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Endang Rudiatin
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Pusat Inkubator Bisnis dan Kewirausahaan Universitas Muhammadiyah Jakarta Business Centre, Lantai I Universitas Muhammadiyah Jakarta Jl. KH Ahmad Dahlan Cireundeu
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BASKARA: Journal of Business and Entrepreneurship
Published by Universitas Muhammadiyah Jakarta
ISSN : -     EISSN : 26230089     DOI : 10.24853/baskara
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
BASKARA: Journal of Business & Entrepreneurship adalah jurnal ilmiah peer-reviewed yang didedikasikan untuk menerbitkan hasil penelitian dan pengabdian masyarakat berkenaan dengan bisnis dan kewirausahaan serta pengembangannya. Jurnal ini juga menerbitkan pemikiran dan pengalaman praktisi Bisnis yang inspiratif dan inovatif. Kontribusi teoritis dikaitkan dengan fakta bahwa kasus tersebut mengkritisi teori yang ada atau melengkapi dan memperkaya teori yang sudah ada. Dengan kata lain kajian teoritis yang bersifat praktis, dapat diterapkan dan dimanfaatkan. Artikel adalah karya asli, berkualitas dan belum pernah diterbitkan di media lainnya. BASKARA: Journal of Business & Entrepreneurship mengundang para dosen, peneliti, pengkaji, praktisi, industri, dan pemerhati serta mahasiswa S1/S2/S3, untuk mengirimkan paper atau artikel ilmiahnya. Paper yang masuk akan di-review secara peer-review. Setelah proses review selesai, hasil review akan diinformasikan kepada penulis paper melalui sistem Open Journal System (OJS). BASKARA: Journal of Business & Entrepreneurship diterbitkan secara berkala, setiap dua kali dalam setahun (Oktober dan April) oleh Pusat Inkubator Bisnis dan Kewirausahaan (PIBK) Universitas Muhammadiyah Jakarta.
Arjuna Subject : Umum - Umum
Articles 112 Documents
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Individual Cultural Values and Profit Expectations on Investment Intentions in Crypto Currency: Religiosity as a Moderating Variable Abadi, M. Kurnia Rahman; Hamdan, Hamdino Bin
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 1 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i1.18657

Abstract

This study intends to investigate the effects of conscious and unconscious processes on crypocurrency investment intention. The impact of personal cultural values, profit expectations, and religiosity on intentions for hazardous investments was examined within this paradigm. Additionally, the mediating function of profit expectations in the association between a person's cultural values and religion for crypocurrency investment intents was also examined. Additionally, the topic of religion as a mediator of profit expectations and crypocurrency investing purpose was covered. When our graduate students willingly shared the online survey link on their social networks between February and July 2022, the data were gathered. In all, 446 people responded to the questionnaire in this manner. The AMOS programme was used to carry out structural equation modelling (SEM), which was used to test the research model.In addition to these, the effects of age, education level, sex, and marital status on individual cultural values and investment intentions were examined. The age group of 41 to 50 years old had the highest uncertainty avoidance level. People above the age of 41 had the highest level of long-term orientation. The 51-year-old age group had the least risky investing objectives. Age did not influence collectivism or power distance. The amount of schooling had no impact on any variations in the pertinent variables. Intention to take risks, power distance, masculinity, and collectivism are all greater in men than in women, and married people are more likely to avoid uncertainty and to identify as men than unmarried people. This study is the first to examine the combined effect of conscious and unconscious processes on cryptocurrency investing intentions. The authors have also offered evidence for the presence of a link between these three factors. On the other hand, the number of empirical studies examining the relationship between profit expectancy, religion, and investment intention in cryptocurrency is rather small.
Transformation Work Discipline, Leadership Style, And Employees Perfomance Based 21st Century Global Citizens Limited Company Muhtadin, Imam; Yusuf, Muhammad; Ramadhan, Farras; Wahdana, Hudan
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 1 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i1.16351

Abstract

To compete and flourish in accomplishing company goals in the Industrial Revolution 4.0, a more sophisticated and fast-developing world, organizations must increase the quality and quantity of human resources. The organization must always be serious about developing high-quality human resources. This research analyzes transformational work discipline, leadership style, and employee performance based on 21st century global citizens limited company. The research was held at Pratama Abadi Industri Limited Company. The method used is a quantitative survey with a sample of 70 respondents. The results of multiple regression show that the leadership style has a positive and substantial link, affecting employee performance in part. This demonstrates that the leadership style is the most important factor to consider when evaluating the performance of employees in a limited company, Pratama Abadi Industri.
An Examination of Business Performance: The Relationship and Its Relevance Factors Hanafi, Hanafi; Pornomo, Harry; Norhidayat, Norhidayat; Maharani, Anita
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 1 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i1.16687

Abstract

Within the purview of influencing factors, due consideration is given to the adoption of technology and the role played by external assistance. Moreover, this study underscores the crucial function of business continuity as a mediating factor in this intricate equation and the moderating influence of employee creativity. The primary objective of this research is to delve into the multifaceted elements that exert influence on the overall success of small and medium businesses (SMEs).  Employing a rigorous quantitative research approach, a carefully selected cohort of 109 respondents was drawn from the SME community. These respondents were sourced from the membership pool of a financial counseling group affiliated with PT. TASPEN (PERSERO), providing a comprehensive cross-section of perspectives and experiences. The insightful findings derived from this study corroborate the hypothesis that external assistance can indeed have a constructive impact on company performance. However, this influence is found to be channeled through the mediating role of SME business continuity, thus underscoring the importance of maintaining operational resilience and consistency. The research did not find conclusive evidence supporting a direct link between technological adoption and business success within the SME context, indicating that further investigation might be warranted to elucidate this relationship. Nonetheless, these findings provide valuable insights into the intricate web of factors influencing SME success and offer pertinent guidance for businesses aiming to thrive in an ever-evolving landscape.
The Effect of Destination Image and Perceived Value on Tourist Satisfaction and Tourist Loyalty of Bedugul Botanical Garden, Bali Tedjakusuma, Adi Prasetyo; Retha, Ni Komang Meyintha Dewi; Andajani, Erna
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 1 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i1.18683

Abstract

This study aims to examine the effect of destination image and perceived value on tourist satisfaction and tourist loyalty of Bedugul Botanical Garden visitors. The object of this study is Bedugul Botanical Garden in Bali Indonesia. This study is basic research and based on its objectives, this research is causal with the aim of knowing the relationship between two or more variables (variables in this study are destination image, perceived value, tourist satisfaction and tourist loyalty) in order to find an explanation of a research question. The data source used in this research is primary data obtained directly from 140 respondents through distributing questionnaires online and offline. The sampling technique of this study was non-probability sampling. Data were analyzed using Structural Equation Model (SEM) technique using AMOS software. The results show that Destination Image has a positive and significant influence on Perceived Value; Perceived Value has a positive and significant influence on Tourist Satisfaction and Tourist Loyalty; and Tourist Satisfaction has a positive and significant influence on Perceived Value if the Bedugul Botanical Garden. While, Destination Image has a negative and insignificant influence on Tourist Satisfaction and Tourist Loyalty of the Bedugul Botanical Garden.
Implementation of Digital Entrepreneurs in Determining Tourism Village in Indonesia (Systematic Literature Review) Saptarini, Atmi; Ms, Maharinisari; Ahadiat, Ayi; Bangsawan, Satria
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 1 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i1.16942

Abstract

Digitalization by enterprises can improve production efficiency, processing, logistics, and adoption of new technologies so that technology integration enables the utilization of local and global economies and enterprise-level business models to be more productive and sustainable. The application of digital entrepreneurship principles is also carried out in determining tourism destinations in Indonesia. The purpose of this study is to look at a piece of writing about how to identify tourist villages through digital entrepreneurship. The source of the data was a compilation of publications that were published in reputable international scientific journals. This study's foundation is a series of inquiries, What topic is being discussed the most when it comes to tourist villages and digital entrepreneurship? The results showed that technology adoption, entrepreneurial attitude and the uniqueness of an object are factors that influence the formation of tourist villages. Technology adoption is the use of digital technology to inform the uniqueness of an object so as to encourage people to visit.
Measuring the Role of Compensation as an Intermediary Variable in Measuring the Relationship between Management Talent and Employee Effectiveness Tafsir, Muhammad; Husain, Nurjanna Hayati; Shaari, Roziana
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 1 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i1.18684

Abstract

This study aimed to determine the effect of Talent Management moderated by Compensation on Employee Work Effectiveness. The sample in this study were employees at Aerotel Smile Hotel Makassar City. There are 50 employees as a sample. Three variables are used: talent management as an independent variable, employee effectiveness as the dependent variable, and Compensation as an intervening variable. This study uses a descriptive method with a quantitative approach, where data collection is done through interviews and questionnaires. The analysis tool used is Partial Least Square. While taking samples, the author uses the entire population. Data were obtained through interviews and distributing questionnaires to determine the influence of talent management and employee work effectiveness by making Compensation an intervening variable. The study results show that Talent Management positively and significantly affects Employee Work Effectiveness. Talent Management moderated by Compensation has a Positive and Significant Effect on Employee Work Effectiveness. In the future, the next researcher can add environmental conditions as a variable that affects work effectiveness.
Green Marketing and Digital Marketing Strategies in Increasing Sales Products NTB Waste Bank Ilhamalimy, Ridho Rafqi; Supratman, Supratman; Septika, Baiq Herdina
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 1 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i1.18336

Abstract

Indonesia is one of the countries that still has problems with waste management. Utilization of used goods or non-consumable materials to create environmentally friendly products is the best way to achieve environmental sustainability, including as a solution for waste management in Indonesia. The NTB Waste Bank Shop is one of the a handicraft business that processes waste into an environmentally friendly household product, this study aims to determine what green marketing and digital marketing strategies are being carried out by the NTB waste bank shop in increasing the number of sales of its products. This study used a qualitative method with a purposive sampling technique. Data collection techniques in this research were carried out using observation, interviews and documentation methods. The analytical tool in this research uses the Miles and Huberman model with activity stages in data analysis, namely: data collection, data reduction, data presentation and conclusion drawing/verification. Data collection was obtained from interviews with owners and employees of the NTB waste bank, where the results of the research show that green marketing and digital marketing strategies can increase the number of product sales at the NTB waste bank. So the conclusion of this research is that the NTB waste bank in implementing marketing strategies must continue to be consistent and innovate in order to continue to increase the number of sales, especially digital marketing strategies in the future must be more innovative by adding advertisements that are placed.
Research on the Success of the Crowdfunding Platform Performance in the Funder Dana Project Indonesia Facebook Community Wahjono, Sentot Imam; Marina, Anna; Fen, Fam Soo; Oktaviani, Marista; Alamin, Muhammad Salman Bintang Rahmat
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 1 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i1.18343

Abstract

This research aims to determine the influence of fundraising, product testing, relationship reliability, and increasing awareness on crowdfunding platform performance. The performance of crowdfunding is necessary for research because it involves raising funds from the wider community which needs to be kept safe. This research uses a quantitative approach using regression analysis. The population in this research consists of start-up business actors, MSMEs, investors and other supporters who are members of the Funder Dana Project Indonesia, a Facebook social media group with 1,504 members. This research sample is based on the Krejcie-Morgan Table with an error rate of 5%, consisting of 289 respondents. The research results show that fundraising, product testing, relationship reliability, and increasing awareness simultaneously have a positive and significant effect on crowdfunding platform performance. The recommendation of this research is that crowdfunding stakeholders including the government (OJK) should join social media communities such as Funder Dana Project Indonesia as a medium to build long-term connections and interactions between start-up business actors, MSMEs, investors and other supporters, and continue . to create products that are unique, creative and have selling power so that they get a good response from the public and investors. Recommendations for the government (OJK) to always encourage all crowdfunding platform providers to be in good and healthy condition.
The Effect of Integrated Entrepreneurship Development on the Performance of MSMEs in DKI Jakarta during the Pandemic Period Krisnawati, Gita; Djamaluddin, Sartika
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 1 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i1.18339

Abstract

The Jakpreneur Program is a Micro, Small, and Medium Enterprises (MSMEs) development program organized by the Jakarta Government, aimed at fostering entrepreneurship in MSMEs and facilitating MSME players. However, the Covid-19 pandemic has had a significant impact on Jakarta, with the highest number of Covid cases, resulting in increased unemployment and a rise in self-employed individuals. The objective of this study is to investigate the performance differences, measured by profit, between MSMEs that participate and do not participate in the Jakpreneur program, which includes training, marketing, and licensing, by considering internal factors. This study uses data from food sector MSMEs provided by the Jakarta Provincial Office of Food Security, Marine and Agriculture Agency in the years 2020, 2021, and 2022. The results of the regression data analysis using Ordinary Least Squares (OLS) show that in 2020 and 2021, the marketing and licensing programs have a significant positive influence on MSME profits, while in 2022, the training program has a significant positive influence on MSME profits. On internal factors, the number of workers, male gender and access to credit have a significant positive influence on MSME profits in all years.
The Culture Policy for MSME in Digital and Their Prospects Rudiatin, Endang
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 1 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i1.18535

Abstract

The current era of digitalization forces entrepreneurs to change their marketing strategy from direct sales to online sales, either in whole or in part. However, the transition is not easy for micro, small, and medium-sized enterprises () because of the limitations of knowledge and facilities they have, so the process goes gradually. The study aims to find out the contribution of online marketing for micro-small enterprises to the resilience of enterprises during the restrictions that have lasted for two years. The study is also a policy recommendation against some digital policy directions against MSME by the Ministry of Informatics and Communications of the Republic of Indonesia. The research object is a member of  ISMEA (Indonesia Small Medium Enterprises Association), which meets the business age criteria of more than 2 years, actively performs hybrid sales (online and offline), and is able to survive during that time. Research methods are carried out qualitatively through descriptive, participatory observation. In-depth interviews were conducted with informants selected using snowball techniques. The results of the research found that online marketing on MSME is carried out through independent web hosting or through marketplace or e-commerce applications available or be used simultaneously. Self-marketing has the advantage that it does not require commission fees from the other party, so the entire profit becomes the seller's. However, it also has a weakness with its limited market accessibility as it requires costs to promote the site. While marketing through the marketplace has the advantages of the wide range of the market and the limitation of the promotion of the applicator, it also has disadvantages such as commission fees for applicators and price competition with providers of similar products or services in the same application or other applications. The conclusion obtained is that MSME is more familiar with using social media compared to the marketplace, in addition to the fact that web hosting is rarely used, even though it is free. The stages providing an appearance in the application require their own skills. While the direction of the marketing digitization policy on MSME that has been running for this time has begun to form a culture of marketing digitalization for micro and small enterprises, especially the use of the application for product delivery.

Page 8 of 12 | Total Record : 112

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