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INDONESIA
EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 2685869X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
1. Auditing, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, 17.Islamic Capital Market, 18.Financial accounting, 19.Managerial accounting, 20.Behavioral accounting, 21.Tax accounting, 22.Public Sector Accounting, and 23.Syariah accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 571 Documents
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Pengaruh Harga dan Kualitas Pelayanan Terhadap Loyalitas Pasien Melalui Kepuasan Pasien Sebagai Variabel Intervening Sari N, Anisa Sasmita; Arsyad, Annisa Wahyuni
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6976

Abstract

This study aims to determine the effect of price and service quality on patient loyalty through patient satisfaction as an intervening variable in patients of the NN Dental Care Muara Jawa Clinic. This study uses a quantitative approach using an empirical research method. The population of this study were patients of the NN Dental Care Clinic located in the Muara Jawa District area, while the sample used was 100 respondents in the age range of 20-45 years. In this study, sampling used the non-probability sampling method, especially the purposive sampling approach method. In this study, the data collection technique used was a questionnaire in the form of a google form link. The data that has been collected was then processed using the SmartPLS 3.2.9 analysis tool with the Structural Equation Modeling (SEM)-PLS method. The results of the study showed that there was a positive and significant effect on price and service quality on patient satisfaction. However, price has a positive but not significant effect on patient loyalty. And service quality shows a positive and significant effect on patient loyalty. Based on the results of the specific indirect effect, patient satisfaction successfully mediates positively and significantly the effect of price and service quality on patient loyalty.
Pengaruh Celebrity Endorser, Content Marketing dan Brand Love Terhadap Purchase Decision Melalui Purchase Intention Sebagai Intervening Marlinda, Nanda; Arsyad, Annisa Wahyuni
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6977

Abstract

This research aims to find out whether there is an influence of celebrity endorser, content marketing and brand love on purchase decisions through purchase intention as an intervention for consumers of Azarine Sunscreen Series products in Samarinda City. This research uses quantitative methods by collecting data by distributing questionnaires to respondents. The research was conducted on 150 respondents aged 17 - 41 years who live in Samarinda City and have purchased Azarine Sunscreen Series products. The sampling technique used in this research is non-probability sampling with a purposive sampling method. The data that has been collected is then processed using the SmartPLS 4.1.0.9 analysis tool with the Structural Equation Modeling (SEM)-PLS method which consists of testing the measurement model (outer model), testing the structural model (inner model) and testing hypotheses. The results of this research show that: (1) Celebrity endorser have a significant and negative effect on purchase intention, (2) Content marketing has a significant and positive effect on purchase intention, (3) Brand love has a significant and positive effect on purchase intention, (4) Celebrity endorser significant and negative influence on purchase decisions, (5) Content marketing has a significant and positive influence on purchase decisions, (6) Brand love has a significant and positive influence on purchase decisions, (7) Purchase intention has a significant and positive influence on purchase decisions, (8) Celebrity endorser have a significant and negative influence on purchase decisions through purchases intention, (9) Content marketing has a significant and positive effect on purchase decisions through purchase intention, (10) Brand love has a significant and positive effect on purchase decisions through purchase intention.
Pengaruh Harga dan Promosi Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Intervening Ibrahim, Sabina Natania; Arsyad, Annisa Wahyuni
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6978

Abstract

This study aims to determine whether there is an effect of price and promotion on customer loyalty through customer satisfaction on Indosat Ooredoo cellular card users in Samarinda City. This study uses a quantitative method by collecting data by distributing questionnaires to respondents. The study was conducted on 100 respondents who are active Indosat Ooredoo cellular card users aged 15-45 years who live in Samarinda City. The sampling technique used in this study is non-probability sampling with an online purposive sampling method. The collected data was then processed using the SmartPLS 4.1.0.9 analysis tool with the Structural Equation Modeling (SEM)-PLS method. The results of the study indicate that price and promotion have a positive and significant effect on customer satisfaction, price has a positive but insignificant effect on customer loyalty, promotion and customer satisfaction has a positive and significant effect on customer loyalty. Based on the results of the specific indirect effect, customer satisfaction successfully mediates positively and significantly the effect of price and promotion on customer loyalty.
Pengaruh Komisaris Independen, Kepemilikan Institusional, Kualitas Auditor, Volatilitas, Siklus Operasi, Keandalan Terhadap Persistensi Laba Sulistiyo, Glenaydick Ezequiel; Indarto, Stefani Lily
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6985

Abstract

This study aims to analyze the effect of Independent Board of Commissioners, Institutional Ownership, Auditor Quality, Cash Flow Volatility, Operating Cycle, and Accrual Reliability on the earnings persistence of manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period 2019–2023. Using a quantitative approach with secondary data from financial statements and annual reports. The data analysis technique used in this study is multiple regression analysis technique with SPSS version 26 program. The results of the analysis show that the significance value of t for the Independent Board of Commissioners is 0.222> 0.05 with a beta coefficient value of -0.003, which means that the Independent Board of Commissioners has no effect on Earnings Persistence, the significance value of t for Institutional Ownership is 0.014 <0.05 with a beta coefficient value of +0.000, which means that Institutional Ownership has a positive effect on Earnings Persistence, the significance value of t for Auditor Quality is 0.020 <0.05 with a beta coefficient value of +0.012, which means that Auditor Quality has a positive effect on Earnings Persistence, the significance value of t for Cash Flow Volatility is 0.000 <0.05 with a beta coefficient value of +0.488, which means that Cash Flow Volatility has a positive effect on Earnings Persistence, the significance value of t for Operating Cycle is 0.019 < 0.05 with a beta coefficient of -0.000, meaning that the Operating Cycle has a negative effect on Earnings Persistence and the significance value of t for Accrual Reliability is 0.003 < 0.05 with a beta coefficient value of +0.008, meaning that Accrual Reliability has a positive effect on Earnings Persistence. The limitation of this study lies in its scope which only covers the manufacturing sector in Indonesia, so the results cannot necessarily be generalized to other sectors. This finding contributes to understanding the factors that influence earnings persistence and highlights the need for further research related to the effectiveness of supervision by the Independent Board of Commissioners in corporate governance of manufacturing companies in Indonesia.
The Economic Impact of Halal Tourism Development on Local Communities Singgalen, Yerik Afrianto
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.7010

Abstract

This research examines the economic dynamics of halal tourism development in Setanggor Village, a traditional craft village in Lombok, Indonesia, focusing on the interrelationship between cultural preservation and sustainable economic growth. Digital ethnographic methodology facilitates comprehensive analysis by systematically observing online interactions, digital footprints, and virtual community engagements across social media platforms, e-commerce activities, and digital marketing strategies of Setanggor's artisanal enterprises. Data collection encompasses news articles, and TripAdvisor reviews specific to Setanggor Village, processed through Atlas.ti software for rigorous content categorization and thematic analysis. Pattern identification and cross-source validation enhance analytical depth, ensuring methodological coherence in deriving robust conclusions. The findings reveal significant correlations between community cooperative structures, artisan empowerment, and equitable distribution of economic benefits within Setanggor's traditional weaving industry. Market expansion through halal-certified products demonstrates the substantial potential for income generation, while Setanggor's traditional weaving practices exemplify the successful integration of cultural heritage with contemporary market demands. However, the research identifies critical challenges in maintaining an equilibrium between commercialization pressures and cultural authenticity. Implementing strategic policy frameworks and fair trade mechanisms emerges as essential for fostering sustainable economic development while preserving traditional craftsmanship. This investigation contributes to the academic discourse by establishing innovative approaches for evaluating tourism-driven economic impacts within traditional craft villages, offering valuable insights for policymakers and stakeholders in developing sustainable halal tourism initiatives that benefit local artisanal communities in Setanggor and similar cultural destinations.
Digital Ethnographic Exploration of Media Narratives: Shaping Investment Decisions in Halal Tourism Ecosystems Singgalen, Yerik Afrianto
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.7051

Abstract

This research investigates the influence of digital media narratives on investment decision frameworks within halal tourism ecosystems through digital ethnographic methodology. The study employs a comprehensive methodological approach incorporating systematic data collection across multiple digital platforms, including specialized forums, social media environments, and digital financial communities. Using mixed-methods analysis combining qualitative narrative assessment with quantitative lexicometric evaluation, the research reveals significant patterns in terminology frequency, with tourism-related terms dominating the discourse at 17,181 instances, followed by growth indicators (5,587), value measurements (4,678), and impact assessments (4,524). The business environment analysis identifies "tourism" as the predominant term (174 occurrences), followed by "muslim" (127) and "halal" (93), demonstrating fundamental market dynamics. Digital ethnographic analysis illuminates distinctive patterns in investment behavior through three interconnected phases: initial digital immersion, targeted observation of investor-content interactions, and in-depth narrative reception analysis. The findings demonstrate that digital media narratives fundamentally influence investment decisions through sophisticated platform interactions, with distinctive patterns emerging at intersections of Islamic principles and economic considerations. This research contributes to understanding investment dynamics within halal tourism markets while establishing robust parameters for culturally sensitive market development.
Building Islamic Finance: Loyalty of Solo Students towards Sharia Banking with Social Environment Mediator Sari, Tyas Kartika; Putri, Rizky Nur Ayuningtyas
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6626

Abstract

The objectives of this study examine the effect of financial literacy, trust, service quality, and customer satisfaction on student loyalty to Islamic banking with the social environment as a mediator. The research population is Muslim students in Solo who are Islamic banking customers, with a sample of 96 people. Quantitative research using SEM-PLS analysis through SmartPLS 4. The research shows that service quality has a significant positive influence on loyalty, while financial literacy has a significant positive effect on the social environment. However, the social environment cannot mediate the relation of the independent and dependent variable. This research is expected to provide implications for Islamic banking in designing strategies to effectively increase student loyalty.
Analisis Literasi dan Inklusi Terhadap Keputusan Gen Z Berinvestasi Pada Reksadana Syariah Selviana, Shela; Pertiwi, Ruspita Rani
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6634

Abstract

The phenomenon of gen Z dominating the capital market indicates their high interest in investment activities even though there are still challenges in financial literacy and inclusion. This study aims to analyze the influence of Islamic financial literacy and inclusion on generation Z's investment decisions in Islamic mutual funds. The research was conducted in Yogyakarta, involving 100 respondents who are members of generation Z. The method applied in this study is regression analysis to examine the relationship between the variables of financial literacy, financial inclusion, and investment decisions. The research findings show that financial literacy has a significant positive effect on investment decisions, so that the higher the level of financial literacy, the greater the tendency of generation Z to invest in Islamic mutual funds. In addition, financial inclusion also contributes to improving investment decisions. This study identified that 61.7% of Generation Z's investment decisions are influenced by financial literacy and financial inclusion. These findings indicate the importance of education and accessibility of information on Islamic finance to encourage the younger generation to further improve Islamic financial literacy and inclusion in Indonesia.
Kepuasan Memediasi Pengaruh Layanan AI, SMM, Keunggulan Produk terhadap Loyalitas Pelanggan Bank Umum Syariah Kholishoh, Ziadatun; Bahjatulloh, Qi Mangku
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6664

Abstract

The purpose of this study was to determine how strong the influence of artificial intelligence-based services, social media marketing, and product excellence on customer loyalty of Islamic Banks in East Java with customer satisfaction as an intervening variable. This study uses a quantitative approach with data collection techniques using a questionnaire with an interval scale of 1-5 to customers of Islamic Banks and domiciled in East Java. The sample taken was 400 respondents with a nonprobability sampling technique. This study uses the Partial Least Square (PLS) instrument approach to process data because it is one of the alternative Structural Equation Modeling (SEM) techniques that are often used to analyze the correlation between several complex variables. This study found that artificial intelligence-based services have a significant positive effect on customer loyalty and satisfaction of Islamic Banks. Social media marketing has a significant positive effect on customer loyalty and satisfaction of Islamic Banks. The product excellence variable does not have a significant effect on customer loyalty of Islamic Banks, but has a significant positive effect on customer satisfaction of Islamic Banks. The researcher also added an Intervening variable to mediate the three independent variables. The result is that the customer satisfaction variable is able to mediate the three variables.
Pengaruh Literasi dan Inklusi Keuangan Syariah Terhadap Manajemen Keuangan Syariah pada Generasi Z Wangi, Bintang Adrian Sena; Susanto, Eko
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 3 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i3.6678

Abstract

The growth of the Islamic economy in Indonesia is currently so rapid, the benchmark is financial literacy and inclusion in accordance with the provisions and principles of sharia. It plays an important role in improving the quality of personal and public financial management, especially among Generation Z in the city of Depok. This research aims to determine the effect of Islamic financial literacy and inclusion on Islamic financial management in Generation Z in Depok city. This research method uses a quantitative approach with information collection methods obtained from 100 respondents through distributing questionnaires. The results of this study show that Islamic financial literacy does not have a positive effect on Islamic financial management variables with a significance value of 0, 331> 0, 05. Islamic financial inclusion has a positive influence on Islamic financial management with a significance value of 0, 049 < 0, 05. The simultaneous test results show that Islamic financial literacy and inclusion each have an influence on financial management in generation Z of Depok city, the significance value is 0, 000 < 0, 05. This study provides an understanding of Islamic financial literacy and inclusion in the application of Islamic financial management more wisely and ethically among the younger generation in order to achieve financial and spiritual well-being.

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