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Creative Research Management Journal
Published by Universitas Prof. Dr. Hazairin, SH
ISSN : -     EISSN : 26211092     DOI : 1032663
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Jurnal Ilmiah CREATIVE RESEARCH MANAGEMENT JOURNAL dikelola dan diterbitkan Prodi Manajemen Fakultas Ekonomi Unihaz merupakan media publikasi hasil penelitian dalam bidang ilmu manajemen dan bisnis, termasuk aplikasinya, baik marketing, finance, operational, management information system, human resource & strategic. Redaksi menerima tulisan berupa hasil penelitian yang belum pernah dipublikasikan dan jurnal ini diterbitkan 2 kali dalam setahun. Selanjutnya jurnal ini terbuka bagi masyarakat ilmiah tidak terbatas pada civitas akademika Fakultas Ekonomi Unihaz saja tetapi terbuka bagi dosen, peneliti dari perguruan tinggi lain, dan professional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 7 No 2 (2024): December" : 5 Documents clear
SOCIAL NETWORK ANALYSIS DALAM PENGGUNAAN TAGAR #BOYCOTT SEBAGAI DAMPAK KONFLIK Salam, Muhammad Fachrul; Khairunnisa, Namirah; Sucipto, Kiky Resky Ramadhani
Creative Research Management Journal Vol 7 No 2 (2024): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/hwm58750

Abstract

This study analyzes the #BoycottMcDonalds hashtag network on Twitter social media using Social Network Analysis (SNA) method to identify influential actors and the level of interaction that occurs in the network using centrality, density, and modularity metrics. Of the 2,468 tweets obtained through crawling Twitter data using the Twitter API, after the data preparation stage (pre-processing) there are only 810 tweets that are ready to be analyzed in Gephi. Determining influential actors in the #BoycottMcDonalds hashtag network is calculated using centrality metrics, namely degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality. The analysis results show that the irishpopeye account occupies the highest position in out-degree with a weight of 43 and in closeness centrality with a weight of 1.0. The second influental account is the mcdonalds account with the highest eigenvector centrality weight of 1.0 and the third influential account is the drloupis account with a fairly high eigenvector centrality and degree centrality value. As for the level of the interaction that occurs in the network, based on the modularity metric value obtained of 0.934 and density of 0.001 which indicates that the level of interaction in the #BoycottMcDonalds network is low.
ANALISIS KINERJA PADA POPULARITAS GIM FREE FIRE DI INDONESIA: PENDEKATAN BERBASIS KONTEN Setianto, Diki Putra; K, Erna Ferrinadewi
Creative Research Management Journal Vol 7 No 2 (2024): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/y6wjwk95

Abstract

This study explores the performance and popularity of the Free Fire game in Indonesia through a content-based approach using the Technology Acceptance Model (TAM). The research aims to evaluate how TAM constructs, such as perceived usefulness and ease of use, influence user reviews and gameplay satisfaction. Secondary data from user reviews on the Google Play Store, collected between April and June 2024, were analyzed using content analysis with NVivo 12. Key findings reveal that server stability and technical performance significantly impact user satisfaction, while competitive gameplay modes enhance engagement. Frequent terms like "help" and "account" highlight ongoing technical challenges, particularly in account management and customer support. This study contributes to understanding player behavior in mobile gaming and offers insights for developers to optimize user experiences and enhance game features. Limitations include reliance on secondary data and a focus on the Indonesian market. Future research could expand to comparative studies across regions.
PENGARUH HRM PRACTICE, INDIVIDUAL INNOVATION DAN JOB SATISFACTION TERHADAP EMPLOYEE PERFORMANCE DIMEDIASI OLEH HRIS USAGE Sinaga, Windy Saroh; Meilani, Yohana F. Cahya Palupi
Creative Research Management Journal Vol 7 No 2 (2024): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/6kn0x276

Abstract

This study aims to determine the effect of human resource management practices, individual innovation capability, and job satisfaction on employee performance, with HRIS usage as a mediator. A cross-sectional method was used to obtain quantitative data through an online questionnaire, adapted from existing questions in previous literature. Data were collected from all members of the target population, consisting of 69 non-managerial HR division employees at private company XYZ, who had worked for at least one year, using a census or saturation sampling technique. The data were then analyzed using PLS-SEM software. The results showed a significant relationship between human resource management practices, individual innovation capability, job satisfaction, and HRIS USAGE on employee performance. However, HRIS USAGE did not mediate the relationship between human resource management practices, individual innovation capability, job satisfaction, and employee performance among HR division employees at private company XYZ. This study was only empirically tested within the HR division using saturated sampling or a census approach, resulting in limitations in the generalizability of the findings. These findings offer managerial implications that can help private company XYZ improve employee performance.
ANALISIS KOMPARATIF PREDIKSI KEBANGKRUTAN DENGAN METODE ALTMAN Z-SCORE DAN ZMIJEWSKI X-SCORE Hafizah, Dita; Sa'adah, Lailatus
Creative Research Management Journal Vol 7 No 2 (2024): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/09awrs60

Abstract

The purpose of this study is to determine if there is a difference between the Altman and Zmijewski methods in predicting bankruptcy. This type of research is comparative with quantitative methods. The sample used is transportation subsector companies listed on the Indonesia Stock Exchange for the 2019-2023 period, totaling 7 issuers, using purposive sampling technique. This study uses the independent sample t-test comparative test. The results of the research in the Independent Sample T-Test test are a t value of -2.686 with a probability of 0.010. This means that there are differences between Altman and Zmijewski methods in predicting bankruptcy. The Altman method is superior in predicting bankruptcy with an accuracy rate of 74.29%, while the Zmijewski method obtained an accuracy value of 37.14%. This means that the Altman method is more accurate and reliable in predicting corporate bankruptcy compared to the Zmijewski method.
MINAT BERKUNJUNG : CONTENT MARKETING DAN KEARIFAN LOKAL   DESA WISATA KAMPUNG ADAT Fahimah, Mar'atul; Faizah, Avina Auliatul
Creative Research Management Journal Vol 7 No 2 (2024): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/e70fs367

Abstract

This study aims to examine the effect of Content Marketing and Local Wisdom on Visitor Interest in Segunung Traditional Village Tourism Village Wonosalam, Jombang Regency, East Java. Segunung Traditional Village Tourism Village is a rural-based tourist destination rich in Javanese culture and traditions, offering a unique experience for tourists who want to experience local wisdom and natural beauty. This study uses an associative method with a quantitative approach. The population in this study were potential visitors who saw the Instagram content of the Kampung Adat Segunung Wonosalam tourist village. To obtain data in accordance with this study, researchers used a quantitative approach. The sampling technique uses purposive technique. Data collection by questionnaire. The total respondents in this study were 100 respondents. This study uses multiple linear regression analysis techniques. Based on the test results, it is said that Content Marketing and Local Wisdom partially and simultaneously have a positive and significant effect on Visiting Interest. Content Marketing that is informative and accurate, as well as content that displays real conditions related to tourist village destinations, can increase visitor interest. Local Wisdom, such as local skills that seek to preserve the culture and livelihoods of the community, as well as local decision-making processes that involve the community, create a unique attraction that attracts visitors.

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