Articles
<![CDATA[Effect Of Performance Expectancy And Social Influence On Continuance Intention In OVO ]]>
<![CDATA[Richard Andrew, Februarga P. Akwila, Zoel Hutabarat, Ian N. Suryawan,]]>
<![CDATA[ Jurnal Manajemen Vol 25, No 1 (2021): February 2021 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jm.v25i1.707
<![CDATA[The development of online transactions is driving the development of technology in payment systems. One of the most popular electronic money services in Indonesia is OVO. Behind OVO's rapid market share growth, system maintenance problems often arise that often occur without notice and are of long duration. This phenomenon is a doubt of consumers to continue to use OVO in the long term going forward because it does not match expectations and consequently consumers will look for alternative payments. This experience makes consumers unable to feel the price saving program offered and consequently consumers become dissatisfied. This study used a sample of 200 respondents, with a purposive sampling method, and with a questionnaire of 24 indicators. The result found that there is the influence of performance expectancy, social influence on continuance intention. Meanwhile there is no relation to variable effort expectancy, price saving orientation and facilitating conditions to continuance intention.]]>
<![CDATA[The Effect of Price Fairness, Brand Image, and Perceived Value on Satisfaction and Word of Mouth of Go-Jek Customers ]]>
<![CDATA[Innocentius Bernarto]]>;
<![CDATA[Zoel Hutabarat]]>;
<![CDATA[Agus Purwanto]]>
<![CDATA[ International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022) ]]>
Publisher : <![CDATA[STMIK Dharma Wacana ]]>
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DOI: 10.29099/ijair.v6i1.290
<![CDATA[The purpose of this study was to analyze the relationship between price fairness, brand image, and perceived value on Satisfaction and Word of Mouth of Go-Jek Customers. The survey method was applied in this study. Methods of data collection by using a questionnaire (google form). The target population in this study were all Go-jek customers in JABODETABEK within October 2021. The sampling technique was done by convenience sampling. In this study, the number of samples was 184 respondents. Data analysis with partial least square-structural equation modeling (PLS-SEM) approach with the help of SmartPls 3.0 program. Based on the data analysis, it was found that price fairness has a positive effect on satisfaction, brand image has a positive effect on satisfaction, perceived value has a positive effect on satisfaction and satisfaction has a positive effect on Word of Mouth. The perceived value variable gives the greatest contribution to satisfaction]]>
<![CDATA[Effect of Product Quality, Advertisement, and Brand Image on Purchase Decision Mediated By Customer Value of Louis Vuitton at Jabodetabek ]]>
<![CDATA[Zoel Hutabarat]]>
<![CDATA[ BASKARA : Journal of Business and Entrepreneurship Vol 4, No 2 (2022): Baskara: Journal of Business and Entrepreneurship ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Jakarta ]]>
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DOI: 10.54268/baskara.4.2.58-71
<![CDATA[This study was conducted to determine the effect of product quality, advertising, brand image, and customer value on Louis Vuitton purchasing decisions in the Greater Jakarta area. To achieve the research objectives, the researcher used quantitative research which was applied to 168 Louis Vuitton consumers in Greater Jakarta. Researchers tested validity and reliability and processed respondent data using the SmartPLS ver 3 application. The results showed that there was a positive and significant influence of advertising and customer value on purchasing decisions. But product quality and brand image have no positive and significant effect and the results also show no significant effect between product quality and customer value.]]>
<![CDATA[PENGARUH PERCEIVED PARENTAL REWARD, ENTREPRENEURIAL SELF EFFICACY, YANG DIMODERASI FAMILY BUSINESS INVOLVEMENT TERHADAP ENTREPRENEURIAL INTENTION DI UNIVERSITAS PELITA HARAPAN ]]>
<![CDATA[Zoel Hutabarat]]>;
<![CDATA[Denny Larson]]>;
<![CDATA[Marchel Denny Irawan]]>
<![CDATA[ IDEI: Jurnal Ekonomi & Bisnis Vol 2, No 1 (2021): JUNE 2021 ]]>
Publisher : <![CDATA[Insan Doktor Ekonomi Indonesia (IDEI) ]]>
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DOI: 10.38076/ideijeb.v2i1.59
<![CDATA[The number of business people who started from a family business in Indonesia were quite large. But the number of companies that prepare successors to continue and develop the family business could be counted on fingers. This study aimed to determined the effect of Perceived Parental Reward, Entrepreneurial Self Efficacy, which was moderated by Family Business Involvement on Entrepreneurial Intention. This study used quantitative research by distribute 200 questionnaires and tested using PLS Structural Equation Modeling (SEM) to evaluate the reliability and validity of measurement models and structural models. The results showed that there was a positive influence between the Perceived Parental Reward, Entrepreneurial Self Efficacy, which was moderated by Family Business Involvement on Entrepreneurial Intention. From these results it was hoped that the campus could form a supportive environment for the development of family businesses. It did not always form the mindset to form a new business so that a growing family business was not abandoned or no longer want to build a family business. Jumlah pelaku bisnis yang memulai dari bisnis keluarga di Indonesia cukup banyak. Namun jumlah perusahaan yang menyiapkan penerus untuk melanjutkan dan mengembangkan bisnis keluarga bisa dihitung dengan jari. Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Parental Reward, Entrepreneurial Self-Efficacy yang dimoderatori oleh Family Business Involvement terhadap Entrepreneurial Intention. Penelitian ini menggunakan penelitian kuantitatif dengan menyebarkan 200 pertanyaan dan diuji menggunakan PLS Structural Equation Modeling (SEM) untuk mengevaluasi reliabilitas dan validitas model pengukuran dan model struktural. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara Perceived Parental Reward, Entrepreneurial Self-Efficacy yang dimoderatori oleh Family Business Involvement terhadap Entrepreneurial Intention. Dari hasil tersebut diharapkan kampus dapat membentuk lingkungan yang mendukung bagi pengembangan usaha keluarga. Tidak selalu membentuk pola pikir untuk membentuk usaha baru agar usaha keluarga yang sedang berkembang tidak terbengkalai atau tidak mau lagi membangun usaha keluarga.]]>
<![CDATA[PENGARUH THEORY OF PLANNED BEHAVIOUR TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA DI TANGERANG ]]>
<![CDATA[Zoel Hutabarat]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v12i2.1629
<![CDATA[The trend of young entrepreneurs coming from students is growing and this is in line with government programs that want to introduce and create resilient young entrepreneurs from an early age. When on campus, the desire of students to build a business is huge. But when they return to the community, the number of students who want to build a business is not as big as when they were in college. This study wants to look at the impact of the presence of entrepreneurship programs at the college level on entrepreneurial intentions on students. Can the program increase the desire of students to become entrepreneurs? This research was conducted by distributing questionnaires to as many as 200 students at three private universities in Tangerang who have an entrepreneurship program and the data collected were processed using SEM PLS 3. The results of this study indicate that the variables of personal attitude, perceived behavioral control, and subjective norm, affect entrepreneurial Student intentions at the three universities studied. This can be the basis for universities to develop existing entrepreneurship programs to enhance student creativity. Not only facilitating students with exhibition programs, but also providing students with the tools to be more creative and innovative, not only in product development but also in the process of experiencing consumers. Key Words: Theory of Planned Behaviour, Entrepreneurial Iintention, Students.]]>
<![CDATA[Effect Of Performance Expectancy And Social Influence On Continuance Intention In OVO ]]>
<![CDATA[Zoel Hutabarat]]>;
<![CDATA[Ian Nurpatria Suryawan]]>;
<![CDATA[Richard Andrew]]>;
<![CDATA[Februarga Padua Akwila]]>
<![CDATA[ Jurnal Manajemen Vol. 25 No. 1 (2021): February 2021 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jm.v25i1.707
<![CDATA[The development of online transactions is driving the development of technology in payment systems. One of the most popular electronic money services in Indonesia is OVO. Behind OVO's rapid market share growth, system maintenance problems often arise that often occur without notice and are of long duration. This phenomenon is a doubt of consumers to continue to use OVO in the long term going forward because it does not match expectations and consequently consumers will look for alternative payments. This experience makes consumers unable to feel the price saving program offered and consequently consumers become dissatisfied. This study used a sample of 200 respondents, with a purposive sampling method, and with a questionnaire of 24 indicators. The result found that there is the influence of performance expectancy, social influence on continuance intention. Meanwhile, there is no relation to variable effort expectancy, price saving orientation and facilitating conditions to continuance intention.]]>
<![CDATA[Pengaruh Innovation, Entrepreneurial Desirability, Entrepreneurial Feasibility, Terhadap Entrepreneurial Intention ]]>
<![CDATA[Zoel Hutabarat]]>;
<![CDATA[Irdha Helawatunisa]]>;
<![CDATA[Ian Nurpatria Suryawan]]>
<![CDATA[ Aksara: Jurnal Ilmu Pendidikan Nonformal Vol 8, No 2 (2022): May 2022 ]]>
Publisher : <![CDATA[Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo ]]>
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DOI: 10.37905/aksara.8.2.997-1010.2022
<![CDATA[The growth of small businesses pioneered by young people is currently quite large. However, the survival ability of these small businesses is still very small when compared to the new growth. This study aims to determine the effect of innovation, entrepreneurial desirability, entrepreneurial feasibility, on entrepreneurial intention. The sample of this research is Pelita Harapan University students with a total sample of 200 which is processed with Smart PLS. The results show that there is no relationship between innovation and entrepreneurial desirability, then the following results show a relationship between innovation and entrepreneurial feasibility, and there is also a relationship between entrepreneurial desirability and entrepreneurial intention, and there is also a relationship between entrepreneurial feasibility and entrepreneurial intention. This research significantly contributes to increase Entrepreneurial Intention.]]>
<![CDATA[PENGENALAN KEWIRAUSAHAAN DI ERA DIGITALISASI PADA REMAJA PPA ALETHEIA DI JAWA TIMUR ]]>
<![CDATA[Dewi Wuisan]]>;
<![CDATA[Sylvia Samuel]]>;
<![CDATA[Zoel Hutabarat]]>;
<![CDATA[Yohana F. Cahya Palupi Meilaini]]>;
<![CDATA[Pauline H. Partyranie Tan]]>
<![CDATA[ Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI ]]>
Publisher : <![CDATA[Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI) ]]>
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DOI: 10.37695/pkmcsr.v5i0.1812
<![CDATA[Pelaksanaan kegiatan Pengabdian Kepada Masyarakat (PKM) sangat penting karena akan memberikan pengenalan dan pengetahuan tentang kewirausahaan untuk para remaja yang tergabung di Pusat Pengembangan Anak (PPA) Aletheia di Jawa Timur. PKM ini dilakukan dengan tujuan untuk memberikan pembekalan mengenai pengetahuan tentang kewirausahaan dan pembelajaran bagaimana cara memulai sebuah usaha bagi para remaja serta bagaiman menggunakan media sosial di era digitalisasi sebagai sarana untuk merintis dan mengembangkan usaha. Dengan adanya pelaksanaan dan pelatihan PKM ini dapat membuka wawasan, menumbuhkan minat dan memberikan kontribusi dalam pengembangan pengetahuan, pemahaman serta ketrampilan berwirausaha bagi para remaja mengenai konsep wirausaha dan memulai usaha dari sejak usia antara 13 – 17 tahun. Selanjutnya, generasi yang memiliki banyak ide kreatif dan inovatif diharapkan dapat dikembangkan melalui pembinanan ini dan dapat direalisasikan menjadi sebuah usaha yang mapan dengan dasar dan fondasi yang kokoh.]]>
<![CDATA[THE EFFECT OF SATISFACTION AND TRUST ON MEMBER LOYALTY RELOAD byHP ]]>
<![CDATA[Paramitha Utami]]>;
<![CDATA[Innocentius Bernarto]]>;
<![CDATA[Zoel Hutabarat]]>
<![CDATA[ Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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<![CDATA[This study aims to examine the effect of satisfaction and trust on member loyalty at the Reload byHP fitness center, Jakarta. This research is quantitative research by distributing questionnaires and managed to collect as many as 230 respondents. Respondent data that was collected was then processed using SmartPLS 3.0 software. The test results in this study indicate that satisfaction and trust have a positive and significant effect on Reload byHP member loyalty, both direct and indirect effects. The satisfaction felt by members builds members' trust in other programs and services provided by Reload byHP. Reload byHP can also be more confident about the standard of services and programs provided by Reload byHP for its members. Satisfaction and trust that is formed in members should be maintained by maintaining existing service standards.]]>
<![CDATA[PENINGKATAN STRATEGI PENDANAAN DAN PENGELOLAAN KEUANGAN BAGI ORGANISASI NIRLABA MITRA KERJA UPH SERVICE-LEARNING PROJECT DI TANGERANG, DEPOK, BEKASI, DAN JAKARTA ]]>
<![CDATA[Kui, Daniel Ong Kim]]>;
<![CDATA[Hutabarat, Zoel]]>;
<![CDATA[Huliselan, Juanna Judith]]>
<![CDATA[ Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 4 No. 2 (2022): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/leecom.v4i2.3511
<![CDATA[Pembinaan bagi mitra kerja UPH adalah kegiatan rutin pengabdian masyarakat yang diadakan setiap tahun. Pembinaan yang dilakukan kali ini merupakan hasil kerja sama antara Tim Pengabdian kepada Masyarakat (PKM) Fakultas Ekonomi dan Bisnis UPH dengan UPH Service-Learning Project. Tujuan pembinaan ini adalah untuk memberikan tambahan wawasan mengenai strategi pendanaan dan fundamental keuangan organisasi nirlaba, bagaimana mengatasi masalah minimnya pendanaan dalam menjalankan misi organisasi dan mengelola keuangan secara akuntabel dan transparan serta berkelanjutan. Tantangan selama ini adalah terbatasnya pendanaan sementara tuntutan pelayanan bagi organisasi nirlaba yang berbentuk yayasan atau komunitas ini tidak dapat dihentikan begitu saja karena peran dan keterlibatan pelayanannya sudah membentuk ekosistem sosial di bidang pelayanan masing-masing dan selama ini sudah sangat membantu perbaikan kehidupan sosial di masyarakat. Tantangan lain adalah bagaimana mengelola keuangan organisasi nirlaba yang mencapai fundamental keuangan dengan tata kelola yang akuntabel, transparan dan berkelanjutan untuk mendukung misi operasional maupun sasaran jangka panjang organisasi. Setelah mengikuti pembinaan dalam bentuk pelatihan dan berbagi pengalaman antar peserta ini maka para mitra dapat memahami dengan lebih baik strategi pendanaan yang ada dan prinsip-prinsip tata kelola keuangan mulai dari penganggaran sampai dengan eksekusi dan pengawasannya. Terdapat dua puluh enam lembaga yang hadir dari tiga puluh dua mitra organisasi nirlaba yang diundang.]]>
