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BASKARA: Journal of Business and Entrepreneurship
Published by Universitas Muhammadiyah Jakarta
ISSN : -     EISSN : 26230089     DOI : 10.24853/baskara
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
BASKARA: Journal of Business & Entrepreneurship adalah jurnal ilmiah peer-reviewed yang didedikasikan untuk menerbitkan hasil penelitian dan pengabdian masyarakat berkenaan dengan bisnis dan kewirausahaan serta pengembangannya. Jurnal ini juga menerbitkan pemikiran dan pengalaman praktisi Bisnis yang inspiratif dan inovatif. Kontribusi teoritis dikaitkan dengan fakta bahwa kasus tersebut mengkritisi teori yang ada atau melengkapi dan memperkaya teori yang sudah ada. Dengan kata lain kajian teoritis yang bersifat praktis, dapat diterapkan dan dimanfaatkan. Artikel adalah karya asli, berkualitas dan belum pernah diterbitkan di media lainnya. BASKARA: Journal of Business & Entrepreneurship mengundang para dosen, peneliti, pengkaji, praktisi, industri, dan pemerhati serta mahasiswa S1/S2/S3, untuk mengirimkan paper atau artikel ilmiahnya. Paper yang masuk akan di-review secara peer-review. Setelah proses review selesai, hasil review akan diinformasikan kepada penulis paper melalui sistem Open Journal System (OJS). BASKARA: Journal of Business & Entrepreneurship diterbitkan secara berkala, setiap dua kali dalam setahun (Oktober dan April) oleh Pusat Inkubator Bisnis dan Kewirausahaan (PIBK) Universitas Muhammadiyah Jakarta.
Arjuna Subject : Umum - Umum
Articles 134 Documents
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The Influence of Marketing on Instagram and Ewom Social Media on Purchase Decisions is Mediated by Brand Trust at Fore Coffee Ngagel Surabaya Debora Hutabarat; Sri Tjondro Winarno; Nisa Hafi Idhoh Fitriana
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.26800

Abstract

This study aims to analyze the impact of marketing through social media, Instagram, and Electronic Word of Mouth (EWOM) on purchasing decisions, considering the mediating roles of Brand image and Brand trust at the Fore Coffee branch in Ngagel, Surabaya. The method used in this research is quantitative with a survey approach, where the questionnaire is the primary data collection tool. The obtained data were analyzed using the Structural Equation Model (SEM) with the assistance of WarpPLS 7.0 software. The results indicate that Instagram and EWOM positively and significantly influence purchasing decisions directly and indirectly through Brand image and Brand trust. Instagram contributes 27.6% to purchasing decisions, while EWOM contributes 14.8%. Additionally, Brand image and Brand trust act as mediators in the influence of Instagram and EWOM on purchasing decisions, with contributions of 22% and 23.1%, respectively. This research provides practical implications for Fore Coffee in optimizing marketing strategies through Instagram and enhancing service quality to maintain customer satisfaction.
Innovation as A Driver of SMEs Sustainability: A Systematic Review of the Literature Nuri Latifannisa; Yunia Wardi; Marwan
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.26926

Abstract

One interesting area of research is innovation for the sustainability of Small and Medium Enterprises (SMEs), which has increasingly attracted economists' attention in recent years. This paper is a literature review of several articles on the application of innovation to encourage SME sustainability. This paper aims to ensure that technological, process, and production innovation are integrated ways to drive SME sustainability and are most widely used in the literature, especially about SME sustainability. Based on a comprehensive review of innovation variables with systematic literature review methods, the search yielded 25 articles from journal publications indexed in ScienceDirect. The results concluded that product innovation could create significant added value and open up new market opportunities while marketing innovation and business models can increase customer reach and adaptability of SMEs to a dynamic business environment. Product innovation, marketing, and business models can be applied to encourage SMEs' sustainability to encourage SMEs' sustainability. Government policy support, access to financing, and strategic partnerships are critical factors for the success of this innovation initiative, which overall improves the competitiveness and viability of SMEs.
Analysis of the "No Poverty" Sustainable Development Goals in West Nusa Tenggara Nurul Maulidyan; Ida Nuraini
BASKARA : Journal of Business and Entrepreneurship Vol. 8 No. 2 (2026): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v8i2.21898

Abstract

One of Indonesia's sustainable development goals (SDGs) is to eliminate poverty by 2030. In March 2022, the number of poor people in West Nusa Tenggara was 13.95%, or 8th out of all provinces in Indonesia. The purpose of this study is to determine the variables that affect poverty in West Nusa Tenggara. The research objects are 10 regencies and cities in West Nusa Tenggara. The data used is secondary data from 2018-2022 obtained from the Central Bureau of Statistics. With the panel data regression analysis tool, the results show that the GRDP variable has a significant positive effect on poverty, the labor force participation rate variable has a significant negative effect on poverty, while the average years of schooling and per capita expenditure variables do not affect poverty in West Nusa Tenggara
The Influence of Financial Literacy, Inclusion, and Tax Knowledge on the Financial Performance of MSMEs Alya Novia Chamidah; Jeni Susyanti; Nur Hidayah
BASKARA : Journal of Business and Entrepreneurship Vol. 8 No. 1 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v8i1.23437

Abstract

This research aims to determine the influence of financial literacy, financial inclusion, and tax knowledge on financial performance through locus of control in micro, small, and medium enterprises in M (MSME Study, Lowokwaru District). In this research, there are 3 (three) exogenous variables, namely financial literacy, financial inclusion, and tax knowledge. And the endogenous variables in this research are financial performance and locus of control.  The sample in this research was taken from data from 99 MSME actors in the culinary sector in Lowokwaru District, Malang City. This type of research employs an explanatory quantitative approach. The data collection technique in this research uses two methods, namely a direct survey and an internet survey method via WhatsApp, or the researcher directly provides a questionnaire in the form of a statement in Google Forms. The results of this research show that financial literacy, financial inclusion, and tax knowledge have a positive and significant influence on the financial performance of micro, small, and medium enterprises (MSMEs) in Lowokwaru District, Malang City. The research demonstrated that locus of control significantly and positively influences financial performance. And financial literacy, financial inclusion, and tax knowledge have a positive and significant effect on financial performance through locus of control as an intervening variable in micro, small, and medium enterprises (MSMEs) in Lowokwaru District, Malang City
Work Motivation Mediating Work Ability, Facilities, and Employee Performance Muhammad Tafsir; Roziana Bt Shaari; Dharmawaty Djaharuddin; Zainal Abidin Masjhur
BASKARA : Journal of Business and Entrepreneurship Vol. 8 No. 2 (2026): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v8i2.26380

Abstract

In order to measure the impact of work ability and work facilities on employee performance, the study sought to examine the role of motivation as a mediator. The Makassar Type B Customs and Excise Supervision and Service Office served as the study's site, and 123 personnel made up the sample. This kind of study uses a quantitative, descriptive methodology. A multidimensional construct—a construct made up of a dimensional construct and indicators that constitute a latent dimensional construct—is employed in the study model, and descriptive statistical analysis and path analysis are the data analysis techniques employed with the aid of Smart PLS 3.0 software. According to the study's findings, performance is significantly impacted by workability. Workplace amenities have no discernible impact on output. Motivation at work has a big impact on output. Motivation at work is significantly impacted by workability. The environment at work has a big impact on employee motivation. A major mediating factor in the relationship between workability and performance is work motivation. The association between performance and work facilities might be considerably mediated by work motivation.
The Effect of Attitude and Trust on Repurchase Intention Moderated by Flash Sale Novita Sari; Nurhadi Nurhadi
BASKARA : Journal of Business and Entrepreneurship Vol. 8 No. 1 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v8i1.26824

Abstract

The focus of this research is on Generation Z consumers in Surabaya who utilize Shopee Food services. The study investigates several variables, which include two independent variables attitude (X1) and trust (X2) a moderating variable, namely flash sale promotion (Z), and a dependent variable, namely repurchase intention (Y). Each variable was measured using a set of indicators evaluated on a five-point Likert scale, ranging from 1 (Strongly Disagree) to 5 (Strongly Agree). The population of this research comprises Generation Z individuals living in Surabaya who have previously used Shopee Food. The study employed a non-probability sampling method with a purposive sampling technique, which was selected based on specific criteria: respondents had to have taken part in a Shopee Food flash sale program and used the service at least twice. Based on data from the Central Statistics Agency (BPS, 2023), the number of Generation Z individuals in Surabaya aged 11 to 26 years was recorded at 914,842 people. Applying the Slovin formula with a 7% margin of error, the required sample size was calculated to be 204 respondents, which was then rounded up to 205 to ensure adequate representation of the target population. The findings of this study show that consumer attitude and trust have a favorable and significant effect on repurchase intention.Trust in Shopee Food's service quality and transaction security significantly enhances repurchase intentions among customers. However, flash sale promotions can weaken these influences, leading to impulse purchases and increased customer switching to other platforms. Despite positive attitudes and trust, flash sales can hinder long-term loyalty
The Dynamics of Productivity and Technical Efficiency Cassava Farming in Trenggalek Regency Muhammad Haqqi Andika; Sri Widayanti; Ida Syamsu
BASKARA : Journal of Business and Entrepreneurship Vol. 8 No. 1 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v8i1.26945

Abstract

Trenggalek Regency has a relatively large harvested area of cassava in East Java; however, the resulting production is quite low. This issue poses a significant concern. This study aims to determine the level of technical efficiency in cassava farming in Trenggalek Regency as well as examine the dynamics of productivity in the coming years, specifically whether it will increase or decrease. The study employs stochastic frontier analysis and productivity trend analysis. The results show that the average technical efficiency level of cassava farming in Trenggalek Regency is 0.98, indicating that 98% of farmers are already technically efficient. However, the predicted productivity dynamics show a decline of 12.291 quintals/ha per year, with projected productivity in 2024 at 181.10 quintals/ha and in 2025 at 168.81 quintals/ha. Despite the observed technical efficiency in cassava farming from this study, we anticipate a decline in both productivity and technical efficiency among farmers in the years to come
Village-Owned Enterprises in Indonesian Rural Development: Trends in Research Design and Data Analysis Robert Saputra; Tomas Havlicek
BASKARA : Journal of Business and Entrepreneurship Vol. 8 No. 1 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v8i1.26979

Abstract

This study analyzed the evolution of academic research on Village-Owned Enterprises (VOEs) in Indonesia between 2014 and 2024, focusing on key trends in research topics, designs, data collection, and analysis methods. We examined and categorized 72 Scopus-indexed journal articles by geographic scope, research approach, subjects, instruments, and methodological strategies using qualitative content analysis. The findings reveal a significant increase in VOE-related publications over the past five years, with a strong emphasis on economic development at the village and district levels. Qualitative methods dominated, particularly interviews and content analysis, with VOE managers and village residents as the primary research subjects. The study draws attention to the need for future research to incorporate environmental sustainability, adopt participatory and experimental designs, and examine the roles of academics and NGOs in VOE development. By offering an in-depth primer on existing research and identifying critical gaps, this study contributes valuable insights to guide future inquiries and support evidence-based policymaking for sustainable rural development in Indonesia
Marketing Strategy Using Positioning, Differentiation, and Branding to Gain Advantage in the Banana Bread Shop Sevilla Asysyahidah Al Haq; Mardiyah Hayati; Dwi Ratna Hidayati
BASKARA : Journal of Business and Entrepreneurship Vol. 8 No. 1 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v8i1.27366

Abstract

Banana Bread Shop is one of the small and medium enterprises in Jombang Regency. The increasing number of bakery businesses has intensified market competition, requiring an appropriate marketing strategy. This study aimed to identify Positioning, Differentiation, and Branding (PDB) strategies to build a competitive advantage. The research used a qualitative descriptive method with a case study approach and in-depth interviews. Primary data were collected from purposively selected informants. The results reveal that successful positioning strategies include maintaining product quality, convenient delivery access, clear product information, competitive pricing, and product safety. Differentiation focuses on bread taste and aroma, franchising, and modern equipment. Branding relies on a memorable logo and packaging, affordability, distinctive flavor, and product consistency. Recommendations include adding new flavor variants, improving online responsiveness, creating official social media, and uniforming sales staff to enhance visibility
Optimisation of Third Party Logistics Process in Freight Forwarding to Improved Efficiency Mustika Sari; Bagus Ridwant Ramadhan; Iqbal Firmansyah; Sekar Widayastuti
BASKARA : Journal of Business and Entrepreneurship Vol. 8 No. 1 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v8i1.27416

Abstract

The study focuses on analyzing the product delivery preparation process within logistics companies to identify inefficiencies and propose actionable improvements. Using methods like Value Stream Mapping (VSM), Process Activity Mapping, and a fishbone diagram, the study aims to reveal the underlying causes of waste in the process. VSM was employed to visualize the entire flow of the delivery process, identifying areas where value is added and where waste occurs. The result is Process Activity Mapping classified activities into three categories: value-added, non-value-added, and necessary non-value-added. This categorization offers valuable insights into potential areas for improving efficiency. The Fishbone diagram further helped identify root causes of waste, focusing on inappropriate processing, excessive transportation, and delays as the main inefficiencies. The study concluded that these types of waste significantly hamper the effectiveness of the delivery activity, increasing costs and lead times. The study advocated for process simplification, optimization of transportation routes, and mitigation of delays via improved planning and coordination to augment operational efficiency and decrease costs in product delivery preparation

Page 12 of 14 | Total Record : 134

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