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Julaili Irni
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Kampus III, Fakultas Agro Teknologi Prodi Agribisnis Universitas Prima Indonesia Jl. Danau Singkarak Gg. Madrasah, Kel. Sei Agul Medan Barat
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Agriprimatech
Published by Universitas Prima Indonesia
ISSN : -     EISSN : 26216566     DOI : 10.34012
Core Subject : Economy, Science, Agriculture,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Agriprimatech merupakan jurnal ilmiah yang diterbitkan oleh Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia. Jurnal ini bertujuan untuk mengembangkan dan meningkatkan publikasi pada bidang pertanian dan manajemen penjualan pasca panen yang dapat menjadi sumber bacaan berstandar nasional. Jurnal ini berupa hasil penilitian secara kualitatif maupun kuantitatif yang terfokus pada bidang sosial dan budaya masyarakat pertanian, manajemen pemasaran, manajemen hasil pertanian, evaluasi pertanian secara berkelanjutan. Agriprimatech terbit dua kali dalam setahun pada bulan April dan Oktober
Arjuna Subject : Umum - Umum
Articles 10 Documents
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Search results for , issue "Vol. 7 No. 2 (2024): Agriprimatech" : 10 Documents clear
PERILAKU KONSUMEN PRODUK KOPI CAFE XPRESSO DI KECAMATAN KOTA KEFAMENANU KABUPATEN TIMOR TENGAH UTARA Nali, Randi; Boanerges Putra Sipayung; Umbu Joka; Dira Asri Pramita
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.5043

Abstract

Coffee consumption in Indonesia is quite large, this is due to the people's habit that in every activity coffee is the main drink. Coffee consumption in the people of Kefamenanu City is increasing so much that coffee drinks are prioritized when entertaining guests in today's society. This research was conducted at Cafe Xpresso in Kota Kefamenanu District, North Central Timor Regency. The population in this research is the number of residents in North Central Timor Regency as consumers with a total of 239,829 people. The sampling technique in this research used a purposive sampling method of 150 respondents. The objectives of this research are: 1) To find out the factors that influence consumers' decisions in consuming coffee at Cafe Xpresso. 2) To determine the competitiveness of Cafe Xpresso in Kota Kefamenanu District. The data analysis method used is Logistic Regression which is used to analyze coffee consumer decisions and the Boston Consulting Group (BCG) Matrix is ​​used to analyze the level of market growth and relative market share. The results of the research are based on Logistic Regression calculations using SPSS version 22 software data, it is known that the factors that have a significant influence on consumer interest in consuming coffee at Café Xpresso are age, product quality and service quality. Meanwhile, those that do not have a significant influence on consumers' decisions in consuming coffee at Café Xpresso are price, location, place design, taste, menu variations and cleanliness. Based on the results of BCG's analysis, it is known that the 2021 market growth rate is 12.75%, the market share is 3.68 times, and in 2022 the market growth rate is 11.09%, the market share is 1.11 times. So it can be seen that Café Xpresso is in quadrant II (stars) position, which means that Café This research also contains 5 marketing strategies, namely: Product Development, Price, Promotion, Place/Location and Expanding Market Size.
ANALISIS MINAT UNTUK BERGABUNG DALAM KOPERASI PLASMA SRIBU KUBAH DI KEC. PADAMARAN, KAB. ROKAN HILIR, RIAU Pasaribu, Yosua; Suranta Karo Sekali, Abednego
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i2.5357

Abstract

          The core plasma partnership is regulated in PP RI No. 44 of 1997 concerning Plantations and the objectives of this government regulation, among other things, s to increase the country's foreign exchange sources, people's prosperity, and welfare, business opportunities and as well as creating jobs. However, plasma core partnerships are not appropriate. On the one hand, this kind of partnership can help oil palm farmers develop their economic and social sectors. On the other hand, there are doubts and dilemmas among farmers regarding joining cooperatives, which manifest in issues such as disputes over the use of funds and late payments. This shows the need to analyze more deeply the factors that influence farmers' interest in joining the Sribu Kubah plasma cooperative. This research uses Ajzen's Theory of Planned Behavior to understand farmers' attitudes and behavior in making decisions to join a cooperative. Variables such as Word of Mouth, perceived benefits, subjective norms, attitudes, and perceived behavioral control will be analyzed to identify the main factors influencing their decisions. So there are 3 variables that influence the Intention variable. These three variables are Perceived Behavioral Control, Subjective Norms, Word Of Mouth variables. This can be seen from the processed data by looking at the t value (1.96) and p value (0.05). The results of the Perceived Behavioral Control variable show a (t) value of 2.014 and a (p) value of 0.044. It can be seen that the t value is larger and the p value is smaller, and the value of the Subjective Norms variable is the same as the previous variable showing values ​​of 3.055(t) and 0.002( p), as well as the third variable Word Of Mouth with values ​​of 2.134(t) and 0.033(p).
ANALISIS DAYA SAING USAHATANI BUAH NAGA DI KECAMATAN INSANA (Studi Kasus Desa Nunmafo) Anunut, Jefrianto; Umbu Joka; Simon Juan Kune; Werenfidus Taena; Boanerges Putra Sipayung
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dragon fruit plants are one of the plants that have very high economic value, dragon fruit plants are also very helpful in improving the economy both at the regional and national levels. The purpose of this study was to determine; 1) the benefits of dragon fruit farming in Nunmafo Village; and 2) the competitiveness of dragon fruit farming in Nunmafo Village. The analysis method used in this study is the PAM (Policy Analysis Matrix) analysis method. The results of the study showed that; 1) Dragon fruit farming in Nunmafo Village has a profit where the private profit is 34,072,000 and the social profit is 13,447,000 and 2) Dragon fruit farming in Nunmafo Village has competitiveness because the RBP (Private Cost Ratio) value is 0.47 and the RBSP (Domestic Resource Cost Ratio) is 0.69. Government policy can be seen in the PAM (Policy Analysis Matrix) analysis ratio, namely the nominal input protection coefficient (KPIN) of 0.65, the nominal output protection coefficient (KPON) of 1.25, the effective protection coefficient (KPN) of 1.47, the profit coefficient (KK) of 2.53, and the producer subsidy ratio (RSP) of 0.34.
Analisis Analisis Kelayakan finansial Perkebunan Kelapa Sawit PTPN IV, Kebun Melati, Kecamatan Pegajahan dan Perbaungan, Kabupaten Serdang Bedagai. Anastasya, Vinye; Saprida
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i2.5676

Abstract

This research discusses the Financial Feasibility of Oil Palm Plantations. Financial Feasibility is a tool used to analyze a business / project to determine whether or not a company is feasible in running its business, by examining the possible benefits of an investment / business. This research was conducted at PTPN IV oil palm plantation, Melati Plantation, Pegajahan and Perbaungan Districts, Serdang Bedagai Regency, North Sumatra Province. The research was conducted in June 2024, and the determination of the location was carried out intentionally (purposive) with the consideration that this area is one of the areas that have many oil palm plantations. In this study, researchers used two data, namely primary data and secondary data, where primary data was obtained through a direct interview process by asking questions that had been made, then the relevant Plantation would provide a verbal response or written response represented by the Plantation Manager, This research uses a type of Quantitative research, which analyzes data by calculating data (in the form of numbers) obtained as it is (Real Price). This research uses a financial feasibility analysis method consisting of npv, net b/c, irr, pbp. From the results of the research conducted, it can be concluded that the financial feasibility during the economic period of Oil Palm obtained, namely, NPV of Rp. 153,626,694,000, - Net B / C of 2.64, IRR of 21.03% and Payback Period of 4 years 5 months (starting from the year 2024) which is smaller than the economic period of growing oil palm in oil palm plantations in PTPN IV, Melati Plantation, Pegajahan and Perbaungan Districts, Serdang Regency, then based on the results of the analysis of the financial feasibility of this plantation is feasible to cultivate.
Analisis Keberhasilan Usahatani Kelapa Sawit Rakyat Studi Kasus di Desa Sungai Tapah Provinsi Riau Yoga, Tirta Yoga; Ebenezer Muaratama; Irlan Septi Fernando
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i2.5690

Abstract

Sungai Tapah Village in Tanjung Medan District, Rokan Hilir Regency, Riau Province is an area where the majority of residents rely on income from oil palm cultivation. Each oil palm farmer has a plantation with an average size ranging from 1 to 6 hectares This research seeks to delineate the attributes of farmers, quantify revenue and profits, and evaluate the viability of smallholder oil palm cultivation. The research was carried out during a three-month period, from March to May 2023, involving 71 oil palm farmers as the sample. Data analysis was performed using feasibility and profitability methods with calculations of R/C ratio and B/C ratio, while BEP was used to determine the minimum production quantity needed in the oil palm production process. The average age of responders was 36-40, according to the survey, the majority have a junior high school education, with an average farming experience of 16 to 20 years, and an average land area of 3 hectares. Production costs amount to Rp 2,565,215,028 per year, with farmer revenue totaling Rp 6,752,170,870 per year, and income reaching Rp 4,205,840,842 per year. The R/C Ratio is 2.65, and the B/C Ratio is 1.65.
ANALISIS DAYA SAING USAHATANI BUAH NAGA DI KECAMATAN INSANA (Studi Kasus Desa Nunmafo) Anunut, Jefrianto; Joka, Umbu; Kune, Simon Juan; Taena, Werenfidus; Sipayung, Boanerges Putra
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i2.4945

Abstract

Dragon fruit plants are one of the plants that have very high economic value, dragon fruit plants are also very helpful in improving the economy both at the regional and national levels. The purpose of this study was to determine; 1) the benefits of dragon fruit farming in Nunmafo Village; and 2) the competitiveness of dragon fruit farming in Nunmafo Village. The analysis method used in this study is the PAM (Policy Analysis Matrix) analysis method. The results of the study showed that; 1) Dragon fruit farming in Nunmafo Village has a profit where the private profit is 34,072,000 and the social profit is 13,447,000 and 2) Dragon fruit farming in Nunmafo Village has competitiveness because the RBP (Private Cost Ratio) value is 0.47 and the RBSP (Domestic Resource Cost Ratio) is 0.69. Government policy can be seen in the PAM (Policy Analysis Matrix) analysis ratio, namely the nominal input protection coefficient (KPIN) of 0.65, the nominal output protection coefficient (KPON) of 1.25, the effective protection coefficient (KPN) of 1.47, the profit coefficient (KK) of 2.53, and the producer subsidy ratio (RSP) of 0.34.
PERILAKU KONSUMEN PRODUK KOPI CAFE XPRESSO DI KECAMATAN KOTA KEFAMENANU KABUPATEN TIMOR TENGAH UTARA Nali, Randi; Sipayung, Boanerges Putra; Joka, Umbu; Pramita, Dira Asri
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.5043

Abstract

Coffee consumption in Indonesia is quite large, this is due to the people's habit that in every activity coffee is the main drink. Coffee consumption in the people of Kefamenanu City is increasing so much that coffee drinks are prioritized when entertaining guests in today's society. This research was conducted at Cafe Xpresso in Kota Kefamenanu District, North Central Timor Regency. The population in this research is the number of residents in North Central Timor Regency as consumers with a total of 239,829 people. The sampling technique in this research used a purposive sampling method of 150 respondents. The objectives of this research are: 1) To find out the factors that influence consumers' decisions in consuming coffee at Cafe Xpresso. 2) To determine the competitiveness of Cafe Xpresso in Kota Kefamenanu District. The data analysis method used is Logistic Regression which is used to analyze coffee consumer decisions and the Boston Consulting Group (BCG) Matrix is ​​used to analyze the level of market growth and relative market share. The results of the research are based on Logistic Regression calculations using SPSS version 22 software data, it is known that the factors that have a significant influence on consumer interest in consuming coffee at Café Xpresso are age, product quality and service quality. Meanwhile, those that do not have a significant influence on consumers' decisions in consuming coffee at Café Xpresso are price, location, place design, taste, menu variations and cleanliness. Based on the results of BCG's analysis, it is known that the 2021 market growth rate is 12.75%, the market share is 3.68 times, and in 2022 the market growth rate is 11.09%, the market share is 1.11 times. So it can be seen that Café Xpresso is in quadrant II (stars) position, which means that Café This research also contains 5 marketing strategies, namely: Product Development, Price, Promotion, Place/Location and Expanding Market Size.
ANALISIS MINAT UNTUK BERGABUNG DALAM KOPERASI PLASMA SRIBU KUBAH DI KEC. PADAMARAN, KAB. ROKAN HILIR, RIAU Pasaribu, Yosua; Suranta Karo Sekali, Abednego
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i2.5357

Abstract

          The core plasma partnership is regulated in PP RI No. 44 of 1997 concerning Plantations and the objectives of this government regulation, among other things, s to increase the country's foreign exchange sources, people's prosperity, and welfare, business opportunities and as well as creating jobs. However, plasma core partnerships are not appropriate. On the one hand, this kind of partnership can help oil palm farmers develop their economic and social sectors. On the other hand, there are doubts and dilemmas among farmers regarding joining cooperatives, which manifest in issues such as disputes over the use of funds and late payments. This shows the need to analyze more deeply the factors that influence farmers' interest in joining the Sribu Kubah plasma cooperative. This research uses Ajzen's Theory of Planned Behavior to understand farmers' attitudes and behavior in making decisions to join a cooperative. Variables such as Word of Mouth, perceived benefits, subjective norms, attitudes, and perceived behavioral control will be analyzed to identify the main factors influencing their decisions. So there are 3 variables that influence the Intention variable. These three variables are Perceived Behavioral Control, Subjective Norms, Word Of Mouth variables. This can be seen from the processed data by looking at the t value (1.96) and p value (0.05). The results of the Perceived Behavioral Control variable show a (t) value of 2.014 and a (p) value of 0.044. It can be seen that the t value is larger and the p value is smaller, and the value of the Subjective Norms variable is the same as the previous variable showing values ​​of 3.055(t) and 0.002( p), as well as the third variable Word Of Mouth with values ​​of 2.134(t) and 0.033(p).
Analisis Analisis Kelayakan finansial Perkebunan Kelapa Sawit PTPN IV, Kebun Melati, Kecamatan Pegajahan dan Perbaungan, Kabupaten Serdang Bedagai. Anastasya, Vinye; -, Saprida
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i2.5676

Abstract

This research discusses the Financial Feasibility of Oil Palm Plantations. Financial Feasibility is a tool used to analyze a business / project to determine whether or not a company is feasible in running its business, by examining the possible benefits of an investment / business. This research was conducted at PTPN IV oil palm plantation, Melati Plantation, Pegajahan and Perbaungan Districts, Serdang Bedagai Regency, North Sumatra Province. The research was conducted in June 2024, and the determination of the location was carried out intentionally (purposive) with the consideration that this area is one of the areas that have many oil palm plantations. In this study, researchers used two data, namely primary data and secondary data, where primary data was obtained through a direct interview process by asking questions that had been made, then the relevant Plantation would provide a verbal response or written response represented by the Plantation Manager, This research uses a type of Quantitative research, which analyzes data by calculating data (in the form of numbers) obtained as it is (Real Price). This research uses a financial feasibility analysis method consisting of npv, net b/c, irr, pbp. From the results of the research conducted, it can be concluded that the financial feasibility during the economic period of Oil Palm obtained, namely, NPV of Rp. 153,626,694,000, - Net B / C of 2.64, IRR of 21.03% and Payback Period of 4 years 5 months (starting from the year 2024) which is smaller than the economic period of growing oil palm in oil palm plantations in PTPN IV, Melati Plantation, Pegajahan and Perbaungan Districts, Serdang Regency, then based on the results of the analysis of the financial feasibility of this plantation is feasible to cultivate.
Analisis Keberhasilan Usahatani Kelapa Sawit Rakyat Studi Kasus di Desa Sungai Tapah Provinsi Riau Yoga, Tirta; Muaratama, Ebenezer; Fernando, Irlan Septi
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i2.5690

Abstract

Sungai Tapah Village in Tanjung Medan District, Rokan Hilir Regency, Riau Province is an area where the majority of residents rely on income from oil palm cultivation. Each oil palm farmer has a plantation with an average size ranging from 1 to 6 hectares This research seeks to delineate the attributes of farmers, quantify revenue and profits, and evaluate the viability of smallholder oil palm cultivation. The research was carried out during a three-month period, from March to May 2023, involving 71 oil palm farmers as the sample. Data analysis was performed using feasibility and profitability methods with calculations of R/C ratio and B/C ratio, while BEP was used to determine the minimum production quantity needed in the oil palm production process. The average age of responders was 36-40, according to the survey, the majority have a junior high school education, with an average farming experience of 16 to 20 years, and an average land area of 3 hectares. Production costs amount to Rp 2,565,215,028 per year, with farmer revenue totaling Rp 6,752,170,870 per year, and income reaching Rp 4,205,840,842 per year. The R/C Ratio is 2.65, and the B/C Ratio is 1.65.

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