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BASKARA: Journal of Business and Entrepreneurship
Published by Universitas Muhammadiyah Jakarta
ISSN : -     EISSN : 26230089     DOI : 10.24853/baskara
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
BASKARA: Journal of Business & Entrepreneurship adalah jurnal ilmiah peer-reviewed yang didedikasikan untuk menerbitkan hasil penelitian dan pengabdian masyarakat berkenaan dengan bisnis dan kewirausahaan serta pengembangannya. Jurnal ini juga menerbitkan pemikiran dan pengalaman praktisi Bisnis yang inspiratif dan inovatif. Kontribusi teoritis dikaitkan dengan fakta bahwa kasus tersebut mengkritisi teori yang ada atau melengkapi dan memperkaya teori yang sudah ada. Dengan kata lain kajian teoritis yang bersifat praktis, dapat diterapkan dan dimanfaatkan. Artikel adalah karya asli, berkualitas dan belum pernah diterbitkan di media lainnya. BASKARA: Journal of Business & Entrepreneurship mengundang para dosen, peneliti, pengkaji, praktisi, industri, dan pemerhati serta mahasiswa S1/S2/S3, untuk mengirimkan paper atau artikel ilmiahnya. Paper yang masuk akan di-review secara peer-review. Setelah proses review selesai, hasil review akan diinformasikan kepada penulis paper melalui sistem Open Journal System (OJS). BASKARA: Journal of Business & Entrepreneurship diterbitkan secara berkala, setiap dua kali dalam setahun (Oktober dan April) oleh Pusat Inkubator Bisnis dan Kewirausahaan (PIBK) Universitas Muhammadiyah Jakarta.
Arjuna Subject : Umum - Umum
Articles 134 Documents
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Business Strategy SME Wingko Loe Lan Ing After Pandemic in Lamongan, East Java Indonesia Sarisda, Labiba Qonita; Hayati, Mardiyah
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 2 (2024): BASKARA : Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i2.17335

Abstract

SME Wingko Loe Lan Ing is a typical souvenir food establishment, or Wingko, located in the Babat District. The research's goal is to identify, analyze, and build a new business model for SMEs, such as Loe Lan Ing, to compete using the Business Model Canvas (BMC) and SWOT analysis. This research is required to assess Wingko Loe Lan Ing SME's business position using SWOT analysis and then develop it using the Business Model Canvas. According to the study's findings, Loe Lan Ing SMEs are in quadrant one, or an aggressive expansion plan, and have an alternative strategy for the new Business Model Canvas (BMC) proposal, which includes eight pieces for offering a new approach, such as the segment customer block there need to be additional consumers from outside the region, adding value to increase consumer trust and adding flavor variants, adding channels such as marketplaces on LAZADA and Bukalapak, dropship sales systems, catering and events businesses, adding key partners such as event organizers and food bloggers, main activity optimization with technology, main resources for website creation and the addition of silica gel to packaging, revenue streams that get additional income from the sale of production waste and event organizers, and the cost structure that requires spending for endorsements to food bloggers.
The Influence of Work-Life Balance and Work Engagement on Organizational Citizenship Behavior Mediated by Self-Efficacy at PT. LG Electronics Indonesia Amalia, Fitria Fatihah; Setyaningrum, Retno Purwani
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 2 (2024): BASKARA : Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i2.20399

Abstract

Every company needs quality human resources, innovation and creativity so that a company can continue to compete with other companies so that employee performance is really needed by companies to improve company performance and employee performance. This research aims to determine the influence of the Work Life-Balance variable and the Work Engagement variable on Organization Citizenship Behavior mediated by the Self-Efficacy variable in employees PT. LG Electronics Indonesia. The research method used is a quantitative method with the research population namely employees of PT. LG Electronics Indonesia and the sample size was 87 people. The analytical method used in this research is Partial Least Square (PLS) using the SmartPLS version 3.0 program. Based on this research, that Work-Life Balance has no significant influence on Organization Citizenship Behavior with a t-statitic value (1,566 1,96), Work Engagement has a significant influence on Organization Citizenship Behavior with a t-statitic value (3,166 1,96), Self-Efficacy has a significant influence on Organization Citizenship Behavior with a t-statitic value (2,056 1,96), Work-Life Balance has a significant influence on Self-Efficacy with a t-statitic value (4,211 1,96), Work Engagement has a significant influence on Self-Efficacy with a t-statitic value (5,495 1,96), Work-Life Balance mediated by Self-Efficacy does not have a significant influence on Organization Citizenship Behavior with a t-statitic value (1,877 1,96), Work Engagement mediated by Self-Efficacy does not have a significant influence on Organization Citizenship Behavior with a t-statitic value ( 1,811 1,96).
Analysis of the External and Internal Environment at the Fire and Rescue Training Centre of DKI Jakarta Province Djuanita, Maharani Kinanti; Zamzamiyatul, Eva
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 2 (2024): BASKARA : Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i2.20019

Abstract

Internal and external environmental analysis is a very important initial assessment step in business strategy design. This article examines the external and internal environment at the fire and rescue training center of DKI Jakarta province. The problem in this essay is investigated qualitatively, utilizing descriptive approaches. The data collection method employs triangulation, and data analysis is done inductively. The external environment was evaluated using the Political, Economic, Social, and Technology (PEST) method and Porter's Five Forces, whereas the internal environment was analyzed using the Resource-based View (RBV) approach and the value, rarity, imitability, and organization (VRIO) frameworks. The external environment was analyzed using the Political, Economic, Social, and Technology (PEST) approach and Porter's Five Forces, while the internal environment was analyzed using the Resource-based View (RBV) approach and the value, rarity, imitability, and organization (VRIO) frameworks. The results of the external analysis show that the competitive strength of the Fire Prevention and Suppression Training Centre of DKI Jakarta Province is in the medium category. According to the findings of the internal analysis, the resources and capabilities that give the company a competitive advantage are training buildings, certified instructors, the only government relations, and the ability to design training programs based on needs, while other aspects such as technology, supporting facilities, funding flexibility, excellent service, and forming business partnerships remain competitively parity. 
Is there a Conflict of Interest in Indonesia’s SOE Investment Decision? Daniel, Echo; Dalimunthe, Zuliani
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 2 (2024): BASKARA : Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i2.19201

Abstract

In financial management, the Director of State-Owned Enterprises (SOEs) in Indonesia synergizes with the Ministry of SOE to make investment decisions. One of the most common types of investment in SOEs is the purchase of shares in private companies. Through buying shares, SOEs can expand their business lines and project bigger profits. However, it is often found that the decision to purchase private company shares is made by SOEs due to a conflict of interest. This paper aims to determine the level of involvement of conflicts of interest in the decisions of SOEs in Indonesia to invest in the purchase of shares of private companies. Due to data limitations, the authors used a qualitative technique with an explanatory case study to meet the research aims. The analysis tested of 14 Indonesian SOEs' investment decisions when investing in the purchase of shares in private companies during the 2013–2022 period. The findings show allegations of conflicts of interest in several share investment decisions made by SOEs in Indonesia. This conflict of interest can occur because of a family relationship between the Board of Directors of SOEs and the management of private companies. In addition, there is also a political-party relationship between the parties involved. These findings can help several parties, including SOE and the Ministry of SOE, better understand the limits of investment that can be made. In the long run, the Ministry of SOE, as the supervisor of SOEs, can establish an early warning system to determine whether or not the investments made are appropriate. Most of the previous research only examined the effects of a company's investment and its impacts. It explores the company's stock price valuation process. No research has been found that specifically discusses SOE investment in Indonesia in private company shares.
Trust Mediates The Factors That Influence Purchase Intention For Co-Branded Local Cosmetics Fitri, Alissya Maidha; Lady, Lady
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 2 (2024): BASKARA : Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i2.20889

Abstract

In the pursuit of enlightenment, this scholarly investigation unfolded through the distribution of meticulously crafted questionnaires and rigorous data computation. Consequently, the yielded results transcend mere numbers, including quantitative and qualitative elements. This analytical inspection aims to uncover the deep implications of things such as brand awareness, social media marketing, brand image, e-WoM (electronic word of mouth), brand equity, and trust. These elements, seen as potential mediators, hold the potential to exert influence on the purchase intention of co-branded local cosmetics products. The data employed in this scholarly inquiry were gathered through the dissemination of questionnaires among consumers who had previously acquired Co-Branded local cosmetics within the confines of Batam City in Indonesia. The collected responses underwent meticulous analysis, facilitated by the technological prowess of SmartPLS. The distribution of the questionnaires was executed via Google Forms, skillfully designed to adhere to specific terms and conditions. The outreach strategy encompassed both online and offline channels, ensuring a comprehensive and diverse participant pool. In the contemporary landscape, research on local cosmetics has emerged as a popular and pertinent topic. Notwithstanding, prevailing studies in this domain have predominantly concentrated on generic cosmetic sales strategies. Consequently, a noticeable research gap exists. This prompted the conception of the present analysis, aimed at enriching our understanding of marketing dynamics achieved through collaborative efforts between distinct brands. The specific focus is on exploring the ramifications of co-branding and its intrinsic impact on purchase intention, thereby contributing valuable insights to the current body of knowledge in this domain.
Cross-Border Trade Malaysia-Indonesia: Involvement of Buton Early Immigrants Siswanto, Hanif Abdurahman; Rudiatin, Endang
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 2 (2024): BASKARA : Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i2.21613

Abstract

Border trade in Sabah has occurred for centuries, extending back to pre-colonial times, and has progressed into economic integration, according to academia. In international relations, such border trade is defined as bottom-up border trade since it occurs naturally between two communities based on demand and supply rather than state involvement. This paper aims to discover cross-border trade practitioners beyond the border communities. This qualitative study adopts an inductive research strategy with unstructured interviews with four informants. This study found that early immigrants from Buton who migrated from Southeast Sulawesi to Sabah in the 1970s and early 2000s played an important role in maintaining and connecting border communities and consumers. Migrants carry out cross-border trading in Sabah between Indonesia and Malaysia. Border trade subsequently became not only a source of income for border communities but also a necessity for the survival of early immigrants, who until recently relied on border trading activities for commodity trading activities in the host country.
Perception Analysis of Consumers' Purchase Intentions for Jatropha Aromatherapy Candles Putri, Dessy Iriani; Sadiah, Anisa Halimatu; Nauly, Dahlia
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 2 (2024): BASKARA : Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i2.21640

Abstract

Perceived price, perceived value, and perceived quality are crucial in shaping the purchase intention of Jatropha aromatherapy candles. This study analyzes the characteristics of Jatropha aromatherapy candle consumers and the effect of perceived price, perceived value, and perceived quality on the purchase intention of Jatropha aromatherapy candles. The data analysis technique used in this research is a quantitative analysis using SEM PLS. The results of this study indicate that Jatropha customers are mostly female, with the highest age range of 15–25 years. Most occupations are college students, and most are domiciled in DKI Jakarta. Perceived quality positively and significantly affects the purchase intention of Jatropha aromatherapy candles. Meanwhile, perceived price and value do not affect the purchase intention of Jatropha aromatherapy candles.
How the Financial Performance of Coal Mining & Metal, and Mineral Mining Companies in Indonesia's Stock Market From 2017 to 2022 Influenced Their Stock Prices Zhou, Li
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 2 (2024): BASKARA : Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i2.21367

Abstract

This research ascertained the effect of return on asset, debt to equity, company size, and current ratio on stock prices. The study applied descriptive quantitative. The method includes library research that utilizes data from secondary sources. The population in this study are all coal mining, metal, and mineral mining companies registered on the Indonesia Stock Exchange in the 2017-2022 period. Using the purposive sampling method, 26 companies are obtained with a total of 31 data observations. In analysing the data, the research used panel data analysis (fixed effect). Meanwhile data testing was done by using the E-views 10 program. The findings revealed that partial return on assets and company size had an effect on stock prices, whereas debt-to-equity and current ratios had no effect on stock prices. The study found that several factors which are return on asset, debt-to-equity, company size, and current ratio all simultaneously impact stock prices. 
Development of Creative Economy Based on Local Wisdom in the Era of Digital Transformation Through Inclusive Education and Village Community Empowerment in Bantul Regency, Yogyakarta Rahman, Irhamni; Hakim, Lucky Maulana
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 2 (2024): BASKARA : Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i2.21629

Abstract

This research aims to examine how inclusive education, community empowerment, and digital transformation contribute to the development of a creative economy based on local wisdom in Indonesia, with a focus on Bantul Regency, Yogyakarta. Inclusive education, which is a primary concern in addressing social inclusion challenges, still shows low participation rates in Indonesia. Meanwhile, the presence of local communities in Indonesia, if supported by local governments and digital transformation, has the potential to open new opportunities in developing the creative economy with the utilization of digital technology to enhance reach and competitiveness. The research methodology employs a case study approach with qualitative methods, allowing for an in-depth understanding of the phenomena under investigation. Data were collected through library research and participant observations and then analyzed thematically. The research findings indicate that collaborative initiatives of local governments with stakeholders to develop locally-based tourism villages and the implementation of inclusive education in schools around these tourism villages have improved social inclusion and empowered the local economy. Active participation from various parties, such as local governments, communities, and social organizations, in managing and promoting tourism destinations has successfully increased collective income and community welfare. Through the adoption of digital technologies such as social media, online marketing, tour guide applications, and data management, tourism villages in Bantul can reach broader markets and enhance their competitiveness. As a result, not only is there an increase in economic welfare for local communities, but also an appreciation for local wisdom and traditional culture.
The Influence of Person Organization Fit (P O Fit) and Work Environment on Turnover Intention Mediated by Organizational Commitment of Gen Z Employees at PT. Asahi Sukses Industri Octaviana, Fany; Setyaningrum, Retno Purwani
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 2 (2024): BASKARA : Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i2.20409

Abstract

Employee turnover intention is an important thing that needs to be considered in every company. Companies must be able to reduce the turnover rate which increases over time. Turnover intention has a big impact on the sustainability of company performance. So, companies must be able to properly maintain human resources. Employee performance is very important to improve company performance and employee performance because every business requires quality, innovative and creative human resources to be able to compete with its competitors. The aim of this research is to determine the direct and indirect influence between the variables Person Organizational Fit (P O Fit) and Work Environment mediated by Organizational Commitment on Turnover Intention. This research was conducted using a quantitative approach, the respondents were employees of PT. Asahi Sukses Industri, totaling 57 employees with Saturated sampling. The analytical method used in this research is Partial Least Square (PLS) using the SmartPLS version 3.0 program. The research results show that Person Organization Fit (P O Fit) has a significant effect on Turnover Intention with a t-statistic value (4.932 1.96), Work Environment has an insignificant effect on Turnover Intention with a t-statistic value (0.735 1.96), Organizational Commitment has an insignificant effect on Turnover Intention with a t-statistic value (0.196 1.96), Person Organization Fit (P O Fit) has a significant effect on Organizational Commitment with a t-statistic value (2.730 1.96), Work Environment has a significant effect on Organizational Commitment has a t-statistic value (2.915 1.96), Personnel Organization Fit (P O Fit) which is mediated by Organizational Commitment has an insignificant effect on Turnover Intention with a t-statistic value (0.172 1.96), Work Environment which is mediated by Organizational Commitment has an effect not significant for Turnover Intention with a t-statistic value (0.175 1.96).

Page 9 of 14 | Total Record : 134

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