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Christina Sudyasjayanti
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol. 8 No. 5 (2023): Performa" : 10 Documents clear
PENGARUH COACH LEADERSHIP TERHADAP MOTIVASI DAN ACHIEVEMENT ATLET BOLA BASKET UNIVERSITAS SWASTA DI SURABAYA Gunawan, Evelin Melianawati; Setiobudi, Auditia
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.2110

Abstract

This research is quantitative research. The purpose of this research is to find out the effect of coach leadership on motivation and also on achievement of students who are joined in basketball team of private Universities in Surabaya. Data analysis method in this research uses multiple linear regression analysis by using SPSS help. The total sample in this research is 83 student respondents who are joined in basketball team of the private Universities in Surabaya. In this research, the data is collected by using questionnaires that are given to students who are joined in basketball team of private Universities in Surabaya with the limitation of basketball players who have ever participated in student competition team with a period approximately less than a year. Based on the result of the research that has been don , therefore it can be concluded that the coach leadership variable affects motivation variable with positive regression coefficient of 0.399. It is proved with significant value that is obtained as 0.000 (<0.05) and T calculation > T table (6.302> 1.989). In addition, coach leadership variable affects on achievement variable with positive regression coefficient of 0.199. This result is proved with significant value that is obtained as 0.000 (<0.05) and T calculation > T table (8,095> 1,989). The final conclusion that can be outlined based on the result of research that has been carried out shows that motivation variable affects on achievement variable with positive regression coefficient of 0.343. The effect of these two variables are proved with significant value that is obtained as 0.000 (<0.05) and T calculation is > T table (12.051> 1.989).
PENGARUH SUCCESSION PLANNING DAN LEADERSHIP TERHADAP FAMILY BUSINESS SUSTAINABILITY Salim, Stefanus; Effendy, Junko Alessandro
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3069

Abstract

Family Business has great impact or contribution in a country’s economic sector. However, like business in general the family firm has its challenge. Succession plan for family firm is a thing that needs to be thought by family business’ owner to achieve firm sustainability to the next generation. However, this succession plan is also the challenge that has to be faced, because survival rate level from one generation to another generation is lower. The survival rate of first generation to the second generation is 30%, second generation to third generation is 12%, and third generation to fourth generation is 3%. This research is done to find out the effect of succession planning and leadership on family business sustainability. In order to collect the research data, the researcher distributes questionnaires to 74 respondents who are the member of ninth and tenth batch of Universitas Ciputra guild family business with Slovin formula and simple random sampling. This research uses multiple linear analysis test method with the help of SPSS (Statistical Product and Service Solutions)software. The test result in this research indicates that both variables of Succession Planning and Leadership have significant effect on Family Business Sustainability.Keyword: Succession Planning, Leadership, Family Business Sustainability
PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP MINAT BELI CARASUN Dewi, Ni Putu Anjelina
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3086

Abstract

People are aware of the importance of taking care of the body by using cosmetic products. Cosmetic is medicine or ingredient to be able to beautify the body in which the treatment can be in the form of bodycare, haircare, skincare. According to Switzerland Global Enterprise (Mitel Market Research Institute, Statista, Independent) stated that Indonesia will be in the top five ranked in the world's largest cosmetic market within 10-15 years which are estimated the percentage of 7,2% and high demand of the society. With the advancement of technology in which has to face competitors, therefore the company has to improve the quality and quantity of product marketing in order to compete with other companies. The purpose of this research is to find out the influence of electronic word of mouth and brand image on Carasun beauty products. Therefore, the author wants to do research with the influence of electronic word of mouth and brand image on the purchase intention of Carasun beauty products. To collect data in this research, the researcher distributes questionnaires to 110 respondents with the criteria of people who know Carasun products, domicile in Surabaya, uses Instagram, the age of 17 to 26 years old . The method that is used in this research is purposive sampling method and statistics with the help of SPSS program. This research uses quantitative research method. The analysis method that is used in this research is validity test, reliability test, classical assumption test, multiple linear regression analysis, F test, t test, determination coefficient test, and correlation coefficient. The result of this research indicates that the electronic word of mouth variable affects on purchase intention and brand image variable affects on purchase intention. Keyword: Electronic Word Of Mouth, Brand Image, Purchase Intention Masyarakat menyadari akan pentingnya merawat tubuh dengan menggunakan produk kosmetik. Kosmetik adalah obat atau bahan untuk dapat mempercantik tubuh dimana perawatan dapat berupa bodycare, haircare, skincare. Menurut Switzerland Global Enterprise (Lembaga Riset Pasar Mitel, Statista, Independent) menyatakan bahwa Indonesia akan berada di peringkat lima besar dalam pasar kosmetik terbesar di dunia dalam kurun waktu 10 - 15 tahun yang diperkirakan persentase sebesar 7,2% serta tingginya permintaan dari masyarakat. Dengan adanya kemajuan teknologi yang dimana harus menghadapi para pesaing, maka perusahaan harus meningkatkan kualitas dan kuantitas pemasaran produk agar dapat bersaing dengan perusahaan lainnya. Penelitian ini dilakukan bertujuan untuk mengetahui adanya sebuah pengaruh dari electronic word of mouth dan brand image pada produk kecantikan Carasun. Maka dari itu penulis bermaksud melakukan penelitian dengan judul pengaruh electronic word of mouth dan brand image terhadap minat beli produk kecantikan Carasun. Untuk mengumpulkan data pada penelitian ini, peneliti melakukan penyebaran kuesioner sebanyak 110 responden dengan kriteria orang yang mengetahui produk Carasun, berdomisili di Surabaya, menggunakan Instagram, berusia 17 – 26 tahun. Metode yang digunakan dalam penelitian adalah metode purposive sampling dan statistika dengan bantuan program SPSS. Penelitian ini menggunakan metode penelitian kuantitatif. Metode analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji F, uji t, uji koefisien determinasi dan koefisien korelasi. Hasil penelitian ini menunjukan bahwa variabel electronic word of mouth berpengaruh terhadap minat beli dan variabel brand image berpengaruh terhadap minat beli. Kata Kunci : Electronic Word Of Mouth, Brand Image, Minat Beli
ANALISIS PENGARUH PROMOSI DAN E-WOM, TERHADAP MINAT BELI PELANGGAN MONARCH DENGAN DIMEDIASI BRAND IMAGE Hartono, Alexander Hartono; Kodrat, David
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3753

Abstract

This study aims to determine the effect of promotion and Electronic Word of Mouth (E-Wom) on the buying interest of Monarch customers mediated by brand image. This study used a causal quantitative approach using 200 respondents. The analysis technique used is the Structural Equational Model with the support of Smart-Partial Lest Square. The results showed that promotions and E-Wom had a positive effect on buying interest. Then the brand image variable is able to mediate the influence of promotion and E-Wom on buying interest. Keywords: promotion, E-Wom, Buying interest, brand image
PENGARUH ENTREPRENEURIAL PASSION, ENTREPRENEURIAL EDUCATION, DAN ENTREPRENEURIAL MINDSET TERHADAP ENTREPRENEURIAL INTENTION PADA MAHASISWA IBM UNIVERSITAS CIPUTRA SURABAYA Faradillah, Bella; Christina Whidya Utami
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3770

Abstract

The purpose of this study is to to find out the influence of entrepreneurial passion, entrepreneurial education, and entrepreneurial mindset on entrepreneurial intention in IBM-RC students class of 2019 at Ciputra University Surabaya. This research type is quantitative research. The population in this research were IBM-RC students class of 2019. The sample in this research amounts to 198 respondents with online questionnaire data collection method, that is Google form. Sampling technique of this research uses non-probability sampling, that is purposive sampling. In this research, data is processed by using multiple linear regression analysis with SPSS software. The results of this research indicate that entrepreneurial passion influences significant on entrepreneurial intention, entrepreneurial education influences significant on entrepreneurial intention, entrepreneurial mindset influences significant on entrepreneurial intention.
PENGARUH INOVASI PRODUK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA ELLY BAKERY Zhang, Jonathan Ardian; Utami, Christina Whidya
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3803

Abstract

Pertumbuhan bisnis makanan dan minuman di Indonesia yang terus mengalami pertumbuhan. Dengan adanya fenomena tersebut merupakan kesempatan yang baik bagi Elly Bakery. Elly Bakery merupakan usaha toko kue yang berasal dari Lombok. Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk, kualitas produk dan harga terhadap keputusan pembelian pada Elly Bakery. Penelitian ini berjenis kuantitatif dengan menggunakan metode analisis regresi linear berganda, Populasi yang digunakan dalam penelitian ini adalah konsumen Elly Bakery yang pernah membeli produk Elly Bakery minimal 1 kali. Penelitian ini menggunakan sampel sebanyak 150 responden yang ditentukan menggunakan teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner Google form yang disebar secara online menggunakan skala Likert 1-5. Hasil dari penelitian ini menunjukan bahwa ketiga variabel yaitu inovasi produk, kualitas produk dan harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian pada Elly Bakery.
PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN UD.PUTRA UYUNG JAYA Indra Putra , Anak Agung Ngurah Manik; Sumaji, Yoseva Maria Pujirahayu
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3825

Abstract

This research aims to determine the partial and simultaneous effects of work motivation and work environment on employee job satisfaction. The population in this study consisted of 40 respondents. The data analysis techniques used in this study were Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F-Test, and t-Test. The results of the study showed that work motivation had a significant positive effect on employee job satisfaction, work environment had a significant positive effect on employee job satisfaction, and simultaneously, work motivation and work environment had a significant effect on employee job satisfaction. The magnitude of the influence of the independent variables on employee job satisfaction was 85.7%. The researchers suggest that the superiors at UD. Putra Uyung Jaya provide motivation that can be beneficial for their employees and create a comfortable work environment for their subordinates, such as providing suitable rooms and ensuring good air circulation and minimal noise.
PENGARUH ENTREPRENEURIAL LEADERSHIP DAN ENTREPRENEUR’S PASSION TERHADAP PERFORMA KERJA KARYAWAN PERUSAHAAN INDUSTRI PANGAN DI INDONESIA Laurent, Ellisa; Efrata, Tommy
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3971

Abstract

Abstract: One of the causes of decreased employee performance is a lack of leadership or entrepreneurial style. Entrepreneurial role is very important to implement in entrepreneurship because it is one of the keys to success in the company. The entrepreneurs in this study are Entrepreneurial leadership and entrepreneur's passion which have a considerable influence on employee performance and influence the company's success in achieving the goals set by supporting the human resources in the company. This research was conducted to determine the effect of entrepreneurial leadership and entrepreneur's passion on employee work performance and the effect of entrepreneurial leadership on entrepreneur's passion. Collecting research data distributed 203 questionnaires to respondents who are employees of food industry companies in Indonesia at the middle management to upper management levels. This study uses non-probability sampling, with a purposive sampling method. The data analysis technique used in this study is Smart-PLS 3.0 software with the Structural Equation Model (SEM) - Partial Least Square (PLS) method. Based on the results of this study, shows that Entrepreneurial Leadership has a significant influence on Entrepreneur's Passion, Entrepreneurial Leadership has a significant influence on Work Performance, and Entrepreneur's Passion has a significant influence on work performance.
PENGARUH BEBAN KERJA DAN LOYALITAS TERHADAP KINERJA KARYAWAN PT WIDYA UTAMA PUTRA Raviva, Zamzami Khansa; Wijayadne, Devi Rahnjen
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3982

Abstract

PT Widya Utama Putra merupakan bisnis yang bergerak di bidang manufaktur, hasil produksi dari PT Widya Utama Putra ialah perusahaan manufaktur yang bergerak di bidang pakan ternak. Berjalan sejak 2018, PT Widya Utama Putra memproduksi pakan ternak berbahan dasar fishmeal dan shrimpmeal di Pulau Jawa dan sekitarnya. Penelitian ini dilakukan untuk menguji pengaruh beban kerja, loyalitas terhadap kinerja karyawan pada PT Widya Utama Putra. Penelitian ini dilakukan dengan cara mengumpulkan data dari 35 responden secara langsung yaitu dengan penyebaran kuesioner tertulis pada karyawan PT Widya Utama Putra. Metode yang digunakan pada penelitian ini adalah kuantitatif dan proses pengolahan data menggunakan SPSS. Hasil dari penelitian ini membuktikan bahwa beban kerja dan loyalitas berpengaruh terhadap kinerja karyawan PT Widya Utama Putra.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PADA KONSUMEN INDOMARET DI WILAYAH SURABAYA Hermansah, Nico Rudi
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.4051

Abstract

The backgound of this research is the change of consumer behavior in shopping, today's society is more confident about ordering products that they really need at retail that already has a brand. . The national retail industry which is experiencing growth motivates local retailers for the retail industry in the regions to experience development. Minimarkets also participate in revitalizing the retail industry in Indonesia by creating trading centers near settlements. So far, many retailers have been seen competing to open retail stores. Indomaret is a franchise distribution chain actually controlled by PT Indomarco Prismatama (parent company PT Indoritel Makmur Internasional Tbk), which is a subsidiary of the Salim Group. Indomaret provides a variety of basic and daily needs for the community, which until now has 18,271 stores, most of Indonesia. This study uses sales promotion and service quality which represent independent variables that affect the dependent variable, namely buying interest of Indomaret consumers in Surabaya with data collection techniques through questionnaires. This research was conducted on a population of people who had shopped at Indomaret in the city of Surabaya with a total sample of 100 respondents. This study uses multiple linear regression analysis method with data processing using SPSS 25, the results of data processing indicate that sales promotion and service quality have a positive and significant effect on consumer purchase intention.

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