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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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The Effect Of Salary And Work-Life Balance On Employee Productivity With The Mediation Of Employee Work Motivation At Coffee Shops In Jabodetabek Pradila, Adhi Tyas; Fadli, Jul Aidil
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2084

Abstract

The coffee shop business is a form of business that is quite attractive to entrepreneurs as producers and the wider community as consumers. As is currently busy in the business world, coffee shops are a form of business that is quite attractive to entrepreneurs as producers and for the wider community as consumers. In managing this coffee shop business, coffee shop owners must compete with many other coffee shops, so coffee shop owners must have two good business strategies and innovation and creativity in managing all components that support the running of this coffee shop business. This study aims to determine the effect of Salary and Work-life Balance on Employee Productivity with the mediation of Work Motivation of Coffee Shop Employees. This research was conducted on coffee shop employees who have worked for at least 3 months in Jabodetabek. The sampling method used purposive sampling with a sample size of 170 respondents. The number of statements given to respondents was 17 statement items. The results of this study indicate an insignificant effect on salary with employee productivity, a significant effect on work-life balance on employee productivity, a significant effect of salary on employee work motivation, then a significant effect of work-life balance on employee work motivation , a significant effect of employee work motivation on work-life balance and an insignificant mediating effect on employee work motivation with salary and employee productivity, the mediating effect of employee work motivation with work-life balance and employee productivity. Keywords:Employee Productivity, Employee Motivation, Work-Life Balance, Salary
The Influence of Brand Image and Advertising Claims on Purchase Decision Soedargo, Bayu; Mulya, Siti
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.2116

Abstract

The buying decision-making process will be influenced by brands and advertising. The term “brand image” relates to how people view a specific brand, whereas “advertising factors” refers to marketing methods used to sell items. The goal of this study is to determine whether Marina Hand and Body Lotion purchase decisions are influenced by brand perception, whether those decisions are also influenced by advertising claims, and whether those decisions are influenced by both brand perception and advertising jointly, particularly for Gen Z consumers who live in the city of Bogor. 130 respondents were chosen using a purposive selection technique, and the Hair et al. formula was applied. Respondents’ responses provided the information needed. The Statistical Package for the Social Sciences (SPSS), which employs the Multiple Linear Regression Analysis approach, was used to process the 130 respondents’ survey responses. The study discovered that: (1) Brand image significantly and favorably influenced customers’ decisions to buy Marina hand and body lotion; (2) Advertising claims significantly and favorably influenced customers’ decisions to buy Marina hand and body lotion; and (3) Overall, Marina’s brand image and advertising claims significantly and favorably influenced customers’ decisions to buy Marina hand and body lotion. ABSTRAK Merek dan iklan akan mempengaruhi proses keputusan pembelian. Faktor iklan adalah alat pemasaran untuk mempromosikan produk, sedangkan citra merek merujuk pada bagaimana konsumen melihat merek tertentu. Tujuan dari penelitian ini adalah untuk mengetahui apakah keputusan untuk membeli Hand and Body Lotion Marina dipengaruhi oleh citra merek, apakah keputusan tersebut juga dipengaruhi oleh iklan dan apakah keputusan tersebut dipengaruhi oleh citra merek dan iklan secara bersama, khususnya untuk pelanggan Gen Z yang tinggal di Kota Bogor. Metode pengambilan sampel purposive digunakan untuk memilih 130 responden, dan rumus Hair et al. digunakan. Data yang digunakan berasal dari jawaban responden. Jumlah data yang dikumpulkan dari kuesioner berjumlah 130 orang dan diproses menggunakan Statistical Package for the Social Sciences (SPSS), yang menggunakan metode Analisis Regresi Linier Berganda. Studi menemukan bahwa: (1) Keputusan pelanggan untuk membeli hand and body lotion Marina dipengaruhi secara signifikan dan positif oleh citra merek.; (2) Keputusan pelanggan untuk membeli hand and body lotion Marina dipengaruhi secara positif dan signifikan oleh iklan.; dan (3) Secara keseluruhan, citra merek dan iklan Marina berdampak positif dan signifikan pada keputusan pelanggan untuk membeli hand and body lotion Marina. Kata kunci: Citra Merek, Iklan, Keputusan Pembelian, Perilaku Konsumen, e-Commerce
Strategic Leadership Model in the Hospitality Industry: SWOT Analysis Verawati, Dian; Yudhanto, Wildan; Giovanni, Axel; Ikhwan, Khairul; Hartono, Budi
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.2117

Abstract

This research aims to identify developments in business performance in the hotel industry in the area around the Borobudur Temple Area, identify strategic leadership policies led by women to enhance business performance in the hotel industry, and formulate a successful female leadership strategy model for improving hotel business performance. The research employs a case study approach using a Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis. The study was conducted within the hotel business sector in Magelang Regency. Data collection techniques were based on structured interviews. The research results, as depicted in the SWOT matrix diagram, reveal that the hospitality industry business in the Borobudur area falls within quadrant 1, indicating a highly profitable situation. The hospitality sector in the Borobudur area boasts both strengths and opportunities, allowing it to capitalize on these favorable conditions. The recommended strategy for this situation is the implementation of growth-oriented policies. Keywords: Business Performance, Strategic Leadership Model, Women’s Leadership, SWOT Analysis, Hospitality Industry ABSTRAK Penelitian ini bertujuan untuk mengidentifikasi perkembangan kinerja bisnis pada industri perhotelan di wilayah sekitar Kawasan Candi Borobudur, mengidentifikasi kebijakan kepemimpinan strategis perempuan untuk mendorong kinerja bisnis industri perhotelan, dan merumuskan model strategi kepemimpinan perempuan yang sukses untuk peningkatan kinerja bisnis perhotelan. Penelitian ini mengadopsi pendekatan studi kasus dengan basis Strengths-Weaknesses-Opportunities-Threats (SWOT). Penelitian dilaksanakan pada bisnis perhotelan di Kabupaten Magelang. Teknik pengumpulan data dilakukan dengan wawancara terstruktur. Hasil penelitian dalam diagram matrik SWOT menunjukan usaha industri hospitalitasdi Kawasan Borobudur berada pada kuadran 1 yaitu merupakan situasi yang sangat menguntungkan. Hospitalitas di Kawasan Borobudur tersebut memiliki peluang dan kekuatan sehingga dapat memanfaatkan peluang yang ada. Strategi yang harus diterapkan dalam kondisi ini adalah mendukung kebijakan pertumbuhan yang agresif. Kata kunci: Kinerja Bisnis, Model Kepemimpinan Strategik, Kepemimpinan Perempuan, SWOT Analysis, Industri Perhotelan
Legal Issues in Entrepreneurship: Between Regulation, Innovation, And Business Sustainability Yusdira, Ade; Mulyana, Mumuh; Mashadi, Mashadi; Hassanee, Narrong; Sulistiono, Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.2122

Abstract

Entrepreneurship plays a pivotal role in fostering economic growth, job creation, and social innovation. However, its development remains inseparable from complex legal challenges. Regulations often serve an ambivalent role: they provide legitimacy and protection, yet at the same time may hinder entrepreneurship through excessive bureaucracy and high compliance costs. This article seeks to examine the key legal issues in entrepreneurship, explore the nexus between regulation, innovation, and sustainability, and propose conceptual recommendations for developing an adaptive and inclusive entrepreneurial ecosystem. Employing a normative–conceptual approach, the study draws upon secondary sources including national regulations, recent international scholarly publications, and institutional reports from the OECD, UNCTAD, and the World Bank. Comparative and thematic analyses were undertaken to map legal issues, assess their implications for innovation, and evaluate their impact on business sustainability. The findings highlight six major legal domains: licensing and bureaucracy, intellectual property rights, business contracts, taxation, labor regulations, and digital and e-commerce law. Regulations are shown to act dually as both enablers and barriers to entrepreneurial innovation. Cross-country evidence further illustrates that developed economies tend to design more adaptive legal frameworks, while developing countries continue to face significant regulatory implementation challenges. In Indonesia, reforms such as the Online Single Submission system, the Omnibus Law on Job Creation, and the Personal Data Protection Law represent important steps forward, yet remain in a transitional stage. The article contributes theoretically by integrating Institutional Theory, Innovation Theory, and the Triple Bottom Line, and provides practical recommendations emphasizing regulatory simplification, stronger intellectual property protection, adaptive digital and green regulations, and greater international policy harmonization   Keywords: Entrepreneurship; Legal Framework; Innovation; Sustainability; Regulatory Reform.
Employee Training. Employee Empowerment, Internal Communication, Employee Motivation And Service Quality At Bank X Rahmawati, Annisa; Witjaksono, Beny; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2124

Abstract

The importance of providing service value to customers is recognized as a crucial strategy for achieving success in today's fierce competition. Perceived service value is an important factor in service marketing strategy and a key element in customer decision making. This study aims to examine the effect of training and employee empowerment on perceived service quality and the mediating role of employee motivation and internal communication on the relationship between employee empowerment and service quality. This research is quantitative with purposive sampling technique, using questionnaires distributed to 125 employee respondents in the JABODETABEK banking industry. Data analysis was conducted using the Structural Equation Modeling (SEM) method with a sample of bank employees in the service sector such as Teller and Customer Service who have worked for at least one year. The results showed that 10 hypotheses were accepted, and the employee training variable had the greatest direct effect on employee empowerment. Then employee empowerment has the greatest indirect effect on employee training and perceived service quality. This study contributes to banks to achieve more optimal service performance and build closer relationships with customers which in turn will add value to bank performance and suggests future researchers to expand the scope of the study by involving several banks or other financial institutions to increase the generalizability of the findings.   Keywords: Employee Training. Employee Empowerment, Internal Communication, Employee Motivation, Perceived Service Quality
The Effect Of Customer Experience, Customer Satisfaction And Word Of Mouth On Customer Loyalty Roza Aulia Abidin; Yuyus Yudistria; Abdul Haeba Ramli
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2125

Abstract

This study aims to analyze the effect of customer experience, customer satisfaction and word of mouth on customer loyalty. This research uses quantitative methods, with data collection techniques in the form of surveys by distributing questionnaires to respondents online. Data analysis method using Statistical Product and Service Solutions (SPSS). The research findings show that customer experience, word of mouth have a significant effect on customer loyalty, while customer satisfaction does not show a significant impact. And customer experience, customer satisfaction, word of mouth together have an effect on customer loyalty. These study emphasizes the importance of the influence of customer loyalty on spotify premium customers who are loyal to keep using a product or service in the long term. The result of the managerial implications is important factors need to be improved by customer loyalty from using spotify premium, consistent user experience and ensuring that the spotify app offers a good and consistent user experience across devices and platforms. Improve the recommendation algorithm to offer more relevant and personalized suggestions for each user. Provide fast and effective customer service to help users resolve technical issues   Keywords: Customer Experience, Customer Satisfaction, Word of Mouth, Customer Loyalty
Analisis Determinan Faktor-Faktor yang Mempengaruhi Opini Audit Going Concern pada Perusahaan-Perusahaan di Sektor Energi yang Listing di Bursa Efek Indonesia Loupatty, Linda; Usmany, Paul
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.2126

Abstract

This research aims to empirically test the factors that influence the Going Concern Audit opinion. The determining factors that influence the Going Concern Audit Opinion in this research are leverage, company size, institutional ownership and managerial ownership. Research was conducted on companies in the Energy sector listed on the Indonesian Stock Exchange in 2019-2022. The sample used was 10 companies with observations for 4 years, so the total number of observations was 40. This research data uses secondary data, namely annual reports of companies in the energy sector listed on the Indonesia Stock Exchange for 2019-2022. Data were analyzed using Logistic Regression Analysis. The results of this research show that leverage has a positive and significant effect on going concern audit opinion, company size has no effect on going concern audit opinion, institutional ownership has a positive and significant effect on going concern audit opinion, managerial ownership has a positive and significant effect on going concern audit opinion.
Empirical Analysis of the Impact of Intellectual Capital on Energy Sector Companies Afifawati, Nisrina; Khasanah, Lia; Giovanni, Axel
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.2127

Abstract

This study examines the phenomenon of intellectual capital in the energy sector and its impact on company value. In the context of the disruptive and VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) era, where technological changes and business uncertainties are on the rise, the management of intellectual capital becomes crucial. The aim of this research is to test the influence of intellectual capital on company value in the energy sector. The study employs a quantitative approach, utilizing secondary data from the annual reports of energy sector companies listed on the Indonesia Stock Exchange during the period 2016-2021. The analytical tools used include descriptive statistics and hypothesis testing. The research findings reveal that the disclosure of intellectual capital in the energy sector is considered good, with an average of 13.872%. Statistical analysis indicates a significant influence between intellectual capital and company value, with Tobin’s Q as the company value indicator. This study contributes to understanding the concept of intellectual capital in the context of the energy sector, demonstrating that a larger company value corresponds to higher disclosure of intellectual capital. This conclusion is relevant for managers, investors, and business practitioners dealing with the complexities of the market. The research also establishes a foundation for developing adaptive and responsive strategies to rapid changes in the business environment within the energy sector.
Interplay of Risk Management in the Multi-Disruption Era and Agency Theory Insights: A Literature Review Afifawati, Nisrina; Khasanah, Lia; Giovanni, Axel
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.2129

Abstract

This research aims to provide empirical insights into the intersection of risk management and agency theory, focusing on their role in preparing for and navigating contemporary disruptions. Risk management is conceptualized as a structured approach for addressing uncertainty related to threats, involving risk assessment, strategy formulation, and risk mitigation through empowerment and resource management. Using a literature review methodology, the study unveils a substantial influence of risk management on entrepreneurial Enterprise Risk Management (ERM), particularly within the domain of intellectual capital. The findings deepen our understanding of how effective risk management practices are crucial in navigating the dynamic landscape of modern business disruptions.
The Effect of Compensation and Motivation on Performance Employees at Public Works and Spatial Planning Service of North Aceh Desky, Harjoni
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.2130

Abstract

This research explores the intricate relationship between compensation, motivation, and employee performance within the Public Works and Spatial Planning Office of North Aceh Regency. Through a quantitative approach employing multiple and simple linear regression analyses with SPSS, the study investigates the impact of compensation and motivation on employee performance, using a sample of 60 employees selected through random sampling. The findings indicate that both compensation and motivation significantly contribute to heightened employee performance, constituting crucial elements for organizational success. The compensation regression coefficient is 0.569, affirming that increased compensation positively influences employee performance. Similarly, the motivational regression coefficient is 1.022, suggesting that heightened motivation positively impacts employee performance. The study underscores the theoretical significance of recognizing compensation and motivation as pivotal factors in human resource management. Practical implications include the need for well-structured compensation systems and effective motivational strategies to optimize employee performance. Despite these contributions, caution is advised in generalizing findings, and future research could delve into additional factors influencing employee performance for a more comprehensive understanding in the public sector.

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