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INDONESIA
Jurnal EK dan BI
Published by Politeknik Bisnis Indonesia
ISSN : 26207443     EISSN : 26214695     DOI : 10.37600
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EK&BI merupakan jurnal yang dimaksudkan sebagai media terbitan kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ilmu - ilmu ekonomi dan bisnis dan lain-lain yang terkait. Artikel ilmiah dimaksud berupa kajian teori (theoritical review) dan kajian empiris dari ilmu terkait, yang dapat dipertanggungjawabkan serta disebarluaskan secara nasional maupun internasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 29 Documents
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Search results for , issue "Vol 5 No 1 (2022)" : 29 Documents clear
PEMASARAN KOPI SECARA DIGITAL DAN STRATEGI BISNIS DALAM PANDEMI COVID-19 William Dhamawan
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.437

Abstract

Indonesia is located in a geographical area, therefore many areas are used as coffee plantation land. Coffee in Indonesia has a rapid economic impact, it is proven that the number of coffee shop businesses in the city of Bandung is likely to expand. This study was conducted to find out coffee marketing strategies in the midst of the Covid-19 pandemic. The object of this research is a coffee shop that is developing and hit by the pandemic. The business that is focused on this research is Old Ben's Garage and Coffee a business that has a digital markerting model by utilizing social media, and as well as utilizing instant courier delivery. Old Ben's Garage and Coffee also has a website to provide information to consumers. This research uses a qualitative approach with an interpretive paradigm aimed at determining the right marketing strategy. By implementing a 7P marketing mix strategy as well as SWOT (Product, Price, Place, Promotion, people, Physical Evidence, Process). This research shows that Old Ben's Garage and Coffee can survive by optimizing digital marketing strategies during the Pandemic.
DETERMINAN MINAT WIRAUSAHA PADA MAHASISWA Nida Nusaibatul Adawiyah; Mufid Suryani; Risa Septiani
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.490

Abstract

Global economic growth after the current pandemic is still quite good. Handling after the pandemic has seen a significant impact on Indonesia's economic recovery by strengthening the focus on job creation. One of the factors that influence the economic growth of a country is entrepreneurship. Entrepreneurship can create jobs through individuals who are involved in entrepreneurial activities, form new jobs by exploring high growth potential supported by technology. The purpose of this study is to analyze the factors that influence entrepreneurial interest in Gunadarma University students. The research method used is descriptive analysis using multiple linear regression with SPSS application. The results of this study indicate that partially self-efficacy, motivation and entrepreneurial education variables have a positive effect on entrepreneurial interest. Based on the results of the simultaneous test, the variables of self-efficacy, motivation and entrepreneurship education together have a significant effect on entrepreneurial interest.
KONSEP KEPEMILIKAN DAN DISTRIBUSI DALAM EKONOMI ISLAM Nuri Aslami; Sri Sudiarti
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.452

Abstract

Since the time of the Prophet, the issue of ownership has existed and resurfaced. However, the meaning of the phrase, also known as "Al-Milkiyyah," shifted at this time, from property, which was initially only utilized for the requirements of life, to power and power. Islamic economics aspires to create a fair distribution of income and riches in people's lives. This article aims to examine from an Islamic perspective the concept of ownership and distribution of wealth for human welfare. Because humans born on earth do not have anything. This research method uses qualitative methods with library research data analysis techniques. The results and discussion in this study include that property - according to Islam - is not private property (capitalism) nor is it shared property (socialism) but belongs to Allah, this is mentioned in the Qur'an and Sunnah. Allah SWT gives power to humans to own and use these assets. In Islam, it is stated that ownership has three types, namely individual, public, and state ownership. In terms of the object's context, ownership is divided into two, namely: Al Milk At Tamm (Perfect Ownership) and Al Milk An Naqish (Imperfect Ownership). The concept of distribution of wealth offered by Islamic economics in this case, among others, by creating an economic balance in society. Islamic economics offers priority steps that need to be taken by the competent authority which in this case is the government, namely: (1) Zakat; (2) The state must regulate the equal distribution of natural resources; (3) The wealth of the community must be managed by the state in the context of optimizing maximum results; (4) Community services that generate profits must be managed; and (5) non-profitable public services must be subsidized by the state. Keyword : Ownership, Distribution , Islamic Economy
PENGARUH KUALITAS PRODUK, HARGA DAN DAYA SAING PASAR TERHADAP VOLUME PENJUALAN USAHA KRIPIK SINGKONG “KURNIA” DI KABUPATEN LABUHANBATU Sutriani sutriani; Zulkarnain Nasution; Meisa Nasution
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.454

Abstract

This research is in the background by the declining sales volume of cassava crypt business marked by a decrease in crypt merchants. The problem in the study is whether there is an influence on product quality, price and market competitiveness simultaneously on the volume of cassava chips sales in Labuhanbatu. The sample used in this study was 100 respondents from the population of all cassava chips buyers in Labuhanbatu. This study uses multiple linear regression analysis. partially the quality of the product affected the sales volume of cassava chips, with a thitung value of 2,510 > t tables of 1,986, as well as the price affecting the sales volume on cassava chips with a t count value of 5,634 > t tables of 1,986 and market competitiveness affecting the sales volume in cassava chips with a tally value of -2,294 < t table 1,986. And simultaneously the quality of products, prices and market competitiveness have a significant effect on the sales volume of cassava chips. Based on the R value of the two variables X1, X2, X3 andY are 12.9% and the remaining 87.1% is influenced by other variables. Keywords: Product Quality, Price, Market Competitivenes,, Sales Volume
DOES THE PERCEIVED QUALITY OF APPLICATIONS AFFECT CUSTOMER’S TRUST AND SATISFACTION IN ONLINE FOOD DELIVERY SERVICES Antonius Adi
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.486

Abstract

This study aims to investigate and analyze the impact of Perceived Apps Service Quality toward customer trust and customer satisfaction in Online Food Delivery System. This research was conducted using Partial Least Squares - Structural Equation Modeling Method. PLS-SEM 2.0 M3 was used as the software to analyze the data. Results show that Perceived Service Quality affects Customer Trust and Customer Satisfaction. Customer’s trust has a positive effect on Customer Satisfaction in Online Food Delivery Service Context. The limitation of this study are: First, this study only analyzes respondents from Online Food Delivery Service Perspective while there are many other services provided by apps that usually have other services. Secondly, this study only analyzes from the apps quality toward trust while many other factors might contribute toward customer’s trust and the consequences of Trust in Online Food Delivery Service Context. Contribution: This study contributes to the existing Perceived Apps Quality, Customer’s Trust, Customer’s Satisfaction, Relationship Quality, and Online Food Delivery Service Literature. Furthermore, this study can help Marketing Manager of an Online Application based Service company which part of the apps quality that needs to be focused on in building customer’s perceived quality of the apps to gain the trust and satisfaction of their customer. Keywords: Perceived Apps Quality, Customer’s Trust; Customer Satisfaction, Customer’s Behaviour, Online Food Delivery Service
DESAIN LAPORAN KEUANGAN BERBASIS MICROSOFT EXCEL PADA TOKO BERKAT Andreuw Pantow
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.440

Abstract

This study aims to design the financial statements of Toko Berkat using the Microsoft Excel application. The research method was qualitative. Instruments of data collection was down through interview in the form of questions regarding the recording of financial statements. While the data collection instrument with documentation, was done through namely evidence of transactions that occurred in the business. The system for recording financial reports at Toko Berkat is still done manually without using an application, so the accounting recording process is not in accordance with SAK EMKM. The financial reports at Toko Berkat are designed using Microsoft Excel. This research can overcome the problem of recording financial statements at Toko Berkat, although in practice the owner is still assisted by researchers to process financial reports using the system that has been created.
ANALISIS KINERJA KEUANGAN PADA PT. KIMIA FARMA (PERSERO) TBK Hani Silvira Zega; Rosita M. Girsang; Vitryani Tarigan
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.503

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis kinerja keuangan pada PT. Kimia Farma (Persero) Tbk. Metode penelitian yang digunakan dalam penelitian ini adalah metode analisis kuantitatif yaitu metode penelitian dengan objek berupa data yang berbentuk numerik atau angka yang dilakukan selama tiga tahun penelitian dari tahun 2019 – tahun 2021. Populasinya adalah seluruh laporan keuangan PT. Kimia Farma (Persero) Tbk, yang ada di bursa efek. Sampel yang diambil adalah laporan keuangan pada tahun 2019 – 2021 yang ada di bursa efek. Hasil dari penelitian ini menunjukkan bahwa rumusan masalah yang diajukan bahwa kinerja keuangan pada PT. Kimia Farma (Persero) Tbk periode 2019 – 2021 adalah sehat. Ini berarti Laporan Keuangan periode 2019 – 2021 memiliki kinerja yang baik setiap tahunnya. Kata Kunci : Laporan Keuangan, Rasio Keuangan dan Kinerja Keuangan.
LOYALITAS MEREK MELALUI PENGALAMAN MEREK DAN NILAI PELANGGAN SMARTPHONE XIAOMI Cahyani Pratisti
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.492

Abstract

The competition between smartphone manufacturers is getting tougher along with the increasing demand for smartphones. Brand loyalty is important for companies because it can predict future purchases. This study aims to determine the effect of brand experience on the loyalty of the Xiaomi smartphone, to determine the effect of customer value on the Xiaomi smartphone brand loyalty, and to determine the effect of brand experience and customer value on Xiaomi smartphone brand loyalty. This causality quantitative study used a survey method with a close questionnaire instrument distributed online to 300 respondent. Through multiple linear regression, t test and F test analysis, it was found that brand experience and customer value both partially and simultaneously affecedt Xiaomi smartphone brand loyalty. This proves that manufacturers should pay more attention to brand experience and customer value to strengthen the brand equity and increase in sales.
ANALISIS KINERJA KEUANGAN DILIHAT DARI CURRENT RATIO, DEBT TO EQUITY RATIO, DAN TOTAL ASSET TURNOVER PADA PERUSAHAAN MANUFAKTUR SUBSEKTOR FARMASI Hartini Hartini; Nini Hardianti
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.471

Abstract

Financial performance is a description of a company's financial condition related to its financial aspects. This study aimed to determine and analyze partially or simultaneously the effect of the variables Current Ratio (CR), Debt-to-EquityRatio (DER) and Total Assets Turnover (TATO) on Return on Assets (ROA). The population in this study were pharmaceutical companies listed on the Indonesia Stock Exchange from 2016-2020, which were then selected using a purposive sampling technique, resulting in a sample of seven companies. The analytical method used in this study was panel data regression analysis with the requirements test, specifically the classical assumption test utilizing the EViews 9 program. The results of this study indicate that the Current Ratio (CR) has a significant effect on Return on Assets (ROA), the Debt-to-EquityRatio (DER) has no effect on Return on Assets (ROA), and Total Assets Turnover (TATO) has a significant effect on Return on Assets (ROA). This study also shows that the Current Ratio, Debt-to-Equity Ratio, and Total Assets Turnover have a simultaneous effect on Return on Assets (ROA).
PENGARUH KESELAMATAN DAN KESEHATAN KERJA TERHADAP PRODUTIVITAS KERJA DENGAN KOMITMEN ORGANISASIONAL SEBAGAI VARIABEL INTERVENING STUDI PADA KARYAWAN PT. SOCFINDO KEBUN NEGERI LAMA Safira Ulya Nurid; Zulkarnain Nasution; Meisa Fitri Nasution
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.445

Abstract

This research aims to analyze the influence of occupational safety and health on work productivity with organizational commitment as an intervening variable in PT Socfindo Perkebunan Negeri Lama. The research is explanatory in nature and intended to explain the relation between variabels.. The Population of this research involves regular employees of PT Socfindo Perkebunan Negeri Lama. The sample consists of 78 employees taken by using proportional random sampling. Further, the data were analysed with descriptive measure and path analysis using SPSS 23. It is found that (1) occupational safety and health have a directly influenced work productivity (2) occupational safety and health directly influenced organizational commitments (3) organizational commitments directly affect work productivity. (4) occupational safety and health indirectly affect work productivity through organizational commitment.

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