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Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial
Published by Budapest International Research and Critics University
ISSN : 1410881X     EISSN : 27162095     DOI : 10.33258
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial is a peer-reviewed journal published in March, June, September and December by BIRCU Publisher in association with Himpunan Indonesia untuk Pengembangan Ilmu-Ilmu Sosial (HIPIIS- Indonesian Association for the Development of Social Sciences), Asosiasi Dosen Ilmu-ilmu Adab (ADIA-Association of Humanities Lectures) and English Studies Association in Indonesia (ESAI) . Konfrontasi welcomes articles in culture, economics, social and other related areas published both online and printed version.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 12 No 2 (2025): Konfrontasi, June" : 6 Documents clear
Use of Virtual Reality in Public Relations Campaign Joshua Kayode Okunade; Toyin O. Akintola
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 2 (2025): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i2.329

Abstract

Virtual Reality (VR) has emerged as a transformative technology with the potential to revolutionize various industries, including public relations (PR). VR offers immersive experiences that can engage audiences in ways traditional media cannot. As Virtual Reality (VR) emerges as a potential game-changer in public relations (PR) campaigns, it is essential to assess the challenges and opportunities associated with its integration critically. Two theoretical frameworks, the Technology Acceptance Model (TAM) and the Media Richness Theory (MRT), were deployed in the study. The research adopted a survey method using questionnaire to generate data. This study underscores the transformative potential of VR to enhance audience engagement, brand recall, and emotional connections. The findings reveal that younger, educated, and tech-savvy demographics are particularly receptive to VR, validating its appeal to dynamic audiences. While VR demonstrates strong potential in creating immersive and interactive experiences, barriers such as high costs, limited technical expertise, and compatibility challenges hinder its widespread adoption. The findings reveal that younger, educated, and tech-savvy demographics are particularly receptive to VR, validating its appeal to dynamic audiences. While VR demonstrates strong potential in creating immersive and interactive experiences, barriers such as high costs, limited technical expertise, and compatibility challenges hinder its widespread adoption. This study underscores the transformative potential of VR to enhance audience engagement, brand recall, and emotional connections.
Use of Digital Media Platforms for Social Change in Nigeria Joy Collins-Dike; Richard N. Amadi; Dike Harcourt Whyte; Njoku C. Justice; Hauwa Mohammed Kawo
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 2 (2025): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i2.330

Abstract

The increasing penetration of digital media platforms in Nigeria has significantly transformed social activism, civic engagement, and public discourse. This study examines the role of digital media in driving social change, focusing on its impact on advocacy, governance, human rights, and community mobilization. Platforms such as Twitter, Facebook, WhatsApp, and Instagram have become critical tools for raising awareness, shaping public opinion, and influencing policy decisions. The #EndSARS movement, among other online campaigns, has demonstrated how digital activism can translate into real-world change. Additionally, digital platforms have facilitated access to educational resources, health information, and grassroots fundraising initiatives, bridging gaps in communication and social development. However, challenges such as digital illiteracy, misinformation, internet censorship, and disparities in digital access continue to hinder the effectiveness of digital advocacy in Nigeria. Despite these obstacles, the study highlights the growing potential of digital media as a force for social transformation and calls for improved digital literacy, policy reforms, and enhanced infrastructure to maximize its impact. The findings contribute to understanding how digital media can be leveraged for inclusive and sustainable social change in Nigeria. In the area of education and health, digital platforms have played a transformative role. Online learning platforms and social media pages provide access to educational resources, bridging the gap for people in underserved communities.
Child Abuse in Nigerian Polity: A Content Analysis on Two Major Newspapers Joshua Kayode Okunade; Martha A. Odutola; Timothy Ekeledirichukwu Onyejelem
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 2 (2025): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i2.331

Abstract

This study employed a content analysis on child abuse in Nigerian polity regarding two major newspapers in Nigeria, The Nation and The Guardian newspapers from January to December, 2022. Specifically, the study sought to find out the frequency of the coverage of child abuse in Nigeria newspapers, determine what category of story has the highest report in the newspapers, ascertain which newspaper shows a higher commitment to the coverage of child abuse, examine the level of prominence given to child abuse by Nigerian newspapers, and assess the direction, tone, and slant used in the reports by Nigerian newspapers. Adoption of systematic random sampling, which was used to select the sample size of the study, and purposive sampling, which was used to select two major newspapers to enable adequate knowledge of all issues in the selected newspapers for the study, were used as the sampling techniques in the process of selecting the issues for the newspapers that were analysed. The occurrences were analysed using descriptive statistics. Descriptive statistics include frequency counts and percentages with the use of SPSS version 23. The study adopted the Agenda Setting Theory. The findings showed that child abuse stories were under-reported. Only 55 issues out of 146 issues that were analysed have reports on child abuse, this means only 38% of news stories for the year 2022 from January to December 2022 had reports on child abuse while 62% had none. From this study, it was discovered that newspapers do not commit to reporting stories on child abuse. The study, therefore, recommended that efforts should be made by newspaper houses to ensure all child abuse stories are reported with in-depth analysis and are positioned on the front page of every newspaper. More so, the selected newspapers should put more attention on the fight against child abuse, because so many Nigerians are waiting to be educated and informed by the press.
Effect of Tech-Facilitated Gender-Based Violence on social media communication in Nigeria Funmi Falobi
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 2 (2025): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i2.332

Abstract

Tech-Facilitated Gender-Based Violence (TFGBV) has become a significant issue in the global context, including in Nigeria, where the rapid growth of social media use intersects with existing gender-based inequalities. In Nigeria, the effects of TFGBV on social media communication are both profound and wide-ranging, influencing individuals, communities, and even the broader societal discourse. Misogyny and tech-facilitated gender-based violence (TFGBV) are escalating concerns in Nigeria, reflecting broader societal gender inequalities exacerbated by digital technologies. This paper explores the evolving trends, contexts, and impacts of TFGBV, including online harassment, cyberstalking, doxxing, and non-consensual sharing of intimate images. Social media and digital platforms have become both sites of empowerment and oppression, where misogynistic narratives thrive, often with limited legal and institutional accountability. Cultural norms, weak regulatory frameworks, and inadequate enforcement mechanisms further enable perpetrators while silencing victims. Through a critical analysis of case studies, policy responses, and advocacy efforts, this study highlights the urgent need for comprehensive legal reforms, digital literacy programs, and multi-stakeholder collaborations to combat TFGBV. Addressing these issues is essential for fostering a safer digital environment and advancing gender equality in Nigeria.
Media Manipulating Allegiances: The Ibrahim Babangida Regime and the Politics of Loyalty, Propaganda, and Elite Control in Nigeria Olayinka Babatunde Adebogun; Ololade Olatunji Lateef; Omotola Ogunbola; Timothy Ekeledirichukwu Onyejelem
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 2 (2025): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i2.333

Abstract

The regime of Ibrahim Badamasi Babangida (IBB), Nigeria’s military ruler from 1985 to 1993, was marked by a sophisticated strategy of political manipulation designed to consolidate power, maintain elite loyalty, and control public perception. This study examines how Babangida’s government deployed propaganda, patronage networks, and psychological tactics to shape political allegiances and suppress dissent. By leveraging state-controlled media, co-opting influential elites, and fostering a culture of political uncertainty, the regime engineered a system where loyalty was rewarded while opposition was systematically neutralized. Through an analysis of government policies, media narratives, and elite interactions during this period, the paper highlights how Babangida’s administration blurred the lines between governance and manipulation. The institutionalization of prebendalism, coupled with calculated misinformation campaigns, allowed the regime to maintain a façade of democracy while orchestrating one of Nigeria’s most prolonged transitions to civilian rule. Additionally, the annulment of the 1993 presidential election, widely regarded as free and fair, underscored the regime’s ultimate reliance on deception and control to maintain its grip on power. This paper contributes to the broader discourse on authoritarian governance in postcolonial Africa by illustrating how Babangida’s rule set a precedent for political maneuvering that continues to shape Nigeria’s democratic trajectory. It also underscores the enduring impact of elite manipulation on political institutions and public trust in governance.
Researching Media in the Digital Performance: Methods and Techniques Babatunde Covenant Olugbenga; Muhammad Ridwan
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 2 (2025): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i2.335

Abstract

The intersection of media and performance has undergone a profound transformation in the digital age, giving rise to new paradigms of creation, dissemination, and audience engagement. This paper explores the methodologies and techniques used to research media within the context of digital performance, a field that merges traditional performance practices with digital technologies such as virtual reality, augmented reality, live streaming, and interactive media. Through a critical examination of qualitative and practice-based research methods including ethnography, digital ethnography, performance analysis, and creative practice as research this study maps the evolving landscape of media in digital performance. It also addresses key challenges such as ephemerality, interactivity, and technological mediation. The aim is to provide a comprehensive framework for scholars and practitioners to navigate and interrogate this rapidly evolving field, contributing to the broader discourse on digital humanities, media studies, and performance theory.

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