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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
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The influence of influencer experience, trustworthiness, attractiveness, content usefulness, price of product and product quality on purchase behavior in wardah consumers Davis, Michael; Berlianto, Margaretha Pink
Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i6.2187

Abstract

Product quality has a significant influence on purchasing behavior. The better the quality of Wardah beauty products, the more purchasing behavior on Wardah beauty products will increase, and vice versa, the worse the quality of Wardah beauty products, the more purchasing behavior will decrease. The results of this study are in accordance with previous research by Rahayu & Sudarmiatin (2022) showing that attractiveness has a significant influence on purchasing behavior. The results of this study are also in line with the statements of Rajalakshmi & Golden (2023) and Khasanah et al. (2023) showing that product quality can significantly influence consumer purchases. The cosmetics industry in Indonesia has always experienced significant growth and has the potential to have a large market in the ASEAN market, this potential then causes competitive market competition so it is important for managers to study consumer behavior. This study aims to test the effect of influencer experience, trust, attractiveness, content usefulness, product price and product quality on purchasing behavior in Wardah consumers. The study was conducted quantitatively on 177 respondents who were users of Wardah beauty products. The results of the study show that influencer experience, attractiveness and product quality have a significant influence on purchasing behavior, but influencer trust, influencer content usefulness and product price do not significantly influence purchasing behavior
Analysis of the effect of airline brand image, airline trust, service quality and price fairness on airline loyalty with passenger satisfaction as a mediation in PT Citilink Indonesia Purba, Revail Edianto; Ginting, Ari Mulianta
Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i6.2189

Abstract

Transportation plays an important role in economic growth, especially in urban areas. With the vastness of Indonesia and the many islands and existing developments, air transportation has become one of the main transportations, creating competitive competition for airlines which then triggers efforts to maintain passenger loyalty. This study aims to examine the effect of airline brand image, airline trust, service quality, price fairness and passanger satisfaction on airline loyalty of the Citilink Indoesia. This study was conducted quantitatively on 238 respondents domiciled in Jabodetabek, Indonesia. The results of this study indicate that trust, service quality and satisfaction have a significant effect on airline loyalty while brand image does not have a significant effect on airline loyalty, in addition brand image, trust and service quality also have a significant effect on satisfaction of Citlink passengers in Jabodetabek
Analysis of the effect of perceived safety, brand image, mobile app quality and service quality on repurchase intention through satisfaction at Indonesia airline Widianto, Rizwan; Ginting, Ari Maulanta
Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i6.2191

Abstract

Airlines in Indonesia are competing quite competitively to achieve revenue targets, considering the decline in the number of consumers even though the Covid-19 pandemic is over. This study aims to examine the effect of perceived safety, brand image, app mobile quality and service quality on satisfaction, and its impact on repurchase intention on one of the airlines, Citilink Indonesia. This study was conducted quantitatively on 275 respondents who had flown using Citilink for at least 1x and were domiciled in Jabodetabek, Indonesia. The results of this study indicate that perceived safety, brand image, app mobile quality and service quality have a significant and positive influence on satisfaction. And satisfaction also has a significant influence on repurchase intention
The influence of quality, reputation, social media marketing, emotional value, spiritual value, and word of mouth on intention to enroll in private schools Rantedoping, Rama; Wuisan, Dewi Sri Surya
Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i6.2193

Abstract

The study aims to analyze the factors that influence parents' intentions in choosing private schools for their children in and around Jakarta. The research method used is quantitative, with surveys conducted through the distribution of online questionnaires. The factors analyzed included spiritual value, quality, reputation, social media marketing, emotional value, and word of mouth. The results of a study with 180 respondents using PLS-SEM showed that all these factors had a significant influence on parents' intentions to enroll their children in private schools. Based on IPMA analysis, emotional value factors have the strongest influence, followed by reputation, social media marketing, word of mouth, spiritual value, and quality. The managerial implications of this study emphasize the importance of focusing on activities that enhance positive emotions, strengthening reputation, quality of service, and effective marketing strategies. The research has made important contributions to understanding the factors that influence parents' intentions in choosing private schools, as well as providing insights for private schools to focus on these factors in order to increase parents' interest in selecting their schools
Investor behavior in evaluating portfolio performance: do investor behave rationally? Puspitaningtyas, Zarah
Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i6.2197

Abstract

Financial theory assumes that investors are rational individuals. However, several empirical studies show that investors tend to act contrary to financial theory and cannot be explained in models based on investor rationality. How does investor behavior in making investment decisions relate to evaluating portfolio performance? This study applies mixed methods to prove portfolio performance evaluation through optimal portfolio formation and reveals its usefulness in making investment decisions. This study uses a single index model approach to evaluate portfolio performance and a structured interview method. The study sample is companies listed on the IDXHIDIV20 Index for the 2021 to 2023 period and investment manager as informants. These results prove that stock prices fluctuate in the same direction as the market index and each security has a different level of return and risk. Even though investors evaluate portfolio performance, excessive optimism, as a psychological factor, tends to control investor behavior in the investment decision making process. The research results support the behavioral financial theory that investors tend to act irrationally, because the decisions taken are not completely based on rational considerations but are also influenced by various kinds of biases that have an impact on investors' actions. However, investors' actions are seen as something normal. The results of the study contribute to the financial field to drive the efficiency of resource allocation and provide signals that reflect the value of the company
Economic analysis of solar panel at grand Indonesia Purwoko, Tri; Lisapaly, Leonard
Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i6.2202

Abstract

olar power has become one of the most potential resources in generating clean and sustainable electricity. In the last few decades, solar power technology has developed rapidly, especially in the field of solar panels. Solar panels use semiconductor materials such as silicon to convert sunlight radiation into electricity. On-grid solar power systems have become popular because they generate electricity while remaining parallel Syncron with PLN's power plants. This article discusses the economic analysis of installing solar roof panels in the PT GRAND Building Complex INDONESIA, on-grid solar power system design methodology, including building structure calculations, the area required for installing solar panels, solar panel sizes, sending controller settings, and inverter settings. investment that needs to be made and how many years will the capital be returned or Return Of Investment (ROI), Also describes the types of solar panels, namely monocrystalline, polycrystalline, and thin film solar cells (TFSC), as well as their advantages and disadvantages, The results of this study can provide a complete picture of how much profit is in installing solar roof panels, and modern solar power technology and its implementation on a large scale. Thus, this article is expected to contribute to scientists, engineers, and other stakeholders in the development and implementation of more effective and efficient solar power systems
Fueling the mediating role of work ethics in the relationship between intrinsic motivation and work performance Yunita, Tyna
Enrichment : Journal of Management Vol. 15 No. 1 (2025): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i1.2208

Abstract

Many manufacturing workers spend most of their time in workshops, and the work environment significantly impacts factory employees & productivity. Prior research on performance has predominantly focused on occupational roles, and little is known about the antecedent in this field. This study examines the connection between intrinsic motivation, work ethics, and performance. The respondents to this study were manufacturing employees. It is important to research the manufacturing sector because it is a major cause of environmental damage. This is shown by the sector's increasing environmental impact, which is attracting international attention. The manufacturing industry is characterized by a high level of occupational risk. To determine whether intrinsic motivation directly affects work performance. The manufacturing sector has been a pivotal contributor to the growth and prosperity of developing countries, including Indonesia. A total of 120 questionnaires were collected from 178 participants in West Java, Indonesia. SMART PLS was used for measurement and structural equation modeling, with data investigated using SEM. The results of this study indicate that intrinsic motivation only influences work performance when mediated by work ethics. Aside from this, the relationship between intrinsic motivation and work ethics demonstrates a direct influence, and work ethics directly influence work performance. It is noteworthy that intrinsic motivation has no discernible impact on the performance of manufacturing sector workers. The findings offer firms seeking to enhance employee performance and advance sustainable human resources practices in the manufacturing sector a set of actionable insights
Evaluating the impact of internal control systems on organizational effectiveness at PT Angkasa Pura Indonesia Yudiantoro, Reza; Nugroho, Bernardus Yuliarto
Enrichment : Journal of Management Vol. 15 No. 1 (2025): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i1.2211

Abstract

This research aims to analyze the impact of the implementation of internal control systems (ICS) on organizational effectiveness at PT Angkasa Pura Indonesia, focusing on the goal attainment approach in the field of airport services. This research is motivated by the inconsistency between the increase in the Customer Satisfaction Index (CSI) score from ACI World and the number of complaints received by the company. The COSO internal control framework is used as a theoretical foundation to evaluate the implementation of ICS in the company. The empirical analysis results show that the simultaneous implementation of ICS has a significant effect on organizational effectiveness. Specifically, the control environment, information and communication, and monitoring have been proven to have a significant impact on organizational effectiveness, while risk assessment and control activities do not show a significant impact. This study recommends that PT Angkasa Pura Indonesia update its company regulations related to ICS by adopting the latest COSO framework, as well as developing guidelines for internal auditors to evaluate the implementation of ICS effectively. The implication of this research is the importance of focusing on developing ICS elements that have been proven effective in improving organizational effectiveness
Application of ELECTRE and TOPSIS methods in selecting synthetic lubricating oil suppliers to minimize delays in aircraft maintenance activities Zabidi, Yasrin; Rengganis, Esa; Harliyus A, S, Harliyus; R, Fajar Khanif
Enrichment : Journal of Management Vol. 15 No. 1 (2025): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i1.2234

Abstract

One of the obstacles often faced when carrying out aircraft maintenance activities is the unavailability of lubricating oil that meets the established quality standards due to delays in the supply of lubricating oil from suppliers. In order for maintenance activities to be carried out according to the specified schedule, continuous availability of lubricating oil from suppliers is needed. Therefore, it is necessary to conduct research on the selection of reliable or trustworthy lubricating oil suppliers in supplying lubricating oil needs that meet the established quality standards. In selecting a lubricating oil supplier, the ELECTRE and TOPSIS methods are combined, where the ELECTRE method is used to process the weight of each supplier criterion and the TOPSIS method is used to rank alternative solutions obtained from the ELECTRE method classification.It is hoped that by combining these methods, recommendations for reliable suppliers can be provided. The suppliers selected as partners for providing lubricating oil are supplier C with an A* value of 3.090 and supplier B with an A* value of 2.973. The selection of suppliers is based on supplier performance with 6 criteria, namely the quality of lubricating oil, the price of lubricating oil, the responsiveness of the supplier's service and response, the speed of delivery to partner expeditions and the policy of replacing damaged or leaking lubricating oil
The role of organizational commitment in building employee loyalty and its implications for performance Susanto, Heri; Sofyan, Ade; Mulyasari, Suci
Enrichment : Journal of Management Vol. 15 No. 1 (2025): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i1.2249

Abstract

This reasearch aimed to identify whether there is a significant relationship between organizational commitment and employee loyalty, and how these two variables affect employee performance. Results from the Pearson correlation coefficient revealed a value of 0.610, which indicates a moderate to strong positive relationship and confirmed that an increase in organizational commitment also contributes to an increase in employee loyalty. From the results of multiple regression analysis, it is found that there then from the results of multiple regression analysis it is also found that there is a strong moderate influence of 44.3% between organizational commitment and loyalty to employee performance

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