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INDONESIA
Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Malang
ISSN : 26552523     EISSN : 20890176     DOI : https://doi.org/10.22219/jmb.v10i1.13949
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Universitas Muhammadiyah Malang published Manajemen Bisnis (MB) journal in 2011. Start in December 2018, the MB journal has online ISSN 2655-2523 for articles that publish started from Volume 9 No. 1, April 2019. Then, start from Volume 9 No. 2. MB journal has been accredited for SINTA 4. MB journal is a peer-reviewed and open-access journal published twice a year (April and October). This journal published articles in Bahasa but in 2019 MB journal published all articles in English. This journal only accepts articles from original research results. MB journal welcomes all articles related to management and business fields. Subjects suitable for publication include financial management, marketing management, human resource management, operation management, strategic management, entrepreneurship, business ethics, and international business. Manajemen Bisnis journal has been indexed in Google Scholar and DOAJ. MB journal keeps an attempt to be indexed in other journal directories.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 15 No. 01 (2025): April" : 5 Documents clear
THE ROLE OF SOCIAL MEDIA IN CUSTOMER PURCHASE DECISIONS THROUGH MARKETING MANAGEMENT AMONG TIKTOK SHOP USERS IN INDONESIA (2025) Irfan , Irfan
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42042

Abstract

This study aims to describe the condition of social media, marketing management, and purchase decision, analyze the influence of social media on purchase decision, analyze the influence of social media on marketing management, analyze the influence of marketing management on purchase decision, and analyze the role of marketing management in mediating the influence of social media on purchase decision. The population in this study were TikTok Shop users in Indonesia with a total of 50 respondents selected using purposive sampling technique. The method used was the Process Macro Hayes with SPSS 25. The results of this study indicate that social media has a significant positive effect on purchase decision, social media has a significant positive effect on marketing management, marketing management has a significant positive effect on purchase decision, and marketing management can mediate the influence of social media on purchase decision.
THE INFLUENCE OF ADVERTISING AND PRODUCT DIVERSITY ON CONSUMER PURCHASE INTENTION OF AICE ICE CREAM PRODUCTS (on Students of State Polytechnic of Malang) Lia Widia Tama, Kharisma; Utamaningsih, Arni; Afandi, Yosi
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42043

Abstract

The increasingly intense business competitions demands companies are more creative in developing their business. Advertising and product diversity are key factors that companies must consider. Aice ice cream utilizes Instagram as its advertising platform, however from August to December 2024 there was a noticeable decline in both viewers and likes on its content, and its product diversity remains inferior compared to competitors. This study aims to examine and analyze the influence of advertising and product diversity on consumer purchase intention. This research employed a quantitative approach. The data collection method employed an online questionnaire distributed to 100 respondents, specifically students of State Polytechnic of Malang, utilizing simple random sampling techniques. The data were analyzed using multiple linear regression and hypothesis testing. The findings of the current study demonstrated that both advertising and product diversity had a positive and significant impact on purchase intention. Therefore, Aice should maintain and enhance the quality of its advertising and product diversity to further increase consumer purchase intention.
Identification of Impulsive Buying Behavior Through Positive Emotions as an Mediating Variable in Generation Z Using SEM PLS Analysis Sulasih, Sulasih; Nisa Aulia , Risma; Puspitarini Wahyuningtyas , Ida; Maamor , Selamah
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42066

Abstract

This study aims to analyze the influence of Hedonic Shopping Motivation and Price Discount on Impulsive Buying, with Positive Emotion as a mediating variable among Generation Z in Purwokerto . The phenomenon of social commerce through TikTok's live streaming feature has driven changes in shopping behavior, especially among Generation Z, who are prone to impulsive purchases due to the influence of enjoyable shopping experiences, price promotions, and emotional impulses. This study also fills a gap in the literature, where several studies have examined the relationships between these variables in a comprehensive manner in the context of shopping through TikTok Live Streaming. This study uses a quantitative approach with a purposive sampling method. Data were obtained through an online questionnaire distributed to 385 TikTok users who had made purchases through the live streaming feature. Data analysis was conducted using the Structural Equation Modeling method based on Partial Least Squares. This study refers to the Theory of Planned Behavior as a theoretical foundation, which explains that behavior is influenced by attitudes, subjective norms, and perceived control over an action. The results show that Hedonic Shopping Motivation and Price Discount have a positive and significant effect on Positive Emotion. Both variables also have a direct and indirect effect on Impulsive Buying through Positive Emotion as a mediating variable. These findings have practical implications for businesses to develop effective emotion-based marketing strategies on TikTok live streaming and open up opportunities for further research on other psychological factors in digital consumption behavior.
The Influence of Brand Trust and Service Quality on Customer Satisfaction at The Shalimar Boutique Hotel Malang Ana Mawardah, Allisa; Rachmi, Asminah; Zaini, Achmad
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42084

Abstract

This study analyzes the effect of brand trust and service quality on customer satisfaction at The Shalimar Boutique Hotel Malang. The hotel industry faces intense competition, requiring management to consistently maintain customer satisfaction. This quantitative research involved 100 respondents who had stayed at the hotel at least twice, selected through purposive sampling. Data were collected using questionnaires and analyzed with multiple linear regression, supported by validity, reliability, and classical assumption tests. The results show that brand trust has a significant positive effect on customer satisfaction. Service quality also has a significant positive influence on customer satisfaction. Simultaneously, brand trust and service quality together significantly affect customer satisfaction. These findings confirm that both variables are crucial determinants of guest satisfaction. The implication is that The Shalimar Boutique Hotel needs to strengthen brand trust through reliability, honesty, and security while maintaining high-quality services through tangibles, reliability, responsiveness, assurance, and empathy. Enhancing these aspects not only increases satisfaction but also strengthens customer loyalty and the hotel’s competitive advantage.
Making a Website Company Profile as a Promotional Media Using CMS Wordpress at MAB Screen Printing in Jember City Daniar Nur Prastyo, Mario; Rochman, Fatkhur; Dwi Pribadi, Joni
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42085

Abstract

In the digital era, business competition had become increasingly intense, pushing companies to adopt more effective and innovative promotional strategies. Many small and medium enterprises, including MAB Screen Printing in Jember, still relied on conventional promotional methods that often failed to reach a broader audience. To adapt to the evolving digital landscape, the use of technology particularly a website was seen as a vital step in expanding market visibility. In response to this need, a company profile website was developed for MAB Screen Printing using the WordPress content management system. This effort aimed not only to modernize the company's promotional approach but also to test how effective the website would be as a digital marketing tool amidst current challenges. To ensure that the analysis of the website delivered both function and impact, input was gathered from web development professionals, marketing experts, and a group of customers. Their feedback helped evaluate key aspects such as user experience, content clarity, and service interaction offered through the website. The final evaluation of this study showed that the website had met high standards of quality and effectiveness. It was positively received by both experts and users, confirming its strength as a promotional medium. Recommendations were made for the company to continue developing the website and make the most of its features to support future digital growth.

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