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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
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Moderating Role of Liquidity Ratio: A Look at Firm Performance in Indonesia Jeanyfer, Jeanyfer; Nugroho, Vina
Enrichment : Journal of Management Vol. 14 No. 5 (2024): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i5.2131

Abstract

This research investigates the impact of corporate income tax, asset turnover, and liquidity on firm performance, as measured by Tobin's Q, in Indonesian non-financial listed companies between 2013 and 2023. Employing panel data analysis, we find that higher corporate income tax rates negatively affect firm performance. While asset turnover and liquidity ratio exhibit less significant impacts, our analysis reveals that liquidity plays a moderating role in the relationship between asset turnover and firm performance. These findings emphasize the significance of effective liquidity management and efficient asset utilization for improving corporate performance and stimulating economic growth in Indonesia.
Analyzing the credit risk, liquidity, and performance of diversified banking firms listed on the Indonesia Stock Exchange Jessica, Jessica; Nugroho, Vina
Enrichment : Journal of Management Vol. 14 No. 5 (2024): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i5.2133

Abstract

The research investigates the factors that influence investment diversification in conventional banks in Indonesia, with a particular emphasis on liquidity risk, credit risk, profitability, inflation, GDP, bank size, interbank ratios, capitalization, and board governance characteristics. Investment strategies and risk management were examined using data from the Indonesian banking sector and subsequently, the empirical findings based on the application of Ordinary Least Squares (OLS) will be presented. The findings indicated that investment concentration is being driven by liquidity risk, while diversification is being discouraged by credit risk. Diversification is positively influenced by profitability, while inflation has a negative impact on it. Diversified strategies are more effectively implemented by institutions that are larger and more adequately capitalized. The direct impact of board diversity on diversification is limited by the broader governance structures. The findings indicate that liquidity risk drives investment concentration, as banks prioritize liquid assets during periods of heightened risk. Similarly, credit risk discourages diversification, pushing banks to focus on safer, familiar investments. Conversely, profitability positively influences diversification, enabling banks to allocate resources toward balanced and diverse portfolios. Inflation negatively affects diversification by increasing investment concentration, while GDP shows no significant impact, contradicting previous studies. Larger and well-capitalized banks are better equipped to pursue diversified strategies, while interbank ratios exhibit no significant influence. Board diversity, though widely regarded as a factor in decision-making, shows limited direct impact on diversification, likely due to broader governance structures. To enhance financial stability, policymakers should concentrate on the following: managing liquidity and credit risks, maintaining stable inflation, strengthening governance, empowering smaller banks, encouraging innovative financial products, and investigating governance-diversification links
Impact of marketing communication strategy through social media to increase brand awareness and purchase intention beauty products Syalsabilla, Deas Olivia; Budiono, Sidik
Enrichment : Journal of Management Vol. 14 No. 5 (2024): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i5.2135

Abstract

The beauty industry in the Indonesian market is quite competitive with many brands emerging in the last decade, where digitalization has also completely changed how marketing is done through social media. This study is to investigate how brand recognition and purchase intention are affected by social media marketing that incorporates entertainment, interaction, trendiness, personalization, and e-wom aspects. The study was conducted quantitatively on 253 respondents who had used beauty products from the Sephora brand. The study's findings demonstrated that all of the hypotheses were supported, indicating that social media marketing that incorporates trendiness, entertainment, interaction, customization, and e-wom dimensions can significantly and favorably affect both brand awareness and purchase intention
The influence of price, product quality, product review on purchase intention framelessplate Kautsar, Mohamad; Pasaribu, Lamhot
Enrichment : Journal of Management Vol. 14 No. 5 (2024): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i5.2136

Abstract

The goal of this research is to evaluate the effect of price, quality, and reviews of products on purchase intention of Jabodetabek, Indonesia’s Framelessplate consumers in the automotive accessories market. Data were collected from a sample of 99 respondents through a questionnaire which was developed digitally and analyzed by Partial Least Squares (PLS). The results show that both product quality and product reviews are important factors when consumers make purchasing decisions, as these factors have a strong and positive influence on their purchase intentions. On the other hand, it was also found that price does not have a significant effect on purchase intention, meaning it might be positively affected with other factors. This study enhances understanding of consumer behavior with regards to e-business with specific emphasis on the qualitative aspects of the study, reviews & product quality which are key purchase determinants in the automotive accessories environment.
Prosumerism in the democratic arena: A critical analysis of social media users' role in the production and dissemination of election information in Indonesia Indira Isni, Lusiana; Rusadi, Udi; Febrayanto, Catur Raharjo
Enrichment : Journal of Management Vol. 14 No. 5 (2024): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i5.2137

Abstract

The phenomenon of prosumerism on social media plays a crucial role in influencing the dynamics of citizens' political participation, particularly in the upcoming 2024 Indonesian elections. However, this phenomenon also presents challenges related to the spread of disinformation and polarization. This study aims to explore how prosumers produce and disseminate political content on social media and its impact on public discourse. It posits that prosumerism, through digital platforms, has transformed political participation into a more interactive process, yet remains susceptible to misuse. The theoretical framework includes prosumerism, echo chambers, and digital literacy. A qualitative methodology is employed, utilizing a literature review of various relevant recent studies. The analysis indicates that while prosumerism enhances political participation, it is often trapped within echo chambers that exacerbate biases and the dissemination of disinformation. The conclusion of this research suggests that although prosumerism can broaden political participation, without effective regulation and improvement of digital literacy, it may deepen social polarization and threaten the integrity of democracy.
Influencing factors of customer satisfaction and purchase decision in Apple products: English Fellicia, Nadilla; Berlianto, Margaretha Pink
Enrichment : Journal of Management Vol. 14 No. 5 (2024): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i5.2139

Abstract

This study analyzes the influence of Corporate Social Responsibility, Social Media Marketing (SMM), Store Environment, Sales Promotion, and Perceived Value on purchasing decisions for Apple products.”The path analysis method with the PLS-SEM approach was used on 265 respondents, with data collected through an online questionnaire with a Likert scale of 5. The results show that Corporate Social Responsibility, Social Media Marketing, Store Environment, and Satisfaction significantly affect purchasing decisions. Satisfaction with Trust also has a significant effect. Meanwhile, Perceived Value and Sales Promotion don’t substantially affect Purchase Decisions. The practical implication is that companies must strengthen Corporate Social Responsibility, Social Media Marketing, and shopping experiences and evaluate promotional strategies to influence purchasing decisions more effectively. Companies should strengthen Corporate Social Responsibility initiatives, enhance social media marketing strategies, and improve the store environment to impact customer satisfaction and purchasing decisions. Promotional strategy should be carefully evaluated, as Sales Promotion alone does not significantly affect purchase behavior. This research gives insightful ideas for brand managers aiming to enhance marketing strategies, maintain customer engagement, and sustain a competitive advantage
Effect of sustainability accounting and reporting on financial performance of firms in PT pertamina Persero Ceisari, Btari Bunga
Enrichment : Journal of Management Vol. 14 No. 5 (2024): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i5.2141

Abstract

Conventional financial report has been criticized for only representing operational-related matters but not including and explaining multiple dimensions of the corporation’s value. The above-mentioned gives rise to the idea of sustainable reporting where it reflects the company’s effort and concern about environment protection and inter-generation equality. The research aims to identify the significant relationship between sustainability reporting represented by the environment, social, and government (ESG); and firm’s performance in Indonesian Firms (Pertamina). The data is taken from Pertamina sustainability reporting and official websites. As a state-owned company, Pertamina should provide more consistent and clear information on its sustainability investments and expenses. It should be reflected in its annual report and sustainability report. The research type that will be used in this study is quantitative research. The research object is one of the Indonesian state-owned companies, namely PT Pertamina Persero. This study analyses The Annual Financial Statement and Sustainability Reporting of PT Pertamina Persero Indonesia in 2013-2020 as the research object. The period has been chosen because PT Pertamina started to use GRI Index (G4) started from the year of 2013. Variable used in this research are Sustainability Report Disclosure Index (SRDI), expenses, and investment contributes to the company’s sustainability effort as independent variables. Dependent variables consist of financial ratios, such as liquidity, profitability, and solvency ratios. Finally, this study concludes that there is a positive relationship between investment for sustainability and SRDI, between sustainability investment and firm performance, between the company’s sustainability expenses with ROE, and between SRDI and financial ratios of PT Pertamina Persero.
The influence of profitability, liquidity, firm size, tax avoidance, and financial distress on the timeliness of financial report submission Nanda Pratiwi, Dyah Ayu Novia; Fauzan, Fauzan
Enrichment : Journal of Management Vol. 14 No. 5 (2024): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i5.2145

Abstract

This study investigates the influence of profitability, liquidity, firm size, tax avoidance, and financial distress on the timeliness of financial report submissions in industrial companies listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023. Utilizing a quantitative approach, the study analyzes secondary data from the annual reports of 42 companies selected through purposive sampling. The dependent variable is the timeliness of financial report submission, while the independent variables include profitability (measured by ROA), liquidity (measured by CR), firm size (calculated as the natural logarithm of total assets), tax avoidance (CETR), and financial distress (DER). Descriptive statistics and multiple linear regression were used to examine the relationships between these variables. The findings indicate that liquidity is the only factor with a significant impact on timeliness, while profitability, firm size, tax avoidance, and financial distress do not show a significant effect. These results suggest that efficient liquidity management is critical for ensuring timely report submissions, which can enhance financial transparency and market efficiency. This research contributes to the financial reporting literature by emphasizing liquidity's role in reporting practices, offering practical implications for companies and regulators to prioritize liquidity management. The study also acknowledges its limitations, including its narrow focus on industrial companies and a short study period, and recommends further research to explore a broader range of sectors, longer timeframes, and additional influencing factors.
The effect of capital structure, sales growth, working capital turnover, and liquidity on company profitability with firm size as a moderating variable Dianti, Prima Mei; Bawono, Andy Dwi Bayu
Enrichment : Journal of Management Vol. 14 No. 5 (2024): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i5.2160

Abstract

This study examines the effects of capital structure, sales growth, working capital turnover, and liquidity on profitability, with firm size as a moderating variable. Using financial data from food and beverage companies listed on the IDX (2019–2023), profitability is measured by ROA, while independent variables include DER, sales growth, working capital turnover, and CR. Firm size is represented by the natural logarithm of total assets. Data analysis through SPSS applies multiple and moderation regression. Results indicate that capital structure and sales growth do not significantly influence profitability, while working capital turnover does. Firm size moderates the effects of capital structure and sales growth on profitability but does not moderate the impacts of working capital turnover or liquidity. The study's limitations include the use of limited financial ratios, reliance on reports in Rupiah, and a narrow industry focus. Future research may expand by incorporating additional financial metrics, utilizing foreign currencies, and covering a wider sample from diverse sectors to better capture broader economic trends.
Analysis of factors affecting purchase decision of protein powder products I-CON Nutrition in jabodetabek Elisabeth, Laura
Enrichment : Journal of Management Vol. 14 No. 5 (2024): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i5.2163

Abstract

This study aims to identify and analyze the factors that influence consumer purchase decisions for I-CON NUTRITION Protein Powder in the Jabodetabek area. The factors analyzed include product quality, price, promotion, lifestyle, electronic word of mouth (E-WOM), and service quality. Data were collected through an online questionnaire distributed to 228 respondents and analyzed using SmartPLS 4.0.9.9. The results show that product quality, price, promotion, and service quality have a positive and significant impact on purchase decisions, while lifestyle and E-WOM also play a significant role, albeit with a smaller effect. This study provides managerial implications for I-CON NUTRITION to enhance product quality, strengthen promotional strategies, and improve customer service quality to increase consumer purchase decisions. The findings also suggest that the company should focus more on consumers' healthy lifestyles and leverage the influence of E-WOM in their marketing strategies

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