMN Holding Farmasi, menerapkan core values AKHLAK, yang merupakan akronim dari Amanah, Kompeten, Harmonis, Loyal, Adaptif, dan Kolaboratif, yang diperkenalkan oleh Kementerian BUMN pada tahun 2020 sebagai pedoman perilaku bagi seluruh perusahaan milik negara. Penelitian ini bertujuan untuk menganalisis strategi corporate communication dalam implementasi budaya perusahaan di PT Kimia Farma Apotek. Menggunakan metode kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam dengan karyawan dan manajemen serta observasi di lingkungan kerja. Hasil penelitian menunjukkan bahwa strategi komunikasi yang efektif dapat memperkuat pemahaman dan penghayatan nilai-nilai budaya perusahaan, sehingga selaras dengan upaya organisasi dalam mencapai tujuan. Namun, tantangan internalisasi muncul pada tingkat operasional, terutama dalam adaptasi terhadap nilai-nilai seperti Adaptif dan Kolaboratif, akibat keterbatasan waktu, tekanan kerja, dan perbedaan interpretasi. Penelitian ini merekomendasikan penguatan pelatihan, adopsi pendekatan mentoring, penyesuaian sistem penghargaan, serta evaluasi berkala untuk mengoptimalkan penerapan nilai-nilai AKHLAK di seluruh tingkatan organisasi. Kesimpulan dari penelitian ini adalah meskipun nilai-nilai AKHLAK telah terinternalisasi di tingkat manajemen, namun diperlukan langkah tambahan untuk memastikan penerapannya lebih efektif di seluruh level organisasi.Kata kunci: AKHLAK, Budaya Perusahaan, Corporate Communication, PT Kimia Farma Apotek.
Elemen Estetik, Autentik dan Citra Produk dalam Membangun Indonesian Gastronomy Brand melalui Media Sosial Sumanda, Safira Putri; Kussusanti, Kussusanti
CoverAge: Journal of Strategic Communication Vol 15 No 2 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v15i2.8030

Abstract

Komunikasi berperan penting dalam memperkuat citra dan reputasi sebuah negara atau daerah, melalui kekayaan dan keberagaman gastronomi. Gastronomy branding memerlukan peran seluruh lapisan masyarakat, tak terkecuali food blogger yang menyebarkan informasi melalui media sosial. Pada era digital, komunikasi menjadi alat utama dalam membentuk persepsi publik mengenai destinasi kuliner. Penelitian ini bertujuan menganalisis konten gastronomi Indonesia yang diunggah di media Instagram, mencerminkan elemen estetik, autentik dan citra produk. Menggunakan metode analisis isi kuantitatif serta teknik statistik deskriptif, penelitian ini mengambil sampel sebanyak 100 konten gastronomi dalam bentuk video reels pada Instagram kuliner nusantara @amazingindonesiafood, @kokobuncit, @dyodoran, dan @the.lucky.belly. Hasil penelitian menunjukkan bahwa elemen citra produk memiliki nilai rata-rata tertinggi (7,95), diikuti oleh elemen estetik (7,92), dan elemen autentik (7,23). Hasil penelitian ini menegaskan bahwa kekuatan utama dalam Indonesian gastronomy branding terletak pada kekayaan dan keragaman kuliner, keunikan sajian, serta kesan positif yang ditampilkan dalam konten digital. Namun, masih terdapat kekurangan dalam penyampaian informasi mengenai sejarah makanan, warisan budaya kuliner dari masa lampau, serta konsistensi dalam penyajian dan kualitas pelayanan dan suasana tempat makan. Oleh karena itu, diperlukan strategi komunikasi digital yang lebih baik dalam memperkuat branding gastronomi Indonesia, melalui peningkatan kualitas konten digital, serta penguatan narasi mengenai sejarah dan budaya kuliner.
Indonesian public hospitals’ online reputation: Mapping identity and communication dimensions Kussusanti, Kussusanti; Arindita, Ruvira; Hasna, Safira
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.61091

Abstract

Background: Background: Effective communication is instrumental in reputation building, shaping public perception of an organization. The principle extends to hospitals, which are increasingly benefiting from online media. The concept of online reputation is related to the perception of hospital credibility and image cultivated through digital platforms. This includes key components such as public trust, patient engagement, and institutional transparency. However, an important gap in the existing literature is the absence of a comprehensive analysis systematically mapping reputation of public hospitals across Indonesia. Purpose: This research aims to map reputation of public hospitals in Indonesia as reflected in online media. The necessity was evident in the sustained negative public perception of several hospitals. Method: This research was conducted quantitatively through content analysis with a sample of 100 public hospitals. The unit of analysis was online media content, namely website, Instagram, Facebook, and YouTube of Central Public Hospitals (Rumah Sakit Umum Pusat/RSUP) and Regional Public Hospitals (Rumah Sakit Umum Daerah/RSUD) from July 1-31, 2024. The two dimensions measured were corporate identity and communication activities. In-depth interviews were also conducted. Results: This research reported reputation map for RSUP and RSUD in Indonesia. The results showed that A-class hospitals consistently fell in the top quartile (Q1). However, reputation map suggested a more even distribution across Q1 to Q4 for B and C-class hospitals. Only one B-class and C-class hospitals were in Q4 and Q1 or Q2, respectively. Conclusion: Indonesian public hospitals used Instagram for interactivity and website for formal information to enhance reputation through corporate identity and communication. Implications: This research contributes to the development of reputation theory, particularly in hospital industry, and suggests that hospitals build a strong reputation through online media. 
PENINGKATAN PROFESIONALISME BISNIS UMKM MELALUI PELATIHAN KEWIRAUSAHAAN BAGI IBU SANTRI YATIM Kussusanti, Kussusanti; Atmadi, Gayatri; Gunawan, Imsar; Sepang, Nurul Robbi
MINDA BAHARU Vol 9, No 1 (2025): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v9i1.7026

Abstract

Sustainability Development Goals (SDGs) yang dirancangkan oleh Perserikatan Bangsa-Bangsa, program pengabdian kepada masyarakat menjadi tanggung jawab bersama seluruh masyarakat. Salah satu pihak yang memerlukan bantuan adalah ibu santri yatim. Ibu tunggal yang merawat anak yatim piatu bukan hal mudah untuk memenuhi kebutuhan hidup sehari-hari karena terbatasnya pendidikan dan keterampilan. Sebagai solusi, membuka usaha kecil menjadi pilihan. Namun, usaha kecil yang dikelola tidak berkembang dengan baik dan kurang profesional. Menyikapi hal ini, tim Program Pengabdian Kepada Masyarakat dari Universitas Al Azhar Indonesia menyele nggarakan pelatihan dengan tema peningkatan keterampilan usaha kecil, agar para ibu santri yatim dapat menjalankan UMKM dengan lebih profesional. Peserta pelatihan ini adalah 20 orang ibu santri yatim yang bernaung di Yayasan Yatim Piatu Pejaten (YYPP), yang berlokasi di Jakarta Selatan. Metode yang digunakan adalah pelatihan secara offline tatap muka di YYPP dengan tema Peningkatan Keterampilan Usaha Kecil, meliputi achievement motivation, business creativity, time management, product and service quality serta communication skills. Target atau indikator capaian keberhasilan kegiatan ini adalah terjadi perubahan pengetahuan dari para peserta. Pre test dan post test menunjukkan perubahan pengetahuan mengenai lima materi yang disampaikan, berkisar dari 20% sampai 50%. Sedangkan untuk tingkat kepuasan, terukur sebesar 87% peserta menyatakan sangat puas terhadap pelatihan ini.
Co-Authors Arindita, Ruvira Atmadi, Gayatri Diva Khautsar Dipraja Imsar Gunawan Manik Sunuantari Nur Ayu, Meta Nursalsa Arifah Nurul Robbi Sepang Qisty Amanda Deviacita Ruvira Arindita Safira Hasna Sepang, Nurul Robbi Soraya Soraya Sumanda, Safira Putri Valentina, Novia