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Rachmat Hidayat
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INDONESIA
Open Access Indonesia Journal of Social Sciences
Published by Universitas Sriwijaya
ISSN : -     EISSN : 27224252     DOI : https://doi.org/10.37275/oaijss.v2i2.16
Core Subject : Humanities, Social,
Humanities Social Sciences
OAIJSS invites manuscripts in the various topics including : 1. Public Policy and Administration 2. Sociology 3. Communication Science 4. International Relation.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 237 Documents
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The Impact of BTS-GOJEK Sales Promotion on Impulsive Buying Behavior among Indonesian ARMY (BTS Fanbase) Bryan; Alvin, Silvanus
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 5 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i5.185

Abstract

Gojek is a start-up company known for its accessibility, facilitated by a practical mobile application that allows users to book various services easily. These services include transportation, food delivery, same-city package delivery, and bill payments through the e-money feature, Gopay. Promotional events involving a collaboration with BTS, a popular K-pop group, have been found to significantly influence impulsive buying behavior in the community. Through the BTS collaboration, Gojek effectively enhances its brand image, particularly among BTS fans, resulting in increased transactions on the Gojek platform. This effect can be attributed to the combination of the collaboration with BTS, attractive promotional offers such as discounts and cashbacks, which successfully capture the attention of the public and prompt impulsive buying behavior. Additionally, Gojek distributes limited edition BTS collaboration merchandise, which further garners the attention of ARMY, the passionate fanbase of BTS. The findings demonstrate the substantial impact of BTS GOJEK event promotion on impulsive buying behavior among Indonesian ARMY, shedding light on the efficacy of collaborative promotional strategies in influencing consumer decisions.
The Role of Green Marketing and Product Quality on Competitive Advantages of Natural Dyes Sasirangan Fabric: A Study on Small and Medium Industry (SMI) Lins Gallery in Banjarmasin, Indonesia Salsa Winna Widya Parawangsa; Anisah, Hastin Umi
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 6 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i6.186

Abstract

Green marketing is very important in creating a positive impact on the environment and society. By promoting environmentally friendly products and services, companies can become agents of change that contribute to improving the quality of the environment and society as a whole. In addition, Green Marketing also provides an opportunity for companies to build a positive image and strengthen relationships with consumers who are increasingly concerned about environmental issues. This study aimed to determine the role of green marketing and product quality on the competitiveness of SMI Lins Gallery in Banjarmasin. This study is qualitative research. Respondents to this study were consumers who made a one-time purchase and used the product with a total sample of 100 people. The analysis technique used in this study is SEM-PLS (structural equation modeling-partial least square) through SmartPLS 3.0 software. Green marketing has a positive and significant effect on competitive advantage in Lins Gallery's natural dye sasirangan fabric products in Banjarmasin. Product quality has a positive and significant effect on competitive advantage in Lins Gallery natural dye sasirangan fabric products in Banjarmasin.
The Role of Product Quality and Product Innovation on Competitive Advantage: A Study on Nutrition Clubs in Banjarmasin, Indonesia Faridatun Nisa; Anisah, Hastin Umi
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 6 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i6.187

Abstract

Competitive advantage is the ability of a company to produce and provide superior products or services compared to its competitors. One of the important keys to achieving a competitive advantage is through product quality and product innovation. This study aimed to determine the role of product quality and product innovation on competitive advantage, a case study at the Nutrition Club in Banjarmasin, Indonesia. This study was an associative quantitative observational study. A total of 90 research respondents participated in this study, where the respondents were managers of a nutrition club in Banjarmasin, Indonesia. This study observes the variables of product quality (X1), product innovation (X2), and competitive advantage (Y). The analysis technique used in this study is SEM-PLS (structural equation modeling-partial least square) through SmartPLS 4.0 software. Product quality (X1) to competitive advantage (Y) directly, which shows the original sample value (path coefficient) 0.790, T- statistic 9.625, and P-value 0.000, so that the effect of competitive advantage (X1) on competitive advantage (Y) (significant condition for T-statistic > 1.96 and P Value < 0.05 has a positive correlation. Meanwhile, the Product Innovation variable (X2) to competitive advantage (Y) directly shows the original sample value (path coefficient) 0.214, T-statistic 2.604, and P-values 0.009, so the effect of product innovation (X2) on competitive advantage (Y) (significant condition for T-statistic > 1.96 and P-value < 0.05 has a positive correlation. Product quality plays a role in competitive advantage, and product innovation also plays a role in competitive advantage.
Innovation in Human Resource Management to Create a Better Work Environment and Contribute to Organizational Success: A Systematic Literature Review Akbar Hidayat, Wanda Gema Prasadio
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 6 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i6.188

Abstract

Amidst the digital revolution and industrial transformation, the human resource management paradigm has changed dramatically. Nowadays, innovation in HR is no longer just an option but a necessity for organizations that want to remain relevant and competitive. This change occurred because of the many challenges faced by companies in finding, developing, and retaining quality employees. The literature search process was carried out on various databases (PubMed, Web of Sciences, and Google Scholar) regarding the analysis of innovation in human resources management. This study follows the preferred reporting items for systematic reviews and meta-analysis (PRISMA) recommendations. Innovation in human resource management (HR) has become the main driver for organizational transformation in facing the challenges and demands of the ever-evolving world of work. The use of advanced HRM information technology and software has helped increase efficiency in various aspects of human resource management, such as recruitment, training, development, and performance evaluation. Innovations in creating a work environment that balances work and personal life, as well as promoting equality and inclusion, have increased employee satisfaction and productivity.
Optimal Portfolio Analysis with Solver Application in Wetland Plantation Subsector Sadikin, Ali; Fahmi Roy Dalimunthe; Nadia Zulfati Fairuz; Dina Nugraheni
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 6 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i6.189

Abstract

Investments made by investors should submit to a Markowitz portfolio, where the goal is to get an optimal portfolio investment from several existing stocks. The goal of a portfolio is to maximize stock returns and minimize risk. The object of this study is plantation sub-sector companies listed on the IDX for the 2018-2022 period. The population is 19 companies in the plantation sub-sector, while the sampling method is 6 companies using purposive sampling. Through this research, investors are expected to be able to see which stock portfolio is the most optimal of several efficient portfolios in the agricultural sector. In addition, the plantation sub-sector supports government programs on food security for industry and consumers and increases non-oil and gas income, and increases the income of all relevant stakeholders, which in turn can increase the income and welfare of the Indonesian people.
The Effect of Leadership Style and Organizational Culture on Performance of Plantation Public Company Employees: The Role of Job Satisfaction as an Intervening Variable Tannady, Hendy; Purnamaningsih Purnamaningsih; Naila Zaneta Ristyova
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 6 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i6.190

Abstract

The human component (human resources) is the most important factor in management because of its importance in carrying out organizational policy and operational tasks. Human resources (HR) are people who serve as the backbone of organizations, including both institutions and businesses and who act as resources that need to be developed. Human resources are the key to determining the development of the organization. Hence they are included as a highly significant aspect. This study's objective was to determine and assess the effects of organisational culture and leadership style on employee performance, as shown by job satisfaction. This study's quantitative methodology employs a survey assessment method. The sampling technique used in this investigation was purposeful sampling. 34 individuals made up the study's sample. The tool for gathering data makes use of a questionnaire. The data analysis method used in this inquiry is partial least squares. Employee performance is highly influenced by leadership style, organisational culture, work satisfaction, and job satisfaction as intervening variables.
The Effect of Organizational Climate on Organizational Citizenship Behavior (OCB) Through Work Engagement as an Intervening Variable: A Case Study of Employees of the Regional Office of the Directorate General of Treasury of South Kalimantan Province Sofwati, Nely Noer; Meiske Claudia; Aprianti
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 6 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i6.191

Abstract

This research was conducted to analyze the effect of organizational climate on organizational citizenship behavior (OCB), with work engagement as an intervening variable. The phenomenon is that many employees lack discipline in fingerprinting, so they are required to pay more attention to attendance lists to achieve good organizational goals. The research sample was 42 people who were all employees of the Regional Office of the Directorate General of Treasury of South Kalimantan Province. Data collection was carried out through a questionnaire with the aim of providing an assessment of the organizational climate (X), to test how well the level of employee engagement is at work (Z), and to measure how big the OCB of employees is in the organization. (Y). The data analysis method used is partial least square (PLS) version 4.0. The results showed that organizational climate had no significant effect on organizational citizenship behavior (OCB), while organizational climate had a significant positive effect on work engagement, then work engagement had a positive and significant effect on organizational citizenship behavior (OCB). Furthermore, the organizational climate has a positive and significant effect on employee organizational citizenship behavior (OCB), both indirectly through the intervening variable, namely work engagement.
The Influence of Competency and Quality of Work Life on Organizational Commitment with Job Satisfaction as a Mediating Variable: A Study of Civil Servants at the Education Office of Banjarmasin, Indonesia Mailisa Irhamna; Rahmawati, Rini
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 6 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i6.192

Abstract

Organizations around the world face challenges in their efforts to maintain and improve work productivity and efficiency. In this context, it is important for organizations to understand the factors that affect employee commitment to the organization while improving the quality of their work life. This study is a quantitative descriptive research. The sample in this study were all civil servants who worked at the education office of Banjarmasin, totaling 86 people. The sampling technique used is saturated sampling or census. This study was measured using PLS-SEM analysis. Competence has no significant positive effect on job satisfaction in civil servants at the education office of Banjarmasin. The quality of work life has a significant positive effect on job satisfaction in civil servants at the education office of Banjarmasin. Competence has a significant positive effect on organizational commitment in civil servants at the education office of Banjarmasin. The quality of work life has a significant positive effect on organizational commitment in Civil Servants at the education office of Banjarmasin. Job satisfaction has no significant positive effect on organizational commitment to civil servants at the education office of Banjarmasin. Job satisfaction cannot mediate competency in organizational commitment in civil servants at the education office of Banjarmasin. Job satisfaction cannot mediate the quality of work life on organizational commitment in civil servants at the education office of Banjarmasin.
The Role of Green Accounting and Corporate Social Responsibilities in Tourism Industries in Indonesia: The Travel Cost Method Tirayoh, Victorina Z.; Herman Karamoy; Christian V. Datu; Christoffel M. O. Mintardjo
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 6 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i6.193

Abstract

The low quality of local tourist destinations is often seen from the need for more infrastructure, unprofessional management, limited management of human resources, and others. For this reason, attention is needed from not only the government but also the role of the private sector to improve the quality of local tourist destinations. This study aimed to describe the implementation of green accounting through corporate social responsibility (CSR) in improving the quality of the tourism industry in Indonesia with a study in Manado City, North Sulawesi Province. Our study examines the economic value of a tourist destination as one of the requirements for the valuation of CSR as part of green accounting records. Data analysis used the travel cost method (TCM). The total of participants in this study was 112 tourists. Data were collected with collection used a survey. The results of this study provide valuable information to the tourism industry in North Sulawesi, especially in Manado City, regarding the need for CSR funds to develop the tourism industry to improve the quality of the tourism industry and the environment. In conclusion, the business and industrial world in North Sulawesi, including companies that wish to implement corporate social responsibility (CSR) based on the limited liability company law number 40 of 2007, can obtain information for the implementation of this CSR in the tourism industry in North Sulawesi, especially in improving the quality of the tourism industry as well as the environment.
The Effect of Profitability, Leverage, and Company Size on Dividend Policy: A Case Study of Transportation Companies Listed on the Indonesia Stock Exchange for the 2017-2022 Period Sartika, Dewi; Rilla Gantino
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 6 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i6.194

Abstract

The company's decision in determining the amount of dividends to be distributed to shareholders can be influenced by various factors, including profitability, leverage, and company size. This study aimed to analyze the effect of profitability, leverage, and company size on dividend policy in transportation companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2022 period. In this study, Profitability is proxied by return on equity (ROE), Leverage is proxied by the debt to equity ratio (DER), and company size is proxied by the logarithm of total sales (Ln total sales). While the dividend policy is proxied using the dividend payout ratio (DPR) with the retention ratio formula by dividing retained earnings and net income balance, then 1 minus the RR value. The sampling technique in this study used a purposive sampling technique. There are 22 transportation companies listed on the Indonesia Stock Exchange for the period 2017 – 2022 which are used as samples in this study. The type of data used is quantitative data from secondary data sourced from financial reports. The data analysis method used is multiple linear regression analysis. The results of the study show that profitability, leverage, and company size simultaneously influence dividend policy. Partially profitability has a positive effect on dividend policy. Meanwhile, leverage has no negative effect on dividend policy, and company size has no positive effect on dividend policy.

Page 15 of 24 | Total Record : 237

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