Enrichment : Journal of Management
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
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<![CDATA[Analysis of patient satisfaction with the quality of patient service quality in RSUD X in Lampung City ]]>
<![CDATA[Apriana, Renatd]]>;
<![CDATA[Meilani, Yohana Cahya F. Palupi]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 5 (2023): December ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i5.1424
<![CDATA[This study aims to test and analyze the effect of Ptient Satisfaction with the quality of Patient Service in RSUD X Lampung City by looking at the 5 dimensions of health service quality by distributing questionnaires to 30 samples. This research is a quantitative study which uses the status of people who have completed the administration by using a purposive sampling technique. The quality of patient service by doctors at RSUD X in Lampung city has used a service marketing view, namely service quality whose main concern is the speed of patient handling by doctors. The quality of hospital services has shown services that can be accepted by patients. With the level of patient satisfaction with the doctor, the hospital image will appear after the hospital carries out its activities or performs its services, and this service is felt by the patient.]]>
<![CDATA[Analysis of the intensity of social media use, digital marketing exposure, and its effect on consumptive behavior ]]>
<![CDATA[P Mumu, Noldy D.]]>;
<![CDATA[Seran, Patrisius]]>;
<![CDATA[Soeradi, Yoga]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 5 (2023): December ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i5.1645
<![CDATA[The research aims to determine the Influence of Social Media Use and Digital Marketing Exposure on the Consumptive Behavior of Urban Communities in the city of Kupang. The variables used in this study are social media, digital marketing, and consumptive behavior. Based on the results of the analysis and discussion obtained the conclusion: The use of social media has no effect on the Consumptive Behavior of the Urban Community of Kupang City, this is evidenced by T counting 1,651 < T table 2,001 and the significance level of 0.104 > 0.05. While Digital Marketing Exposure on social media has a positive and significant effect on the Consumptive Behavior of The Urban Community of Kupang City, this is evidenced by 4,986 > T table 2,001 and the significance level of 0.00 < 0.05. While the Use of social media and Digital Marketing Together affects the Consumptive Behavior of the Urban Community of Kupang City, evidenced by the coefficient of determination (R2) of 0.485 or 48.5%. Based on the R2 value of 0.485 where the influence together between the independent variables of Social Media Use (X1) and Digital Marketing Exposure (X2) on the dependent variables of Consumptive Behavior of The Urban Community of Kupang City (Y) is only 48.5%, while the remaining 51.5% is influenced by other variables outside the research, further research is needed on the other variables in question]]>
<![CDATA[Marketing communication management for micro, small and medium enterprises in increasing community economic empowerment ]]>
<![CDATA[Amadeus, Prawira Amadeus Mayer Sutantio]]>;
<![CDATA[Indra, Ricardo]]>;
<![CDATA[Mani, La]]>;
<![CDATA[Azhar, Karen Aulia]]>;
<![CDATA[Ashari, Bunga Hurun]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 5 (2023): December ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i5.1646
<![CDATA[This literature review was conducted to explore the realm of marketing communications management in exploring its potential to increase the economic empowerment of communities in Indonesia. Using a qualitative descriptive approach, this research analyzes primary and secondary qualitative data obtained from trusted sources such as scientific journals, books and online or offline news. The results of research analysis reveal that empowerment of micro, small and medium enterprises (MSMEs) is a key factor in improving the welfare of society as a whole. This study also found that MSMEs play a major role in contributing to the country's gross domestic product (GDP) from year to year. Increasing gross domestic product (GDP) has an impact on Indonesia's economic progress. Indonesia's economic development is very dependent on MSMEs, so it is considered important to empower MSMEs with effective marketing communications management to increase productivity and reach a wider market. By utilizing various communication methods such as advertising, online marketing, direct marketing, personal selling, sales promotions, and public relations, MSMEs can improve their overall marketing strategy.]]>
<![CDATA[Determining factors of social entrepreneurial intentions of desa mandiri budaya in yogyakarta ]]>
<![CDATA[Kurniawati, Lucia]]>;
<![CDATA[Rubiyatno, Rubiyatno]]>;
<![CDATA[Diva V.W, Maria Angela]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 5 (2023): December ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i5.1649
<![CDATA[Desa Mandiri Budaya consists of a Cultural Village, Tourism Village, Prima Village and Preneur Village. The four components of Desa Mandiri Budaya must work well together. The community involved in these components must have a high spirit of social entrepreneurship. This research uses social entrepreneurship intentions through the Theory of Planned Behavior. Therefore, this study aims to determine the antecedents of social entrepreneurship intentions, namely subjective norms, attitudes towards social entrepreneurship and perceived behavior control. The focus of this research is 7 Desa Mandiri Budaya in the Special Region of Yogyakarta. This research is quantitative research. Data gathering strategies using surveys include self-administered, self-managed surveys sent via questionnaires. Non-probability sampling with the incidental sampling approach was employed. Regression analysis was the nonparametric statistical test employed in this investigation. During the early stages of testing and data processing, instrument testing included validity and reliability tests, as well as traditional assumption tests. Models and hypotheses are tested using Test F and Test t. The other factors were influenced by variables not explored in this study. As a result, perceived behavioral control, attitude toward becoming a social entrepreneur, and subjective norms are all significantly associated with the intention to engage in social entrepreneurship; subjective norms influence social entrepreneurial intention; attitude toward becoming a social entrepreneur has no influence on social entrepreneurial intention; and perceived behavioral control influences social entrepreneurial intention. The findings should give recommendations for Desa Mandiri Budaya.]]>
<![CDATA[Increasing learning interest in accounting students through the game simulation accounting cycle ]]>
<![CDATA[Suryani, Pesi]]>;
<![CDATA[Daurrohmah, Wirajuang]]>;
<![CDATA[Tantri, Sakina Nusarifa]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 5 (2023): December ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i5.1650
<![CDATA[There is a shift in the characteristics of Universitas Terbuka students from students who are already working or of mature age to the millennial generation and Generation Z. Inevitably, this encourages study programs to innovate according to the times, including the use of game simulations to increase student interest in learning, especially accounting study program students who come from Generation Z. The purpose of this study is to analyze the increase in student learning interest through game simulation. The object of this research is students of accounting study programs with semester 2-7 criteria. To find out the results of students' interests and responses using observation methods, pre-test and post-test assessments, and questionnaires. This study shows that using the game simulation accounting cycle increases student interest in learning and understanding the basics of accounting. The implication of this research is that the study program is able to innovate through innovative products to increase students' learning interest.]]>
<![CDATA[Do related party transactions matter for firm performance? LQ 45 firm perspective ]]>
<![CDATA[Puspitasari, Nindya Farah Dwi]]>;
<![CDATA[Solihat, Iis]]>;
<![CDATA[Nisrina Sari, Nindhita]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 5 (2023): December ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i5.1653
<![CDATA[This study aims to provide empirical evidence regarding whether related party transactions (RPTs) are really a matter for company financial performance. It also investigates other possible factors that may influence firm performance such Covid 19 pandemic situation, company size and sales growth. The samples are obtained from companies recorded in the LQ 45 index in 2019 which were studied from 2018 to 2021. The results shows that RPTs do not significantly influence firm performance. This happens because companies do not rely on related party relationships in the sales or purchasing process. In addition, Covid 19 and company size have a significant negative impact on ROE and ROA. Whereas sales growth has a significant positive relationship on firm performance. This indicates that having a large asset investment does not guarantee an increase in the company's financial performance. A strategy that focuses on increasing sales will be more profitable]]>
<![CDATA[The influence of digital transformational leadership on job performance: Job satisfaction and affective commitment as the intervening variables ]]>
<![CDATA[Purba, Mien Shavero]]>;
<![CDATA[Ardi, Ardi]]>;
<![CDATA[Berlianto, Margaretha Pink]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 5 (2023): December ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i5.1654
<![CDATA[The era of digitalization demands changes in the way of work and work culture in various industries. This research aims to analyze several factors that can influence the job performance of marketing employee of PT XYZ North Jakarta. The factors analyzed in this study are digital transformational leadership, job satisfaction, and affective commitment. The study used purposive sampling and used questionnaires given directly to respondents. The data processing in this study uses Smart PLS 4.0 software. The results showed that digital transformational leadership has direct effect on job performance and job satisfaction, job satisfaction has direct effect on job performance and affective commitment. This study also found that job satisfaction has intervening effect on the relationship between digital transformational leadership and affective commitment and also between digital transformational leadership and job performance]]>
<![CDATA[The desire to leave a positive legacy will make a better transformational leader ]]>
<![CDATA[Chandra, Adi]]>;
<![CDATA[Meilani, Yohana]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 5 (2023): December ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i5.1656
<![CDATA[This research shows transformational leaders with a desire to leave a positive legacy will make the leader become better transformational leaders. Previous research only shows the positive impact of transformational leadership while the leaders are still around in the company which are short-term impact. It is therefore argued, that if the transformational leader extends his/her view and will to a longer time horizon and has a desire to leave a positive legacy, he/she will prepare/build a stronger impact on the company and the impact and contribution will last forever even if they are no longer in a position. This research uses a fast review method of the current literature to develop the argument. This research will give a fresh perspective on transformational leadership and legacy leadership]]>
<![CDATA[The influence of green brand image, green awareness, green advertising, and ecological knowledge on green purchase intention and green purchase behaviour of beer Bintang and Heineken products in DKI Jakarta ]]>
<![CDATA[Adelina, Cynthia]]>;
<![CDATA[Hutabarat, Zoel]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 5 (2023): December ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i5.1660
<![CDATA[Green marketing strategies have become increasingly important in addressing the pressing issue of global warming. Companies are adopting green marketing to shape a positive and competitive brand image in offering environmentally conscious products, which ultimately affects consumer purchasing decisions. This study examines the impact of green brand image, green awareness, green advertising, and ecological knowledge on green purchase intention and green purchase behaviour among Beer Bintang/Heineken consumers in DKI Jakarta. The research collected data from 206 respondents who have purchased and seen advertisements for the beer brand. The research findings indicate that green brand image, green advertising, and ecological knowledge significantly and positively influence green purchase intention. Conversely, green awareness has a negative impact on green purchase intention. Additionally, green purchase intention significantly influences green purchase behaviour. The uniqueness of this study lies in its empirical model for predicting green purchasing decisions in the beer industry in Indonesia. It is hoped that this model can also be used by other environmentally friendly FMCG companies and retail industries to develop marketing strategies to enhance customers' green purchasing decisions. This research contributes to global efforts in addressing climate change and environmental issues through consumer choices based on information]]>
<![CDATA[Managing touristic destinations: content analysis on language of promotion in gililife magazine, Indonesia ]]>
<![CDATA[Ramli, Muhammad]]>;
<![CDATA[Malik, Abdul]]>;
<![CDATA[Basri, Hasan]]>
<![CDATA[ Enrichment : Journal of Management Vol. 13 No. 5 (2023): December ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i5.1663
<![CDATA[The research discusses marketing promotion in the context of language use in promoting destinations. This scientifically answers the research question formulated on the promotional linguistic content used in discourses of Gililife magazine within one published edition. Discourse analysis as a method of analysis was employed under the descriptive-qualitative approach. Four steps were utilized to analyze the data deeply: collecting, reducing, displaying data, and drawing a conclusion. The data source was the selection of two discourses only discussing destinations with four tourism components (attraction, amenity, accessibility, security) as a basis for content analysis. Findings show that analyzed discourses dominantly emphasized marketing promotion on attraction and amenity. However, security is being neglected in every single discourse. Language content applied is the denotative preference, although few metaphor words are included.]]>
