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Muhd Ar. Imam Riauan
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INDONESIA
Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Published by Universitas Islam Riau
ISSN : 23030194     EISSN : 26151308     DOI : https://doi.org/10.25299/medium.2020.vol8(1).4820
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal medium menerima artikel naskah di bidang ilmu komunikasi yang sesuai dengan tradisi penelitian ilmu komunikasi (Semiotika, Sibernetika, Fenomenologi, Sosiopsikologis, Sosiokultural, Kritis, Retorika). Secara umum objek penelitian ilmu komunikasi yang diterbitkan dalam jurnal Medium adalah komunikator, pesan, media, khalayak, dan efek.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 19 Documents
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Search results for , issue "Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau" : 19 Documents clear
ANALISIS WACANA VAN DIJK TERHADAP PENYIMPANGAN PAHAM ISLAM Pithaloka, Dyah; Nugraha, Ari
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).7836

Abstract

This research is motivated by the desire to know the deviations of Islamic understanding in the novel Tuhan Izinkan Aku Menjadi Pelacur! Memoar Luka Seorang Muslimah using discourse analysis as the basis. This type of research conducted by researchers is descriptive qualitative research with interview data, observation and documentation. In this study, the researcher emphasizes on seeing the deviations of Islamic understanding that are conveyed through the texts contained in the novel Tuhan Izinkan Aku Menjadi Pelacur! Memoar Luka Seorang Muslimah. In this case the researcher draws Islamic understanding from three aspects, namely aspects of aqidah (faith), aspects of worship, and aspects of morals which will later be linked to deviations from Islamic understanding in this novel. The results show that in this study there are deviations in Islamic understanding that are contained in the texts of the novel Tuhan Izinkan Aku Menjadi Pelacur! Memoar Luka Seorang Muslimah, starting from the aspects of aqidah (faith), worship and morals.
KONSTRUKSI IDENTITAS SOSIAL “MUSLIMAH MOTIVATIONS RIAU” DALAM GERAKAN HIJRAH MELALUI INSTAGRAM Rahayu, Titik Endang; Hero, Eko
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).7844

Abstract

This study aims to find out in-depth about the social construction of "Motivasi Muslimah Riau". This study focused on the construction of social identity "Motivasi Muslimah Riau" in the hijrah movement carried out by the community through Instagram social media. The research method used in this study is a descriptive qualitative approach. The subjects in this study found 7 (seven) informants, consisting of the founders, chairman, secretary, social division, and members obtained through purposive sampling technique. Data collection techniques were carried out through semi-structured interviews, observation, and documentation. The technique of checking the validity of the data is using source triangulation. The theory used in this research is the theory of social construction which is divided into 3 (three) stages, namely externalization, objectivation, and internalization. The results of this study indicate that "Riau Muslimah Motivation" passes through 3 (three) stages in social construction theory, namely externalization, objectivation, and internalization. (1) The stage of externalizing the incident process to Muslim women, the process of forming “Muslimah Motivations Riau” which can make Muslim women aware of covering their genitals, the process of introducing themselves to the community, and the process of adjusting to the vision and mission, as well as administrators and members; (2) at the objectification stage there is a process of interaction through social media and directly, so that there is a process of the interaction process, as well as a process of awareness of position in the community by requiring members to be active and come in every activity; (3) the internalization stage occurs in the process of instilling values ​​and beliefs about the obligation to cover the genitals for Muslim women, changes in members who are aware of covering their genitals according to Islamic law and providing good benefits for the surrounding community
EFEKTIFITAS WORD OF MOUTH (WOM) DALAM KOMUNIKASI PEMASARAN ROTTE BAKERY PEKANBARU Hendra, Muhammad David; Muhammad Arif; M. Hadi
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).7907

Abstract

This study aims to determine how the Effectiveness of Word Of Mouth (WOM) in Marketing Communications Rotte Bakery Pekanbaru. The population in this study were Rotte Bakery Consumers, Tampan Pekanbaru District, namely male and female. The total number of people in the Tampan District who became the population in this study was 307,947 people. The number of samples to be taken for this research is 100 respondents, this sample is determined according to the Slovin formula. The data analysis techniques used in this research are validity test, reliability test, normality test, simple linear regression test and hypothesis testing using t test using SPSS 23 software. The value of R Square or the Coefficient of Determination (KD) shows the regression model formed by the interaction of the independent variable and the dependent variable. The KD value obtained is 0.521. So it can be interpreted that the independent variable X has a contribution effect of 52.1% on the Y variable. On the influence of some marketing communications other than Word Of Mouth (WOM), it is possible that there are communication strategies other than Word Of Mouth (WOM) communication, which is 47.9%. That the t-test calculation is t-count 10,333 > t- table 1,984 at a significance level of 5% (0.05) which means that Ha is accepted, namely Word Of Mouth Communication (WOM) in Effective Rotte Bakery Marketing Communication.
NILAI BERITA PADA PEMBERITAAN BISNIS PORTAL BERTUAHPOS.COM ismandianto, ismandianto; Wahidar, Tutut Ismi; Devitriana , Nur
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).7911

Abstract

News value is one of the compulsory components in news, be it print media (newspapers, tabloids), electronic media (television, radio) or online media. PT. Citra Media Bertuah or Bertuahpos.com is one of the online media in Pekanbaru that focuses on business news as much as 75%. Bertuahpos.com is also one of 300 online media in Riau which has been verified as actual and factual by the Press Council. In its implementation there are still some news which according to the author is not comprehensive because it does not contain news value properly. This research method is a qualitative descriptive analysis. In this study the authors searched through documentation in the form of theoretical data from books, document data in the form of formal notes, news portal bertuahpos.com related to the discussion of this thesis, internet and so on with regard to the title. Observations were also made to the Bertuahpos office to meet references regarding supporting data in completing this thesis. The results of this study indicate that Bertuahpos has applied news values ​​greatly. Of the 23 news stories that the author studied, there are at least 7 news values ​​that have been applied by Bertuahpos from 8 news values ​​from Hariris, Leiter and Johnson which are indicators of the author's research. The 7 news values ​​are actual, important, progress, closeness, impact, conflict, and humane.
THE SELF-CONCEPT OF GENERATION Z USERS OF THE TIK TOK APPLICATION IN ROKAN HULU REGENCY Mustaqimmah, Nurul; Sari, Novi Dian
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8430

Abstract

Self-concept is an individual's view and attitude towards oneself. Self-view is related to physical dimensions, individual characteristics, and self-motivation. The purpose of this study was to determine the self-concept of Generation Z users of the Tik Tok application in Rokan Hulu Regency. This study uses the theory of Looking Glass Self with three indicators as an analytical. This study uses a descriptive qualitative method by interviewing 5 informants, namely Generation Z with an age range of 11 to 23 years. The data collection techniques used in this study were interviews, observation and documentation. The results of this study indicate that the self-concept of Generation Z in Rokan Hulu Regency is a Positive Self-Concept. This study reveals that Generation Z in Rokan Hulu Regency uses the tiktok platform as a tool to gain fame by going viral on social media, becoming an effective promotional media. The perceived self-reflection included the satisfaction of receiving a positive response, receiving praise fairly, accepting criticism and suggestions openly, and wanting to improve themselves with a better collar.
D,the LITERASI DIGITAL DAN INKLUSI DIGITAL: KEBIJAKAN INFORMASI DAN PERPUSTAKAAN UMUM Sya Laisa Amara; Shintia Rahayu Safitri; Sulpani, Naila tunnada
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8436

Abstract

This research is entitled "digital literacy and digital inclusion: Information Policy and Public Libraries". The purpose of this study is to find out how students understand the importance of literacy and approaches to digitalization related to information policy and public libraries. This study uses descriptive quantitative research methods by distributing questionnaires to students at UIN Syarif Hidayatullah Jakarta. Informants in this study were active students at UIN Syarif Hidayatullah Jakarta. The data collection technique used in this research is the distribution of questionnaires containing questions about digital literacy and digital inclusion. There are four aspects of digital literacy competence according to Paul Gilster that are used in this study. The results obtained are active students at UIN Syarif Hidayatullah Jakarta in general master several aspects of digital literacy competence, especially in internet searching abilities, namely using search engines in information search, understanding the internet as a source of information and liaison, and utilizing the internet to carry out several activities. Not all students can understand how hyperlinks work and know the difference between the information on the internet and print media in terms of hypertextual navigation capabilities, and also about the meaning of hypertext and how it works. In evaluating the content, students are also not yet able to understand the characteristics of websites that are used as references, cross-check the information they get, and use FAQs on a website to help them obtain information. Students can use keywords to make it easier to search for information on aspects of knowledge assembly.
ANALISIS FRAMING KEBIJAKAN PEMERINTAH TETANG RENCANA PEMBELAJARAN TATAP MUKA DI MEDIA ONLINE CNN INDONESIA Hidayah, Salmi Miftah; Riauan, Muhd Ar. Imam
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8519

Abstract

Artikel ini bertujuan untuk mengetahui bagaimana proses pembingkaian berita yang ada di media online CNN Indonesia tentang isu rencana Pembelajaran Tatap Muka (PTM) Juli 2021. Penelitian ini menggunakan metode analisis kualitatif dengan mengunakan model analisis framing Robert N. Etnman. Berita yang di teliti adalah berita yang terbit di bulan Juni 2021 pada media online CNN Indonesia. Hasil penelitian ini menunjukkan bahwa pembelajaran tatap muka tetap dilakukan pada Juli 2021 namun terdapat beberapa sekolah dan daerah yang menunda melakukan pembelajaran tatap muka. Framing tersebut juga memuat pesan yang kuat bahwa pemerintah akan menggenjot proses vaksinasi hingga bulan Agustus 2021 bagi tenaga pendidik dan guru karena vaksinasi merupakan syarat utama terselenggaranya pembelajaran tatap muka di sekolah.
KOMUNIKASI LINGKUNGAN: UPAYA MEWUJUDKAN ARBORETUM GAMBUT SEBAGAI EKOWISATA DI KABUPATEN BENGKALIS Anissa Febriani Primananda; Fatmawati Moekahar; Hardianti, Fitri
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8635

Abstract

Arboretum Gambut merupakan salah satu PT. Pertamina RU II, Sungai Pakning yang dikelola oleh kelompok masyarakat Kampung Jawa. Penelitian ini dilatarbelakangi oleh ditemukannya lahan yang terselamatkan dari kebakaran lahan gambut di sekitar Kampung Jawa pada tahun 2013-2015. Pada dasarnya masyarakat Kampung Jawa adalah masyarakat yang berpendidikan rendah dan kurang memiliki kesadaran masyarakat akan kelestarian lingkungan sebagai kawasan eduwisata. Oleh karena itu, penelitian ini bertujuan untuk mengeksplorasi kegiatan CSR dari PT. Pertamina RU II Sungai Pakning dalam membangun partisipasi masyarakat untuk mewujudkan Arboretum Gambut Marsawa sebagai ekowisata di Kabupaten Bengkalis dalam perspektif komunikasi lingkungan. Dalam penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Subyek penelitian ditentukan berdasarkan teknik purposive sampling. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa komunikasi lingkungan yang dilakukan PT Pertamina dalam program CSR dalam mewujudkan Arboretum Gambut sebagai ekowisata dilakukan melalui beberapa tahapan yaitu penilaian, perencanaan, produksi, tindakan dan refleksi. Partisipasi masyarakat dalam mewujudkan Arboretum Gambut sebagai ekowisata di Kabupaten Bengkalis sudah efektif, hal ini terlihat dari keterlibatan masyarakat secara sukarela dalam program-program yang mengarah pada perubahan sosial. Keempat tahapan tersebut adalah upaya edukasi, solusi komprehensif dalam mewujudkan Arboretrum Gambut sebagai Ekowisata di Kabupaten Bengkalis.
KONSEP DIRI PEREMPUAN CANTIK DI INSTAGRAM Chika Ananda Putri Irza; Ivan Taufiq; Hermanto, Budi
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8636

Abstract

This article discusses how the self-concept of beautiful women on Instagram by the phenomenon of beauty standards on Instagram. The impact of this image of beauty standards makes women feel insecure, comparing themselves to others on Instagram and losing their motivation. This research method uses a qualitative descriptive with a phenomenological approach. This research uses aspects of self-concept, through Knowledge, Expectations, and Assessment. As A result of this study, nformants use the information on Instagram to be able to add insight. The informants also learned to love themselves and felt much more comfortable and motivated with their current version of themselves. The informants actually learn from previous experiences so that they can continue to improve themselves so that in the future they become better people.
DIGITAL MARKETING COMMUNICATION TO INCREASE CRSL STORE BRAND AWARENESS Salim, Mufid; Rosdian, Erwin Dwi Sabna; Marta, Rustono Farady
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8800

Abstract

CRSL Store is a clothing store or distribution company that produces various bags, backpacks, garments, jackets, headgear, and footwear. The CRSL brand attracted many people because of its unique products, which consisted of five adorable animal figures. CRSL indirectly undertakes a "save animal" campaign through the products it makes. Strong CRSL brand identity must be continually maintained and strengthened to build brand awareness. Digital marketing communications is one of the tactics employed by CRSL to raise brand recognition. This research determines how much CRSL uses digital marketing to boost brand recognition. The researcher method used in this research is descriptive qualitative, with the CRSL brand as the subject of investigation. Interview, observation, and documentation approaches were utilized to obtain data, while three stages of data analysis are used, including data reduction, display, and verification. Furthermore, the triangulation method was used to assess the data's veracity. Seven sources were consulted, including CRSL's CEO, Chief in Editor, Store Manager, COO, and three CRSL customers. The results reveal that CRSL has increased brand awareness by incorporating components of digital marketing communications. These elements include websites, social media marketing, search engine marketing, email marketing, video marketing, and online advertising. Several of these features, such as search engine marketing and email marketing, are still in the early stages of development. The digital marketing plan carried out by CRSL is supported by segmentation, targeting, and positioning techniques to group a large market. The number of Instagram followers, viewers on TikTok social media, and website visitors have increased, indicating that CRSL's brand recognition has grown. It may continue to raise CRSL brand recognition with a strong brand identity and a brilliant digital marketing communications strategy.

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